282. Tom Leverton, CEO of Purpose Brands
Today, I'm joined by Tom Leverton, CEO of Purpose Brands.
The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members.
In this episode, we discuss integrating two fitness powerhouses to create a global ecosystem.
We also cover:
• Strategies for international franchise expansion
• Using tech to enhance member experience and results
• Balancing individual brand identities while building synergies
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The skinny
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