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Alfie Marcus on How Great Companies Can Rise Again

Alfie Marcus is ordinarily the host of On the Cusp Between Strategy and Ethics, where he interviews authors about the intersection of organizational strategy, corporate responsibility, and the changing role of business in society. Today, however, I’m in the host seat and Alfie is joining as the guest to discuss his own new book, Comeback: Can Great Companies Rise Again? from the University of Toronto Press. Alfie is a Professor at the University of Minnesota’s Carlson School of Management where he holds the Edson Spencer Endowed Chair In Strategy And Technological Leadership. Comeback…

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