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The Evolution of Music: From Vinyl to Digital · Music Explored Podcast

• 0:00
  I
• 0:00
  saw
• 0:00
  a
• 0:00
  movie
• 0:00
  called
• 0:00
  American
• 0:01
  Hot
• 0:01
  Wax
• 0:02
  and
• 0:02
  it
• 0:02
  told
• 0:02
  the
• 0:03
  story
• 0:03
  of
• 0:04
  DJ
• 0:05
  Alan
• 0:05
  Freed,
• 0:06
  who
• 0:06
  coined
• 0:06
  the
• 0:06
  term
• 0:06
  rock
• 0:07
  and
• 0:07
  roll,
• 0:07
  and
• 0:07
  who
• 0:07
  was
• 0:08
  the
• 0:08
  first
• 0:08
  person
• 0:08
  to
• 0:08
  play
• 0:09
  R
• 0:09
  and
• 0:09
  B
• 0:10
  and
• 0:10
  rock
• 0:10
  and
• 0:10
  roll
• 0:11
  on
• 0:12
  a
• 0:12
  major
• 0:12
  commercial
• 0:13
  radio
• 0:13
  station.
• 0:13
  And
• 0:14
  watching
• 0:14
  the
• 0:14
  movie
• 0:14
  when
• 0:15
  I
• 0:15
  was
• 0:15
  8,
• 0:16
  sitting
• 0:16
  in
• 0:16
  a
• 0:17
  theater
• 0:17
  watching
• 0:18
  real
• 0:19
  life
• 0:19
  performances
• 0:20
  from
• 0:20
  Chuck
• 0:21
  Berry
• 0:21
  and
• 0:21
  Jerry
• 0:22
  Lee
• 0:22
  Lewis.
• 0:22
  And
• 0:23
  these
• 0:23
  people
• 0:24
  to
• 0:24
  me
• 0:24
  were
• 0:24
  like
• 0:24
  my.
• 0:25
  It
• 0:25
  was
• 0:25
  like
• 0:25
  watching
• 0:26
  Star
• 0:26
  wars
• 0:26
  to
• 0:27
  some
• 0:27
  people.
• 0:27
  It
• 0:27
  was
• 0:27
  like,
• 0:28
  I
• 0:28
  don't
• 0:28
  know
• 0:28
  who
• 0:28
  these
• 0:28
  strange
• 0:29
  creatures
• 0:29
  are,
• 0:29
  but
• 0:30
  I
• 0:30
  want
• 0:30
  to
• 0:30
  be
• 0:30
  a
• 0:30
  part.
• 0:32
  No
• 0:32
  musical
• 0:32
  talent
• 0:32
  whatsoever,
• 0:33
  so
• 0:33
  I
• 0:33
  better
• 0:33
  figure
• 0:34
  out
• 0:34
  something.
• 0:35
  And
• 0:36
  you
• 0:36
  know,
• 0:37
  as,
• 0:38
  as
• 0:38
  I
• 0:38
  got
• 0:38
  older,
• 0:39
  I
• 0:39
  started
• 0:40
  with
• 0:40
  a
• 0:41
  subscription
• 0:41
  to
• 0:41
  Billboard
• 0:42
  magazine
• 0:42
  and
• 0:43
  started
• 0:43
  reading
• 0:43
  all
• 0:43
  about
• 0:44
  the
• 0:45
  people
• 0:46
  who
• 0:46
  ran
• 0:46
  record
• 0:47
  labels
• 0:47
  and
• 0:47
  distributors
• 0:48
  and
• 0:48
  artists
• 0:49
  and
• 0:50
  promoters
• 0:51
  and
• 0:51
  I
• 0:51
  loved
• 0:52
  all
• 0:52
  of
• 0:52
  that.
• 0:52
  To
• 0:53
  me,
• 0:54
  it
• 0:54
  wasn't
• 0:55
  just
• 0:55
  about
• 0:55
  the
• 0:55
  music,
• 0:56
  but
• 0:56
  it
• 0:56
  was
• 0:56
  about
• 0:57
  what
• 0:57
  else
• 0:57
  was
• 0:58
  happening
• 0:58
  around
• 0:58
  them
• 0:59
  with
• 0:59
  the
• 0:59
  economy
• 1:00
  and
• 1:00
  what
• 1:00
  was
• 1:00
  happening
• 1:01
  racially
• 1:01
  and
• 1:02
  what
• 1:02
  was
• 1:02
  happening
• 1:03
  on
• 1:03
  the
• 1:03
  so
• 1:03
  sociological
• 1:04
  perspective
• 1:05
  that
• 1:05
  I
• 1:05
  loved.
