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Harnessing Social Media: Strategies for Viral Success · Music Explored Podcast

• 0:00
  And
• 0:00
  then
• 0:00
  I
• 0:01
  brought
• 0:01
  the
• 0:01
  series
• 0:01
  to
• 0:01
  Instagram
• 0:02
  and
• 0:02
  it
• 0:02
  went
• 0:02
  viral
• 0:03
  on
• 0:03
  Instagram.
• 0:04
  And
• 0:04
  then
• 0:04
  I
• 0:04
  brought
• 0:04
  the
• 0:04
  series
• 0:05
  to
• 0:05
  YouTube
• 0:05
  and
• 0:06
  now
• 0:06
  it's
• 0:06
  going
• 0:06
  viral
• 0:06
  on
• 0:07
  YouTube.
• 0:07
  From
• 0:08
  classics
• 0:08
  to
• 0:08
  curiosity
• 0:09
  and
• 0:09
  where
• 0:10
  melodies
• 0:10
  meet
• 0:10
  meaning.
• 0:11
  Desiree,
• 0:12
  it's
• 0:12
  good
• 0:13
  to
• 0:13
  be
• 0:13
  chatting
• 0:13
  with
• 0:13
  you.
• 0:14
  Welcome
• 0:14
  back.
• 0:14
  It's
• 0:15
  been
• 0:16
  a
• 0:16
  minute.
• 0:18
  Glad
• 0:19
  to
• 0:19
  catch
• 0:19
  up
• 0:19
  on,
• 0:20
  you
• 0:20
  know,
• 0:20
  things
• 0:20
  that
• 0:21
  have
• 0:21
  changed
• 0:21
  and
• 0:21
  developed
• 0:22
  since
• 0:22
  our
• 0:22
  last
• 0:23
  chat
• 0:23
  on
• 0:24
  here.
• 0:24
  Yeah,
• 0:25
  welcome.
• 0:25
  Welcome
• 0:25
  back.
• 0:26
  Thanks.
• 0:27
  When
• 0:27
  was
• 0:27
  the
• 0:27
  last
• 0:28
  time
• 0:28
  we
• 0:28
  talked?
• 0:28
  Was
• 0:28
  it
• 0:29
  last
• 0:29
  year?
• 0:29
  I
• 0:30
  feel
• 0:30
  like
• 0:30
  it
• 0:30
  was
• 0:30
  last
• 0:31
  year.
• 0:31
  Yeah.
• 0:32
  But
• 0:33
  even
• 0:33
  looking
• 0:33
  back
• 0:34
  a
• 0:34
  year,
• 0:34
  it's
• 0:34
  like,
• 0:34
  man,
• 0:35
  so
• 0:35
  much
• 0:35
  has
• 0:35
  changed.
• 0:36
  A
• 0:36
  year
• 0:36
  doesn't
• 0:37
  feel
• 0:37
  like
• 0:37
  a
• 0:37
  year
• 0:37
  right
• 0:37
  now
• 0:37
  to
• 0:38
  me
• 0:38
  at
• 0:38
  least.
• 0:38
  No,
• 0:39
  we're
• 0:40
  living
• 0:40
  many
• 0:40
  years
• 0:41
  within
• 0:41
  each
• 0:41
  year.
• 0:42
  Yeah.
• 0:43
  Yeah.
• 0:43
  I
• 0:44
  don't
• 0:44
  know
• 0:44
  if
• 0:44
  it's
• 0:44
  like
• 0:45
  combination
• 0:45
  of,
• 0:46
  like,
• 0:46
  technology
• 0:47
  changing
• 0:47
  and
• 0:47
  then
• 0:48
  just
• 0:48
  the
• 0:48
  world
• 0:48
  changing
• 0:48
  around
• 0:49
  us.
• 0:49
  It
• 0:49
  just
• 0:49
  feels
• 0:50
  like
• 0:50
  we're
• 0:50
  moving
• 0:51
  fast.
• 0:52
  Yeah,
• 0:52
  well,
• 0:53
  I
• 0:53
  mean,
• 0:53
  they
• 0:53
  do
• 0:54
  say
• 0:54
  the
• 0:54
  older
• 0:54
  you
• 0:54
  get,
• 0:55
  the
• 0:55
  faster
• 0:55
  time.
• 0:55
  Okay,
• 0:56
  I
• 0:56
  wasn't
• 0:56
  trying
• 0:57
  to
• 0:57
  go
• 0:57
  there,
• 0:58
  but
• 0:58
  I
• 0:58
  guess
• 0:59
  it's
• 0:59
  a
• 0:59
  fact
• 0:59
  we
• 1:00
  are
• 1:00
  all
• 1:00
  getting
• 1:00
  older
• 1:01
  one
• 1:01
  day
• 1:01
  at
• 1:02
  a
• 1:02
  time,
• 1:02
  like
• 1:03
  it
• 1:03
  or
• 1:03
  not.
• 1:03
  So
• 1:04
  here
• 1:04
  we
• 1:04
  are.
• 1:05
  Between
• 1:05
  that
• 1:05
  and
• 1:06
  what
• 1:06
  I
• 1:06
  said,
• 1:06
  technology
• 1:07
  and
• 1:07
  everything
• 1:08
  else,
• 1:08
  time's
• 1:09
  flying.
• 1:11
  Yes.
• 1:12
  Yeah,
• 1:13
  yeah.
• 1:14
  So
• 1:14
  I
• 1:14
  know
• 1:15
  every
• 1:15
  time
• 1:15
  you're
• 1:15
  on,
• 1:15
  you
• 1:16
  share
• 1:16
  a
• 1:16
  lot
• 1:16
  of
• 1:17
  your
• 1:17
  wisdom
• 1:18
  and
• 1:18
  experience
• 1:19
  and,
• 1:19
  you
• 1:19
  know,
• 1:20
  things
• 1:20
  that
• 1:20
  you've
• 1:21
  learned
• 1:21
  over
• 1:22
  time
• 1:23
  with,
• 1:23
  with
• 1:23
  us.
• 1:23
  And
• 1:24
  it's
• 1:24
  great
• 1:24
  for
• 1:25
  artists
• 1:25
  coming
• 1:25
  up
• 1:26
  and,
• 1:26
  you
• 1:26
  know,
• 1:27
  doing
• 1:27
  their
• 1:28
  thing.
• 1:28
  Everyone's
• 1:28
  always
• 1:29
  battling
• 1:29
  with
• 1:30
  these
• 1:31
  ideas
• 1:31
  of,
• 1:31
  like,
• 1:31
  social
• 1:32
  media
• 1:32
  and
• 1:33
  all
• 1:33
  these
• 1:33
  other
• 1:33
  platforms
• 1:34
  that
• 1:34
  are
• 1:34
  coming
• 1:34
  up.
• 1:35
  It
• 1:35
  seems
• 1:35
  like
• 1:35
  every
• 1:36
  day
• 1:36
  almost,
• 1:38
  you
• 1:38
  know,
• 1:38
  where
• 1:38
  to
• 1:38
  put
• 1:39
  their
• 1:39
  time,
• 1:39
  where
• 1:39
  to
• 1:40
  put
• 1:40
  their
• 1:40
  money
• 1:40
  even,
• 1:41
  and
• 1:41
  just
• 1:41
  how
• 1:42
  to
• 1:43
  maneuver.
• 1:44
  Trying
• 1:44
  to
• 1:44
  balance,
• 1:45
  you
• 1:45
  know,
• 1:46
  being
• 1:46
  creative,
• 1:46
  building
• 1:46
  a
• 1:47
  career,
• 1:47
  and
• 1:48
  having
• 1:49
  this
• 1:49
  social
• 1:49
  presence.
• 1:50
  Even
• 1:51
  just
• 1:51
  thinking
• 1:51
  about
• 1:51
  the
• 1:51
  three
• 1:52
  of
• 1:52
  those
• 1:52
  at
• 1:52
  the
• 1:53
  same
• 1:53
  time
• 1:53
  almost
• 1:53
  makes
• 1:54
  me
• 1:54
  tired.
• 1:54
  So
• 1:55
  is
• 1:55
  a
• 1:56
  lot.
• 1:56
  But
• 1:56
  you're
• 1:56
  doing
• 1:56
  really
• 1:57
  well
• 1:57
  at
• 1:57
  all
• 1:57
  of
• 1:58
  the
• 1:58
  above.
