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Dr. Preston Cherry on Solo Podcasting and the Fiduciary Role in Finance · The Biztape

• 0:12
  Speaker 1: You're listening to the weekly biz tape, a show where we highlight some of the biggest hits in business.
• 0:17
  Speaker 1: I'm your host, roder Glothringer, and today I'm sitting down to talk with Dr Preston Cherry, certified financial planner, financial therapist and money coach over at Concurrent Financial Planning, and he's also the host of the Life Money Balance Podcast.
• 0:30
  Speaker 1: Have you ever thought about running a podcast without guests?
• 0:34
  Speaker 2: How about without a co-host?
• 0:36
  Speaker 1: What would that look like and how do you keep an audience engaged and speak directly to them for 30 minutes a week in a way that keeps him coming back for more?
• 0:44
  Speaker 1: Well, today the doctor is in and he's here to share with how he's done just that.
• 0:47
  Speaker 1: Also, in today's episode we chat about financial advisors and how they're some or hesitant to place their trust with professionals in that space.
• 0:54
  Speaker 1: So today Dr Cherry is also going to highlight how he's built a show that helps foster trust with his audience.
• 1:00
  Speaker 1: With that, let's play the track.
• 1:03
  Speaker 1: We're going to touch on a lot of things today.
• 1:08
  Speaker 1: We're going to touch on your expertise.
• 1:10
  Speaker 1: We're going to touch on your podcast.
• 1:12
  Speaker 1: We're going to touch on where you think content creators could, or some of the areas they went wrong and how they could be fixing that and course correcting.
• 1:20
  Speaker 1: But I want to course correct for something really quick here, because I was out in Green Bay not too long ago having dinner with you.
• 1:27
  Speaker 1: You told me LeBron James wasn't in your top five all-time NBA players.
• 1:36
  Speaker 1: Yeah, that's right.
• 1:38
  Speaker 2: Let's course correct for a second, but we should have to course correct though.
• 1:41
  Speaker 2: That's facts though.
• 1:46
  Speaker 1: How is that a fact?
• 1:46
  Speaker 1: Lebron James listen, I am not even that big of a LeBron fan, I'm a Spurs fan.
• 1:52
  Speaker 1: So Victor Webonyama is the upcoming best of all time.
• 1:55
  Speaker 1: We already see this 23 points in 23 minutes.
• 1:57
  Speaker 1: The kid is on his way to being the best ever, but until then, lebron's got a case for a number two.
• 2:04
  Speaker 1: Oh my goodness.
• 2:06
  Speaker 2: Okay, so we're talking about Mike.
• 2:08
  Speaker 2: Then we got Bird, magic, karim, that's four, and Hakim right there, that's five.
• 2:15
  Speaker 2: That's just right off the rip.
• 2:17
  Speaker 2: I mean, we're not even talking about Will Duncan.
• 2:20
  Speaker 2: You said you were a Spurs fan, but we can keep this going.
• 2:22
  Speaker 2: What are we doing?
• 2:25
  Speaker 1: I will never forget.
• 2:26
  Speaker 1: At that dinner you did put Tim Duncan over LeBron and, as my Spurs fan and me just wants to be like yes thank you, someone gets it, kobe.
• 2:35
  Speaker 1: I know Well, wow, I mean Kobe's not even in my top 10.
• 2:39
  Speaker 1: But, all that to be said, lebron James has done something very few people can do.
• 2:45
  Speaker 1: I mean, no matter what team he was on, it seemed like he took him to the finals.
• 2:48
  Speaker 1: And this man, he put a lot on his back to make something happen when he had guys like DeLonte West and Moe Williams and when he actually had a really decent squad around him, even as they were aging, he won championships.
• 3:03
  Speaker 1: And what I think is interesting, when I look at LeBron a guy that pulls in a lot of other people, that he really helps highlight some of what makes them great, even if there's a lot of other areas that aren't and he gets them involved early and he helps people win.
• 3:20
  Speaker 1: But again, he puts a lot on his shoulders.
• 3:23
  Speaker 1: Thankfully the dude's got big shoulders so he can he can put a lot on there.
• 3:27
  Speaker 1: But when I think of that, there is a comparison I have to yourself, because here at Podpony we help you with producing your life money balance podcast, but yours is pretty unique because you're the only person we work with where you yourself are the only host.
• 3:45
  Speaker 1: There's very rarely guests Hardly anyone else.
• 3:48
  Speaker 1: You do have a team.
• 3:49
  Speaker 1: You work with people like us to help make all the content you do and all the stuff you put together.
• 3:54
  Speaker 1: You make it awesome, but you put a lot on your shoulders.
