Latest / Wedding Pros who are ready to grow - with Becca Pountney / Overcoming self sabotage in your wedding business with Camilla J Collins
Transcript
- 0:00Camilla: There's no way around gaining that experience.
- 0:02And the more you do, the more you learn and the more confidence you
- 0:06build and the better at things you get.
- 0:08And the better you know, what you like and what you don't like.
- 0:10And I think that's extremely important because you're running your own business.
- 0:15You're in charge of your own time and what you do.
- 0:18So you might as well make it something that you enjoy and something that's
- 0:22in line with you and focus on that.
- 0:25And that way you're going to have.
- 0:26You're just naturally going to glow.
- 0:27People are going to be drawn to you, and you're going to have success with it.
- 0:33Becca: I'm Becca Pountney, wedding business marketing expert,
- 0:36speaker, and blogger, and you're listening to the Wedding Pros
- 0:38Who Are Ready To Grow podcast.
- 0:41I'm here to share with you actionable tips, strategies, and real life
- 0:44examples to help you take your wedding business to the next level.
- 0:48If you are an ambitious wedding business owner that wants to take your passion
- 0:52and use it to build a profitable, sustainable business, doing what you
- 0:55love, then you're in the right place.
- 0:57Let's get going with today's episode.
- 1:00Today I'm chatting with Camilla Collins.
- 1:02Camilla is the founder of CJC Hair and Makeup, an agency that
- 1:06offers luxury hair and makeup for weddings and corporate events.
- 1:09Through her work in the beauty world, Camilla became passionate about helping
- 1:12people feel confident from the inside out.
- 1:15And over the last few years, she's written a book, spoken on
- 1:17stages, and helped numerous clients find their inner confidence.
- 1:21I know that showing up as your authentic self can be a struggle for a lot of you.
- 1:25So I'm really excited to dive into this conversation today.
- 1:28Camilla, welcome to the podcast.
- 1:30Camilla: Oh, thank you so much for having me.
- 1:32It's awesome to be here, Becca.
- 1:33Thank you.
- 1:34Becca: I am really excited to have you because I know that this is an
- 1:38area that lots of my listeners really do struggle with, and we'll get into
- 1:41it in more detail in a little while.
- 1:43But.
- 1:44First I want to ask you a little bit about your background because I've
- 1:47been doing a little bit of research and I think me and you actually
- 1:50started in a very similar way.
- 1:52So my background is I studied television at university and worked in television and
- 1:57I believe you did a similar kind of thing.
- 1:58Camilla: I, I did.
- 1:59I did indeed.
- 2:00Yeah.
- 2:00So my background is hair and makeup artistry and I was initially trained
- 2:05in TV, film and theatre because that's what I thought I wanted to do.
- 2:09I didn't know you were in, in TV.
- 2:11That's really cool by the way.
- 2:12We're going to come back to that.
- 2:13But yeah, so I went off to train at a place called Grease Paint and
- 2:17I did the TV film and theatre kind of course and there was a little
- 2:20bridal session in there as well.
- 2:23I won't say session, it was a...
- 2:24Yeah, it was quite a few days we did on Bridal, and I just, I really
- 2:28enjoyed it, I loved it, but I was younger then, and I think the tutors
- 2:31were like, you know, if you do Bridal, then you don't have any weekends free,
- 2:34you know, that's that, and so I was like, oh, I don't know about that.
- 2:37And I love the special effects side of things.
- 2:39Little did I know that if you're in film and TV, like, you have, never mind
- 2:42weekends, you just have no time free.
- 2:44Working all the time.
- 2:46But yeah, I started off in the filming industry and then I ended up
- 2:50assisting on a couple of weddings, just, you know, gaining experience,
- 2:53building up portfolio and all of that.
- 2:55And do you know what Becca, I just absolutely loved it.
- 2:58It didn't feel like work to me.
- 3:00It just felt like getting ready with the girls on Saturday morning.
- 3:03And to be honest, it paid better than the filming stuff.
- 3:07A lot of that was, you know, at that time anyway, I sort of did a, a year
- 3:11kind of, you know, collaborating.
- 3:14Working on things kind of for expenses only.
- 3:17And, you know, it's tough.
- 3:18You may or may not get your foot in the door and, you know, I like to stick
- 3:22things out and I'm happy to work hard, but I just, I felt called to weddings
- 3:25and it's what I really, you know, loved being part of someone's special day and,
- 3:29you know, working with them to find that.
- 3:32Dream look, there was a lot more kind of emotion in it and
- 3:35I'm all in for the emotion.
- 3:37Whereas, you know, when you've got fashion or filming or you work
- 3:39on an e commerce stuff, you know, the models are just to do a job.
- 3:42The actors, they're just to do a job.
- 3:43They don't really care.
- 3:44They just kind of sit in the chair.
- 3:45So you don't kind of get that relationship really.
- 3:48And that's, that's kind of what got me into, into weddings.
- 3:51And so, yeah, I built up my.
- 3:54Bridal started building up my bridal business myself.
- 3:57Then I turned that into an agency because I could only be in one place at a time.
- 4:02I still can only be in one place at a time.
- 4:04However, you know, the, the team now can go out for me and
- 4:08yeah, I just got frustrated.
- 4:09I think, you know, not so much.
- 4:11Now, and I'm sure we'll, we'll talk about this at some point, but weddings
- 4:15used to be very seasonal, you know, it was summer and kind of that was it.
- 4:18And you're done.
- 4:19And it was weekends, not so much week.
- 4:21And now it's obviously kind of, you know, throughout the year, people are
- 4:24getting discounts or, you know, on different days or different times of
- 4:27the year, so that was really kind of the push to, to create the agency, because
- 4:31I get, you know, four inquiries for one day and I could only be in one place.
- 4:35And, yeah, so I built the agency up still did the special effects work, so
- 4:40Halloween was very busy in hospitality for us, and it still is, we, we do
- 4:43that as well, we look after sort of corporations for parties and events, so
- 4:47I still have the special effects work there, but I'm more for the general public
- 4:51rather than the TV and film industry.
- 4:53Becca: Fascinating.
- 4:54I love hearing people's stories, I think it's really important for us to...
- 4:57build on that foundation and understand where someone's come
- 5:00from to really understand why they're doing what they do now.