• 1:59
  So
• 1:59
  I
• 1:59
  want
• 1:59
  to
• 1:59
  kind
• 2:00
  of
• 2:00
  pick
• 2:00
  your
• 2:00
  brain
• 2:00
  on
• 2:00
  some
• 2:01
  things
• 2:01
  to
• 2:01
  do
• 2:01
  with
• 2:01
  that
• 2:02
  as
• 2:02
  well.
• 2:03
  I
• 2:03
  know
• 2:03
  you've
• 2:03
  built
• 2:04
  a
• 2:04
  really
• 2:04
  good
• 2:04
  social
• 2:05
  media
• 2:05
  presence
• 2:05
  and
• 2:06
  just
• 2:06
  brand
• 2:06
  overall
• 2:07
  for
• 2:08
  yourself.
• 2:08
  Is
• 2:09
  that
• 2:09
  some
• 2:09
  branding
• 2:09
  you
• 2:10
  got
• 2:10
  on
• 2:10
  there
• 2:10
  too?
• 2:11
  Yes,
• 2:11
  that
• 2:12
  is
• 2:12
  my
• 2:13
  logo
• 2:13
  that
• 2:13
  I
• 2:14
  launched.
• 2:14
  Oh,
• 2:15
  my
• 2:15
  gosh.
• 2:15
  It's
• 2:15
  been
• 2:16
  almost
• 2:16
  five
• 2:17
  years
• 2:17
  now
• 2:17
  since
• 2:18
  I
• 2:18
  launched
• 2:19
  business.
• 2:20
  I
• 2:20
  had
• 2:20
  a
• 2:20
  previous
• 2:21
  logo
• 2:21
  from
• 2:21
  before,
• 2:23
  but
• 2:23
  like
• 2:23
  I
• 2:24
  think
• 2:24
  I
• 2:24
  said
• 2:24
  in
• 2:24
  my
• 2:24
  last
• 2:25
  interview,
• 2:25
  my
• 2:26
  former
• 2:26
  management
• 2:27
  was
• 2:27
  like,
• 2:27
  yes,
• 2:28
  time
• 2:28
  to
• 2:28
  upgrade
• 2:29
  that
• 2:29
  logo.
• 2:30
  And
• 2:30
  I
• 2:31
  remember
• 2:31
  going
• 2:31
  to
• 2:31
  my
• 2:32
  graphic
• 2:32
  designer
• 2:32
  and
• 2:33
  saying,
• 2:33
  hey,
• 2:33
  I
• 2:33
  want
• 2:34
  to
• 2:34
  elevate
• 2:35
  this
• 2:35
  brand
• 2:36
  and
• 2:36
  I
• 2:37
  want
• 2:37
  it
• 2:37
  to
• 2:38
  represent
• 2:38
  who
• 2:38
  I
• 2:38
  am
• 2:39
  as
• 2:40
  an
• 2:40
  Artist
• 2:40
  as
• 2:41
  an
• 2:41
  educator,
• 2:42
  as
• 2:42
  a
• 2:42
  musician,
• 2:43
  and
• 2:43
  as
• 2:43
  a
• 2:43
  woman.
• 2:44
  So
• 2:44
  we
• 2:45
  came
• 2:45
  up
• 2:45
  with
• 2:45
  this
• 2:45
  concept
• 2:46
  together,
• 2:47
  and
• 2:48
  I
• 2:48
  launched
• 2:48
  merchandise
• 2:49
  under
• 2:49
  it
• 2:49
  in
• 2:49
  2021.
• 2:51
  And
• 2:52
  I'm
• 2:53
  working
• 2:53
  on
• 2:53
  some.
• 2:54
  Some
• 2:54
  stuff
• 2:55
  with
• 2:55
  the
• 2:55
  merchandise
• 2:57
  next
• 2:57
  year,
• 2:58
  going
• 2:58
  into
• 2:58
  next
• 2:58
  year
• 2:58
  and
• 2:59
  moving
• 2:59
  forward.
• 3:00
  So.
• 3:00
  Nice.
• 3:01
  Just
• 3:01
  stay
• 3:01
  tuned.
• 3:02
  Stay
• 3:02
  tuned.
• 3:02
  Yeah,
• 3:03
  we
• 3:03
  will
• 3:03
  always
• 3:03
  stay
• 3:04
  tuned
• 3:04
  to
• 3:04
  see
• 3:04
  what's
• 3:05
  coming
• 3:05
  next.
• 3:06
  And
• 3:07
  that's
• 3:07
  just
• 3:07
  an
• 3:07
  example
• 3:07
  of
• 3:08
  it.
• 3:08
  I
• 3:08
  mean,
• 3:09
  there
• 3:10
  are
• 3:10
  things
• 3:10
  that
• 3:10
  you
• 3:11
  do
• 3:11
  that
• 3:11
  just
• 3:11
  kind
• 3:11
  of
• 3:12
  connect
• 3:12
  all
• 3:12
  the
• 3:12
  pieces
• 3:13
  together.
• 3:13
  I'm
• 3:13
  noticing,
• 3:14
  and
• 3:14
  it's
• 3:15
  important,
• 3:15
  but
• 3:15
  again,
• 3:16
  a
• 3:16
  struggle
• 3:16
  for
• 3:16
  people
• 3:17
  who
• 3:17
  are
• 3:17
  just
• 3:17
  trying
• 3:17
  to
• 3:18
  figure
• 3:18
  out
• 3:18
  where
• 3:18
  to
• 3:19
  start,
• 3:19
  what's
• 3:19
  important.
• 3:21
  And
• 3:21
  I
• 3:21
  know
• 3:21
  social
• 3:22
  media
• 3:22
  has
• 3:22
  been
• 3:22
  a
• 3:22
  big
• 3:23
  conversation
• 3:24
  piece
• 3:25
  the
• 3:25
  last
• 3:26
  years.
• 3:28
  So
• 3:28
  I
• 3:28
  want
• 3:29
  to
• 3:29
  ask
• 3:29
  you
• 3:29
  a
• 3:29
  little
• 3:29
  bit
• 3:29
  about
• 3:30
  that,
• 3:30
  because
• 3:30
  obviously,
• 3:31
  at
• 3:31
  some
• 3:31
  point,
• 3:31
  you
• 3:31
  started
• 3:32
  off
• 3:32
  with
• 3:33
  probably
• 3:33
  trying
• 3:33
  to
• 3:33
  figure
• 3:34
  things
• 3:34
  out
• 3:34
  and
• 3:34
  find
• 3:36
  your
• 3:36
  footing
• 3:36
  and
• 3:37
  see
• 3:37
  what
• 3:37
  would
• 3:37
  work
• 3:37
  for
• 3:38
  you.
• 3:38
  So
• 3:39
  when
• 3:39
  you
• 3:39
  started
• 3:40
  out,
• 3:40
  and
• 3:40
  we'll
• 3:41
  go
• 3:41
  back
• 3:41
  a
• 3:41
  little
• 3:41
  bit,
• 3:41
  like,
• 3:42
  what
• 3:42
  were
• 3:42
  some
• 3:42
  of
• 3:42
  the
• 3:42
  things
• 3:43
  that
• 3:43
  you
• 3:44
  learned
• 3:44
  quickly
• 3:45
  and
• 3:45
  realized
• 3:45
  quickly
• 3:46
  as
• 3:46
  far
• 3:46
  as,
• 3:47
  like,
• 3:47
  what
• 3:48
  was
• 3:48
  going
• 3:48
  to
• 3:48
  work
• 3:48
  for
• 3:49
  you
• 3:49
  and
• 3:50
  keeping
• 3:51
  in
• 3:51
  line
• 3:51
  with
• 3:51
  what
• 3:52
  people
• 3:52
  want
• 3:52
  to
• 3:53
  see
• 3:53
  and
• 3:53
  want
• 3:53
  to
• 3:53
  see
• 3:53
  from
• 3:54
  you?