• 1:06
  And
• 1:06
  I
• 1:07
  started
• 1:07
  a
• 1:07
  record
• 1:07
  label
• 1:08
  when
• 1:08
  I
• 1:08
  graduated
• 1:09
  from
• 1:09
  university
• 1:10
  and
• 1:10
  that
• 1:10
  turned
• 1:11
  into
• 1:11
  a
• 1:11
  booking
• 1:11
  agency
• 1:12
  as
• 1:12
  well
• 1:12
  and
• 1:13
  then
• 1:13
  a
• 1:13
  public
• 1:13
  relations
• 1:14
  company.
• 1:14
  And
• 1:14
  that
• 1:14
  was
• 1:15
  back
• 1:15
  in
• 1:15
  1995.
• 1:16
  And
• 1:16
  I've
• 1:17
  been
• 1:17
  doing
• 1:17
  it
• 1:17
  ever
• 1:17
  since.
• 1:18
  So
• 1:18
  if
• 1:18
  my
• 1:18
  math
• 1:18
  is
• 1:19
  correct,
• 1:19
  I've
• 1:19
  been
• 1:19
  doing
• 1:19
  it
• 1:20
  now
• 1:20
  for
• 1:21
  four
• 1:21
  years.
• 1:22
  No,
• 1:22
  I'm
• 1:22
  only
• 1:23
  kidding.
• 2:12
  Can
• 2:12
  I
• 2:12
  ask,
• 2:13
  speaking
• 2:13
  of
• 2:13
  starting
• 2:14
  a
• 2:14
  record
• 2:14
  label.
• 2:14
  Sorry,
• 2:15
  what
• 2:15
  year
• 2:15
  was
• 2:15
  it
• 2:15
  when
• 2:15
  you
• 2:15
  started
• 2:16
  the
• 2:16
  record
• 2:16
  label?
• 2:16
  I
• 2:16
  started
• 2:17
  it
• 2:17
  back
• 2:17
  in
• 2:17
  1995.
• 2:18
  It
• 2:18
  was
• 2:18
  the
• 2:18
  day
• 2:18
  after
• 2:18
  I
• 2:19
  graduated
• 2:19
  from
• 2:19
  York
• 2:19
  University
• 2:20
  in
• 2:20
  Toronto.
• 2:21
  Right.
• 2:22
  So
• 2:22
  95.
• 2:23
  So
• 2:24
  when
• 2:24
  I
• 2:24
  graduated
• 2:25
  from,
• 2:25
  from
• 2:25
  college,
• 2:26
  a
• 2:26
  lot
• 2:26
  of
• 2:27
  people,
• 2:27
  a
• 2:27
  lot
• 2:27
  of
• 2:27
  my
• 2:27
  peers
• 2:28
  were
• 2:28
  starting
• 2:28
  record
• 2:29
  labels.
• 2:29
  And
• 2:29
  I'm
• 2:30
  sure
• 2:30
  that
• 2:30
  that
• 2:31
  was
• 2:31
  very
• 2:31
  different
• 2:32
  from
• 2:32
  what
• 2:32
  it
• 2:32
  was
• 2:32
  like
• 2:33
  to
• 2:33
  start
• 2:33
  a
• 2:33
  record
• 2:33
  label
• 2:34
  back
• 2:34
  when
• 2:35
  there
• 2:35
  were
• 2:35
  records
• 2:36
  more
• 2:36
  prevalent.
• 2:36
  And
• 2:37
  how
• 2:38
  would
• 2:38
  you
• 2:38
  describe
• 2:39
  the
• 2:39
  differences
• 2:39
  between
• 2:39
  running
• 2:40
  a
• 2:40
  record
• 2:40
  label
• 2:40
  in
• 2:40
  the
• 2:41
  90s
• 2:41
  and
• 2:42
  running,
• 2:42
  if
• 2:43
  you
• 2:43
  could
• 2:43
  call
• 2:43
  it
• 2:43
  a
• 2:43
  record
• 2:44
  label,
• 2:44
  music
• 2:45
  distribution
• 2:45
  or
• 2:46
  however.
• 2:46
  Yeah,
• 2:47
  it
• 2:47
  works
• 2:47
  today.
