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The Most Expensive 20 Seconds in Your Practice | Un-Billable Hour

This episode is sponsored by Smith.ai.

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The money you pour into your marketing is meaningless if you don’t answer the phone call fast. Prospects have choices. You got their attention with marketing and networking, and then you don’t answer the phone call promptly … and the caller moves on to the next law firm on their list. In 20 seconds, you blew that marketing spend.

Guest Maddy Martin is GM of legal at Smith.ai, which provides end-to-end intake services for law firms. It’s all about 24/7 customer engagement powered by a combination of human expertise and AI driven tech, allowing…

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