• 3:55
  Well,
• 3:56
  I'm
• 3:57
  one
• 3:57
  of
• 3:57
  those
• 3:58
  artists
• 3:59
  that
• 4:00
  had
• 4:00
  to
• 4:00
  use
• 4:00
  social
• 4:01
  media
• 4:01
  as
• 4:02
  a
• 4:02
  vehicle
• 4:02
  to
• 4:03
  be
• 4:03
  seen,
• 4:05
  because
• 4:05
  earlier
• 4:05
  in
• 4:06
  my
• 4:06
  career,
• 4:07
  I
• 4:08
  wasn't
• 4:08
  getting
• 4:08
  performance
• 4:09
  opportunities
• 4:09
  because
• 4:10
  I
• 4:10
  am
• 4:11
  bringing
• 4:12
  and
• 4:12
  doing
• 4:12
  something
• 4:13
  that
• 4:15
  wasn't
• 4:15
  recognized
• 4:15
  in
• 4:16
  Canada
• 4:16
  at
• 4:16
  the
• 4:16
  time,
• 4:17
  and
• 4:18
  I
• 4:18
  was
• 4:18
  trying
• 4:18
  to
• 4:19
  not
• 4:19
  follow
• 4:19
  everybody
• 4:20
  else
• 4:20
  and
• 4:20
  kind
• 4:20
  of
• 4:20
  do
• 4:20
  my
• 4:21
  own
• 4:21
  thing.
• 4:22
  So
• 4:22
  when
• 4:22
  I
• 4:22
  recognized
• 4:23
  that
• 4:23
  I
• 4:23
  was
• 4:23
  going
• 4:24
  to
• 4:24
  have
• 4:24
  a
• 4:25
  uphill
• 4:25
  battle,
• 4:26
  I
• 4:26
  decided
• 4:26
  to
• 4:27
  turn
• 4:27
  to
• 4:27
  social
• 4:27
  media.
• 4:28
  And
• 4:29
  I
• 4:29
  was
• 4:29
  already
• 4:29
  uncomfortable
• 4:31
  with
• 4:32
  putting
• 4:32
  myself
• 4:33
  out
• 4:33
  there
• 4:33
  and
• 4:33
  putting
• 4:33
  my
• 4:34
  music
• 4:34
  out
• 4:34
  there,
• 4:34
  because
• 4:34
  for
• 4:35
  years,
• 4:35
  I
• 4:35
  hid
• 4:36
  my
• 4:36
  talent
• 4:37
  from
• 4:37
  my
• 4:37
  parents,
• 4:37
  from
• 4:38
  my
• 4:38
  friends.
• 4:38
  So
• 4:38
  no
• 4:39
  one
• 4:39
  KN
• 4:40
  the
• 4:40
  extent
• 4:42
  of
• 4:42
  my
• 4:42
  talent
• 4:43
  at
• 4:43
  that
• 4:43
  point
• 4:44
  in
• 4:44
  time.
• 4:44
  But
• 4:44
  I
• 4:45
  realized
• 4:45
  that,
• 4:45
  okay,
• 4:46
  if
• 4:46
  I'm
• 4:46
  going
• 4:46
  to
• 4:47
  do
• 4:47
  this
• 4:48
  artist
• 4:48
  thing,
• 4:48
  I
• 4:48
  have
• 4:49
  to
• 4:49
  just
• 4:49
  be
• 4:49
  brave
• 4:50
  and
• 4:51
  put
• 4:51
  it
• 4:51
  out
• 4:51
  there,
• 4:51
  whether
• 4:52
  it's
• 4:52
  received
• 4:53
  or
• 4:53
  whether
• 4:53
  it's
• 4:54
  not
• 4:54
  received.
• 4:55
  And
• 4:56
  because
• 4:56
  I
• 4:56
  wasn't
• 4:56
  getting
• 4:57
  performance
• 4:57
  opportunities,
• 4:58
  I
• 4:58
  said,
• 4:58
  okay,
• 4:59
  well,
• 4:59
  I'm
• 4:59
  gonna
• 5:00
  have
• 5:00
  to
• 5:00
  find
• 5:00
  a
• 5:01
  way
• 5:01
  to
• 5:01
  get
• 5:01
  my
• 5:01
  music
• 5:01
  out
• 5:02
  there
• 5:02
  and
• 5:02
  get
• 5:03
  people
• 5:03
  to
• 5:03
  know
• 5:04
  about
• 5:04
  desiree
• 5:05
  D.
• 5:05
  So.
• 5:06
  So
• 5:06
  in
• 5:06
  addition
• 5:06
  to
• 5:06
  building
• 5:07
  my
• 5:07
  catalog,
• 5:09
  I
• 5:10
  started
• 5:10
  posting
• 5:10
  videos
• 5:11
  on
• 5:11
  social
• 5:11
  media.
• 5:12
  And
• 5:13
  I
• 5:13
  think
• 5:13
  I
• 5:13
  was
• 5:13
  just
• 5:14
  working
• 5:14
  with
• 5:14
  Facebook
• 5:15
  and
• 5:16
  instagram,
• 5:17
  and
• 5:17
  I
• 5:17
  had
• 5:18
  YouTube,
• 5:18
  but
• 5:18
  I
• 5:19
  wasn't
• 5:19
  really
• 5:20
  pushing
• 5:21
  it
• 5:21
  as
• 5:21
  much.
• 5:22
  Okay.
• 5:22
  Okay.
• 5:23
  So
• 5:23
  I
• 5:24
  focused
• 5:25
  first
• 5:25
  on
• 5:25
  Facebook.
• 5:26
  So
• 5:26
  I
• 5:26
  was
• 5:26
  posting
• 5:27
  videos
• 5:27
  on
• 5:27
  Facebook
• 5:28
  and
• 5:28
  posting
• 5:28
  in
• 5:29
  different
• 5:29
  groups,
• 5:29
  sharing
• 5:30
  myself
• 5:30
  in
• 5:30
  different
• 5:30
  groups.
• 5:31
  And
• 5:31
  then
• 5:31
  when
• 5:32
  I
• 5:32
  got
• 5:32
  Instagram
• 5:32
  in
• 5:33
  2013,
• 5:34
  I
• 5:34
  think.
• 5:34
  Yeah,
• 5:35
  I
• 5:36
  would
• 5:36
  cross
• 5:36
  post.
• 5:37
  So
• 5:38
  I
• 5:38
  was
• 5:38
  already
• 5:39
  cross
• 5:39
  posting
• 5:40
  before.
• 5:41
  Cross
• 5:41
  posting
• 5:42
  was
• 5:42
  a
• 5:42
  thing.
• 5:43
  Yeah.
• 5:43
  So
• 5:44
  this
• 5:44
  is
• 5:44
  when
• 5:44
  I
• 5:44
  say
• 5:44
  like
• 5:45
  I
• 5:45
  felt
• 5:46
  like
• 5:46
  I
• 5:46
  was
• 5:46
  ahead
• 5:46
  of
• 5:47
  my
• 5:47
  time,
• 5:47
  ahead
• 5:48
  of
• 5:48
  a
• 5:48
  lot
• 5:48
  of
• 5:48
  curves
• 5:49
  that
• 5:49
  came
• 5:50
  later
• 5:50
  on.
• 5:51
  And
• 5:52
  I
• 5:52
  would
• 5:53
  just
• 5:53
  post
• 5:54
  covers
• 5:55
  of
• 5:55
  myself.
• 5:56
  And
• 5:56
  I
• 5:56
  remember
• 5:57
  getting
• 5:58
  a
• 5:58
  DM
• 5:58
  from
• 5:59
  somebody
• 5:59
  that
• 5:59
  I
• 5:59
  knew
• 5:59
  and
• 6:00
  they
• 6:00
  requested
• 6:01
  a
• 6:01
  song
• 6:01
  and
• 6:01
  I
• 6:01
  was
• 6:02
  like,
• 6:02
  oh,
• 6:03
  maybe
• 6:04
  I
• 6:04
  should
• 6:04
  turn
• 6:04
  this
• 6:04
  into
• 6:04
  a
• 6:05
  series.
• 6:05
  So
• 6:05
  I
• 6:05
  turned
• 6:05
  it
• 6:06
  into
• 6:06
  a
• 6:06
  series
• 6:06
  called
• 6:06
  Cover
• 6:07
  Tuesdays,
• 6:07
  which
• 6:07
  everybody
• 6:07
  knows
• 6:08
  that
• 6:09
  I
• 6:09
  ran
• 6:10
  for
• 6:10
  four
• 6:11
  years
• 6:11
  non
• 6:12
  stop.
• 6:12
  And
• 6:13
  that
• 6:13
  day
• 6:13
  I
• 6:13
  made
• 6:13
  a
• 6:14
  commitment
• 6:14
  to
• 6:14
  post
• 6:15
  one
• 6:15
  video
• 6:15
  every
• 6:15
  week,
• 6:16
  every
• 6:16
  Tuesday.
