Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Lego Built a Billion-Dollar Story Universe
Lego built a storytelling empire brick by brick, evolving from a simple toy into a narrative-driven brand worth over $14 billion. This episode unpacks how Lego's turn to transmedia storytelling, including the Lego Movie and Lego Masters, created a loyal community and reversed near-bankruptcy. Hosts Lucas and Luna explore the specific narrative strategies Lego used to make customers co-creators, the risks of over-licensing, and why the brand's 'system of play' remains a marketing blueprint. A must-listen for anyone fascinated by brand loyalty and narrative architecture…
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