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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation

In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations?

Agility requires not just the rapid adoption of new technologies like AI, but the deliberate and human-centered redesign of the culture and processes that support them.

Today, we're going to talk about:

- Why AI adoption is less about the technology itself and more about a fundamental cultural paradigm shift within your organization.

- Balancing AI-driven efficiency with the essential human elements of creativity…

The skinny

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