Latest / Brewsers / Brewsers #374- Amy Fox with Whiskey Thief

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Brewsers #374- Amy Fox with Whiskey Thief · Brewsers

• 0:20
  Speaker 1: Welcome to Bruisers podcast about beer, coffee, booze and bruisers.
• 0:23
  Speaker 1: I'm your story John, and today we talked to Amy
• 0:26
  Speaker 1: Fox with Whiskey Thief out of Louisville, Kentucky. We talked
• 0:30
  Speaker 1: about how she started at Whiskey Thief, helping people build
• 0:33
  Speaker 1: memories and so much more. This is such a fun conversation.
• 0:36
  Speaker 1: Amy is doing absolutely fun things and amazing things over
• 0:39
  Speaker 1: at Whiskey Thief, and you don't want to hear it
• 0:40
  Speaker 1: from me, You want to hear from her. So without
• 0:42
  Speaker 1: further ado, here is Amy Fox with Whiskey Thief out
• 0:45
  Speaker 1: of Louisville, Kentucky.
• 1:00
  Speaker 2: I would like to welcome the show Amy Fox with
• 1:02
  Speaker 2: Whiskey Thief.
• 1:03
  Speaker 1: How are you doing today? Man?
• 1:04
  Speaker 3: Oh, I'm doing great. Thank you?
• 1:07
  Speaker 1: Oh for those listening kind of painish a word? Picture
• 1:09
  Speaker 1: where you at and what's going on around you?
• 1:11
  Speaker 3: Oh?
• 1:12
  Speaker 4: Man, I'm out at the distillery, Whiskey Thief Distilling Company
• 1:16
  Speaker 4: distillery in Franklin County on one hundred and twenty seven
• 1:19
  Speaker 4: acre farm. It is a perfect May day and I'm
• 1:26
  Speaker 4: just taking it all in. The views, the rolling hills,
• 1:30
  Speaker 4: the goats, all the stuff.
• 1:33
  Speaker 1: How many goats are out there.
• 1:35
  Speaker 3: We've got three right now.
• 1:37
  Speaker 2: So is it a fluctuating number or just.
• 1:42
  Speaker 3: Well we're considering more.
• 1:43
  Speaker 4: That doesn't fluctuate, but it could grow.
• 1:45
  Speaker 3: We'll see. Yeah, you never know.
• 1:48
  Speaker 1: They could have little family.
• 1:50
  Speaker 3: Yes, that's true.
• 1:51
  Speaker 4: Well they're all boys, but we could throw some more
• 1:54
  Speaker 4: in the mix. We never you know, we're always thinking
• 1:57
  Speaker 4: about it.
• 1:57
  Speaker 1: There you go. Well, let's go all back in time.
• 2:00
  Speaker 1: What is your earliest memory of alcohol?
• 2:03
  Speaker 3: Mmm?
• 2:07
  Speaker 4: My earliest memory of alcohol probably would be like accidentally
• 2:12
  Speaker 4: sipping my mom's margarita and making the face and going oh,
• 2:19
  Speaker 4: and then being told like, oh, that's adult drink, that's
• 2:21
  Speaker 4: an adult drink, or her whiskey and coke. She did
• 2:25
  Speaker 4: love some whiskey and coke, or does she's still alive,
• 2:29
  Speaker 4: but sipping that and then.
• 2:31
  Speaker 3: Just being told like, oh, that's a that's a grown
• 2:33
  Speaker 3: up drink, that's for adults stuff. That's what I remember
• 2:36
  Speaker 3: about that.
• 2:37
  Speaker 1: Well, yeah, we do that with my friend's kids. I
• 2:39
  Speaker 1: think Margarita was maybe one of her the one of
• 2:42
  Speaker 1: the oldest. I think Margarita was definitely one of her
• 2:45
  Speaker 1: first ones. And you know, I'm sure she's had SIPs
• 2:46
  Speaker 1: of beer and whatever else. I haven't given her anything,
• 2:49
  Speaker 1: but I nowhere U huh, yeah, not yet anyway.
• 2:53
  Speaker 3: Not yet. Yeah.
• 2:55
  Speaker 2: Well, so how did you end up at Whiskey Thief?
• 2:57
  Speaker 1: I guess for those who don't know what for? What
• 3:01
  Speaker 1: is Whiskey Thief And how did you end up there?
• 3:04
  Speaker 3: Yeah?
• 3:04
  Speaker 4: So Whiskey Thief is a craft distillery about I think
• 3:08
  Speaker 4: fourteen years old here in Franklin County, Kentucky. We've expanded
• 3:14
  Speaker 4: to Louisville, but our main location is in Franklin County.
• 3:19
  Speaker 4: And so it's a seeve your own experience, right, So
• 3:22
  Speaker 4: you come in, your samples are coming straight out of
• 3:25
  Speaker 4: the barrel. If you try something you like, you can
• 3:28
  Speaker 4: fill your own bottle using a Whiskey Thief. So it's
• 3:31
  Speaker 4: not like a pull lever type fill your own bottle.