• 3:57
  Speaker 1: So take me through that, because I don't know many podcasters who just sit in front of a mic and they say go.
• 4:03
  Speaker 2: Yeah, yeah, no, I appreciate that and thanks for helping me out and being that coach.
• 4:08
  Speaker 2: You know Eric's, bolter and a couple of other coaches you know.
• 4:11
  Speaker 2: But but you know, here's the thing.
• 4:14
  Speaker 1: LeBron's coaches have never typically been great besides that, so I'm glad you said that one.
• 4:17
  Speaker 2: I'm glad you said that one.
• 4:18
  Speaker 2: Smoltra's pretty cool, right I'll take that one and unlike LBJ, I'll take the shot right.
• 4:25
  Speaker 2: I will carry the team and won't choke Right.
• 4:28
  Speaker 2: I'll go ahead and do that.
• 4:29
  Speaker 2: Here's the thing.
• 4:30
  Speaker 2: I come to play ball, and I will not, even when I want to sit out a little bit.
• 4:38
  Speaker 2: I'm going to pay all 82 games too.
• 4:40
  Speaker 2: I'm going to play a full season.
• 4:42
  Speaker 2: I'm not going to.
• 4:42
  Speaker 2: I'm not quite, leonard.
• 4:44
  Speaker 1: Let me see.
• 4:45
  Speaker 2: I'm not going to low manage either.
• 4:46
  Speaker 2: And the other day I saw, I saw, I saw I was about to say Kobe I saw LBJ.
• 4:51
  Speaker 2: He played a preseason game and then changed out of his uniform halfway.
• 4:57
  Speaker 2: And I'm not going to do that either.
• 4:58
  Speaker 2: I'm going to stay fully dressed at all time.
• 5:01
  Speaker 2: So that's, that's a part of my, my makeup as well, which is to stay engaged at all time throughout the podcast.
• 5:09
  Speaker 2: And that's the thing is.
• 5:11
  Speaker 2: When you come to the podcast, I stay ready.
• 5:13
  Speaker 2: I'm of that old school mentality, roger, because, like you, stay ready, you ain't never got to get ready.
• 5:19
  Speaker 2: And that's the thing.
• 5:21
  Speaker 2: When you're carrying a podcast, you're zoned in, you're zoned in at the, you're zoned in on the topic and you're zoned in on the people, for the people, and that's another thing.
• 5:31
  Speaker 2: Well, I get that.
• 5:33
  Speaker 2: I get that to LeBron.
• 5:34
  Speaker 2: He is for it, for it, for the people.
• 5:35
  Speaker 2: But when I'm, when I'm talking to folks, I have the people in mind at all times.
• 5:42
  Speaker 2: I want to, I want them to progress with their life and money journey after they get through listening, and I also want them to be entertained.
• 5:55
  Speaker 2: I want them to see a.
• 5:57
  Speaker 2: You know, life is not all about fun and games all the time.
• 6:00
  Speaker 2: We're positive thinking all the time.
• 6:03
  Speaker 2: Sometimes there's ebb and flow, but I do want them to be able to come in and have a little entertainment, be engaged, leave with information.
• 6:13
  Speaker 2: I want them to have takeaways.
• 6:14
  Speaker 2: So I want them to feel like they're in a conversation and, like I say, we're there to chop it up.
• 6:20
  Speaker 1: Yeah, Well, take me through that.
• 6:22
  Speaker 1: So you have this show Life Money Balance Podcast.
• 6:25
  Speaker 1: You are a financial advisor.
• 6:27
  Speaker 1: You do have a PhD, but you got your CFP before that, so take me through it real quick.
• 6:32
  Speaker 1: Why are you doing this podcast?
• 6:34
  Speaker 1: How has your education, experience, teaching, coaching all that stuff lent to doing this podcast as a part of your advisory firm?
• 6:44
  Speaker 2: Well, the first two episodes of well, the first three episodes of the podcast are my most popular and they started with my story.
• 6:51
  Speaker 2: Number one, and it is about and that's how Life Money Balance kicked off was about this transformation.
• 6:59
  Speaker 2: I talk about the T's, which is trial, triumph, transition and transformation, and that started with back in 2016 for me.
• 7:10
  Speaker 2: You know life, everybody's life goes through, you know ebbs and flows.
• 7:14
  Speaker 2: That's what I talked about, those teas.
• 7:16
  Speaker 2: But for me, there was this period and we talked about this back in the day oh, we've done a, we've done a cast before to our.
• 7:25
  Speaker 2: We had this period of fog in my life.
• 7:27
  Speaker 2: It was a lot going on.