• 2:47
  What
• 2:47
  are
• 2:47
  the
• 2:48
  differences?
• 2:48
  Well,
• 2:48
  when,
• 2:49
  when
• 2:49
  you
• 2:49
  and
• 2:49
  your
• 2:49
  friends
• 2:49
  were
• 2:50
  starting
• 2:50
  a
• 2:50
  record
• 2:50
  label,
• 2:52
  you
• 2:52
  know,
• 2:53
  it
• 2:53
  was
• 2:54
  around
• 2:54
  1932,
• 2:56
  so.
• 2:57
  No,
• 2:57
  you're
• 2:58
  not
• 2:58
  that
• 2:58
  old,
• 2:58
  are
• 2:58
  you?
• 2:59
  No.
• 2:59
  So
• 3:00
  I
• 3:01
  just
• 3:01
  watched
• 3:01
  them
• 3:01
  do
• 3:01
  it.
• 3:02
  Yeah,
• 3:02
  right,
• 3:02
  right.
• 3:03
  Well,
• 3:04
  there
• 3:04
  were
• 3:05
  things
• 3:05
  called
• 3:05
  CDs,
• 3:06
  which
• 3:07
  was
• 3:07
  huge
• 3:08
  at
• 3:08
  the
• 3:08
  time,
• 3:09
  and
• 3:10
  CD,
• 3:10
  I
• 3:11
  mean,
• 3:11
  the
• 3:11
  Internet
• 3:12
  wasn't
• 3:12
  even
• 3:13
  a
• 3:13
  thing.
• 3:13
  It
• 3:13
  wasn't
• 3:13
  even
• 3:14
  until
• 3:14
  maybe
• 3:14
  a
• 3:14
  couple
• 3:15
  of
• 3:15
  years
• 3:15
  after
• 3:15
  that
• 3:15
  where
• 3:16
  I
• 3:16
  got
• 3:17
  email,
• 3:17
  I
• 3:17
  would
• 3:17
  spend
• 3:18
  my
• 3:18
  night,
• 3:19
  press
• 3:19
  releases
• 3:20
  to
• 3:20
  people
• 3:21
  and.
• 3:22
  But
• 3:23
  you
• 3:23
  know,
• 3:23
  there
• 3:23
  was
• 3:24
  a
• 3:24
  real,
• 3:25
  there
• 3:25
  was
• 3:25
  a
• 3:25
  real
• 3:26
  economy
• 3:27
  that
• 3:28
  was
• 3:29
  established
• 3:30
  for
• 3:31
  30,
• 3:31
  40,
• 3:32
  50
• 3:32
  years
• 3:33
  where
• 3:33
  the
• 3:34
  format
• 3:34
  might
• 3:35
  have
• 3:35
  actually
• 3:35
  changed.
• 3:36
  From
• 3:36
  a
• 3:37
  45
• 3:37
  record
• 3:38
  to
• 3:38
  a
• 3:38
  vinyl
• 3:39
  record
• 3:39
  to
• 3:40
  eight
• 3:40
  track
• 3:40
  tapes
• 3:41
  and
• 3:41
  then
• 3:41
  cassettes
• 3:41
  and
• 3:42
  then
• 3:42
  CDs.
• 3:43
  But
• 3:43
  it
• 3:43
  was
• 3:43
  always
• 3:44
  something
• 3:44
  physical.
• 3:45
  It
• 3:45
  was
• 3:45
  something
• 3:46
  that,
• 3:46
  you
• 3:46
  know,
• 3:47
  if
• 3:47
  you
• 3:47
  were
• 3:47
  a
• 3:47
  fan
• 3:48
  of
• 3:48
  music,
• 3:48
  you
• 3:48
  had
• 3:48
  to
• 3:48
  go
• 3:49
  and,
• 3:49
  and
• 3:50
  save
• 3:50
  your
• 3:50
  money
• 3:51
  and
• 3:52
  take
• 3:52
  a
• 3:52
  bus
• 3:53
  or
• 3:53
  subway
• 3:53
  and
• 3:54
  go
• 3:54
  down
• 3:54
  to
• 3:54
  the
• 3:55
  record
• 3:55
  store,
• 3:55
  hope
• 3:56
  that
• 3:56
  they
• 3:56
  have
• 3:56
  it,
• 3:57
  buy
• 3:57
  it,
• 3:58
  take
• 3:58
  it
• 3:58
  home,
• 3:59
  take
• 3:59
  off
• 3:59
  the
• 3:59
  wrapper
• 4:00
  and
• 4:00
  then
• 4:00
  you
• 4:01
  listen
• 4:01
  to
• 4:01
  that
• 4:01
  until
• 4:02
  you
• 4:02
  saved
• 4:02
  up
• 4:02
  more
• 4:03
  money
• 4:03
  to
• 4:03
  buy
• 4:03
  something
• 4:04
  else.