- 5:03And I also think there's a lesson in there straight away for people to learn
- 5:07that the grass isn't always greener because people do look at the television
- 5:10industry, the film industry, and they're like, Oh, that's where I wish I could be.
- 5:14It's so glamorous.
- 5:15I want to work in that area.
- 5:16But as we both know, having worked in it, I mean, I worked on Deal
- 5:19or No Deal, Strictly Come Dancing.
- 5:21I worked really hard and it was exciting.
- 5:24But it was exhausting.
- 5:25It was a hugely long hours.
- 5:27Like there was no maternity pay when I wanted to have children.
- 5:30Like it was just insanity.
- 5:33And now when people say to me, Oh, I'm just I'm just in weddings.
- 5:35I wish I was in TV and film.
- 5:37I'm like, you should be really happy.
- 5:38You're in weddings.
- 5:39Cause it's a much more exciting industry.
- 5:41You can choose your own timescales.
- 5:42You're not working yourself into the ground.
- 5:44And also you're just a commodity in TV and film.
- 5:47I'm sure you'll remember this from like, there's just someone there and saying,
- 5:50right, you've got 15 minutes to do this makeup and then they need to be on set.
- 5:53So it's not about.
- 5:54like enjoying the experience.
- 5:55It's literally just get in, get out and do the next thing.
- 5:58Camilla: It's so true.
- 5:59And it feels like everybody else has kind of, I don't want to say like you don't
- 6:02feel completely like valued, but it's like everybody gets the time they need.
- 6:05And it's like, how long for makeup?
- 6:07And I'll be like, Oh, 15 minutes.
- 6:08No, you've got five.
- 6:09And it's like, okay, and yeah, it's just, it's really difficult.
- 6:13It is really kind of fast paced and you just sort of have to get it done.
- 6:16And it's great when you're doing interesting stuff.
- 6:19And obviously all jobs are kind of different.
- 6:20If I was doing special effects things all the time on film, then it would be great.
- 6:24But quite often I'm just sitting there powdering people and I'm watching
- 6:27my makeup crumble under the heat of the lights and the dehydration of
- 6:30the actors and actresses that are doing take after take after take.
- 6:34And there's a lot of hanging around as well.
- 6:36Yeah, it's, I like to.
- 6:40and do, I can't stand sitting around doing nothing, but that's just me.
- 6:44Becca: As with everyone's journey and everyone I speak to on this podcast, there
- 6:47will have been things that you learned from that experience, which have kind
- 6:50of helped you with where you are today.
- 6:52So you moved from TV and film, you decided to go for the wedding.
- 6:55So you said that you kind of had a couple of people that you are assisting for.
- 6:59How did you go from just assisting for a couple of people to thinking,
- 7:02yeah, actually I'm going to do this as a business and start getting clients.
- 7:05Camilla: Sure.
- 7:06So, You know, back then I was literally on, I kind of had to, it's actually really
- 7:12important that I created a routine for myself because I had no kind of structure,
- 7:15no one to call me into a certain place, you know, you've got to be your own boss.
- 7:19And I remember just refreshing job boards, after job boards, after job boards,
- 7:23kind of each morning and emailing out and just sending lots of emails through
- 7:27either, you know, for collaborations and Yeah, there was a woman in St.
- 7:32Albans who had a makeup business, and I can't remember what the website was that
- 7:37I found her on, but I reached out to her, and actually it was her really that I
- 7:42started doing kind of a lot of weddings with, just assisting her, and that's
- 7:44kind of where it, where it began, and you know, a lot of work kind of came through.
- 7:49That way, but prior to that, you know, it was more kind of collaborative shoots,
- 7:52just building up portfolio, which is important, you know, we need the even
- 7:55more so now we need those kinds of images and, you know, thankfully we don't
- 8:00have to print off, you know, physical portfolios so much anymore and it can
- 8:05kind of all go or go online with digital images, but yeah, it was very much
- 8:09just reaching out to as many people as possible and just finding my thing, you
- 8:12know, in terms of for me, obviously it wasn't Justin in the weddings, but also.
- 8:17With like fashion editorial, filming, short films, music, videos, commercials,
- 8:21you know, finding my way with that, it was all kind of experience.
- 8:25But I mean, if you are just going for the weddings.
- 8:26industry and events.
- 8:28You know, there's so many different types of events you can work on.
- 8:31There's corporate events, there's private events, there's obviously weddings, you
- 8:33know, there's children's birthday parties.
- 8:35There's, you know, there's so many different things that you can,
- 8:38you know, try out for yourself and find out what lights you up and
- 8:41where you, where you kind of fit.
- 8:43So, so yeah, after assisting for a while, I just thought, you
- 8:46know what, I can, I can do this.
- 8:48I can do this myself.
- 8:48I can do this on my own.
- 8:49And, and you have to do.
- 8:52You have to put the work in sort of under other people to build your confidence.
- 8:56And again, that is a process.
- 8:57You can't shortcut that.
- 8:59Although I was having a conversation, we did a style shoot this week and I was
- 9:02just chatting to everybody, the team.
- 9:04And we're just saying how much the, I would say Gen Z have like serious balls
- 9:09to just go in for stuff now, and they're actually not willing to do kind of the.
- 9:14You know, don't want to do the work sort of behind, they just want to go straight
- 9:17in, but actually I think they're doing themselves a disservice because you
- 9:20find out so much about yourself when you're, you know, on the job doing the
- 9:25stuff that you don't want to do and just learning from the ground up rather
- 9:28than going straight in at the top.
- 9:30And it builds your own confidence so you have a much easier time of it rather than
- 9:34being anxious the whole time in this like, you know, anxiety sort of pit while you're
- 9:39just trying to, trying to get stuff done.
- 9:40So.
- 9:41Yeah, building slowly is, is my advice and just getting the, doing, getting
- 9:46the work and getting the experience in.
- 9:47There's no accounting for experience, you know, you can't learn that at,
- 9:51you know, whatever school you went to, whether it's floristry school or
- 9:54event school or makeup artistry, you know, you have to get out on the ground
- 9:58working with different people, different personalities, different curveballs being
- 10:02thrown at you from, you know, jobs, the world, life, and all of that as well.