• 7:29
  Speaker 2: There was, you know, I had struggles with alcohol and I had this, but it was more of a, it was more of a season.
• 7:36
  Speaker 2: A mom talk calls them seasons and there's reasons for seasons and there's really a discovery point.
• 7:41
  Speaker 2: And when you talk about life money balance, life and money they have to be aligned in order to give money assignment.
• 7:51
  Speaker 2: And when what is a money?
• 7:52
  Speaker 2: Life and money have assignment, then you can allocate toward your aspirations.
• 7:57
  Speaker 2: And what are the teas have to do with that?
• 7:59
  Speaker 2: Well, you know, when I had a moment of trial, season of trial.
• 8:04
  Speaker 2: Then there was triumph.
• 8:07
  Speaker 2: And then I wanted to have some Transition into the next stage of life and then transform.
• 8:14
  Speaker 2: And in 2016, when I launched a company concurrent financial Then I had to have a philosophy.
• 8:20
  Speaker 2: I had to have a philosophy that I wanted to have.
• 8:23
  Speaker 2: That same feeling that I had I wanted to give to others and it it married all of the.
• 8:31
  Speaker 2: It was kind of like a jumbalaya stuff.
• 8:34
  Speaker 2: My uncle cooks a good jumbalaya he's a Eastman, louisiana but jumbalaya stuff and it married everything my career of, you know, financial planning, the stuff that I grew up with in the household, the money conversations, the, the you know the money psychology, all of the finance Practices that I've done in my career, my life journey, all the clients that I've helped.
• 9:00
  Speaker 2: All of that Jumbalaya came together, mixed all in the soup and came to not only the podcast, but the but the firm.
• 9:09
  Speaker 2: So the firm is concurrent, where your life and money are working concurrently.
• 9:13
  Speaker 2: The sign there.
• 9:14
  Speaker 2: It is right there.
• 9:15
  Speaker 2: And then the philosophy of life money balance let your life lead your money, not your money leads your life.
• 9:20
  Speaker 2: That's how it came about.
• 9:24
  Speaker 1: When I talked to you, and every single time I talked to you, and especially when we're like at a conference or something, there's usually a group of people that want to talk to you as well.
• 9:33
  Speaker 1: You just have this infectious personality that people are, they're drawn to, and so you know I've been in financial services for a few years.
• 9:41
  Speaker 1: As you said, this isn't the first podcast we've done together, but in that time, you know, when I speak to people that aren't in financial services, they're like usually the kind of raise their eyebrows, are like Advisors and, believe it or not, they usually don't rank above car salesmen as far as trustworthy Ness goes on the scale and car salesman aren't number one of the most as far as industries are concerned.
• 10:05
  Speaker 1: But when I speak to you, as I said, people are drawn to you and you just have such a passion behind what you do and even what you just said, like everything about you know that letting your life lead your money, not your money lead your life, and you know we'll go into that story here in a second, but I want for the audience here.
• 10:25
  Speaker 1: I think you're the first advisor we've had on this show and so take me through it real quick.
• 10:31
  Speaker 1: How?
• 10:31
  Speaker 1: How is what you're doing?
• 10:33
  Speaker 1: Humanizing the financial advisory space, because it is for the end consumer, not for other advisors, not for fintech.
• 10:41
  Speaker 1: You're actually trying to change lives of other people and build trust, which is pretty tough to do because there's a lot of competition out there with other people that may or may not be Authentic you know, for deusheries, for.
• 10:55
  Speaker 2: So yeah, well, first of all, the word fiduciary right it was like what is that?
• 10:59
  Speaker 2: right and and it's very important, though.
• 11:03
  Speaker 2: It's very important because the public is learning what fiduciary means and it's just having the best interest of, of of people, you know.
• 11:15
  Speaker 2: Do we have, meaning the profession, have who we have in front of us, meaning the client?
• 11:21
  Speaker 2: Do we have your best interest first, at all times, and, and that's just a willingness of care, you know we do.
• 11:33
  Speaker 2: I Care enough about your journey To see, when you share your journey with the firm, to see you succeed, your life and money go forward, and that's our job as the profession is to help you walk into your own journey, your own discovery.
• 11:58
  Speaker 2: What is it that you want to do?
• 11:59
  Speaker 2: What is it that you want to do?
• 12:01
  Speaker 2: What is your, what is your aspiration?
• 12:04
  Speaker 2: I always say all the time is aspiration.
• 12:07
  Speaker 2: Aspiration is the connective glue.
• 12:10
  Speaker 2: It's kind of like a Remember back in yeah, I guess they're still using Elmer's glue in school because they don't do cursive anymore I was like how the hell people sign it?