• 4:04
  And
• 4:05
  if
• 4:05
  you
• 4:05
  didn't
• 4:05
  like
• 4:05
  the
• 4:06
  record,
• 4:06
  well,
• 4:06
  tough,
• 4:07
  because
• 4:07
  that's
• 4:08
  what
• 4:08
  you
• 4:08
  had.
• 4:09
  And
• 4:11
  so
• 4:11
  everything
• 4:12
  was
• 4:12
  really.
• 4:13
  There
• 4:13
  were,
• 4:14
  there
• 4:14
  were,
• 4:14
  there
• 4:15
  were
• 4:16
  very
• 4:16
  little
• 4:17
  gatekeepers
• 4:19
  that
• 4:19
  controlled
• 4:20
  everything.
• 4:20
  In
• 4:20
  Canada
• 4:21
  and
• 4:21
  in
• 4:21
  the
• 4:21
  US
• 4:21
  if
• 4:22
  you
• 4:22
  made
• 4:22
  a
• 4:22
  video,
• 4:23
  you
• 4:23
  had
• 4:23
  three
• 4:23
  people
• 4:24
  that
• 4:24
  made
• 4:24
  the
• 4:24
  decision
• 4:25
  to
• 4:25
  air
• 4:26
  it
• 4:26
  on
• 4:26
  MuchMusic.
• 4:27
  And
• 4:27
  if
• 4:27
  they
• 4:27
  did,
• 4:27
  you
• 4:28
  were
• 4:28
  a
• 4:28
  superstar
• 4:29
  overnight.
• 4:31
  Radio
• 4:31
  stations,
• 4:32
  you
• 4:32
  know,
• 4:32
  were,
• 4:33
  were
• 4:33
  pretty
• 4:34
  much
• 4:34
  stuck
• 4:34
  in
• 4:34
  their,
• 4:35
  in
• 4:35
  their
• 4:35
  ways
• 4:36
  when
• 4:36
  it
• 4:36
  came
• 4:36
  to
• 4:37
  what
• 4:37
  was
• 4:37
  popular.
• 4:38
  It
• 4:38
  was,
• 4:38
  what
• 4:38
  was
• 4:38
  popular
• 4:39
  was
• 4:39
  what
• 4:39
  the
• 4:40
  major
• 4:40
  labels
• 4:41
  were,
• 4:41
  you
• 4:41
  know,
• 4:41
  of
• 4:42
  Universal,
• 4:42
  Sony
• 4:43
  and
• 4:43
  Warner
• 4:43
  and
• 4:43
  polygram.
• 4:44
  And
• 4:44
  there
• 4:44
  were,
• 4:44
  you
• 4:45
  know,
• 4:45
  half
• 4:45
  a
• 4:45
  dozen
• 4:45
  of
• 4:46
  them
• 4:46
  were,
• 4:47
  that
• 4:47
  was
• 4:47
  their
• 4:47
  priority.
• 4:48
  There
• 4:48
  were
• 4:48
  no
• 4:49
  other
• 4:49
  ways
• 4:50
  to
• 4:50
  prove
• 4:50
  anything
• 4:51
  that
• 4:51
  you're,
• 4:52
  that
• 4:52
  you
• 4:52
  were
• 4:52
  success
• 4:53
  to
• 4:53
  get
• 4:54
  on
• 4:54
  the
• 4:54
  radio,
• 4:55
  to
• 4:55
  get
• 4:55
  in
• 4:55
  the
• 4:56
  media
• 4:57
  than
• 4:57
  your
• 4:58
  sales.
• 4:58
  That
• 4:59
  was
• 4:59
  it.
• 4:59
  There
• 4:59
  was
• 5:00
  no
• 5:00
  streams,
• 5:00
  there
• 5:01
  was
• 5:01
  no
• 5:01
  download,
• 5:01
  there
• 5:02
  was
• 5:02
  no
• 5:02
  MP3.