- 10:06And just, It's working out how to navigate it all in your own way.
- 10:10Becca: It's so true.
- 10:11And I think that for me is one of the things that I did really learn from
- 10:14working in television and film, actually, because the culture in that industry
- 10:18is everyone starts at the bottom.
- 10:20Everyone gets their hands dirty.
- 10:21Everyone takes out the rubbish and goes and makes people coffee.
- 10:25But over time you build that experience and the next thing you know,
- 10:29you're high up, you're a production manager, you're a director, you're a
- 10:31producer, and that's how that works.
- 10:33And I think you're right.
- 10:34We need to keep that mindset in our own businesses that,
- 10:37yeah, we need to do the work.
- 10:38Just because you want to be a wedding planner doesn't mean you
- 10:40shouldn't go and work at a venue.
- 10:42or assist another wedding planner or go and work for a catering
- 10:46company and understand how that side of it works because all of that
- 10:49experience is going to be great.
- 10:51Now, lots of the people listening are going to be in that part of the business.
- 10:55I know you've gone on to do your agency and all the stuff you're doing
- 10:58now, but lots of people listening are still going to be there.
- 11:00They're one man bands.
- 11:01They're out there trying to get their weddings.
- 11:04Would you just share a couple of the real highs and a couple of the real
- 11:07lows and learnings from your time being in that place that they are now?
- 11:12Camilla: Oh, goodness.
- 11:14Do you know what?
- 11:14I think the majority of the highs are at the beginning because it's all new.
- 11:20It's all exciting.
- 11:22I think the struggle comes when you kind of have to make that, you know,
- 11:27level up and that's where it's kind of difficult and things sort of get a
- 11:31bit and you get stuck in your ways of doing things and The world is evolving
- 11:37faster than it ever has before.
- 11:39And I think the number one skill that anyone can master in their
- 11:43business is being agile with it.
- 11:46And also not getting too attached to it, not over identifying with it
- 11:52as well, which is something I think.
- 11:55I certainly did myself.
- 11:56And I think we all do when, you know, they say your business isn't your baby.
- 12:00It's like, yeah, but it is, you know, you pour so much heart and soul and
- 12:04particularly in the wedding and events industry, because you're working
- 12:07with people on, you know, some of the most important days of their life.
- 12:10There's so much emotion attached in that.
- 12:13And it's very easy to kind of, you know, obviously get overly invested in that and
- 12:17sort of get kind of stuck in there that you're not actually running your business.
- 12:21Properly, you're not sort of thinking about, you know, sales and marketing
- 12:25and profit and all the things that you need to, or you're just too invested in,
- 12:28in your couples, or your brides or your grooms or whoever you're working with,
- 12:31but yeah, I mean, the highs, there were so many highs at the beginning, you know,
- 12:35networking was fresh, even I just, I think I over networked myself at one point,
- 12:39you know, I love building the website.
- 12:41That was like, oh, I just can't be bothered to like do that anymore.
- 12:43I love writing blogs.
- 12:45I can't write another blog, you know?
- 12:46So it's, it's about sort of getting, keeping it.
- 12:49Fresh for yourself and switching things up.
- 12:52So, I mean, for me, there were just so many highs, like
- 12:55everything was, was a high.
- 12:57And I think the lowest points for me, I mean, I've not had, you know, everyone
- 13:05says, Oh, have you had like bridezilla's?
- 13:06You know, it's the number one question.
- 13:07I'm sure everyone can relate to that.
- 13:09Who's listening now?
- 13:10Because everyone always asks that who's not in the wedding events industry.
- 13:14And, you know, thankfully, I think, you know, you attract You attract
- 13:19what you put out in terms of, you know, what you're kind of marketing,
- 13:22you attract the right people.
- 13:23So as long as actually you're being true to you and you're not copying
- 13:26someone else, you're not trying to be something that you're not, you should
- 13:28actually get the right couples or in our case, the right brides coming to you.
- 13:32So we've not actually had a massive problem with that.
- 13:35I think when I was working for other agencies, you know, starting out that,
- 13:38you know, there was a tricky couple of trials, but I was learning, you
- 13:41know, that that didn't go so well.
- 13:43It wasn't the end of the world.
- 13:44It felt like the end of the world back then, but.
- 13:47I think in this business in particular, it's more so actually.
- 13:52Another, another greatest skill is people, you know, probably more so
- 13:56than, you know, for us, the makeup and the hair, more so than even,
- 14:00you know, the flowers and the cake.
- 14:02And, you know, obviously all that has to be brilliant and fab, but handling
- 14:07people I think is the most important.
- 14:09important thing that you can, skill you can master.
- 14:13And that's why, you know, going back to what we're saying about working
- 14:16from the ground up, the more people you can come into contact with, the more
- 14:18personalities you have to deal with, the more emotions you have to manage for
- 14:23other people, like the better you will be in the wedding and events industry.
- 14:27Becca: Absolutely, absolutely.
- 14:29Now you strike me as someone that's a little bit like me, very entrepreneurial,
- 14:32where you do something and then you get bored really quickly, and then you want
- 14:35to do something different, and you're always looking for new adventures.
- 14:38And you wrote a book.
- 14:40Tell me, how on earth did you come about deciding to write a book?
- 14:44Tell us a bit about the book, because writing a book is something that I
- 14:47keep telling myself I should do, and then I talk myself out of it, because
- 14:50it feels like a lot of hard work.
- 14:51So tell me about your book.
- 14:52Why did you write the book?
- 14:53What's it about?
- 14:54Camilla: So, first of all, stop shoulding all over yourself.
- 14:57Like, do you want to write this book?
- 15:01You know, you've got to get honest with yourself.
- 15:03And funnily enough, I've had the opposite thing to you because you're
- 15:06like, Oh, I always want to write a book.
- 15:07And I hadn't, well, I think it crossed my mind, but it wasn't
- 15:11something I'd sort of obsessed over.
- 15:13And what happened was I did a business accelerator in 2019 with
- 15:17a company called Dent Global.
- 15:18And it focuses on the five P's, which is pitch, Publish, product, partnership,
- 15:24and I've now forgotten the fifth one, but yeah, the other thing, but
- 15:28publish obviously relates to a book.
- 15:30And normally when people go through, it was like a nine month business
- 15:32accelerator, you tend to grab onto one P you can't do it all at the same time.