• 6:16
  And
• 6:16
  I
• 6:17
  did
• 6:17
  it
• 6:17
  for
• 6:17
  four
• 6:17
  years.
• 6:18
  And
• 6:19
  that
• 6:19
  series
• 6:19
  grew
• 6:20
  into
• 6:20
  sub
• 6:21
  series.
• 6:21
  So
• 6:22
  I
• 6:22
  did
• 6:22
  Cover
• 6:22
  Tuesdays.
• 6:23
  I
• 6:23
  did
• 6:23
  Cover
• 6:24
  Tuesdays
• 6:25
  for
• 6:25
  Christmas.
• 6:26
  I
• 6:26
  did
• 6:27
  Cover
• 6:27
  Tuesdays
• 6:27
  where
• 6:28
  I
• 6:28
  expanded
• 6:29
  and
• 6:29
  collaborated
• 6:29
  with
• 6:29
  different
• 6:29
  people
• 6:30
  around
• 6:30
  the
• 6:30
  world.
• 6:31
  I
• 6:31
  did
• 6:32
  Cover
• 6:32
  Tuesdays
• 6:32
  duo.
• 6:33
  And
• 6:33
  then
• 6:33
  I
• 6:34
  did.
• 6:36
  There
• 6:36
  was
• 6:37
  something
• 6:37
  else
• 6:37
  that
• 6:37
  I
• 6:37
  did
• 6:37
  as
• 6:38
  well
• 6:38
  too.
• 6:38
  And
• 6:38
  there
• 6:39
  was
• 6:39
  different
• 6:39
  themes
• 6:39
  that
• 6:39
  I
• 6:40
  had
• 6:40
  for
• 6:40
  my
• 6:40
  Cover
• 6:40
  Tuesdays.
• 6:43
  But
• 6:44
  that
• 6:44
  was
• 6:45
  earlier
• 6:45
  on
• 6:45
  in
• 6:46
  my
• 6:46
  career.
• 6:46
  So
• 6:46
  it
• 6:46
  was
• 6:46
  like
• 6:46
  2017,
• 6:48
  2021ish.
• 6:49
  And
• 6:50
  in
• 6:50
  that
• 6:50
  time
• 6:51
  I
• 6:51
  was
• 6:52
  taking
• 6:52
  producing
• 6:53
  more
• 6:53
  seriously.
• 6:54
  So
• 6:54
  with
• 6:55
  COVID
• 6:55
  Tuesdays
• 6:56
  I
• 6:56
  also
• 6:56
  had
• 6:56
  a
• 6:56
  series
• 6:57
  called
• 6:57
  the
• 6:57
  Producing
• 6:57
  Chronicles.
• 6:58
  So
• 6:58
  I
• 6:58
  was
• 6:58
  kind
• 6:59
  of
• 6:59
  showcasing
• 7:00
  just
• 7:00
  my
• 7:00
  production
• 7:01
  abilities
• 7:02
  earlier
• 7:02
  on
• 7:02
  with
• 7:03
  different
• 7:03
  covers
• 7:03
  and
• 7:03
  doing
• 7:03
  different
• 7:04
  arrangements
• 7:04
  of
• 7:04
  different
• 7:05
  things.
• 7:06
  So
• 7:06
  I
• 7:06
  was,
• 7:06
  I
• 7:06
  was
• 7:06
  kind
• 7:07
  of
• 7:07
  like
• 7:07
  testing
• 7:07
  the
• 7:08
  waters
• 7:08
  with
• 7:08
  different
• 7:10
  content
• 7:10
  ideas
• 7:11
  between
• 7:12
  that
• 7:12
  time
• 7:12
  frame
• 7:13
  and
• 7:14
  then
• 7:14
  when
• 7:14
  Covid
• 7:15
  hit,
• 7:16
  that's
• 7:16
  when
• 7:16
  I
• 7:17
  really
• 7:17
  took
• 7:18
  my
• 7:18
  production
• 7:18
  to
• 7:18
  the
• 7:19
  next
• 7:19
  level.
• 7:19
  And
• 7:20
  I
• 7:20
  did
• 7:20
  a
• 7:20
  series
• 7:20
  called
• 7:21
  Daily
• 7:21
  Vibes
• 7:22
  and
• 7:22
  I
• 7:22
  was
• 7:22
  posting
• 7:22
  videos
• 7:23
  like
• 7:23
  three
• 7:23
  times
• 7:23
  a
• 7:23
  week.
• 7:24
  And
• 7:24
  I
• 7:24
  came
• 7:24
  up
• 7:25
  with
• 7:25
  200
• 7:25
  songs
• 7:25
  that
• 7:26
  year.
• 7:26
  And
• 7:27
  a
• 7:27
  lot
• 7:27
  of
• 7:27
  the
• 7:27
  releases.
• 7:28
  Yeah,
• 7:30
  and
• 7:30
  a
• 7:30
  lot
• 7:30
  of
• 7:31
  the.
• 7:32
  Yeah,
• 7:32
  well,
• 7:32
  you
• 7:32
  know
• 7:32
  what,
• 7:33
  everything
• 7:34
  was
• 7:34
  closed
• 7:34
  and
• 7:35
  I
• 7:35
  was
• 7:35
  home
• 7:35
  every
• 7:35
  day.
• 7:35
  So
• 7:36
  I
• 7:36
  was
• 7:36
  like,
• 7:36
  well,
• 7:37
  I'm
• 7:37
  going
• 7:37
  to
• 7:38
  do
• 7:38
  something.
• 7:38
  I'm
• 7:38
  going
• 7:38
  to
• 7:39
  make
• 7:39
  good
• 7:39
  use
• 7:39
  of
• 7:39
  my
• 7:39
  time
• 7:40
  and
• 7:40
  really
• 7:41
  use
• 7:41
  this
• 7:41
  year
• 7:41
  to
• 7:42
  work
• 7:42
  on
• 7:42
  my
• 7:42
  production
• 7:43
  skills.
• 7:43
  Now
• 7:44
  I'm
• 7:44
  self
• 7:44
  taught.
• 7:45
  I
• 7:45
  have
• 7:45
  never
• 7:45
  taken
• 7:45
  a
• 7:46
  production
• 7:46
  class,
• 7:46
  I've
• 7:47
  never
• 7:47
  gone
• 7:47
  to
• 7:47
  no
• 7:47
  production
• 7:48
  school.
• 7:48
  I
• 7:48
  don't
• 7:48
  have
• 7:48
  a
• 7:48
  production
• 7:49
  certificate.
• 7:50
  I
• 7:51
  just,
• 7:51
  I'm
• 7:51
  a
• 7:51
  resourceful
• 7:52
  person
• 7:52
  and
• 7:53
  I
• 7:53
  just
• 7:54
  learned
• 7:54
  to
• 7:54
  figure
• 7:54
  things
• 7:54
  out
• 7:55
  on
• 7:55
  my
• 7:55
  own.
• 7:56
  But
• 7:56
  also
• 7:57
  because
• 7:57
  I
• 7:58
  am
• 7:58
  a
• 7:58
  multi
• 7:58
  instrumentalist
• 7:59
  as
• 7:59
  well
• 7:59
  too.
• 7:59
  So
• 7:59
  I
• 8:00
  don't
• 8:00
  just
• 8:00
  play
• 8:00
  play
• 8:00
  piano,
• 8:00
  I'll
• 8:01
  play
• 8:01
  other
• 8:01
  instruments
• 8:01
  as
• 8:01
  well.
• 8:02
  So
• 8:02
  use
• 8:02
  that
• 8:02
  knowledge.
• 8:03
  And
• 8:03
  then
• 8:03
  I
• 8:03
  asked
• 8:04
  a
• 8:04
  couple
• 8:04
  people
• 8:04
  that
• 8:05
  I
• 8:05
  knew,
• 8:05
  like,
• 8:06
  can
• 8:06
  you
• 8:06
  help
• 8:06
  me
• 8:06
  with
• 8:06
  this?
• 8:07
  Do
• 8:07
  you
• 8:07
  know
• 8:07
  anything
• 8:07
  about
• 8:08
  this?