• 3:34
  Speaker 4: You literally pull the whiskey out of the barrel with
• 3:37
  Speaker 4: the whisky Thief and fill your bottle.
• 3:39
  Speaker 3: And so I discovered it.
• 3:42
  Speaker 4: I moved to Kentucky in twenty twenty two January of
• 3:46
  Speaker 4: twenty twenty two, and I took some time off of
• 3:49
  Speaker 4: work and I was kind of getting bored, and so
• 3:51
  Speaker 4: I started learning about Kentucky. And of course you can't
• 3:54
  Speaker 4: learn about Kentucky and not learn about bourbon, and so
• 3:58
  Speaker 4: I got really into it. I started doing some tours.
• 4:02
  Speaker 4: My brother came to town and visited, and we went
• 4:05
  Speaker 4: to the derby and whatever, and we ended up at
• 4:07
  Speaker 4: Whiskey Thief one day and we just had this amazing
• 4:10
  Speaker 4: time at this experience that was unlike any.
• 4:13
  Speaker 3: Other that we had ever done.
• 4:15
  Speaker 4: And as we were driving back up the gravel road,
• 4:19
  Speaker 4: he looked at me and he goes, you should work here.
• 4:21
  Speaker 1: Wow.
• 4:22
  Speaker 4: And I thought about it, and then I decided I
• 4:26
  Speaker 4: wasn't ready to go back to work. And many months
• 4:29
  Speaker 4: go by and I'm following them on Facebook and I
• 4:32
  Speaker 4: see them post that they're hiring, and I thought about
• 4:35
  Speaker 4: it some more, but I wasn't ready to go back
• 4:37
  Speaker 4: to work. And then about another month later they posted
• 4:41
  Speaker 4: again that they were still hiring. They were hiring for bartenders,
• 4:44
  Speaker 4: which is where my main experience lies. And so finally
• 4:50
  Speaker 4: I was just like, you know what, I'm gonna apply
• 4:52
  Speaker 4: And I did.
• 4:56
  Speaker 3: Just apply to be a bartender. One day, a week.
• 5:01
  Speaker 4: After the interview, I was like, I can I'm available,
• 5:03
  Speaker 4: like on Fridays, do you have.
• 5:04
  Speaker 3: Anything for me?
• 5:06
  Speaker 4: And at the time they were like, yes, actually, we
• 5:09
  Speaker 4: are in need of a bartender on Fridays.
• 5:11
  Speaker 3: So it was just perfect. It worked out exactly how
• 5:15
  Speaker 3: I wanted it to.
• 5:18
  Speaker 1: Yeah, Sally, so you moved from Georgia. How did you
• 5:21
  Speaker 1: end up in Kentucky?
• 5:23
  Speaker 4: So, my husband is from Louisville. He grew up in Louisville.
• 5:26
  Speaker 4: He was in the Army eighty second Airborne. We met
• 5:30
  Speaker 4: down at Fort More.
• 5:33
  Speaker 3: It is the mean name, but it was bending at
• 5:35
  Speaker 3: the time, and so.
• 5:39
  Speaker 4: We were together down there in Georgia, and ten years
• 5:44
  Speaker 4: later he convinces me to move to Louisville.
• 5:49
  Speaker 1: Now, I went to Louisville a couple of years ago
• 5:51
  Speaker 1: with my family and my brother. He lives in Canada.
• 5:54
  Speaker 1: He came down with.
• 5:55
  Speaker 2: His wife and we absolutely love that city.
• 5:59
  Speaker 1: That city grew on us so fast and we're only
• 6:01
  Speaker 1: there probably about three or four days, and we were like, Wow,
• 6:05
  Speaker 1: this place is absolutely amazing. You're right by the river,
• 6:08
  Speaker 1: but it doesn't smell like a river town, no offense
• 6:10
  Speaker 1: to any other river towns, and it's just so clean
• 6:15
  Speaker 1: and like so walkable, and you know, we went on
• 6:18
  Speaker 1: the ghost tour and it was so great. Like for
• 6:20
  Speaker 1: anybody who had never been a Louisville definitely go out
• 6:22
  Speaker 1: of your way.
• 6:23
  Speaker 3: To do so. Oh absolutely, it is really such.
• 6:28
  Speaker 4: A I'm not gonna say hidden gym, because it's not hidden.
• 6:31
  Speaker 4: It's within a day's drive of seventy five percent of
• 6:34
  Speaker 4: the country's largest city.
• 6:37
  Speaker 3: But it's forgotten. I think people just know it's a
• 6:39
  Speaker 3: fly by. People forget about it. And when you get
• 6:42
  Speaker 3: here and you.
• 6:43
  Speaker 4: Go, oh my gosh, there's so much culture and food
• 6:47
  Speaker 4: and bourbon and it's an amazing city.
• 6:49
  Speaker 3: I fell in love with it. Don't tell my husband
• 6:52
  Speaker 3: and I said that, but I fell in love with
• 6:54
  Speaker 3: it so fast and it's hard not to.
