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How Patagonia Turned Environmental Activism into a Moat
Patagonia has built one of the most unusual competitive advantages in retail: a brand moat anchored not on exclusivity or technology, but on radical environmental activism. In 2022, founder Yvon Chouinard transferred ownership of the company—valued at roughly $3 billion—to a trust and a nonprofit dedicated to fighting climate change. This episode unpacks how Patagonia turned purpose into profit, driving 30% revenue growth since the ownership transfer, while competitors struggle to copy its authenticity. Lucas and Luna explore the 'Don't Buy This Jacket' campaign, the…
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