• 8:08
  And
• 8:09
  then
• 8:09
  everything
• 8:09
  else
• 8:09
  I
• 8:09
  kind
• 8:10
  of
• 8:10
  just
• 8:10
  figured
• 8:10
  out
• 8:11
  on
• 8:11
  my
• 8:11
  own.
• 8:12
  So
• 8:13
  and
• 8:14
  that's
• 8:14
  the
• 8:14
  thing
• 8:14
  with
• 8:14
  social
• 8:15
  media.
• 8:15
  It's
• 8:15
  tough,
• 8:17
  but
• 8:18
  I
• 8:18
  always
• 8:18
  see
• 8:18
  it
• 8:19
  as
• 8:19
  a
• 8:19
  trial
• 8:20
  and
• 8:20
  error
• 8:21
  process.
• 8:22
  Oh,
• 8:22
  interesting.
• 8:22
  So
• 8:23
  you,
• 8:23
  you
• 8:23
  try
• 8:24
  something,
• 8:24
  if
• 8:24
  it
• 8:24
  doesn't
• 8:25
  work,
• 8:25
  okay,
• 8:26
  rework
• 8:26
  it.
• 8:27
  How
• 8:27
  could
• 8:27
  I
• 8:27
  rework
• 8:28
  this?
• 8:28
  So
• 8:28
  you
• 8:28
  had
• 8:28
  some
• 8:28
  ideas
• 8:29
  that
• 8:29
  didn't
• 8:29
  work.
• 8:30
  Oh,
• 8:31
  Cover
• 8:31
  Tuesday
• 8:31
  was
• 8:32
  a
• 8:32
  success.
• 8:32
  Of
• 8:33
  course
• 8:33
  it
• 8:33
  was
• 8:33
  a
• 8:34
  success.
• 8:34
  And
• 8:34
  of
• 8:34
  course,
• 8:35
  like,
• 8:35
  I
• 8:35
  did
• 8:35
  a
• 8:35
  producing
• 8:35
  crown
• 8:36
  of
• 8:36
  the
• 8:36
  holes
• 8:36
  as
• 8:36
  well
• 8:36
  too.
• 8:37
  But
• 8:38
  a
• 8:39
  lot
• 8:39
  of
• 8:39
  it
• 8:39
  was,
• 8:40
  you
• 8:41
  know,
• 8:41
  I
• 8:41
  tried.
• 8:42
  Was
• 8:43
  cool
• 8:43
  for
• 8:43
  a
• 8:43
  little
• 8:43
  bit
• 8:43
  and
• 8:43
  then
• 8:44
  I
• 8:44
  was
• 8:44
  like,
• 8:44
  okay,
• 8:44
  I'm
• 8:44
  gonna
• 8:44
  dial
• 8:45
  it
• 8:45
  back
• 8:45
  and
• 8:45
  just
• 8:46
  focus
• 8:46
  on
• 8:47
  the.
• 8:47
  How
• 8:48
  do
• 8:48
  you
• 8:48
  know
• 8:49
  what's
• 8:49
  a
• 8:49
  success
• 8:49
  though?
• 8:50
  Is
• 8:50
  it
• 8:50
  just
• 8:50
  based
• 8:50
  on
• 8:50
  the
• 8:51
  feedback
• 8:51
  you're
• 8:51
  getting?
• 8:52
  Like,
• 8:53
  does
• 8:53
  it
• 8:53
  really
• 8:53
  come
• 8:53
  down
• 8:54
  to
• 8:54
  likes
• 8:54
  and
• 8:54
  views
• 8:55
  or
• 8:55
  is
• 8:55
  there
• 8:55
  more
• 8:56
  that
• 8:56
  you're
• 8:56
  looking
• 8:56
  into
• 8:57
  it?
• 8:57
  That's
• 8:58
  a
• 8:58
  part
• 8:58
  of
• 8:58
  it.
• 8:59
  But
• 8:59
  also
• 9:00
  things
• 9:01
  change.
• 9:02
  You
• 9:03
  know,
• 9:04
  I
• 9:04
  find
• 9:05
  that
• 9:06
  when
• 9:06
  I
• 9:06
  see
• 9:07
  something
• 9:08
  doing
• 9:08
  well,
• 9:09
  I'll
• 9:09
  tend
• 9:09
  to
• 9:10
  put
• 9:10
  other
• 9:10
  things
• 9:10
  on
• 9:11
  the
• 9:11
  back
• 9:11
  burner
• 9:11
  and
• 9:12
  focus
• 9:12
  solely
• 9:13
  on
• 9:13
  the
• 9:13
  thing
• 9:13
  that's
• 9:14
  doing
• 9:14
  really
• 9:14
  well.
• 9:15
  So
• 9:16
  that
• 9:16
  was
• 9:16
  kind
• 9:16
  of
• 9:17
  me
• 9:18
  when
• 9:18
  it
• 9:19
  came
• 9:19
  to
• 9:19
  social
• 9:19
  media.
• 9:20
  When
• 9:20
  I
• 9:20
  saw
• 9:20
  that
• 9:20
  Cover
• 9:20
  Tuesdays
• 9:21
  was
• 9:21
  doing
• 9:21
  really
• 9:21
  well,
• 9:22
  I
• 9:22
  focused
• 9:22
  a
• 9:22
  lot
• 9:23
  of
• 9:23
  my
• 9:23
  attention
• 9:23
  on
• 9:23
  it.
• 9:24
  And
• 9:25
  the
• 9:25
  other
• 9:25
  stuff
• 9:25
  was
• 9:26
  just
• 9:26
  kind
• 9:26
  of
• 9:26
  extra
• 9:27
  things
• 9:27
  just
• 9:27
  be
• 9:28
  like,
• 9:28
  okay,
• 9:28
  well,
• 9:28
  I
• 9:28
  can
• 9:29
  do
• 9:29
  this,
• 9:29
  but
• 9:29
  let
• 9:29
  me
• 9:30
  try
• 9:30
  it
• 9:30
  out.
• 9:31
  And
• 9:31
  then
• 9:31
  when
• 9:32
  I
• 9:32
  saw
• 9:32
  that
• 9:32
  Cover
• 9:32
  Tuesdays
• 9:33
  was
• 9:33
  doing
• 9:33
  really
• 9:33
  well,
• 9:33
  I
• 9:34
  put
• 9:34
  all
• 9:34
  of
• 9:34
  my
• 9:35
  effort
• 9:35
  into
• 9:36
  that
• 9:36
  series
• 9:36
  and
• 9:36
  that's
• 9:37
  why
• 9:37
  it
• 9:37
  lasted
• 9:37
  so
• 9:37
  long.
• 9:38
  Yeah,
• 9:39
  but.
• 9:39
  But
• 9:40
  also,
• 9:40
  you
• 9:41
  have
• 9:41
  to
• 9:41
  understand
• 9:41
  that
• 9:42
  with
• 9:42
  social
• 9:42
  media
• 9:42
  and
• 9:43
  even
• 9:43
  just
• 9:43
  on
• 9:43
  a
• 9:43
  personal
• 9:44
  level,
• 9:44
  you're
• 9:44
  evolving
• 9:45
  all
• 9:45
  the
• 9:45
  time
• 9:45
  and
• 9:45
  you're
• 9:46
  growing
• 9:46
  and
• 9:46
  your
• 9:46
  ideas
• 9:46
  are
• 9:47
  changing.
• 9:48
  Right.
• 9:48
  And
• 9:49
  once.
• 9:50
  You
• 9:50
  also
• 9:50
  have
• 9:50
  to
• 9:51
  realize
• 9:51
  that
• 9:51
  once
• 9:51
  something
• 9:52
  has
• 9:52
  served
• 9:52
  its
• 9:52
  purpose,
• 9:53
  it's
• 9:53
  time
• 9:54
  to
• 9:54
  move
• 9:54
  on.
• 9:55
  That's
• 9:56
  true.
• 9:56
  Not
• 9:56
  always
• 9:57
  easy,
• 9:57
  though.
• 9:58
  It's
• 9:58
  not.
• 9:58
  We
• 9:58
  get
• 9:59
  attached
• 9:59
  to
• 9:59
  our
• 9:59
  ideas.
• 10:00
  They
• 10:00
  do.
• 10:01
  It's
• 10:01
  like
• 10:02
  a
• 10:02
  little
• 10:02
  baby.
• 10:03
  Yeah.
• 10:03
  And
• 10:03
  Cover
• 10:03
  Tuesdays
• 10:04
  was
• 10:04
  my
• 10:04
  baby.