• 6:58
  Speaker 1: And again there's I mean, there's burs bourbon wrote and
• 7:01
  Speaker 1: there's so much good bourbon out there that you know,
• 7:04
  Speaker 1: people can get real lost in, you know, especially if
• 7:07
  Speaker 1: they've had quite a few, that you get lost as
• 7:09
  Speaker 1: to which one you loved and which one you didn't.
• 7:11
  Speaker 1: But there's they're all right there and there I mean again,
• 7:14
  Speaker 1: there's some off the beaten path as well, which is
• 7:16
  Speaker 1: probably even better. So I mean, tell us what when
• 7:19
  Speaker 1: people go to Whiskey Thief, what can they look forward to?
• 7:25
  Speaker 3: Well, I learned yesterday that this word is over you.
• 7:28
  Speaker 4: So I hate to say it, but I think what
• 7:31
  Speaker 4: you can look forward to is a genuine, like authentic experience.
• 7:35
  Speaker 3: I mean it is it's all about the people.
• 7:38
  Speaker 4: And the place and the time and slowing down and
• 7:42
  Speaker 4: enjoying your poor and just savoring the moment. And so
• 7:48
  Speaker 4: often we're just rushed through life.
• 7:51
  Speaker 3: And hurry up, hurry up, hurry up. And I think.
• 7:55
  Speaker 4: What we do really really well is we just slow
• 7:57
  Speaker 4: down and take them in it and just you know,
• 8:02
  Speaker 4: Bourbon ages for years and years and years and years
• 8:05
  Speaker 4: and years.
• 8:06
  Speaker 3: We can take a few minutes to enjoy it for
• 8:10
  Speaker 3: what it is and not feel rushed through it.
• 8:14
  Speaker 4: And you know, I think that's what you get when.
• 8:17
  Speaker 3: You come to whiskey beef. You just get to be
• 8:19
  Speaker 3: in the moment, enjoy it, and take your time.
• 8:23
  Speaker 1: I love that. Well, you said you you know, started
• 8:26
  Speaker 1: learning more about bourbon whiskey.
• 8:28
  Speaker 2: Obviously, what have you? What have you learned the most?
• 8:32
  Speaker 1: That you were just was kind of like, oh wow,
• 8:34
  Speaker 1: I never I never knew this was a thing that
• 8:36
  Speaker 1: was related to this.
• 8:40
  Speaker 4: I think what surprised me the most about bourbon in
• 8:43
  Speaker 4: general was just the culture of it. The you know,
• 8:50
  Speaker 4: you open the good bottle for special occasion and you know,
• 8:55
  Speaker 4: just the savoring of like I said, the time and
• 8:59
  Speaker 4: the moments, family and the friendship and all the things like,
• 9:04
  Speaker 4: you know, it's not it's not just like shot shot shots,
• 9:08
  Speaker 4: you know, it's it's it's sip, it's hangout, it's slowed down.
• 9:13
  Speaker 3: And I think.
• 9:17
  Speaker 4: So I went to stitzel Weller was my first ever
• 9:19
  Speaker 4: Burbon experience, and I still love it today. It's an
• 9:24
  Speaker 4: incredible experience. Recommend it to anyone on the trail. But
• 9:29
  Speaker 4: it got me interested in just like learning more about
• 9:32
  Speaker 4: the history of Bourbon.
• 9:33
  Speaker 3: And so then I read the book.
• 9:35
  Speaker 4: Pappy Land, which is written by Right Thompson, who is
• 9:40
  Speaker 4: an amazing author. I mean just he will take you
• 9:45
  Speaker 4: to a place in time where you just you never
• 9:49
  Speaker 4: want to go home, but you are. But I think
• 9:51
  Speaker 4: he even says something about about home and what home
• 9:54
  Speaker 4: is and how it's never really what you remember it.
• 9:57
  Speaker 4: But anyway, it's just it's an incredible book and it
• 10:02
  Speaker 4: spoke to Bourbon and the heart of Bourbon and the.
• 10:04
  Speaker 3: Culture behind all of it.
• 10:05
  Speaker 4: So well, I just like, I want to be a
• 10:07
  Speaker 4: part of that, you know, I want to be a
• 10:08
  Speaker 4: part of something great. And I think that's that's what
• 10:14
  Speaker 4: I learned the most in those beginning days, weeks, months,
• 10:20
  Speaker 4: whatever of learning about bourbon was just how big it is, how.
• 10:26
  Speaker 3: Inclusive and beautiful, and like just it's.
• 10:29
  Speaker 4: The whole world that you don't even know exists, and
• 10:31
  Speaker 4: then you do and it's amazing.
• 10:34
  Speaker 1: Well, and we're also saying, like in the industry that
• 10:37
  Speaker 1: you know, bourbon is one of the only category whiskey
• 10:40
  Speaker 1: and bourbon obviously or one of the only categories that
• 10:42
  Speaker 1: are still growing as you know, with sales and everything.
• 10:45
  Speaker 1: So there's obviously so much to it, more than just
• 10:47
  Speaker 1: you know, great stuff in your last.
• 10:51
  Speaker 3: Oh.
• 10:51
  Speaker 4: Absolutely, it's a story, it's a history.
• 10:54
  Speaker 3: It's a feeling more than anything.