• 5:03
  So
• 5:03
  the,
• 5:04
  the
• 5:04
  actual
• 5:05
  method
• 5:05
  of
• 5:06
  proving
• 5:07
  that
• 5:07
  you
• 5:07
  were
• 5:08
  worthy
• 5:08
  of
• 5:08
  taking
• 5:08
  the
• 5:09
  next
• 5:09
  step
• 5:09
  were,
• 5:10
  were
• 5:10
  few
• 5:10
  and
• 5:11
  far
• 5:11
  between.
• 5:13
  Now,
• 5:13
  you
• 5:14
  know,
• 5:14
  when
• 5:15
  I'm
• 5:15
  going
• 5:15
  out
• 5:16
  to
• 5:16
  the
• 5:16
  media
• 5:17
  or
• 5:17
  talking
• 5:17
  to
• 5:17
  artists,
• 5:18
  they
• 5:18
  could
• 5:19
  have
• 5:19
  10
• 5:19
  million
• 5:19
  streams
• 5:20
  but
• 5:20
  you
• 5:20
  know,
• 5:22
  500,000
• 5:23
  is
• 5:23
  on
• 5:23
  19
• 5:24
  different
• 5:25
  platforms
• 5:26
  and
• 5:28
  you
• 5:28
  know,
• 5:28
  or
• 5:28
  that
• 5:28
  they're
• 5:29
  blowing
• 5:29
  up
• 5:29
  on
• 5:29
  TikTok
• 5:30
  and
• 5:30
  it's
• 5:31
  not
• 5:31
  even
• 5:31
  their
• 5:31
  own
• 5:31
  material.
• 5:32
  So
• 5:32
  this
• 5:32
  is
• 5:32
  why
• 5:32
  you
• 5:33
  should
• 5:33
  sign
• 5:33
  this
• 5:33
  artist.
• 5:34
  You
• 5:34
  know,
• 5:34
  so
• 5:35
  it
• 5:35
  was,
• 5:35
  it
• 5:36
  was
• 5:36
  much
• 5:36
  different.
• 5:37
  It's,
• 5:37
  it's
• 5:38
  so
• 5:38
  much
• 5:38
  better
• 5:39
  now
• 5:39
  than
• 5:39
  it
• 5:39
  ever
• 5:40
  was
• 5:40
  because
• 5:41
  even
• 5:41
  though
• 5:41
  that,
• 5:42
  you
• 5:42
  know,
• 5:42
  labels
• 5:43
  and
• 5:43
  artists
• 5:44
  can
• 5:44
  complain
• 5:45
  about
• 5:45
  the
• 5:45
  lack
• 5:45
  of
• 5:45
  money
• 5:46
  that
• 5:46
  is
• 5:47
  available
• 5:47
  to
• 5:48
  them,
• 5:49
  you
• 5:49
  know,
• 5:49
  you
• 5:50
  never
• 5:50
  hear
• 5:50
  about
• 5:51
  the
• 5:51
  1%
• 5:52
  of
• 5:52
  artists
• 5:52
  that
• 5:52
  are
• 5:53
  making
• 5:54
  absolute
• 5:55
  bonkers
• 5:55
  bank
• 5:56
  on
• 5:57
  what
• 5:57
  it
• 5:57
  is.
• 5:57
  They're
• 5:58
  making
• 5:58
  far
• 5:58
  more
• 5:58
  money
• 5:59
  now
• 5:59
  than
• 6:00
  they
• 6:00
  ever
• 6:00
  were
• 6:01
  in
• 6:01
  any
• 6:01
  other
• 6:01
  time
• 6:02
  in
• 6:02
  history.
• 6:02
  So
• 6:03
  it
• 6:03
  was
• 6:03
  the
• 6:04
  fact
• 6:04
  that
• 6:05
  this
• 6:05
  industry
• 6:05
  was
• 6:06
  open
• 6:06
  to
• 6:07
  a
• 6:07
  few
• 6:08
  and
• 6:08
  even
• 6:08
  fewer
• 6:09
  were
• 6:09
  a
• 6:09
  success.
• 6:10
  Wow.