• 10:05
  But
• 10:05
  I
• 10:06
  saw
• 10:06
  Cover
• 10:06
  Tuesdays
• 10:07
  as
• 10:07
  the
• 10:08
  launch
• 10:08
  pad
• 10:09
  for
• 10:10
  my
• 10:11
  Four
• 10:11
  Chord
• 10:12
  Worship
• 10:12
  series,
• 10:12
  which
• 10:13
  did
• 10:13
  extremely
• 10:14
  well.
• 10:15
  And
• 10:15
  I
• 10:16
  only
• 10:16
  did
• 10:16
  that
• 10:16
  series
• 10:16
  for
• 10:17
  what,
• 10:17
  almost
• 10:17
  three
• 10:18
  years.
• 10:19
  So
• 10:19
  you
• 10:19
  never
• 10:20
  know
• 10:20
  what's
• 10:20
  going
• 10:20
  to
• 10:21
  happen.
• 10:21
  You
• 10:21
  also
• 10:22
  knock.
• 10:22
  You're
• 10:22
  never
• 10:23
  going
• 10:23
  to
• 10:23
  know
• 10:23
  what's
• 10:23
  going
• 10:24
  to
• 10:24
  come
• 10:24
  out
• 10:24
  of
• 10:25
  a
• 10:25
  series
• 10:26
  that
• 10:26
  did
• 10:26
  really
• 10:27
  well.
• 10:27
  Obviously
• 10:28
  Cover
• 10:28
  Tuesdays
• 10:29
  wasn't
• 10:29
  like
• 10:30
  blowing
• 10:30
  up
• 10:31
  numbers
• 10:31
  wise.
• 10:32
  And
• 10:32
  I
• 10:32
  think
• 10:33
  sometimes
• 10:34
  that's
• 10:34
  the
• 10:35
  thing
• 10:36
  that
• 10:36
  discourages
• 10:36
  people
• 10:37
  as
• 10:37
  well
• 10:37
  too.
• 10:37
  Well,
• 10:38
  it's
• 10:38
  not
• 10:38
  getting
• 10:38
  the
• 10:38
  likes,
• 10:39
  it's
• 10:39
  not
• 10:39
  getting
• 10:39
  the
• 10:39
  views.
• 10:40
  And
• 10:40
  sometimes
• 10:41
  you
• 10:41
  have
• 10:41
  to
• 10:41
  not
• 10:42
  focus
• 10:42
  so
• 10:42
  much
• 10:42
  on.
• 10:43
  On
• 10:43
  that.
• 10:44
  And
• 10:44
  really
• 10:45
  Focus
• 10:45
  more
• 10:45
  on
• 10:45
  the
• 10:45
  impact.
• 10:46
  And
• 10:47
  for
• 10:47
  me,
• 10:47
  Cover
• 10:48
  Tuesdays
• 10:48
  was
• 10:48
  a
• 10:49
  very
• 10:49
  impactful
• 10:49
  series.
• 10:50
  So
• 10:50
  yes,
• 10:50
  it
• 10:51
  didn't
• 10:51
  have
• 10:51
  hundreds
• 10:52
  of
• 10:52
  thousands
• 10:52
  of
• 10:52
  views
• 10:53
  or
• 10:53
  millions
• 10:53
  of
• 10:53
  views,
• 10:54
  but
• 10:54
  for
• 10:55
  me
• 10:55
  it
• 10:55
  had
• 10:55
  impact.
• 10:56
  It
• 10:56
  was
• 10:56
  impacting
• 10:57
  people
• 10:57
  and
• 10:57
  people
• 10:58
  were
• 10:58
  like,
• 10:58
  why'd
• 10:59
  you
• 10:59
  stop
• 10:59
  the
• 10:59
  series?
• 10:59
  Like,
• 11:00
  it
• 11:00
  was
• 11:00
  so
• 11:00
  good.
• 11:01
  But
• 11:01
  I
• 11:01
  understood
• 11:02
  at
• 11:02
  that
• 11:02
  point
• 11:02
  in
• 11:02
  my
• 11:03
  social
• 11:04
  media
• 11:05
  journey
• 11:05
  that
• 11:06
  when
• 11:07
  something
• 11:07
  has
• 11:07
  served
• 11:08
  its
• 11:08
  purpose,
• 11:09
  it's
• 11:09
  time
• 11:09
  to
• 11:09
  move
• 11:09
  on.
• 11:10
  And
• 11:10
  I
• 11:11
  was
• 11:11
  also
• 11:12
  evolving.
• 11:13
  Yeah.
• 11:13
  And
• 11:13
  changing
• 11:14
  as
• 11:14
  an
• 11:14
  artist
• 11:15
  because
• 11:15
  in
• 11:15
  2021,
• 11:17
  that's
• 11:17
  when
• 11:17
  my
• 11:18
  music
• 11:18
  on
• 11:20
  digital
• 11:20
  streaming
• 11:21
  platforms
• 11:21
  was
• 11:21
  doing
• 11:21
  really
• 11:22
  well.
• 11:23
  So
• 11:23
  it
• 11:23
  was
• 11:23
  as
• 11:24
  clever.
• 11:24
  Tuesdays
• 11:25
  was
• 11:25
  ending
• 11:26
  and
• 11:26
  I
• 11:26
  was
• 11:26
  putting
• 11:27
  music
• 11:27
  out
• 11:27
  in
• 11:27
  2021.
• 11:28
  I
• 11:29
  had
• 11:29
  a
• 11:29
  fantastic
• 11:30
  year
• 11:30
  streaming
• 11:31
  numbers
• 11:32
  with
• 11:32
  my
• 11:32
  music.
• 11:33
  So
• 11:34
  sometimes
• 11:35
  what
• 11:35
  you
• 11:35
  do
• 11:35
  on
• 11:35
  social
• 11:36
  media
• 11:36
  translates
• 11:38
  into
• 11:38
  your
• 11:38
  music
• 11:39
  places.
• 11:39
  Right.
• 11:39
  Like
• 11:40
  you're
• 11:40
  building
• 11:40
  an
• 11:40
  audience.
• 11:41
  And
• 11:42
  so
• 11:42
  that's
• 11:43
  interesting
• 11:43
  because
• 11:43
  you're
• 11:44
  talking
• 11:44
  basically
• 11:45
  seven
• 11:45
  years
• 11:45
  of
• 11:46
  like
• 11:46
  focus
• 11:47
  series,
• 11:49
  right?
• 11:49
  Well,
• 11:50
  I
• 11:50
  mean,
• 11:50
  Cover
• 11:50
  Tuesdays
• 11:51
  kind
• 11:51
  of
• 11:51
  came
• 11:52
  three
• 11:52
  years
• 11:52
  into
• 11:52
  my
• 11:53
  career.
• 11:53
  So
• 11:53
  I
• 11:53
  wasn't
• 11:54
  really,
• 11:55
  I
• 11:55
  was
• 11:55
  posting
• 11:56
  and
• 11:57
  I
• 11:57
  didn't
• 11:57
  really
• 11:57
  have
• 11:57
  like
• 11:58
  a
• 11:58
  series,
• 11:58
  but
• 11:58
  I
• 11:59
  started.
• 11:59
  That
• 12:00
  was
• 12:00
  like
• 12:00
  the
• 12:00
  first.
• 12:01
  That
• 12:01
  was
• 12:01
  the
• 12:01
  first
• 12:01
  series
• 12:02
  thing
• 12:02
  that
• 12:02
  I
• 12:02
  started.
• 12:02
  But
• 12:02
  I
• 12:03
  had
• 12:03
  already
• 12:03
  been
• 12:03
  posting
• 12:04
  videos
• 12:04
  since
• 12:05
  2013.
• 12:05
  But
• 12:05
  then
• 12:05
  you
• 12:06
  went
• 12:06
  to
• 12:06
  the
• 12:06
  Four
• 12:06
  Chord
• 12:07
  Worship
• 12:07
  for
• 12:07
  another
• 12:08
  three
• 12:08
  years.
• 12:09
  Yeah.