• 10:57
  Speaker 4: It's a feeling, and not to drunk feeling, but like
• 11:00
  Speaker 4: the the deep in your soul, like the smell of
• 11:05
  Speaker 4: your grandfather's cologne, like the moment the first time you
• 11:10
  Speaker 4: ever walked into a rick house and smell that smell,
• 11:14
  Speaker 4: like it's undeniable, it's unforgettable, Like it's it's amazing.
• 11:20
  Speaker 3: Wow.
• 11:21
  Speaker 1: Well, so how did you go from bartender to head
• 11:24
  Speaker 1: of Experiences?
• 11:28
  Speaker 4: Well, I think more than anything, I just happened to
• 11:32
  Speaker 4: be in the right place at the right time with
• 11:34
  Speaker 4: a company that was growing at at the right speed.
• 11:38
  Speaker 3: So it just like coombo of all those things.
• 11:44
  Speaker 4: But yeah, so I was I was just working one
• 11:49
  Speaker 4: day a week and then went to my manager at
• 11:53
  Speaker 4: the time and said, you know, hey, I want to
• 11:55
  Speaker 4: be more full time. And at that time they were
• 11:57
  Speaker 4: in need of a kind of what we call an
• 12:00
  Speaker 4: experience lead or a shift manager or you know, the
• 12:03
  Speaker 4: work the floor.
• 12:05
  Speaker 3: And so it just lined.
• 12:06
  Speaker 4: Up that right when I was ready for full time,
• 12:09
  Speaker 4: they were ready to roll out this new position and
• 12:12
  Speaker 4: so it was great for me and I took it.
• 12:15
  Speaker 3: And then.
• 12:18
  Speaker 4: All unbeknownst to me at the time, they're coming up
• 12:23
  Speaker 4: with the whole concept in Louisville and creating what we
• 12:26
  Speaker 4: have out there today, and things just weren't working out
• 12:32
  Speaker 4: with the person that they hired to do that at
• 12:34
  Speaker 4: the time, and so it just I just stepped right
• 12:38
  Speaker 4: into that role, which was just head of Experiences for
• 12:41
  Speaker 4: Whiskey Thief Louisville and spent a year doing that and
• 12:49
  Speaker 4: just we're crushing it in Louisville. I mean, it's not me,
• 12:53
  Speaker 4: it's my team. They're doing an amazing job and I'm
• 12:56
  Speaker 4: so proud of them every day. But it was like,
• 12:59
  Speaker 4: how can we be more consistent across the board as
• 13:02
  Speaker 4: a company from location to location, and so I think
• 13:07
  Speaker 4: the right or the obvious decision there was that the
• 13:11
  Speaker 4: same person kind of oversee both places, so that there
• 13:16
  Speaker 4: was a lot of consistency, you know, throughout, and so
• 13:19
  Speaker 4: a year in they they offered me that job. And
• 13:23
  Speaker 4: so now I'm overseeing both locations and like I said,
• 13:27
  Speaker 4: just kind of being in the right place at the
• 13:29
  Speaker 4: right time, I think.
• 13:30
  Speaker 3: So, you know, this is that luck luck. You know,
• 13:34
  Speaker 3: it's just that damn luck.
• 13:37
  Speaker 1: Well, congratulations, and being in charge.
• 13:39
  Speaker 3: Of both places, well, thank you, thank you. It's a
• 13:44
  Speaker 3: lot of work, but it's a lot of fun every
• 13:47
  Speaker 3: single day, so thank you.
• 13:50
  Speaker 1: Yeah, I've noticed that when I mean just a little
• 13:52
  Speaker 1: bit that we were there, that there's so many different
• 13:54
  Speaker 1: whether it be bachelor parties, bachel the Right parties, birthdays, anniversaries, whatever.
• 13:59
  Speaker 1: So I mean, I'll so we went there for my
• 14:00
  Speaker 1: dad's birthday, so so many different kind of celebrations happening
• 14:03
  Speaker 1: in Louisville that, you know, I imagine you get kind
• 14:06
  Speaker 1: of everything kind of thrown at you.
• 14:09
  Speaker 3: Oh man, we see, Oh my gosh.
• 14:11
  Speaker 4: The one of the sweetest things ever was this past
• 14:15
  Speaker 4: weekend out at the Franklin County location a ninetieth birthday.
• 14:20
  Speaker 3: I mean, how do you know? It was just precious.
• 14:24
  Speaker 3: It was.
• 14:27
  Speaker 4: Three generations of just awesomeness. And you know, those are
• 14:32
  Speaker 4: the kind of milestones that we get to be a
• 14:36
  Speaker 4: part of. And it's amazing every day. Birthdays and virtue
• 14:41
  Speaker 4: is the wedding requests, the number of couples that come
• 14:47
  Speaker 4: to us and go our story started at Whiskey Pee
• 14:50
  Speaker 4: wo you know, we met there, or we got engaged there,
• 14:54
  Speaker 4: or we.
• 14:54
  Speaker 3: Both bought and we didn't know at the time, but
• 14:57
  Speaker 3: you know, she.
