Marcus Sheridan: Why "Call for a Quote" Is Dead in the AI Era
This week on Trades Talk, Justin White sits down with Marcus Sheridan, bestselling author of They Ask, You Answer and Endless Customers, and the man who saved his pool company during the 2008 crash by doing the one thing nobody else would: telling customers the truth about pricing.
Now he is sounding the alarm for the trades. Homeowners want to know roughly what things cost before they ever reach out, and AI is about to make pricing transparency non-negotiable.
In this episode:
Why AI jumped from 6% to 47% of local contractor searches in a single year The pricing estimator that takes paid ad…
The skinny
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