• 6:12
  So
• 6:12
  I
• 6:12
  guess
• 6:12
  now
• 6:13
  despite
• 6:14
  the
• 6:16
  over
• 6:16
  saturation
• 6:17
  of
• 6:18
  people
• 6:19
  and,
• 6:20
  or
• 6:21
  not
• 6:21
  just
• 6:21
  people,
• 6:21
  but
• 6:21
  artists
• 6:22
  out
• 6:22
  there
• 6:22
  with
• 6:22
  content,
• 6:24
  it
• 6:25
  sounds
• 6:25
  like
• 6:25
  it
• 6:25
  may
• 6:26
  have
• 6:26
  been
• 6:26
  somehow
• 6:27
  harder
• 6:28
  to
• 6:28
  make
• 6:28
  it
• 6:28
  through
• 6:29
  before,
• 6:30
  but
• 6:31
  it
• 6:31
  almost
• 6:31
  seems
• 6:32
  backwards
• 6:32
  because
• 6:32
  there's
• 6:33
  so
• 6:33
  much
• 6:33
  available
• 6:33
  now.
• 6:34
  It's
• 6:34
  hard
• 6:34
  to
• 6:34
  cut
• 6:34
  through
• 6:35
  the
• 6:35
  tape.
• 6:36
  So
• 6:36
  how
• 6:36
  do
• 6:36
  you.
• 6:36
  Because
• 6:37
  I
• 6:37
  know
• 6:37
  you
• 6:37
  deal
• 6:37
  with
• 6:38
  a
• 6:38
  lot.
• 6:38
  I
• 6:38
  don't
• 6:39
  even
• 6:39
  know
• 6:39
  how
• 6:39
  you
• 6:39
  do
• 6:39
  it.
• 6:39
  And
• 6:39
  we
• 6:40
  might
• 6:40
  want
• 6:40
  to
• 6:40
  talk
• 6:40
  about
• 6:40
  that
• 6:40
  a
• 6:41
  little
• 6:41
  bit
• 6:41
  too.
• 6:41
  But
• 6:42
  you
• 6:42
  seem
• 6:42
  to
• 6:42
  deal
• 6:42
  with
• 6:43
  hundreds
• 6:43
  or
• 6:43
  thousands
• 6:44
  of
• 6:44
  artists
• 6:44
  or
• 6:45
  at
• 6:45
  least
• 6:45
  have
• 6:45
  your
• 6:46
  finger
• 6:46
  on
• 6:47
  the
• 6:47
  pulse
• 6:47
  of
• 6:47
  what's
• 6:47
  going
• 6:48
  on
• 6:48
  with
• 6:48
  these
• 6:48
  people.
• 6:49
  So
• 6:49
  how
• 6:49
  do.
• 6:50
  What's
• 6:50
  your
• 6:50
  advice
• 6:51
  for
• 6:51
  someone
• 6:51
  to
• 6:51
  even
• 6:51
  just
• 6:52
  be
• 6:52
  seen
• 6:52
  or
• 6:52
  like,
• 6:52
  start
• 6:53
  to
• 6:53
  cut
• 6:53
  through
• 6:53
  the
• 6:53
  tape?
• 6:54
  Yeah.
• 6:55
  You
• 6:55
  know,
• 6:55
  artists
• 6:56
  have
• 6:56
  to
• 6:56
  understand
• 6:56
  and
• 6:57
  realize
• 6:57
  that
• 6:57
  they're
• 6:57
  not
• 6:57
  just
• 6:58
  in
• 6:58
  competition
• 6:58
  with
• 6:59
  another
• 6:59
  artist
• 6:59
  from
• 6:59
  their
• 7:00
  hometown
• 7:00
  or
• 7:00
  that
• 7:01
  they're
• 7:01
  not
• 7:01
  in
• 7:01
  competition
• 7:02
  with.
• 7:03
  With,
• 7:04
  you
• 7:04
  know,
• 7:04
  somebody
• 7:04
  in
• 7:05
  their
• 7:05
  own
• 7:05
  country
• 7:05
  or
• 7:05
  state
• 7:06
  or
• 7:06
  province
• 7:06
  that
• 7:06
  even
• 7:06
  played
• 7:07
  the
• 7:07
  same
• 7:07
  music.
• 7:08
  Your
• 7:08
  competition
• 7:09
  is
• 7:10
  Public
• 7:10
  Enemy
• 7:10
  and
• 7:11
  Marvin
• 7:11
  Gaye
• 7:11
  and
• 7:12
  Bruce
• 7:12
  Springsteen
• 7:13
  and
• 7:13
  the
• 7:13
  Stones
• 7:13
  and
• 7:14
  the
• 7:14
  Beatles
• 7:14
  and
• 7:14
  Frank
• 7:15
  Sinatra
• 7:15
  and
• 7:16
  everybody
• 7:16
  else
• 7:16
  that
• 7:17
  is
• 7:17
  available
• 7:18
  on
• 7:18
  Spotify
• 7:19
  or
• 7:20
  iTunes,
• 7:20
  and
• 7:21
  that's
• 7:21
  55
• 7:21
  to
• 7:22
  60
• 7:22
  million
• 7:23
  songs
• 7:23
  that
• 7:23
  are
• 7:23
  available.
