Arash Yomtobian: The Problem with All or Nothing
"Everything is a story. Every belief that we have, every entity or institution is a story that we've told ourselves and each other. And so really identifying ways on how companies that have grown to be so large and successful, how they have taken storytelling and been able to apply it to building out their awareness, consideration and lead generation and conversions, ultimately to have lifetime value of their customers. We're not necessarily selling a product by any means, but we are giving people an opportunity to, what I feel is, be given the same gift I felt like I was given, which was an…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.