Why Your Brand Sounds Like Everyone Else's AI-Generated Content: Brett Van Buskirk - Episode # 65
Is your brand sounding exactly like everyone else's because AI made "being everywhere" too easy?
In this episode of Connect To Market, host Casey Cheshire sits down with Brett Van Buskirk, VP of Marketing at TrueML, to explore how marketers can connect to their market by staying human and accessible instead of hiding behind the same AI-polished, on-brand talking points as everyone else. Brett argues that AI has erased the old distribution problem, so scale and speed are no longer differentiators. What's left is authenticity: leaders and brands willing to be curious, show up in person, and…
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