• 14:57
  Speaker 4: Picked her favorite barrel and he picked his, and then
• 15:00
  Speaker 4: on their wedding day they combine them and all these
• 15:03
  Speaker 4: amazing stories that a lot of which we don't even
• 15:06
  Speaker 4: know we're.
• 15:06
  Speaker 3: A part of.
• 15:07
  Speaker 4: And that's that's you know, that's what we see every day,
• 15:11
  Speaker 4: and that's what we get to.
• 15:11
  Speaker 3: Be a part of every day. And that is it's incredible.
• 15:14
  Speaker 3: It's amazing.
• 15:16
  Speaker 1: Yeah, it's like as much as obviously there's so much
• 15:18
  Speaker 1: work that goes into making sure those events go off
• 15:21
  Speaker 1: without a hitch or as little hitches as possible, but like,
• 15:24
  Speaker 1: you know, having those moments, like you said, I imagine
• 15:27
  Speaker 1: that just makes the day so much better.
• 15:30
  Speaker 3: Oh, it does.
• 15:31
  Speaker 4: It makes all of it worth it to see their excitement,
• 15:34
  Speaker 4: their smile. I mean, there's nothing like it. It's it's amazing.
• 15:41
  Speaker 1: That's great. Well, I mean you, so you've been in
• 15:44
  Speaker 1: the hospitality world kind of your entire life. What do
• 15:47
  Speaker 1: you kind of see what the future looks like when
• 15:49
  Speaker 1: it comes to either distilleries or restaurants or hotels or
• 15:53
  Speaker 1: whatever it is, because we're seeing so much. Well, yes,
• 15:56
  Speaker 1: we're in an interesting world when it comes to our
• 15:59
  Speaker 1: economy and everything. People still want to celebrate, people still
• 16:01
  Speaker 1: want to relax, and people still have fun and get
• 16:04
  Speaker 1: away from it all. How do you kind of look
• 16:06
  Speaker 1: at what the hospitality experience looks like in the future.
• 16:11
  Speaker 4: Well, it's interesting that you asked that after I spent
• 16:14
  Speaker 4: yesterday at our Kentucky Bourbon Trail Forum first annual. So
• 16:19
  Speaker 4: we got a lot of data, a lot of information
• 16:23
  Speaker 4: about the consumer. And I love to see that because
• 16:29
  Speaker 4: a lot of what they're seeing is what we're seeing,
• 16:31
  Speaker 4: and what we're seeing is that people are willing to
• 16:35
  Speaker 4: spend money on experiences. They care more about the moment
• 16:43
  Speaker 4: and they're willing to pay for it.
• 16:45
  Speaker 3: And so.
• 16:47
  Speaker 4: Where I see hospitality going is just in elevated experiences,
• 16:53
  Speaker 4: private experiences, curated experiences, culinary whatever. People just they want
• 17:01
  Speaker 4: those memories and they're willing to pay for them.
• 17:04
  Speaker 3: And I love that.
• 17:07
  Speaker 4: I love that about what's happening right now because I
• 17:10
  Speaker 4: think it's so important that we that we have those
• 17:15
  Speaker 4: memories to take with us and to share with others.
• 17:19
  Speaker 3: That that's where I see hospitality. It's just it's.
• 17:21
  Speaker 4: About making every moment count and every moment special. And
• 17:30
  Speaker 4: I think that's where we see the trend.
• 17:33
  Speaker 1: Stuff, that stuff that even on your ninetieth birthday, you'll
• 17:36
  Speaker 1: look back on and be like, wow, that was that
• 17:38
  Speaker 1: was a lot of fun, and those are some good times.
• 17:42
  Speaker 4: But I was just saying that, I bet his ninetieth
• 17:44
  Speaker 4: birthday wasn't about him, you know. I mean, it was,
• 17:49
  Speaker 4: it was about him in the moment, but I think
• 17:53
  Speaker 4: you know, he knew he was taking people on an
• 17:56
  Speaker 4: experience that they were going to remember and pass on
• 17:58
  Speaker 4: and talk about him, right, So it was it was
• 18:02
  Speaker 4: for them as much as it was for him, And
• 18:05
  Speaker 4: that's the beauty of all of it.
• 18:10
  Speaker 1: Well, I mean, with that kind of data and then
• 18:12
  Speaker 1: you know, little things like that, what do you kind
• 18:14
  Speaker 1: of look like for you with the future of or
• 18:19
  Speaker 1: making these experiences for people at Whiskey Thief, what are
• 18:22
  Speaker 1: things that you want to kind of maybe do extra,
• 18:25
  Speaker 1: maybe and do even more.
• 18:26
  Speaker 3: Of Oh my gosh, so much. There's so much to
• 18:34
  Speaker 3: do in so little time.
• 18:37
  Speaker 4: But I think the top of my priority list is
• 18:42
  Speaker 4: figuring out how to surprise and delight every day for
• 18:47
  Speaker 4: every like everyone that comes in the door, but especially
• 18:51
  Speaker 4: the people that you know note on their appointment that
• 18:55
  Speaker 4: they're celebrating something special.