• 7:24
  So
• 7:25
  you
• 7:25
  have
• 7:25
  to
• 7:25
  be
• 7:25
  great.
• 7:26
  We
• 7:26
  don't
• 7:27
  have
• 7:27
  time
• 7:27
  for
• 7:28
  good
• 7:28
  anymore.
• 7:28
  Nobody
• 7:29
  does.
• 7:29
  I
• 7:30
  do.
• 7:30
  Because
• 7:30
  good.
• 7:31
  You
• 7:31
  have
• 7:31
  to
• 7:32
  be
• 7:32
  good
• 7:32
  in
• 7:33
  order
• 7:33
  to
• 7:33
  become
• 7:33
  great.
• 7:34
  And
• 7:34
  there's
• 7:34
  a
• 7:34
  little.
• 7:35
  There's
• 7:36
  a
• 7:36
  real
• 7:36
  path
• 7:36
  that
• 7:36
  you
• 7:36
  can
• 7:37
  take.
• 7:37
  But
• 7:37
  even
• 7:38
  if
• 7:38
  artists
• 7:38
  are
• 7:39
  just
• 7:39
  starting
• 7:39
  out,
• 7:39
  they
• 7:39
  have
• 7:40
  to
• 7:40
  kind
• 7:40
  of
• 7:40
  know
• 7:41
  a
• 7:41
  little
• 7:41
  bit
• 7:41
  of
• 7:42
  who
• 7:42
  they
• 7:42
  are
• 7:42
  as
• 7:42
  an
• 7:43
  artist,
• 7:43
  but
• 7:43
  also
• 7:43
  where
• 7:44
  they
• 7:44
  think
• 7:44
  their
• 7:44
  audience
• 7:45
  is.
• 7:45
  You
• 7:46
  know,
• 7:46
  there's
• 7:46
  never
• 7:46
  been
• 7:46
  a
• 7:47
  better
• 7:47
  time
• 7:47
  to
• 7:48
  be
• 7:48
  able
• 7:48
  to
• 7:48
  actually
• 7:48
  pinpoint
• 7:49
  on
• 7:49
  Facebook
• 7:50
  or
• 7:50
  Instagram
• 7:51
  and
• 7:51
  spend
• 7:51
  a
• 7:52
  couple
• 7:52
  of
• 7:52
  dollars
• 7:52
  boosting
• 7:53
  the
• 7:53
  post
• 7:53
  to
• 7:54
  your
• 7:54
  new
• 7:54
  video
• 7:55
  to
• 7:55
  100
• 7:56
  like
• 7:56
  minded
• 7:57
  fans
• 7:57
  who
• 7:58
  might
• 7:58
  then
• 7:58
  share
• 7:59
  your
• 7:59
  music
• 8:00
  to
• 8:00
  a
• 8:01
  thousand
• 8:01
  more
• 8:01
  people.