• 12:22
  Speaker 2: How do people sign it checks?
• 12:24
  Speaker 2: I mean like I, because I'm a professor too and and I'm like I, it's gonna be under contracts to, say, print name.
• 12:32
  Speaker 2: I'm like, yeah, I'm like how do people sign this stuff?
• 12:35
  Speaker 2: Now you know.
• 12:35
  Speaker 2: So I'm always, I'm amazed, but anyway, I know it's, you know it's, it's, it's.
• 12:43
  Speaker 2: You know we talk about aspiration and we're talking about glue.
• 12:46
  Speaker 2: The connective glue Are people still using, like Elmer's glue, because I mean it back in the day was it was construction paper.
• 12:52
  Speaker 2: If you use too much Elmer's glue, the white glue, the construction paper slid off of one another right.
• 12:58
  Speaker 1: Yeah yeah.
• 12:59
  Speaker 2: So now it's gorilla glue, and if you put that gorilla glue on there, you know that ain't going nowhere, right?
• 13:06
  Speaker 2: So the aspiration Is important.
• 13:10
  Speaker 2: Are we helping people walk themselves into their aspirations, both life and money?
• 13:14
  Speaker 2: You know what's your, what is your retirement date, meaning, you know, retiring from your must do and that could be in your any time to what you want to do, right, what's your, what's your savings rate?
• 13:25
  Speaker 2: What is that?
• 13:26
  Speaker 2: What is that?
• 13:26
  Speaker 2: So that's the numeracy of it.
• 13:28
  Speaker 2: But then Thinking boldly about what you want to do, what you want to do now, you know what about life now?
• 13:35
  Speaker 2: What?
• 13:36
  Speaker 2: What is that?
• 13:36
  Speaker 2: And then given money assignment again, and then being informed with your money.
• 13:42
  Speaker 2: What are these?
• 13:43
  Speaker 2: You know rules and and and tricks are the trade, so to speak.
• 13:48
  Speaker 2: You know lack of a better term.
• 13:50
  Speaker 2: You know people want to know what.
• 13:52
  Speaker 2: What are these Insurance rules, these tax rules, this and this?
• 13:56
  Speaker 2: That people want to be educated along the way.
• 13:58
  Speaker 2: So they want to be heard, valued, understood.
• 14:02
  Speaker 2: Okay, all the humans elements, but they also want the information as well in order for them to go forward.
• 14:10
  Speaker 2: So the aspiration part, brodery, is what keeps the the, the glue, the gorilla glue, because once you get that on your hand, it ain't going nowhere.
• 14:21
  Speaker 2: So I think, I think that's what all keeps it going forward and and that's the magic, and it's.
• 14:28
  Speaker 1: It's interesting too, because I was talking with someone yesterday who runs a fintech firm out here and they mentioned how there's a lot of advisors who they're one of the key value Props that they advertise is, hey, we've got this creative thing we can do for your portfolio.
• 14:48
  Speaker 1: But the thing is and they know this a lot of consumers aren't really looking for that.
• 14:52
  Speaker 1: It's almost like they're looking for a financial therapist or a financial coach Right, someone who is that Eric Spostra, who's like no, I'm not going to try to take the spotlight off you, you're the hero in this journey, but I can help you get there because I know all of these things.
• 15:05
  Speaker 1: That, hey, yeah, you could figure it out yourself, but you know, wouldn't you rather have a professional who's actually in your corner to get you back in the ring, to let you do what you do best?
• 15:14
  Speaker 1: And so I think that's interesting, because I don't.
• 15:19
  Speaker 1: I think where we're at right now with content, if more advisors aren't Adopting that mentality you're talking about, I think you're going to see gen Z and younger folks start not necessarily turning to like robo advisors, but if they don't see people in their community being human.
• 15:38
  Speaker 1: Well then, they're just going to turn to whatever new ai platform is out there.
• 15:42
  Speaker 1: Whatever, it's just easy and convenient, where they don't have to schedule a call, they don't have to fill out a form, or they can just go and whatever their apple id has all their information and boom, there's the apple advisor, right.
• 15:54
  Speaker 1: So what you're doing, though it adds the value for that consumer.
• 15:59
  Speaker 1: When, oh my gosh, I just saw silicone valley bank went under, I'm terrified.
• 16:03
  Speaker 1: I need to call my advisor.
• 16:05
  Speaker 1: You're not getting that apple customer service.
• 16:08
  Speaker 1: Not gonna help you in that moment.
• 16:10
  Speaker 1: So take me through that I do.
• 16:12
  Speaker 1: Is that something you ever see with people?