• 18:57
  Speaker 3: I want to figure out how can we make that
• 19:02
  Speaker 3: even more special for them, knowing that that's why they're
• 19:05
  Speaker 3: coming here, right, And so I think that's that's my goal.
• 19:11
  Speaker 4: My next goal is figuring out how to surprise and
• 19:17
  Speaker 4: delight every day for every guest, but especially the ones
• 19:22
  Speaker 4: that say, Hey, it's sorry, anniversary, what's up?
• 19:27
  Speaker 3: What are you gonna do?
• 19:29
  Speaker 4: And I don't think they're asking for anything free. I
• 19:31
  Speaker 4: don't think they're asking for a discount. I think they
• 19:34
  Speaker 4: just wanted us to know that they're choosing to celebrate
• 19:38
  Speaker 4: their special moment with us, and I want to figure
• 19:41
  Speaker 4: out how we can help make that even more memorable
• 19:45
  Speaker 4: for them, you know, no It's true.
• 19:47
  Speaker 1: I love that, and like you said, they're not asking
• 19:49
  Speaker 1: for anything free. They just want that experience to be,
• 19:51
  Speaker 1: you know, something that they will remember and cherish for
• 19:55
  Speaker 1: as long as.
• 19:56
  Speaker 3: Time, right exactly.
• 19:58
  Speaker 1: Yeah, Well, so what have you what have you been
• 20:02
  Speaker 1: kind of nerding out on when it comes to Bourbon
• 20:05
  Speaker 1: right now?
• 20:08
  Speaker 3: Oh? Man, so many things. So I don't know. I'm
• 20:16
  Speaker 3: sure you know this that we have.
• 20:18
  Speaker 4: Miss Lisa Wicker is our director of stilling, who's got
• 20:22
  Speaker 4: her own resume that we're all excited to just be
• 20:31
  Speaker 4: added to. But I think I'm really nerding out on Lisa.
• 20:36
  Speaker 4: I think I'm nerding out on the blending. If you
• 20:41
  Speaker 4: would have asked me four years ago what I wanted
• 20:45
  Speaker 4: to do in Bourbon, like long term, and I could
• 20:48
  Speaker 4: pick anything, I probably would have told you some type
• 20:53
  Speaker 4: of like blending or tasting.
• 20:56
  Speaker 3: Or whatever Master knows or about there for that physician.
• 21:03
  Speaker 4: And so I'm really nerding out on what she does
• 21:06
  Speaker 4: and what she does so well, that's not currently a
• 21:09
  Speaker 4: part of who Whiskey Deeve is, so it's not a
• 21:11
  Speaker 4: little side thing that I get to pick her brain about.
• 21:15
  Speaker 4: Because you know, were single barrel, which is amazing, but
• 21:21
  Speaker 4: She's incredible and she has so much to teach and
• 21:23
  Speaker 4: I'm really nerding out on her right now.
• 21:27
  Speaker 1: I love that because, yeah, I love that we're also
• 21:30
  Speaker 1: seeing so much more women in the in the bourbon
• 21:34
  Speaker 1: and whiskey world because obviously, for the longest time, it
• 21:38
  Speaker 1: has been a very old boy, you know situation where
• 21:43
  Speaker 1: it was kind of you know, you were it was all.
• 21:46
  Speaker 2: Just males, and so.
• 21:48
  Speaker 1: Slowly, but surely we've seen the women who they either
• 21:51
  Speaker 1: grew up in it or they've been fans of it
• 21:53
  Speaker 1: for the longest time actually finally get their chance to
• 21:56
  Speaker 1: really show that, you know, women can do this even
• 22:00
  Speaker 1: better than men can. And so, you know, I'm glad
• 22:03
  Speaker 1: that we're seeing so much more of the women in
• 22:06
  Speaker 1: the spotlight when it comes to the whiskey and bourbon.
• 22:09
  Speaker 3: Oh, absolutely, women are a part of that.
• 22:13
  Speaker 4: We've got I think fifty one percent of our employees
• 22:17
  Speaker 4: are women at this time. So and we love to
• 22:22
  Speaker 4: partner with organizations like Bourbon Women and Whiskey Chicks, and
• 22:29
  Speaker 4: you know, every opportunity we have to celebrate women, even
• 22:33
  Speaker 4: if it's just a really awesome Mother's Day post, that
• 22:36
  Speaker 4: lets all of our team know that we we see them,
• 22:41
  Speaker 4: and we know they're bad at you know, that's.
• 22:46
  Speaker 3: You know, it's so awesome and very exciting to see.
• 22:49
  Speaker 3: I agree.
• 22:50
  Speaker 1: Yeah, I can't wait to see more women in the
• 22:52
  Speaker 1: in the world of bourbon and whiskey as well. So
• 22:54
  Speaker 1: it's gonna be good stuff.
• 22:57
  Speaker 3: Absolutely, very exciting.
• 23:00
  Speaker 1: I mean, so we're about halfway through almost the year
• 23:04
  Speaker 1: of twenty twenty six. What for you do you still
• 23:08
  Speaker 1: have kind of on your bucket list for the rest
• 23:10
  Speaker 1: of twenty twenty six?