- 15:36And I think that's another point to anyone listening to also remember that
- 15:40we can't do all the things we have to focus on one thing at a time, maybe for
- 15:43that week and then go on to the next.
- 15:44But yeah, I just, I just latched onto this publish kind of set.
- 15:48I was like, I want to write a book and.
- 15:52It basically became apparent because, you know, I was doing a lot of mining for the
- 15:57gold within myself during this process on, on this accelerator and thinking, you
- 16:01know, what, you know, what is my passion?
- 16:03What is my purpose?
- 16:03What do I want to create sort of business wise, you know, onto the next level.
- 16:07And it became apparent that I was basically, I felt really.
- 16:15Sick and tired of being part of an industry that was so invested
- 16:19in our lack of self worth.
- 16:21And that was the beauty industry and I was torn because I love weddings and events
- 16:26as I said, you know before and the people but The whole beauty industry side and I
- 16:30found more and more people, you know When I was writing articles for people or you
- 16:33know interviews and things are like, oh, can you give us a product recommendation?
- 16:36I'm like, no, it's all the same shit.
- 16:38Like it doesn't you know, that's not what it's about It's about you
- 16:42know, the power of the technique.
- 16:44And it's more about the techniques itself and the artistry.
- 16:46And that was very much what it was for me, you know, the artistry.
- 16:49And so I just felt like it was constantly kind of pushing products and, you know,
- 16:53peddling treatments and new and an inter technologies coming out all the time.
- 16:56It was actually severely overwhelming.
- 16:59And I felt like I was compounding the problem of people's lack of
- 17:03self confidence in themselves.
- 17:05And, and basically that's what I really, well, I guess.
- 17:09You focus on, you know, what you focus on, you kind of see more of, don't you?
- 17:13And I just, I just noticed time and time again that nearly every single woman
- 17:16that sat in my makeup chair and looked at her reflection in the mirror immediately
- 17:21apologized for the way that she looked and ultimately who she was or who she is.
- 17:25And so I wanted to just...
- 17:27Just write this book that probably got a bit of my anger out at the whole kind
- 17:33of, you know, thing, but you know, out the marketing tactics of the beauty
- 17:36industry, and, and sort of wake people up to the, the power that they already
- 17:42have within themselves and the confidence.
- 17:44Like we all have confidence within us.
- 17:47It can get knocked, you know, for various reasons, which is
- 17:50probably a whole other podcast.
- 17:52But you know, just, just.
- 17:54Getting people to identify, you know, the power that they have within themselves
- 17:57and stop turning to all the quick fixes and stop falling for all the marketing
- 18:00tricks and tactics of not even just the beauty industry, but just, you know,
- 18:05all, all marketing creates a lack, a feeling of a sense of lack within us.
- 18:09So I just wanted to remind people of that and just empower them really to build
- 18:13confidence from the inside out and not.
- 18:16The outside in.
- 18:17Becca: What an incredible mission.
- 18:20Why do you think it is then that the brides who sit in
- 18:23your chair have that feeling?
- 18:25Like, why is it that we all look in a mirror, and we all do it, and go...
- 18:30Oh, I don't like how I look.
- 18:33Camilla: I think, I, I, there's so, there's so many reasons I don't know
- 18:38which one to start with, but you know, I, I just, immediately I'm just thinking
- 18:41back actually to when I was in makeup school and we worked on each other.
- 18:46And personally, I found it really uncomfortable to sit there when it was
- 18:50my turn, obviously, and someone to work on me, staring at my reflection for that
- 18:54long, you know, long period of time.
- 18:57And so on that note, I think a lot of us And increasingly more so now,
- 19:02don't spend enough time with ourselves.
- 19:05We are very busy, we're sort of running around, we're quite distracting, and,
- 19:10it's, I think that's kind of a, a realization that, I know it's a, a
- 19:14reflection, but I think also, you know, we need to be spending more time getting
- 19:18to know ourselves and getting comfortable with ourselves and accepting ourselves.
- 19:22And I don't think many people are very accepting of themselves.
- 19:26And, you know, of course we all have that sort of need to or want to fit in.
- 19:32And that's really important.
- 19:34You know, for our survival to be, you know, within a community and to feel
- 19:39love and to feel safe and secure as well.
- 19:42And so I think that's where we have a problem with comparison and we
- 19:45compare ourselves to other people.
- 19:47And obviously that's rife now with social media and let's not even go into filters
- 19:52and all of that, you know, that that's tricky as well, but I think it's just.
- 19:57You know, people just not, not being used to themselves and, and just distracting
- 20:03themselves with stuff, not intentionally, but because they're just sort of so busy.
- 20:07And I think, you know, we, we can easily, or each of us easily can counteract that
- 20:12when we spend more time with ourselves, getting to know ourselves and raising
- 20:15our sort of self awareness on, you know, who we are and how unique we are
- 20:20and how wonderful that uniqueness is.
- 20:23Because again, you know, we had this.
- 20:26Kim Kardashian, when she, with the rise of like the cookie cutter faces that you saw
- 20:31on social media, everyone looked the same.
- 20:33And that was, you know, the contouring technique that has been around and
- 20:36makeup artists have used for ages because it's a drag technique.
- 20:39So of course, it's going to completely change your bone structure.
- 20:42But I think that's when there was a kind of a real sort of shift and people.
- 20:46Basically making themselves look like everybody else.
- 20:48And that was on a physical, but I think everybody tries to be
- 20:51like everybody else as well.
- 20:53And that's, that's uncomfortable.
- 20:55That actually moves you further away from yourself, rather than
- 20:58bringing you back towards yourself.
- 21:00And that's what we need to be doing in order to feel confident about who we are.
- 21:04Becca: I think it's absolutely fascinating.
- 21:06I could talk to you about this all day, especially, and I see all of the
- 21:09time, you know, I was talking to you before we hit record about how we had
- 21:13our wedding business retreat last week.
- 21:14And one of the things that we do as part of that is give everyone a brand shoot
- 21:18and everyone got their photos back.
- 21:20And most people have loved them, but people are so critical about themselves.
- 21:24Oh, I don't like how I look like this.
- 21:25I look a little bit fat in this picture or my arms a little bit awkward.