• 16:13
  Speaker 1: Do you ever get those 3am calls Like what is that like as an advisor?
• 16:17
  Speaker 2: Well, you know, not the 3am calls, because you know there's a few things that people Want to is respect of time.
• 16:25
  Speaker 2: People, respect of time, they want to be Scheduled and it's like, okay, now that we have this time scheduled, what's the best use?
• 16:34
  Speaker 2: Did you hear me from the last meeting?
• 16:37
  Speaker 2: What can we get done?
• 16:38
  Speaker 2: And you know, can you, can you demonstrate that?
• 16:43
  Speaker 2: You did hear the values, the, the share, the, the attitudes, experiences, but also, too, what, what, what can you, what can you do for me?
• 16:55
  Speaker 2: There was a.
• 16:57
  Speaker 2: There was a scene in the movie oh man, I can't remember it right now, but anyway, I think it was margin call.
• 17:02
  Speaker 2: It was margin call and I can't remember the actor right now, and it was Simon Baker and somebody else and they were in a.
• 17:09
  Speaker 2: They were in the room and it was an emergency and he was going around the room and he was like he was listening to everybody and then it was somebody else's turn and he looked at him.
• 17:18
  Speaker 2: And he looked at him and he said, okay, I've heard everybody's else's perspective.
• 17:21
  Speaker 2: And he looked at these other person.
• 17:23
  Speaker 2: He said so Uh, what do you have for?
• 17:25
  Speaker 2: So he looked at Right, he just looked at, and so the client wants that as well.
• 17:32
  Speaker 2: It's like okay, now that we've gotten to the understanding part, now what do you have for me, what do you have for me on Uh, on selling my home and the best tax efficiency to do that?
• 17:42
  Speaker 2: You know what do you have for.
• 17:43
  Speaker 2: You know my retirement bucket strategy.
• 17:46
  Speaker 2: What do you have for my?
• 17:47
  Speaker 2: Uh?
• 17:48
  Speaker 2: You know my stock options.
• 17:50
  Speaker 2: What do you have for me?
• 17:51
  Speaker 2: What do you, what do you have for me?
• 17:53
  Speaker 2: So it's a combination of the qualitative, the numbers and the quantity.
• 18:06
  Speaker 2: The quantity is the quantitative, that's the numbers, and the qualitative, that's the feely stuff too.
• 18:12
  Speaker 2: If you put all together and respect people's time, because time is of the essence as well.
• 18:18
  Speaker 2: So being efficient during those times and also, too, is to be present during those times.
• 18:26
  Speaker 2: So don't be wandering and all that and don't be quick with it.
• 18:32
  Speaker 2: Be efficient, don't be trying to rush things.
• 18:38
  Speaker 2: Even though you want to be useful with somebody's time, don't be trying to rush things.
• 18:43
  Speaker 2: And then also, too, I would say are you, as an advisor, where is your information at the ready?
• 18:53
  Speaker 2: So when you're communicating, do you have a video out?
• 18:56
  Speaker 2: Do you have a podcast?
• 18:58
  Speaker 2: Do you have a?
• 19:01
  Speaker 2: Is your newsletter on point?
• 19:03
  Speaker 2: So they don't want to call you all the time, they do want to say, okay, yeah, I heard that already, so I'm good.
• 19:12
  Speaker 2: And also, if your plan is your last meeting and your aspirations and the information like somebody's informed and all of that is on point, you have reduced.
• 19:28
  Speaker 2: If your client plan or relationship is on point, you have reduced the amount of need to have those emergency calls and that's the ideal advice experience people are wanting.
• 19:46
  Speaker 2: If you give that, then that's what's up, you know.
• 19:51
  Speaker 1: And within that we actually we have someone we're working with right now where, for his podcast, he's basically said he's like this is not about growth whatsoever, like all the media we're putting out.
• 20:05
  Speaker 1: This is so he can be proactive with his clients and send out answers to questions before they've even thought of them and created this resource that, hey, they can listen to that and if they do ask, it's not the same question he's heard 50,000 times and so it's kind of nurturing his current audience that he has, and I think, a lot of business owners you do see not just saying like, not saying financial services, but you do see a lot of folks where they're.
• 20:32
  Speaker 1: So you know we have this, you know we have this grow or die mentality that you know a lot of marketers push with people and I'm like yeah.
• 20:41
  Speaker 1: I understand, but a great part with growth is, well, take care of what's right in front of you.
• 20:46
  Speaker 1: You just mentioned it.
• 20:47
  Speaker 1: You have a podcast, you have a newsletter, you have videos like your YouTube series.
• 20:51
  Speaker 1: You have you post to social.