• 23:13
  Speaker 3: Oh, a vacation, Yeah, I was gonna see.
• 23:16
  Speaker 2: I'm gonna ask that.
• 23:17
  Speaker 1: So, like, you provide so much memories and experiences for
• 23:21
  Speaker 1: other people, what do you kind of how do you
• 23:25
  Speaker 1: like to relax after some of these experiences or just
• 23:29
  Speaker 1: in general from work, because you're giving so much to
• 23:32
  Speaker 1: some to these other people. But how are you celebrating
• 23:36
  Speaker 1: either yourself or just celebrating relaxation afterwards?
• 23:41
  Speaker 3: Man, thank you for asking that. That's a great question
• 23:45
  Speaker 3: and I heard one too, because at this time of year,
• 23:50
  Speaker 3: it's really difficult to even this is your hotbed, Yeah,
• 23:54
  Speaker 3: this is it. We're in it, We're deep in it,
• 23:57
  Speaker 3: and so it's kind of hard to even relax at all.
• 24:01
  Speaker 3: But like family, time, you know. Little So I'm not.
• 24:08
  Speaker 5: Great at golfing, but I do enjoy doing it, and
• 24:12
  Speaker 5: so I like for Mother's Day, my husband and my
• 24:15
  Speaker 5: son took me golfing, and just for me, it's about
• 24:21
  Speaker 5: watching him have a good time, my son have a
• 24:24
  Speaker 5: good time, you know, and so really just family time.
• 24:29
  Speaker 2: I think that's good. Yeah, yeah, well, okay, I sidetracked you.
• 24:35
  Speaker 1: What does the rest of twenty and twenty six look
• 24:36
  Speaker 1: like for you?
• 24:38
  Speaker 3: Oh? Yes, on my bucket list professionally.
• 24:42
  Speaker 2: I mean professionally personally, you know, just you.
• 24:44
  Speaker 3: In general in general. Okay, well, a little bit more
• 24:49
  Speaker 3: of that family time is on my bucket list. I
• 24:52
  Speaker 3: do love that need it, we all do.
• 24:58
  Speaker 4: But I say, we've got some really exciting stuff on
• 25:04
  Speaker 4: the way for Whiskey thief as a whole, but the.
• 25:07
  Speaker 3: Farm is just no.
• 25:13
  Speaker 4: So I was just talking about all the little projects
• 25:16
  Speaker 4: that are on our list for this year. Are you
• 25:18
  Speaker 4: know quick hit list of punch list, you know.
• 25:23
  Speaker 3: Boom boom boom, bom boom, bom boom.
• 25:25
  Speaker 4: And so for others it might not seem like this
• 25:27
  Speaker 4: huge thing it has been accomplished, but for us, it's
• 25:30
  Speaker 4: like one day at a time, one thing at a time.
• 25:34
  Speaker 3: Twenty twenty six is.
• 25:35
  Speaker 4: The year of the forgotten or the abandoned, or the
• 25:40
  Speaker 4: whatever it might be.
• 25:42
  Speaker 3: Like, let's get it done, check it off, out of
• 25:45
  Speaker 3: the way. And I think, and you know what, that's
• 25:49
  Speaker 3: kind of a personal goal as well, because I have
• 25:52
  Speaker 3: a lot of stuff just you know, like clean the
• 25:57
  Speaker 3: basement at home. That's like, hey out.
• 26:00
  Speaker 4: And so I'm like, if I can finish my punch list,
• 26:04
  Speaker 4: like that would be incredible.
• 26:06
  Speaker 3: That would make twenty toy six best you ever, there's.
• 26:12
  Speaker 2: Always there's always stuff to add to the list.
• 26:13
  Speaker 1: Too, so.
• 26:16
  Speaker 3: It never ends. It never ends.
• 26:20
  Speaker 1: So I have a segment on the show. I call
• 26:21
  Speaker 1: it the five Counts, just five random questions. Number one,
• 26:25
  Speaker 1: what would your last meal be?
• 26:28
  Speaker 3: My last meal?
• 26:29
  Speaker 4: Oh my gosh, Well, have you ever had our chefs? Damn,
• 26:36
  Speaker 4: that's one tasty burger. Okay, you have to come check
• 26:41
  Speaker 4: out the food truck please. But he has an incredible
• 26:47
  Speaker 4: menu and he's got these burgers that are just to
• 26:50
  Speaker 4: die for. One of them is like a version of
• 26:55
  Speaker 4: a Big Mac, which actually probably I would pick for
• 26:58
  Speaker 4: my last meal.
• 26:59
  Speaker 3: I mean it would. It feeds like three people.
• 27:03
  Speaker 4: It's back too, at least all of them do, but
• 27:07
  Speaker 4: this one is just incredible, and so yeah, my last
• 27:11
  Speaker 4: meal would be, honestly, something from the food truck I whispy.
• 27:20
  Speaker 1: Number two, This is funny considering what we're talked about before.
• 27:23
  Speaker 1: If you're a progresser or MMA fighter, what would your
• 27:26
  Speaker 1: name be?
• 27:27
  Speaker 3: Oh man, that's a tough one.
