Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Nike Storytelling Turned an Athlete Into a Movement
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dissect Nike's legendary narrative playbook through one specific case: the company's long-running relationship with Colin Kaepernick. They trace how Nike went from sponsoring an athlete to amplifying a social movement, analyzing the 2018 'Believe in Something' campaign and its aftermath. The hosts break down the narrative structure Nike used, the calculated risk behind it, and how the campaign reshaped brand storytelling for purpose-driven marketing. They also explore the tension between authenticity and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.