• 20:53
  Speaker 1: You stay in front of people.
• 20:55
  Speaker 1: And so what for you, like, was the inspiration behind that?
• 20:59
  Speaker 1: Was there another content creator or did you just know this was something you need to do because you can't talk to everybody at all times, all day?
• 21:09
  Speaker 2: Otherwise you will be having, you know, those three AM calls, right.
• 21:11
  Speaker 2: Right, you said a couple of things there too which, oh, got me, got me adjusting myself, Kind of like a good Michael Jackson move.
• 21:19
  Speaker 2: You know, you got to get you adjusting yourself.
• 21:20
  Speaker 2: So what one thing is and I'll get I'll get to your question here in a minute of doing the content, which is as far as growth, you will have growth.
• 21:34
  Speaker 2: My practice and any other business will naturally grow when you have folks that advocate for you.
• 21:41
  Speaker 2: You know, when you walk out I know I will when I walk out of an experience that's off the hook, you know I'll be like man, look, I get like a custom shirt every now and again or something I'll say I'm just bringing that, for example.
• 21:56
  Speaker 2: Or it could be a food truck or something.
• 22:00
  Speaker 2: Whatever it is, I'd be like, hey yo, you need to go to this experience right here because of this, this and this Go down there, right?
• 22:11
  Speaker 2: So if you have a good experience you've been you're going to advocate for that.
• 22:16
  Speaker 2: That's how you get growth, because somebody's done something for you, you know.
• 22:20
  Speaker 2: That's, you know, and the reason why, let's just say the shirt, for example.
• 22:23
  Speaker 2: The shirt is the, is the is kind of like the numbers I've been informed, all that too, stuff, but also, too, it's mean something because it's connected to something I'm delivering to.
• 22:34
  Speaker 2: It's made me feel good, this, that and the other.
• 22:36
  Speaker 2: So that's the feeling part of it, anyway.
• 22:38
  Speaker 2: So that's that part.
• 22:39
  Speaker 2: So I wanted to go back to that.
• 22:40
  Speaker 2: And then, so far as staying in front of people, that's just knowing what the people want, it's going back, it's knowing what people want and hearing them, meeting them where they are.
• 22:56
  Speaker 2: Like you said, you don't know, you don't, you're not going to have a business in this day, starting with Gen Xers and, mind you, the baby boomers don't get this twisted now.
• 23:08
  Speaker 2: They're not not on social media and on YouTube and this, that and the other.
• 23:14
  Speaker 2: You know my folks are 65 and 67, you know they hip, all right, they're, they're scrolling too.
• 23:23
  Speaker 2: They got accounts as well.
• 23:24
  Speaker 2: So they're going out to get information and want to be connected with Broderick, you know.
• 23:29
  Speaker 2: So, as you navigate through the generations, the, the social accounts are not going to replace humanity.
• 23:38
  Speaker 2: It just hasn't happened, not going to.
• 23:40
  Speaker 2: Okay.
• 23:41
  Speaker 2: That said, when you do get a look at a done well social account, then you can connect with that person for a few seconds and even do a video and an email and say okay, how you doing, like Brogik, if you send me an email, I'll see your face for a second.
• 24:02
  Speaker 2: I'm like okay, bro, I've seen you today.
• 24:03
  Speaker 2: All right, good stuff.
• 24:05
  Speaker 1: So, with all the things you're doing and we were talking yesterday I'm like you're putting out a lot and you're getting ready to do a whole lot more.
• 24:12
  Speaker 1: I mean, your podcast is gonna start going live every week, which is really exciting.
• 24:16
  Speaker 1: I do that myself, not for this podcast, but a different one, and it's a ton of fun.
• 24:21
  Speaker 1: It's literally like running a live webinar every week, but you get this community that's always coming back and building it, which is awesome.
• 24:28
  Speaker 1: So you're always looking to do something new and step up your game and not just staying complacent with what you've been doing.
• 24:35
  Speaker 1: So my question is then, with looking at other content creators and not calling out any names here, but what's something you see quite a bit that maybe from your own experience or maybe for whatever reason, you just don't think it's a great practice.
• 24:50
  Speaker 1: Do you have anything like that?
• 24:51
  Speaker 2: Yeah, yeah, oh gosh.
• 24:54
  Speaker 2: I'll keep this short but I will say content without context gets on my nerves All right, you can do the bleep there Gets on my nerves particularly, oh my goodness, and I'm a good cursor like a sailor, all right, but and it just gets on my nerves is because it's misleading, particularly in my field.
• 25:20
  Speaker 2: All right, and anything.
• 25:22
  Speaker 2: Actually, I saw someone the other day when it could be cooking, it could be trying out products, it could be.