• 27:31
  Speaker 4: I have never thought about that before, but I think
• 27:35
  Speaker 4: I have a pretty cool name.
• 27:36
  Speaker 3: I mean, Amy Fox, It's a crity cool name. Yeah,
• 27:40
  Speaker 3: Like so I feel like I might just leave it.
• 27:44
  Speaker 3: I might just leave it as is. I'm being honest.
• 27:47
  Speaker 2: You don't have to change it at all.
• 27:48
  Speaker 1: Yeah.
• 27:49
  Speaker 3: Yeah.
• 27:50
  Speaker 1: Number three, who was your first celebrity crush?
• 27:54
  Speaker 4: Oh gosh, probably Joshua Jackson and I don't know if
• 28:01
  Speaker 4: you know.
• 28:04
  Speaker 3: Yeah, Pacy from Dawson's Creek. Absolutely, Yeah, that's that's it.
• 28:10
  Speaker 3: That's the one.
• 28:11
  Speaker 2: He grew up to be still pretty attractive as well,
• 28:13
  Speaker 2: so it worked out.
• 28:15
  Speaker 3: Yeah, agreed.
• 28:19
  Speaker 1: Number four. Who are what inspires you?
• 28:22
  Speaker 3: Oh man?
• 28:24
  Speaker 4: I take I so so many people and so many things.
• 28:27
  Speaker 4: But mhm my dad is a huge inspiration for me.
• 28:34
  Speaker 3: He teaches me so much every day.
• 28:40
  Speaker 4: More When I you know, when I was younger and
• 28:41
  Speaker 4: I had like a million questions about just life and
• 28:45
  Speaker 4: all the things.
• 28:46
  Speaker 3: But if I get one one name, one answer me,
• 28:50
  Speaker 3: I say my dad, But there's so many more people.
• 28:55
  Speaker 1: Yeah, number five, what would you tell your seventeen year
• 28:58
  Speaker 1: old self?
• 29:00
  Speaker 4: Oh wow, slow down, slow down, It's all there when
• 29:08
  Speaker 4: you're ready.
• 29:13
  Speaker 3: Thank you.
• 29:14
  Speaker 1: If people want to find out more about you, follow
• 29:16
  Speaker 1: you online, obviously, visit Whiskey Thief or support you guys
• 29:20
  Speaker 1: in any way, how can they do so?
• 29:22
  Speaker 4: Yeah, definitely checking checking us out at Whiskey Thief dot com.
• 29:27
  Speaker 3: Or following our socials.
• 29:29
  Speaker 4: And then I've yet to really activate it, but I've
• 29:35
  Speaker 4: got a really cool insta handle called a Fox in
• 29:39
  Speaker 4: the rick House, which I think is.
• 29:41
  Speaker 3: Going to take off one day. Excellent, thank you.
• 29:48
  Speaker 4: I'm one of these days I'm going to have time
• 29:50
  Speaker 4: to post more. But I think, I mean, I love
• 29:53
  Speaker 4: the name, like just start somewhere right.
• 29:55
  Speaker 3: So that's that's where I'm at.
• 29:59
  Speaker 1: Amy, Thank you so much us for your time. I've
• 30:00
  Speaker 1: loved this and I obviously need to get back up
• 30:03
  Speaker 1: to Kentucky, so I will, and I'm definitely coming by
• 30:05
  Speaker 1: to get that burger and check out Whiskey Thief.
• 30:09
  Speaker 3: Oh please come back anytime, and we are so happy
• 30:13
  Speaker 3: to have you.
• 30:24
  Speaker 1: Thanks so much to Amy for being on the show again.
• 30:26
  Speaker 1: She is here to make sure that your memories are
• 30:29
  Speaker 1: too coming to fruition. Absolutely amazing things with the Anniversary's, weddings, birthdays.
• 30:35
  Speaker 1: Your next big moment could be over at Whiskey Thief.
• 30:38
  Speaker 1: And as as beautiful as those pictures are, I imagine
• 30:41
  Speaker 1: it's so much better in person. So definitely go check
• 30:43
  Speaker 1: out Whiskey Thief. Holler at Amy and why a you're
• 30:46
  Speaker 1: doing that? Go and make sure and follow us on
• 30:48
  Speaker 1: social media. It is Bruges Pod. That would be R
• 30:50
  Speaker 1: E W S T R S p O D on
• 30:52
  Speaker 1: the Instagram, the threads and the Twitter. If you want
• 30:55
  Speaker 1: to send this email, it is Bruisespod at gmail dot com.
• 30:58
  Speaker 1: If you're will follow me directly, is Rody John. That
• 31:00
  Speaker 1: is R O D I E j O n Ordy
• 31:03
  Speaker 1: John is the name on the Twitter. And in case
• 31:05
  Speaker 1: you wanna find out what I'm drinking, maybe we can
• 31:07
  Speaker 1: have the beer together. If you want follow me only
• 31:09
  Speaker 1: threads or the Instagram, it is a fisher Worthy John
• 31:11
  Speaker 1: sand Until next time, make sure to enjoy life, drink local,
• 31:13
  Speaker 1: and cheers