- 21:29But when I look at the pictures.
- 21:31not as them.
- 21:32You know, I'm looking at pictures of other people.
- 21:33All I see is beautiful photos.
- 21:36I see these wonderful photos of them looking really professional.
- 21:39And those little details, I just don't even notice them.
- 21:42I'm just looking in the eyes of the person.
- 21:43I'm not looking at their waistline or their, you know, their hairline or the
- 21:47way that they're holding their arm.
- 21:49But yet we, we stopped putting those images out because we are
- 21:53so critical all of, of ourselves.
- 21:55And I think it's just really sad.
- 21:58Camilla: Yeah, yeah, this is the thing, you know, we, we are the
- 22:02center of our own universe, aren't we?
- 22:04And we think, you know, we just, we hone in so much on, on things and, you
- 22:08know, I've had the same with people in the makeup chair, and there's this,
- 22:11amazing book called, and, and actually it was a bit of inspiration for my book,
- 22:14Maxwell Waltz, I want to say, Psycho Cybernetics it's called, you know, and
- 22:17he was, he just talks about, You know, actually the problem not being in how
- 22:22we look, it's what we're, you know, if it's, I don't know, we don't like
- 22:25our nose, for example, it's, you know, whatever kind of beliefs or potentially
- 22:31like past trauma that we're channeling into our nose that, you know, or a
- 22:35feature on our face or something about our body, that's the, that's the issue.
- 22:38And so, yeah, that's why he was, you know, a surgeon and he'd do this completely
- 22:42transformative surgeries on some people and they, you know, afterwards they
- 22:46look in the mirror and it's like.
- 22:47It hasn't changed.
- 22:48They literally couldn't see the difference.
- 22:50They just felt exactly the same.
- 22:52And so it's nothing to do with the outside.
- 22:54It's very much what's going on on the inside of us.
- 22:57And that is, you know, this is the problem.
- 23:00And cosmetic surgery, you know, was on the rise before now.
- 23:04It's more kind of Botox and fillers and things.
- 23:07And you can have as much of that as you want.
- 23:10You can use as much, you know, makeup as you want, but actually it's
- 23:13not going to change how you feel.
- 23:15And that's very much why.
- 23:17I was called into doing what I do now.
- 23:20Obviously I still have the agency.
- 23:21So I told you about phase one earlier with, with makeup school, the bridal
- 23:24agency, but, you know, confident, the confidence coaching and lifestyle
- 23:27coaching that I do, because I wanted to make lasting change and, and again,
- 23:31not be privy to the quick fixing and kind of supporting the problem where
- 23:36it's, you know, I wanted to help people do the work inside that then creates.
- 23:41the long lasting change that means also people save a lot of money if
- 23:45not having to, you know, buy all this makeup and, you know, on this cosmetic
- 23:49procedures or, you know, even fashion.
- 23:51It happens with clothing as well.
- 23:53We're not feeling good enough and we attach onto labels or, you know, style.
- 23:57And again, style is great expression of who you are and, you know,
- 24:01makeup can be fun and used for that.
- 24:03And it's a great expression too.
- 24:05But they're great tools, not, they shouldn't be used as crutches, you know,
- 24:09you should be fine without these things.
- 24:11Well, you should be better than fine.
- 24:12You should be awesome without these things.
- 24:14You just use these things to enhance and kind of decorate rather than
- 24:18being reliant on them in order to feel good about yourself.
- 24:21Becca: So we're basically trying to fix the wrong things, aren't we?
- 24:23We're trying to do quick fixes like, Oh, I just stop eating and lose loads of
- 24:26weight or I'll just go and have surgery on my face and then I'll feel better.
- 24:31But actually, we probably won't feel better because we
- 24:33haven't done that in a work.
- 24:34Now I know there'll be people listening to this who are really
- 24:37resonating with exactly what we're saying and thinking, yeah, this is me.
- 24:40I don't like how I look in pictures.
- 24:42So I'd really love, as I've got you here, for us to just be able to
- 24:45share some really practical advice that the wedding business owners.
- 24:49listening can start to channel and to try and change some of this
- 24:53mindset, to try and undo some of these negative beliefs about themselves.
- 24:56So I've got a couple of different scenarios I'd love to share with you
- 24:59to just get your thoughts and feedback on really, and to think if there's
- 25:02practical things that people can do to change their mindset around these things.
- 25:06So the first one, we've mentioned it a little bit, is comparisonitis.
- 25:11So I know a lot of my wedding business owners look at other
- 25:14people's businesses on Instagram or Facebook and feel like everyone
- 25:18else is more successful than them.
- 25:19And therefore they must be doing something wrong or everyone else
- 25:22looks better than them, or they're too old, or they're too young.
- 25:26Like I have it both ends of the spectrum.
- 25:27I'm too old to be successful.
- 25:28I'm too young to be successful.
- 25:30I'm not living in the right past.
- 25:32part of the world to be successful.
- 25:33Whatever it is, they have this comparisonitis.
- 25:35So do you have any thoughts about how we can help ourselves and stop
- 25:39getting ourself in that mindset?
- 25:41Camilla: Well, firstly, I just want to hold my hands up and say, that,
- 25:44you know, that affects me too.
- 25:45That still, you know, as much as I'm aware of it, it still affects me too.
- 25:49And that's why this love hate thing for social media.
- 25:52And you know, it's other ways you see out in the real world too, but I think social
- 25:56media really exacerbates that problem.
- 25:58And it's really hard for us as business owners because
- 26:03we have to be on it as well.
- 26:05And, you know, people say, yeah, but, you know, you're a content creator,
- 26:07you're not a content consumer, you know, don't consume, but you
- 26:09still have to be on the platform.
- 26:11So you're kind of treading that, that fine line.
- 26:13So I just want to say, I totally understand.
- 26:15And it's not something I don't think we're ever fully going to get rid of.
- 26:17So we just have to train our brain to focus on other things, i.
- 26:23e.
- 26:23What you are doing and not what everybody else is doing and what you have to give
- 26:27and not what everybody else has to give.
- 26:29Because, of course, there will be people out there that are way better
- 26:33at things than you are, but you are better and way better at things,
- 26:38at other things, than they are.
- 26:39And that's where your focus should be.