• 25:30
  Speaker 2: Hey, I saw somebody trying to unboxing or whatever it could be.
• 25:34
  Speaker 2: Just don't mislead folks.
• 25:37
  Speaker 2: You can still have fun with it this, that and the other but don't mislead folks, and particularly with people with their money and everything like that.
• 25:44
  Speaker 2: We got 60 seconds and this, that and there's so many nuances and stuff.
• 25:47
  Speaker 2: I know we got a few things to say, but say it in 60 seconds.
• 25:52
  Speaker 2: If you have to stretch it out in two minutes on another platform, but type something up in the little box right there, just give a little something and leave them to say, hey, come over to the long form or something, but don't be misleading folks just because you're trying to get clicks and everything you can do both.
• 26:13
  Speaker 2: So content without context really chaps my hide.
• 26:18
  Speaker 2: I wanna say some other stuff that's really you know, but I'll leave it at that.
• 26:28
  Speaker 2: And also, too, a whole bunch of just false positivity.
• 26:32
  Speaker 2: And that's all over social media because, hey, it's.
• 26:37
  Speaker 2: It's also sending a false flag that, you know, life is always positive, having a positive mindset and and pushing through.
• 26:45
  Speaker 2: Yes, you're gonna have to push through adversity and stress and this, that and the other.
• 26:49
  Speaker 2: Yes, or you know, getting a bag and all this other stuff, yes, you know, success is relative to whomever as an individual.
• 26:57
  Speaker 2: All right, that said, they did.
• 27:01
  Speaker 2: Their Life is ebb and flows and we need to do more to make it presentable about what real life is.
• 27:08
  Speaker 2: So that's, that's number two.
• 27:10
  Speaker 2: And then, in lifestyle, marketing is out of control.
• 27:13
  Speaker 2: That's number three.
• 27:14
  Speaker 2: I'll leave it at that, so I can go on.
• 27:16
  Speaker 1: Oh, oh yeah, I mean, when it comes to YouTube, I mean there's so much that's click baby.
• 27:24
  Speaker 1: It's like they took like so many formats from what worked with articles that you know it's kind of like there's this title, then it goes dot, dot, dot and you have to, you have to click into the YouTube video to See what else there is, and then you go in and there's no real substance or like when you click on an article that's got a headline there's, and then you, once you finally go down to the section that you're hoping has the answer, after four minutes Of reading and it doesn't have the answer.
• 27:49
  Speaker 1: It's like that's you know, content without substance that you're talking about where that's wow, it is everywhere.
• 27:56
  Speaker 1: But that's not exactly the case on your podcast.
• 27:59
  Speaker 1: If you're gonna talk about the you know Anything with Roth, iras, rollovers, 401ks, all that stuff, boy, let me tell you it's, it's all over on your podcast and there's a lot of great content within it.
• 28:12
  Speaker 1: But before we plug folks on how they can go find that podcast, I've got one last question for you today.
• 28:18
  Speaker 1: You've done a lot of amazing things in your career and, as we all know, you're gonna continue to do even more amazing things to come, but there's gonna be a time in your career where you call it quits.
• 28:30
  Speaker 1: Probably.
• 28:30
  Speaker 1: Maybe you call it quits, or maybe someone forces you to call it quits because you just can't hang it up, I don't know.
• 28:34
  Speaker 1: But well, sooner or later it's gonna be done.
• 28:36
  Speaker 1: Just like MJ, I don't know how many times you'll have to retire.
• 28:39
  Speaker 1: But yeah, sooner or later that retirement is coming when it does.
• 28:43
  Speaker 1: What is you know?
• 28:45
  Speaker 1: Felt like the show is called the weekly biz tape.
• 28:47
  Speaker 1: If your life was Summised and a soundtrack and there was a song for each area of your life, what would be the song you would hope would define your career?
• 28:59
  Speaker 2: Oh, Actually I don't want this song to be the Soundtrack of my life, so I so I'll give you two.
• 29:07
  Speaker 2: So Currently is oh my gosh.
• 29:10
  Speaker 2: I should say concurrently oh my gosh, but it's too much right?
• 29:13
  Speaker 2: Oh man, that's corny, my students laugh at me sometimes, so am a client's anyway.
• 29:19
  Speaker 2: But I'll give you one which is working day and night.
• 29:22
  Speaker 2: Michael Jackson, working working day and night to.
• 29:25
  Speaker 2: Anyway, I love this song off the wall, album 1979, and then another Michael Jackson song which I use for an audit of self, and this is just far as the human condition, which I do appreciate, which is man in the mirror, so you can Say person in the mirror nowadays, but it's, it's and it really is this human in the mirror.
