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Latest / Booked On Rock with Eric Senich

"Promo Man: Backstage Tales From The Vinyl Jungle"/Nick Panaseiko & Bob Klanac [Episode 49]

If you’ve never heard of Nick Panaseiko, that’s entirely understandable. He was a backstage guy, making sure that the act onstage is playing to a full house, making sure their records were on the radio and in record stores.

He was a promo man. Kelly Jay of Crowbar referred to the Canadian music industry of the era as a matter of ‘six degrees of Nick Panaseiko’. Taking off from a popular Panasonic ad campaign of the day, legendary rocker Ronnie Hawkins dubbed him, “Nick Panaseiko, a man slightly ahead of his time”. And at his induction into the Jack Richardson Hall of Fame, Alice Cooper…

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