• 8:02
  So,
• 8:03
  you
• 8:04
  know,
• 8:04
  the
• 8:05
  ability
• 8:05
  for
• 8:05
  artists
• 8:06
  to
• 8:07
  understand
• 8:08
  just
• 8:09
  how
• 8:09
  little
• 8:10
  they
• 8:10
  are
• 8:10
  thought
• 8:11
  of
• 8:11
  as
• 8:12
  an
• 8:12
  artist
• 8:12
  and
• 8:13
  as
• 8:13
  people,
• 8:13
  it's
• 8:13
  like
• 8:14
  that,
• 8:14
  it's
• 8:14
  like
• 8:14
  that,
• 8:14
  that,
• 8:15
  that
• 8:15
  psychological
• 8:16
  effect,
• 8:16
  like
• 8:17
  when
• 8:17
  you
• 8:17
  start
• 8:18
  to
• 8:18
  realize
• 8:18
  how
• 8:18
  little
• 8:19
  people
• 8:19
  will
• 8:19
  think
• 8:19
  about
• 8:20
  you,
• 8:21
  that's
• 8:21
  when
• 8:21
  you
• 8:21
  are
• 8:22
  truly
• 8:22
  free,
• 8:22
  I
• 8:23
  think,
• 8:23
  because
• 8:23
  then
• 8:23
  you
• 8:24
  can
• 8:24
  do
• 8:24
  whatever
• 8:24
  you
• 8:24
  want
• 8:24
  because
• 8:25
  nobody's
• 8:25
  really
• 8:25
  looking
• 8:26
  at
• 8:26
  you,
• 8:26
  you
• 8:27
  know,
• 8:27
  But
• 8:27
  I
• 8:27
  think
• 8:27
  artists
• 8:28
  get
• 8:28
  the
• 8:28
  whole
• 8:28
  wrapped
• 8:28
  up
• 8:29
  in
• 8:29
  the
• 8:29
  branding
• 8:30
  aspect
• 8:30
  of
• 8:31
  it
• 8:31
  or
• 8:31
  what
• 8:32
  it
• 8:33
  means
• 8:33
  nothing
• 8:33
  because
• 8:34
  you're
• 8:34
  nobody,
• 8:35
  but
• 8:35
  in
• 8:36
  a
• 8:36
  great
• 8:36
  way.
• 8:36
  Say
• 8:37
  that
• 8:37
  again.
• 8:37
  You
• 8:37
  know,
• 8:38
  so
• 8:39
  I
• 8:39
  just
• 8:39
  think
• 8:39
  that
• 8:40
  that
• 8:40
  level
• 8:40
  of
• 8:40
  competition
• 8:42
  and
• 8:43
  it's
• 8:43
  not
• 8:43
  just
• 8:43
  on
• 8:43
  the
• 8:43
  music
• 8:44
  side,
• 8:44
  every
• 8:44
  time
• 8:45
  Kim
• 8:45
  Kardashian
• 8:46
  does
• 8:46
  something,
• 8:46
  every
• 8:46
  time,
• 8:48
  you
• 8:48
  know,
• 8:48
  Donald
• 8:49
  Trump
• 8:49
  tweeted
• 8:50
  about
• 8:50
  something
• 8:51
  that
• 8:51
  would
• 8:52
  suck
• 8:52
  the
• 8:52
  air
• 8:52
  out
• 8:53
  of
• 8:53
  the
• 8:53
  room
• 8:53
  for
• 8:54
  entertainment.
• 8:55
  And
• 8:55
  they,
• 8:56
  these
• 8:57
  writers
• 8:57
  and
• 8:57
  editors
• 8:58
  have,
• 8:58
  and
• 8:59
  producers
• 8:59
  and
• 8:59
  show
• 9:00
  hosts,
• 9:00
  they
• 9:00
  all
• 9:00
  have
• 9:00
  a
• 9:01
  choice
• 9:01
  on
• 9:01
  why
• 9:02
  do
• 9:02
  they
• 9:02
  need
• 9:02
  to
• 9:02
  write
• 9:02
  about
• 9:03
  you
• 9:03
  when
• 9:03
  they
• 9:03
  can
• 9:03
  just
• 9:03
  write
• 9:04
  about
• 9:04
  Beyonce
• 9:05
  or
• 9:05
  Rihanna
• 9:06
  launching
• 9:06
  a
• 9:07
  new
• 9:07
  fragrance
• 9:07
  line,
• 9:08
  and
• 9:08
  that
• 9:08
  stuff
• 9:09
  is
• 9:09
  great,
• 9:09
  but
• 9:11
  that's
• 9:11
  what
• 9:11
  they're
• 9:12
  choosing
• 9:12
  to
• 9:12
  write
• 9:12
  about
• 9:13
  because
• 9:13
  it
• 9:13
  brings
• 9:13
  them
• 9:13
  more
• 9:14
  hits.
• 9:14
  Once
• 9:15
  these
• 9:15
  artists
• 9:15
  think
• 9:16
  that
• 9:16
  they're
• 9:16
  worthy
• 9:16
  enough
• 9:17
  of
• 9:17
  trying
• 9:18
  to
• 9:18
  get
• 9:18
  that
• 9:19
  attention
• 9:19
  away
• 9:20
  from
• 9:20
  them,
• 9:20
  that's
• 9:21
  when
• 9:21
  it
• 9:21
  really
• 9:21
  starts
• 9:21
  to
• 9:22
  truly
• 9:22
  connect
• 9:22
  and
• 9:22
  work.