• 29:49
  Speaker 2: Look at yourself in the mirror and use that self-audit so you can continue to reflect and and continue to help yourself grow and and in the like.
• 30:01
  Speaker 1: So those two songs when I went out to your house a couple weeks ago, I knew you liked music, but I didn't know you love Music like you.
• 30:11
  Speaker 1: You mentioned, like thriller is like the most perfect album ever, and you were telling me a story about Marvin Gaye, thank you.
• 30:20
  Speaker 1: He was just laying on the couch.
• 30:21
  Speaker 1: I don't know if he was sick or hung over.
• 30:24
  Speaker 1: But, you're saying how he was just belting out notes and a song as other people were practicing and the dude can hardly, isn't even hardly moving, but it's just crushing it and you wouldn't know he's laying down.
• 30:34
  Speaker 1: So where do you think your Love of music came?
• 30:38
  Speaker 2: right, so thank you for asking that.
• 30:40
  Speaker 2: So I got that from my family, so my mother and my father and there's some pictures I'm a posted on on social media here soon, I think.
• 30:49
  Speaker 2: There's a picture of me as a baby holding my teddy bear, which I lost at Somewhere in my 30s is one, one of my top five regrets in life.
• 30:57
  Speaker 2: I don't which is losing this with this teddy bear that I've had since I was a little boy, but it's also.
• 31:02
  Speaker 2: I have this.
• 31:03
  Speaker 2: I was holding my teddy bear and I had this Bottle of hair grease in my hair because they have waves in my hair.
• 31:10
  Speaker 2: I don't have a wave hair anymore and I also was next to these records and and I have my dad's record collection and he gave it to me when I graduated with my master's degree in 2006 and what I asked for?
• 31:28
  Speaker 2: His records for years and he wouldn't give it to me.
• 31:30
  Speaker 2: And when I've graduated, he asked me to come outside.
• 31:36
  Speaker 2: He was smoking.
• 31:37
  Speaker 2: He was smoking cigarettes at the time and he said, yeah, come on here and have a smoke with me, son.
• 31:41
  Speaker 2: And when I, when he walked out, he popped over the trunk and he gave it to me.
• 31:46
  Speaker 2: I cried, we cried, all this other stuff and and so I got the music from.
• 31:50
  Speaker 2: Well, for my, for my parents, and they said, story goes, is that as a baby I would go to sleep if you put on a record you know, particularly to their collection, of which I now have.
• 32:01
  Speaker 2: I'm 44, be 45 soon, I'm going, I'm enjoying the records that I used to sleep to as a newborn child and I have since.
• 32:12
  Speaker 2: I have since added records to that collection over time.
• 32:18
  Speaker 1: So that's what, wow that's awesome, yeah, and there's power.
• 32:22
  Speaker 1: And listening to music as a kid and it carrying with you.
• 32:25
  Speaker 1: My parents put on a Kenny login CD for me when I was a kid and I remember when I was older I was like whoa, who's this guy?
• 32:33
  Speaker 1: And they're like you mean like the danger zone guy, like he's fine.
• 32:35
  Speaker 1: I'm like no, this guy's incredible.
• 32:38
  Speaker 1: So, yeah, what you listen to is a kid.
• 32:41
  Speaker 1: Be careful, parents, that your kid may take to it forever.
• 32:44
  Speaker 1: So if you, yeah, hopefully, things like the wiggles and stuff people do phase out of I wasn't a wiggles guy, but Anyway, well, dr Cherry, this interview has been Fantastic for folks who want to follow you.
• 32:59
  Speaker 1: They want to follow concurrent Financial planning and they want to follow the life money balance podcast.
• 33:05
  Speaker 1: Where do they go?
• 33:06
  Speaker 2: Yes, so they go to the YouTube channel life money balance.
• 33:11
  Speaker 2: They also can follow me all over social media at dr Preston cherry.
• 33:15
  Speaker 2: Dr Preston cherry and also concurrent fpcom.
• 33:21
  Speaker 1: All right with that.
• 33:23
  Speaker 1: That's this week's episode of the weekly biz tape.
• 33:26
  Speaker 1: Thanks so much for listening and we look forward to you tuning in again next week for another guest, something in business and content creation.
• 33:34
  Speaker 1: I don't know what's going to be, but if you want more information about us, what we do here at pod pony just google us for pod pony calm.
• 33:40
  Speaker 1: We got a whole bunch of information about this tape up there so you'll find it.
• 33:43
  Speaker 1: Go links in the description.
• 33:44
  Speaker 1: Look forward to having you get next week you.