• 12:09
  So
• 12:10
  somewhere
• 12:10
  along
• 12:10
  the
• 12:10
  line
• 12:11
  you
• 12:11
  realize
• 12:11
  that
• 12:11
  this
• 12:12
  series
• 12:12
  concept
• 12:14
  was
• 12:14
  working
• 12:15
  because
• 12:15
  I
• 12:15
  noticed,
• 12:16
  I
• 12:16
  mean,
• 12:16
  I'm
• 12:17
  not
• 12:17
  big
• 12:17
  on
• 12:17
  social
• 12:17
  media
• 12:18
  and
• 12:18
  I
• 12:19
  might
• 12:19
  be
• 12:19
  to
• 12:19
  my
• 12:19
  downfall
• 12:20
  eventually,
• 12:21
  who
• 12:21
  knows?
• 12:21
  But
• 12:22
  I
• 12:22
  don't
• 12:23
  know.
• 12:23
  I
• 12:23
  have
• 12:23
  help,
• 12:23
  I
• 12:23
  guess.
• 12:24
  However,
• 12:26
  I
• 12:26
  noticed
• 12:26
  that
• 12:27
  just
• 12:27
  in
• 12:27
  general,
• 12:28
  people
• 12:28
  have
• 12:28
  a
• 12:29
  hard
• 12:29
  time
• 12:29
  with
• 12:29
  a
• 12:30
  focus.
• 12:31
  Like,
• 12:31
  even
• 12:31
  if
• 12:32
  it
• 12:32
  has
• 12:32
  nothing
• 12:32
  to
• 12:32
  do
• 12:32
  with
• 12:33
  social
• 12:33
  media,
• 12:33
  it's
• 12:33
  just
• 12:34
  not
• 12:34
  an
• 12:34
  easy
• 12:34
  thing
• 12:34
  to
• 12:35
  wrap
• 12:35
  your
• 12:35
  mind
• 12:35
  around.
• 12:36
  Like
• 12:36
  locking
• 12:36
  into
• 12:37
  this
• 12:37
  idea,
• 12:37
  to
• 12:38
  this
• 12:38
  concept
• 12:38
  and
• 12:39
  following
• 12:39
  through
• 12:39
  on
• 12:39
  it,
• 12:40
  whether
• 12:40
  it's
• 12:40
  daily
• 12:40
  or
• 12:41
  weekly.
• 12:41
  That's
• 12:42
  tough.
• 12:42
  But
• 12:43
  I
• 12:43
  don't
• 12:44
  know
• 12:44
  if
• 12:44
  you
• 12:44
  saw
• 12:44
  this
• 12:44
  back
• 12:45
  then
• 12:45
  or
• 12:45
  if
• 12:45
  it's
• 12:45
  easier
• 12:45
  to
• 12:46
  see
• 12:46
  looking
• 12:46
  back
• 12:47
  or
• 12:47
  just
• 12:47
  for
• 12:47
  me
• 12:47
  to
• 12:48
  see
• 12:48
  from
• 12:48
  the
• 12:48
  outside.
• 12:48
  But
• 12:49
  just
• 12:49
  thinking
• 12:50
  that
• 12:50
  you
• 12:50
  had,
• 12:50
  you
• 12:51
  know,
• 12:51
  a
• 12:51
  four
• 12:51
  year
• 12:52
  series
• 12:52
  followed
• 12:52
  by
• 12:53
  a
• 12:53
  three
• 12:53
  year
• 12:53
  series.
• 12:54
  How
• 12:54
  deliberate
• 12:55
  was
• 12:55
  all
• 12:55
  of
• 12:56
  that
• 12:56
  or
• 12:56
  any
• 12:56
  of
• 12:56
  that?
• 12:58
  Well,
• 12:59
  it
• 12:59
  goes
• 12:59
  back
• 12:59
  to
• 12:59
  the
• 13:00
  point
• 13:00
  that
• 13:00
  I
• 13:00
  made
• 13:00
  of,
• 13:01
  like
• 13:01
  when
• 13:01
  something
• 13:01
  has
• 13:02
  served
• 13:02
  its
• 13:02
  purpose,
• 13:03
  it's
• 13:03
  served
• 13:04
  this
• 13:04
  purpose.
• 13:05
  I
• 13:06
  think
• 13:06
  that
• 13:08
  because
• 13:08
  Cover
• 13:09
  Tuesdays
• 13:10
  I
• 13:10
  saw
• 13:10
  my
• 13:10
  fitting
• 13:11
  in
• 13:11
  terms
• 13:11
  of
• 13:12
  like
• 13:13
  having
• 13:14
  everything
• 13:14
  organized
• 13:14
  in
• 13:14
  a
• 13:15
  series
• 13:15
  number
• 13:16
  when
• 13:16
  it's
• 13:16
  easier
• 13:16
  to
• 13:17
  plan.
• 13:17
  So
• 13:18
  if
• 13:18
  I'm
• 13:18
  focused
• 13:18
  on,
• 13:19
  okay,
• 13:20
  so
• 13:20
  this
• 13:20
  is
• 13:20
  the
• 13:20
  series
• 13:20
  that
• 13:21
  I'm
• 13:21
  doing
• 13:22
  and
• 13:22
  I
• 13:22
  have
• 13:22
  a
• 13:23
  plan
• 13:23
  for
• 13:23
  how
• 13:23
  long.
• 13:24
  I
• 13:24
  want
• 13:24
  the
• 13:24
  series
• 13:24
  to
• 13:25
  last
• 13:25
  for.
• 13:26
  Right.
• 13:26
  Obviously,
• 13:27
  Cover
• 13:27
  Tuesdays
• 13:28
  was
• 13:28
  one
• 13:28
  of
• 13:28
  those
• 13:28
  things
• 13:28
  where
• 13:29
  I
• 13:29
  was
• 13:29
  constantly
• 13:30
  changing
• 13:30
  it.
• 13:30
  So
• 13:31
  it
• 13:31
  lasted
• 13:31
  a
• 13:31
  really
• 13:32
  long
• 13:32
  time
• 13:32
  because
• 13:32
  I
• 13:32
  had
• 13:32
  a
• 13:33
  lot
• 13:33
  of
• 13:33
  ideas
• 13:34
  with
• 13:34
  it
• 13:35
  because
• 13:35
  it
• 13:35
  started
• 13:35
  off
• 13:35
  as
• 13:36
  just
• 13:36
  posting
• 13:36
  different
• 13:37
  covers,
• 13:37
  and
• 13:37
  then
• 13:37
  I
• 13:38
  turned
• 13:38
  the
• 13:38
  covers
• 13:39
  into
• 13:39
  themes.
• 13:40
  So
• 13:40
  from
• 13:41
  the
• 13:41
  different
• 13:41
  decades,
• 13:42
  and
• 13:42
  then
• 13:42
  it
• 13:43
  turned
• 13:43
  into,
• 13:43
  oh,
• 13:44
  let
• 13:44
  me
• 13:44
  collaborate
• 13:44
  with
• 13:45
  different
• 13:45
  people.
• 13:46
  And
• 13:47
  then,
• 13:47
  oh,
• 13:47
  let
• 13:47
  me
• 13:47
  collaborate
• 13:48
  with
• 13:48
  one
• 13:48
  person.
• 13:49
  Right.
• 13:49
  So
• 13:50
  it
• 13:50
  evolved
• 13:50
  over
• 13:51
  time.
• 13:51
  But
• 13:51
  then
• 13:52
  after
• 13:52
  I
• 13:52
  was
• 13:53
  like,
• 13:53
  okay,
• 13:53
  I
• 13:53
  think
• 13:53
  this
• 13:54
  series
• 13:54
  is
• 13:55
  done
• 13:55
  now.
• 13:55
  Like,
• 13:55
  I
• 13:56
  don't
• 13:56
  know
• 13:56
  what
• 13:56
  else
• 13:57
  to
• 13:57
  do
• 13:57
  with
• 13:57
  this.
• 13:58
  Yeah.
• 13:58
  You
• 13:59
  know
• 13:59
  what
• 13:59
  I
• 13:59
  mean?
• 14:00
  I
• 14:01
  did
• 14:01
  do
• 14:01
  some,
• 14:01
  like,
• 14:02
  production
• 14:02
  stuff.
• 14:02
  Stuff
• 14:03
  in
• 14:03
  there
• 14:03
  as
• 14:04
  well.
• 14:04
  Okay,
• 14:05
  okay.
• 14:05
  Because
• 14:05
  that
• 14:06
  was
• 14:06
  just
• 14:06
  teasing
• 14:07
  to
• 14:08
  see
• 14:08
  how
• 14:08
  people
• 14:08
  would
• 14:09
  react
• 14:09
  to,
• 14:09
  oh,
• 14:10
  Desiree
• 14:10
  produces.