- 26:42You know, not what on every, not what everyone else has, but what you have.
- 26:45And the problem is, when you compare yourself to others or you're, you're
- 26:48just even looking too much at other people, then you start, You know, you
- 26:53start manipulating your own actions, you start changing the way you behave, the
- 26:56things you start doing, and that actually is going to draw the wrong things to
- 27:01you, the wrong opportunities to you.
- 27:04So it's just kind of a reframe.
- 27:06I guess what I'm trying to say is, is have a think about it another way.
- 27:09And, you know, if you're, if you feel you're.
- 27:12You know, too old, for example, to be starting a business or, you know, you're
- 27:16past it now, go and find information that supports the opposite view of that.
- 27:21And because there's so much out there, you know, like JK Rowling, for example,
- 27:25and you only have to Google it and you'll get so many people like, you know, Walt
- 27:28Disney, the, the ages of people building sort of business or having success.
- 27:33And again, it really smashes that whole like overnight success thing
- 27:36right out of the park when you see.
- 27:38All the stuff that's, you know, gone behind and the work that's
- 27:42had to go in to get people there.
- 27:45And again, it goes back to what we're saying at the beginning of
- 27:47this chat, where there's, there's no way around gaining that experience.
- 27:51And the more you do, the more you learn and the more confidence you
- 27:55build and the better at things.
- 27:56You get and the best, you know, what you like and what you don't like.
- 28:00And I think that's extremely important because you're running your own business.
- 28:04You're in charge of your own time and what you do.
- 28:07So you might as well make it something that you enjoy and something that's
- 28:11in line with you and focus on that.
- 28:14And that way you're going to have, you're just naturally going to glow.
- 28:16People are going to be drawn to you and you're going to have success with it.
- 28:20If you don't do that and you're chasing the money or.
- 28:23you know, chasing what other people are doing and, you know, spending far
- 28:26too much focusing outside of yourself rather than inside of yourself, then
- 28:30you're not going to get very far.
- 28:32Becca: Really, really helpful.
- 28:33Okay.
- 28:33Scenario two.
- 28:34I'm really testing you today.
- 28:36I'm going to take you all over the place.
- 28:37Scenario two is again, something I see a lot.
- 28:39So I teach marketing to wedding business owners.
- 28:42I talk a lot about being visible, getting yourself out there, showing up
- 28:45as yourself, being unapologetically you.
- 28:48And they say to me.
- 28:49I don't want to put my face out there.
- 28:51I can't possibly do a reel.
- 28:52I hate the sound of my voice.
- 28:53I don't want to talk to the camera.
- 28:55I don't want my face anywhere on my website.
- 28:58I don't like anything about myself.
- 29:00Can I do it a different way?
- 29:02And I always say to them, just be yourself.
- 29:04But you know, there's deep work for them to do there.
- 29:07So if there's people here who are just scared of putting themselves
- 29:09out there, like if you've got any thoughts or helpful tips for them.
- 29:13Camilla: Sure, this is such a, such a common one, please put your face out
- 29:18there, because that is what people connect with, and particularly online, it is so
- 29:23noisy, it's pretty oversaturated, kind of everywhere, people don't connect
- 29:28with yet another image of, like, a cake, or a makeup, or, you know, Chair
- 29:33coverings, I don't know, for example, like people connect with people.
- 29:37And of course you want to showcase your work there, but it's so
- 29:39important that you do show your face.
- 29:41So I think number one is just realize how important that it is
- 29:46in order to be seen and be heard.
- 29:49Now, number two, I totally get the confidence thing and, you know, it also
- 29:53can feel like quite egotistical as well and self centered to be putting that out.
- 29:57So, there's probably a few beliefs that you're harboring there.
- 30:01So again, that's kind of the inner work and you might want to do a
- 30:03bit of journaling around that.
- 30:05And I really encourage...
- 30:07well, as I've said, you know, getting to know yourself is so important,
- 30:10but taking intentional time out, even if it's just 10 minutes every single
- 30:13day to do, you know, either some thinking by yourself, some writing,
- 30:17journaling, writing's really good.
- 30:19And, you know, or even just talking out loud.
- 30:21I was out walking the other day and I was, I live in the countryside.
- 30:24There's no one around.
- 30:25I'm having a whole conversation with myself, just trying to hash
- 30:27out what's going on in my brain.
- 30:29But you know, that's, that's really helpful to get to
- 30:32the root of actually what's.
- 30:33Getting in your way because it's you that's getting in your way.
- 30:36And so you need to find out what the belief is that is causing that.
- 30:40And you know, the third thing is anything that you haven't done before is scary.
- 30:45It's uncomfortable, it's difficult, and the only way it's not going to be scary
- 30:50and not be uncomfortable and become easy.
- 30:52is by doing it.
- 30:53So I always say, set yourself a little challenge.
- 30:56And you know, I had a bit of a social media break, since I
- 30:58moved here, so for February and yeah, it was a good few months.
- 31:02I wasn't really online.
- 31:03So to get myself back in it, I committed to going, well, I didn't go live.
- 31:07I would have liked to on the stories, but yeah, the reception
- 31:10around here wasn't great.
- 31:11So I did a video every single day of the week for 30 days, I think it was
- 31:16like 35 in the end, and, you know, it was uncomfortable and some days I
- 31:19didn't want to do it, but, you know, I showed up and did it anyway, and now
- 31:23I've got no problem because I felt a bit of anxiety, or like, or also like,
- 31:27oh, what do I say, or what do I...
- 31:29You know, yeah, it was just really, I didn't know what to say online or, you
- 31:33know, how to be, and just doing that for 35 days, like it just got easier.
- 31:37I was glad it was over.
- 31:38I'm not going to be doing that, you know, again in that stint, but,
- 31:42you know, it builds the habit and then it makes it easier for you.
- 31:45So it's like the short, sharp kind of burst to get the motivation and
- 31:48momentum and build your ease with it, and then you can dial it back down.
- 31:52So that, doing that little challenge yourself somehow
- 31:54would be, would be useful.
- 31:56Becca: I think it's really helpful for people to understand that, you know,
- 31:59you, me, people that are listening to this podcast might think, oh
- 32:02yeah, they've got it all together.
- 32:03We're struggling with this ourselves.
