30 in 30 - Episode 27 - Marketing Doesn’t Cost Money, Bad Marketing Does

The UK Flooring Podcast · Jun 27, 2026 · 15m

In this episode of The UK Flooring Podcast, Tom takes on one of the biggest mindset shifts flooring business owners need to make: stop seeing marketing as a cost, and start treating it as a measurable route to growth.

This is not about throwing money at ads and hoping for the best. It is about knowing your numbers, tracking your leads, understanding your cost per acquisition, and making sure every pound you spend has a job to do.

What You’ll Learn in This Episode

Why marketing spend should not be judged by the monthly budget alone.

How to think about cost per lead and cost per customer…