- 32:05I love that you shared that moment of like, actually I had to get back online
- 32:09and I had to do these things because it is easy for us to look at other people
- 32:12and think they've got it all together.
- 32:14But all of us are having these conversations with ourselves.
- 32:17All of the time, and all of us are struggling with self sabotage.
- 32:20That's something that I see in my wedding business owners all of the time.
- 32:24Like they're the, it's hard to get through some.
- 32:26It's like, you're just standing in your own way.
- 32:28Just let it go.
- 32:29Self sabotage is a big thing.
- 32:31What can we do about that?
- 32:32Camilla: 100%.
- 32:33Well, I have something for that exactly, actually.
- 32:36Because it's, it's super common with my clients.
- 32:39Self sabotaging kind of behaviors, and again, getting to the root cause of that.
- 32:42So I've got a few free resources on the website, actually, but
- 32:45one of them is a self sabotage, a self sabotage masterclass.
- 32:48So, , it's about 30 minutes long, and I highly recommend anyone, like, if, you
- 32:53know, you've resonated with anything that we've just spoken about, to go, to
- 32:57go and check that out and download it.
- 32:58And it just, yeah, it just goes through it, and it just gets you
- 33:01thinking a different way about.
- 33:03There's, there's always something.
- 33:04You're not stupid.
- 33:05You know, none of us are stupid.
- 33:06So we're gaining something by not doing something we feel we ought to do.
- 33:11So we need to find out what that is so we can like switch it around.
- 33:15And I've also in my book, got, there's a chapter called The Three P's, which
- 33:19is, pain, pleasure, and perception.
- 33:21And so it talks about relinking, you know, what you assign pain to
- 33:25and what you assign pleasure to.
- 33:26And you can easily do that.
- 33:28You know, when you change your perception on that and, and sort of relinking things.
- 33:32So, you know, that's, that's another, another way of looking
- 33:35things to get yourself out of this rut, I guess, that you're in
- 33:39that's, you know, stem from limiting beliefs that are holding you back.
- 33:43Becca: And we have so many limiting beliefs, don't we?
- 33:45I mean, for myself, I put a lot of photos of myself online.
- 33:48I do a lot of videos and people are like, Oh, that's so great that you're confident
- 33:51to put your face out there everywhere.
- 33:53And sometimes my friends make fun of me, my non business friends, they're like,
- 33:56Oh, your face all over the internet.
- 33:57And I've had to.
- 33:58frame that belief because if I thought too much on that I would hide away
- 34:02and never turn my phone back on again.
- 34:04But actually I say to them, yeah, but I'm helping people grow their businesses.
- 34:08So if I didn't show up and put my face on camera and give them the advice,
- 34:11then they would be still struggling.
- 34:13So.
- 34:14You can get over the fact you've got a cutesy in my face because I know
- 34:17that I'm helping other people and I think it's changing that narrative in
- 34:21our heads and realizing actually what I'm doing is serving, not like people
- 34:24don't care that my hair is slightly out of place because I've just given
- 34:27them a piece of helpful information.
- 34:29Camilla: Totally.
- 34:30And I think you, you know, you've hit the nail on the head.
- 34:32And one thing I will say, and I, you know, I've had these comments too.
- 34:35And I think back when I started out, like, I, it's weird, I will feel annoying
- 34:39now when I post too much, whereas when I started out I didn't feel annoying.
- 34:42Again, it's that, like, high vibe, you know, when you're exciting
- 34:44and, you know, enjoying everything.
- 34:46You don't really care.
- 34:47But a lot of people that don't have their own businesses are the first to comment.
- 34:50Like, oh, it's too much, oh, it's, you know.
- 34:52And they don't understand, so don't listen to them.
- 34:55we have this negativity bias anyway, where we'll latch onto the negative
- 34:58comment rather than the good stuff.
- 34:59So just, you know, wake up a bit when that happens and think, okay, I've had this
- 35:04one negative comment from someone, but actually what good comments have I had?
- 35:08And then you'll see, you know, you're actually getting
- 35:10more of a better response.
- 35:12And I think personally, you know, again, with the center of our universe,
- 35:15we feel like all eyes are on us.
- 35:17Again, as I've said, it's so busy out there.
- 35:21No offense, but no one is focused on you, like, you know,
- 35:24no one's focused on you at all.
- 35:25And a friend of mine, actually, we were chatting the other day, my accountability
- 35:28buddy, he's out in Dubai now, he's got a business out there, but he was talking
- 35:31about a woman that, I think she's got quite a big following on, on social media.
- 35:36And she was, you know, going online every day to promote a product.
- 35:40And, you know, it felt like too much, but she was going on like, you know,
- 35:43all the time, repeatedly promoting it.
- 35:46And.
- 35:47People didn't realize when she had a baby, she was pregnant the
- 35:49whole time for, for nine months.
- 35:51It was like, Oh, I didn't even know you were pregnant.
- 35:52And that's how much people actually don't realize, even though she was on
- 35:55camera every day, you know, you feel like you're doing it too much, but people
- 35:59aren't really taking notice or they're scrolling past, you know, you don't
- 36:02really know, or the tech gets interrupted.
- 36:04So as much as you think you've got X amount of views, it actually
- 36:07might not necessarily be that.
- 36:08So just.
- 36:09Just keep going.
- 36:10And who cares what other people think anyway?
- 36:12Like, they're not, they're not your people or they're not your
- 36:14clients or they're not your friends.
- 36:16Like, you know, screw them.
- 36:17Just, just focus on you and the ones that are drawn to you and just cultivate that.
- 36:22Becca: So true.
- 36:22And I say to my friends, if you're seeing too much of my face, feel
- 36:25free to unfollow me because my business advice isn't for you anyway.
- 36:28And then they're like it.
- 36:30I'm like, well, there we go.
- 36:31Exactly.
- 36:32So I think we all need to listen to this self sabotage training.
- 36:35I know that's going to resonate with a lot of people.
- 36:36So I will make sure that I link.
- 36:38to that in the show notes underneath.
- 36:40Okay, final scenario, as we are getting towards the end of our time.
- 36:43Being in person.
- 36:45Okay, I feel like coronavirus has made us all feel a lot more comfortable hiding
- 36:50behind a screen, networking on Facebook groups, doing everything digitally, and...
- 36:54That is amazing, but I do think it's still really great to get out there
- 36:58and be in person, going to in person and networking events, wedding shows.
- 37:02But confidence wise, people are really struggling with this right now
- 37:05because we've got cozy in our houses.
- 37:07So for the final round of tips, how do we feel more confident and
- 37:12being out there and being in person?
- 37:13Camilla: I totally hear you with this one.
- 37:15And I've actually come full circle with it.
- 37:18And again, it's, you know, you're saying about comfort
- 37:21and we're in our comfort zone.
- 37:22I think at some point that comfort zone is going to become uncomfortable
- 37:26for you if it hasn't already.
- 37:28And I think we've had this delay from COVID, whereas only now, I
- 37:32think we thought as soon as things opened up, we'd be like, yay, people.
- 37:35We weren't, we were like, No, I'm really comfy here.
- 37:38Like I've got it sorted.
- 37:39I can be on zoom.
- 37:41You know, there were things that maybe, you know, made easier, but I think, you
- 37:43know, a couple of years down the line, naturally we need even introverted sort
- 37:48of people, we do need human connection.
- 37:50So I think more and more people are wanting to get out, get out there a
- 37:53bit more, you know, they don't want to network on online, but if you're still
- 37:57kind of in that little cozy phase, and not quite sort of uncomfortable.
- 38:04I'm sure you will get there.
- 38:06I think you've got to have a, you know, you've got to sort of actually recognize
- 38:10the fact that again, the world, you know, online is super, super noisy.
- 38:15There's a lot of people on it.
- 38:17It's really hard to cut through that and make an impression
- 38:20on someone through a screen.
- 38:22The energy is not there and people really connect with energy.
- 38:25So for you personally, in terms of how, you know, You feeling connected
- 38:32and loved and cared for and supported.
- 38:34It's really important that you physically go and meet people.
- 38:37And it's also very important that the right people, because otherwise, you
- 38:40know, go the opposite way, but in order for, you know, for your business to
- 38:45thrive and to, you know, grow, you need to be out there connecting with people in
- 38:50person, because it will probably take you.
- 38:54You know, five times the amount of time online in order to have
- 38:57that many interactions with someone to get through to them.
- 39:00So you might as well save yourself some time and get yourself
- 39:03out there and just build the connections in person far quicker.
- 39:07So a bit of a reframe for you, that one really.
- 39:09Becca: Love it.
- 39:10We're basically we need to do lots of reframing and all of these different
- 39:13areas to help ourselves move forward.
- 39:16This has been such a fascinating conversation.
- 39:18I honestly could just keep on talking about it for hours, but
- 39:20we don't have hours to spare.
- 39:22So I will make sure I link to the self sabotage training and also to
- 39:26your book in the show notes so that if people want to go deeper, they can.
- 39:30Now I podcast with the same question.
- 39:33So I'm going to pose that to you now.
- 39:34And it's this, what is one thing you personally wish you'd known
- 39:38sooner in your own wedding business?
- 39:40Camilla: I think there's so many things, there's so many things, but I think
- 39:48I've already mentioned this as well.
- 39:50I think I wish I'd known that things were going to always be changing and
- 39:56so to not get too attached to things or the way things are now and really
- 40:04master that skill of agility and not, and not over identify with my business.
- 40:08I think that's actually.
- 40:10I'd be much further ahead with things had I not.
- 40:13Got so attached because that actually kept me stuck from over identifying with it,
- 40:18you know, very, it felt very hard to kind of move on from or change ways or pivot,
- 40:22you know, particularly sort of around COVID, that's been a really tricky thing.
- 40:26So having not got so attached to it and just always been aware that, you know, the
- 40:30world's evolving, I'm evolving, things are going to change and being okay with that,
- 40:33it would have been, yeah, a much probably smoother and quicker progress with things.
- 40:39Becca: Fabulous, fabulous advice for everyone.
- 40:41Camilla, it has been such a pleasure to have this conversation.
- 40:44What's coming up next for you?
- 40:45If people want to find out more about what you do, where's
- 40:47the best place for them to go?
- 40:49Camilla: Perfect.
- 40:49Thank you so much for having me.
- 40:50It's been fab.
- 40:51So, my home on the internet, my little place in the world is camillacollins.
- 40:56com.
- 40:56I tend to hang around on Instagram most.
- 40:58But I am on Facebook as well.
- 40:59So Camilla J.
- 41:00Collins, you'll find me on both.
- 41:02And I'm literally full throttle on my retreat, which is coming up in January.
- 41:06It's the first one I've ever run.
- 41:07I am bloody excited about it.
- 41:09It's called the Reflect and Reconnect Retreat.
- 41:12Very much because obviously the industry I'm in, for, you know, winning an event.
- 41:15Prose really, but to work on themselves because we give so much, to our
- 41:20couples and to our clients and, you know, while that's wonderful,
- 41:24we need to fill our cup up too.
- 41:26So while there'll be a bit sort of on business is very
- 41:28much a retreat for people to.
- 41:31reflect and reconnect with themselves and reset in a way for the new year ahead.
- 41:36And that's in January.
- 41:37Becca: It sounds very exciting.
- 41:38I'm excited to see more about what comes from that.
- 41:41I know it will be amazing event.
- 41:42And as you know, I think retreats are amazing.
- 41:45So I wish you all of the best of luck with that Camilla.
- 41:48It's been such a pleasure.
- 41:49Thanks for being here.
- 41:50Camilla: Thank you so much for having me.
- 41:51Pleasure's been all mine.
- 41:53Becca: What a fabulous episode.
- 41:55Wasn't it such an interesting conversation?
- 41:57And I know that it will resonate with lots of you, some of the things that Camilla
- 42:00shared, and it may have brought things up.
- 42:02So don't stop there.
- 42:04Do something with those thoughts.
- 42:06If you need to speak to someone, reach out to myself, reach out to Camilla,
- 42:09and maybe just stop, take a moment for yourselves and think through
- 42:12what is it that's holding you back?
- 42:14What are those limiting beliefs and how can you work on those
- 42:17to change the narrative?
- 42:18going forward.
- 42:19Have a fabulous week.
- 42:20Keep being unapologetically you and I'll see you next time.