• 14:11
  Let's
• 14:11
  see
• 14:11
  what
• 14:11
  she
• 14:11
  does.
• 14:12
  Right.
• 14:12
  Yeah.
• 14:13
  And
• 14:14
  then
• 14:14
  I
• 14:14
  realized,
• 14:14
  like,
• 14:15
  this
• 14:15
  concept
• 14:16
  of
• 14:16
  having
• 14:17
  a
• 14:17
  series
• 14:17
  for
• 14:18
  a
• 14:18
  set
• 14:18
  amount
• 14:18
  of
• 14:19
  time
• 14:19
  was
• 14:19
  working
• 14:19
  for
• 14:19
  me.
• 14:20
  And
• 14:22
  we
• 14:22
  think
• 14:22
  of
• 14:22
  four
• 14:23
  chord
• 14:23
  worship.
• 14:23
  That
• 14:24
  idea
• 14:25
  came
• 14:25
  later
• 14:25
  on
• 14:26
  in
• 14:26
  2022.
• 14:27
  So
• 14:28
  in
• 14:28
  between
• 14:29
  the
• 14:29
  time
• 14:29
  that
• 14:29
  I
• 14:29
  ended
• 14:30
  Cover
• 14:30
  Tuesdays
• 14:32
  and
• 14:33
  starting
• 14:35
  four
• 14:35
  Chord
• 14:35
  Worship,
• 14:36
  I
• 14:36
  was
• 14:36
  heavily
• 14:36
  focused
• 14:37
  on
• 14:37
  educational
• 14:37
  content.
• 14:38
  And
• 14:39
  I
• 14:39
  shifted
• 14:39
  my
• 14:39
  focus
• 14:40
  to
• 14:40
  TikTok
• 14:41
  because
• 14:41
  I
• 14:42
  had
• 14:42
  a
• 14:42
  friend
• 14:42
  at
• 14:43
  that
• 14:43
  time
• 14:43
  that
• 14:43
  said,
• 14:43
  hey,
• 14:44
  Desiree,
• 14:44
  you
• 14:44
  should
• 14:44
  go
• 14:45
  back
• 14:45
  on
• 14:45
  TikTok.
• 14:45
  And
• 14:46
  I
• 14:46
  wasn't
• 14:46
  really
• 14:46
  feeling
• 14:46
  TikTok
• 14:47
  during.
• 14:47
  During
• 14:48
  COVID
• 14:49
  with
• 14:49
  all
• 14:49
  the
• 14:49
  different
• 14:50
  trending
• 14:50
  things.
• 14:50
  And
• 14:51
  I
• 14:51
  don't
• 14:51
  follow
• 14:51
  trends.
• 14:52
  I
• 14:52
  am
• 14:52
  a
• 14:52
  trend.
• 14:53
  So
• 14:53
  I
• 14:54
  wasn't
• 14:54
  really
• 14:54
  feeling
• 14:54
  the
• 14:54
  trend
• 14:55
  thing.
• 14:55
  I
• 14:55
  didn't
• 14:56
  really
• 14:56
  care.
• 14:56
  I
• 14:56
  kind
• 14:56
  of
• 14:57
  posted
• 14:57
  one
• 14:57
  and
• 14:57
  off,
• 14:57
  and
• 14:58
  I
• 14:58
  was
• 14:58
  focused
• 14:58
  on
• 14:59
  Instagram
• 14:59
  and
• 14:59
  Facebook
• 15:00
  at
• 15:00
  the
• 15:00
  time.
• 15:01
  And
• 15:01
  when
• 15:01
  she
• 15:01
  told
• 15:01
  me,
• 15:01
  go
• 15:02
  back,
• 15:02
  I
• 15:02
  said,
• 15:02
  okay,
• 15:02
  fin
• 15:03
  me,
• 15:03
  go
• 15:03
  back.
• 15:04
  I
• 15:04
  posted
• 15:04
  a
• 15:05
  cover
• 15:05
  of
• 15:05
  a
• 15:05
  song
• 15:05
  that
• 15:05
  I
• 15:05
  did
• 15:06
  early
• 15:07
  in
• 15:07
  2022,
• 15:08
  and
• 15:09
  it
• 15:09
  blew
• 15:09
  up
• 15:09
  after
• 15:10
  two
• 15:10
  months
• 15:10
  to
• 15:11
  150k.
• 15:12
  And
• 15:13
  I
• 15:13
  was
• 15:13
  like,
• 15:13
  oh,
• 15:14
  is
• 15:14
  this
• 15:14
  a.
• 15:15
  I
• 15:15
  thought
• 15:15
  it
• 15:15
  was
• 15:15
  a
• 15:15
  fluke.
• 15:16
  So
• 15:16
  I
• 15:17
  said,
• 15:17
  okay,
• 15:17
  let
• 15:17
  me.
• 15:18
  Let
• 15:18
  me
• 15:18
  try
• 15:18
  this.
• 15:19
  But
• 15:19
  what
• 15:19
  I
• 15:20
  noticed
• 15:20
  was
• 15:20
  the
• 15:20
  impact
• 15:21
  that
• 15:22
  it
• 15:22
  was
• 15:22
  having
• 15:22
  on
• 15:22
  people
• 15:23
  and
• 15:23
  the
• 15:23
  different
• 15:23
  questions.
• 15:24
  Because
• 15:24
  I
• 15:24
  read
• 15:25
  my
• 15:25
  comments.
• 15:25
  It's
• 15:25
  important
• 15:26
  to
• 15:26
  read
• 15:26
  the
• 15:26
  comments.
• 15:27
  And
• 15:27
  people
• 15:28
  were
• 15:28
  asking,
• 15:29
  can
• 15:29
  you
• 15:29
  do
• 15:29
  this?
• 15:29
  Can
• 15:29
  you
• 15:29
  show
• 15:30
  me
• 15:30
  this?
• 15:30
  Can
• 15:30
  you
• 15:30
  show
• 15:30
  me
• 15:30
  this?
• 15:30
  Can
• 15:30
  you
• 15:31
  show
• 15:31
  me
• 15:31
  this?
• 15:31
  And
• 15:31
  I
• 15:31
  realized,
• 15:31
  oh,
• 15:32
  I'm
• 15:32
  a
• 15:32
  teacher.
• 15:32
  Maybe
• 15:32
  I
• 15:33
  should
• 15:33
  start
• 15:33
  posting
• 15:33
  educational
• 15:34
  content.
• 15:34
  So
• 15:34
  I
• 15:35
  started
• 15:35
  doing
• 15:37
  different
• 15:37
  breakdowns
• 15:37
  of
• 15:38
  theory
• 15:38
  concepts.
• 15:38
  So,
• 15:39
  like,
• 15:39
  dominant
• 15:39
  sevens
• 15:40
  and
• 15:40
  major
• 15:40
  chords
• 15:41
  and
• 15:41
  shout
• 15:41
  music,
• 15:42
  which
• 15:42
  I
• 15:42
  don't
• 15:43
  do
• 15:43
  shout
• 15:43
  music.
• 15:44
  But
• 15:44
  I
• 15:44
  was
• 15:44
  like,
• 15:44
  people
• 15:45
  asked
• 15:45
  for
• 15:45
  it.
• 15:45
  So
• 15:45
  I
• 15:46
  said,
• 15:46
  I'm
• 15:46
  going
• 15:46
  to
• 15:46
  suck
• 15:46
  it
• 15:46
  up
• 15:46
  and
• 15:47
  just
• 15:47
  do
• 15:47
  it.
• 15:48
  And
• 15:48
  I
• 15:48
  had
• 15:48
  one
• 15:48
  of
• 15:48
  those
• 15:49
  videos
• 15:49
  blow
• 15:49
  up
• 15:49
  again
• 15:50
  123,000
• 15:53
  views.
• 15:53
  And
• 15:54
  I
• 15:54
  was
• 15:54
  like,
• 15:54
  okay,
• 15:55
  so
• 15:55
  this
• 15:56
  is
• 15:56
  working.
• 15:56
  So
• 15:57
  I
• 15:57
  was
• 15:57
  doing
• 15:57
  just
• 15:58
  little
• 15:58
  mini
• 15:58
  sub
• 15:59
  series
• 15:59
  and
• 16:00
  people
• 16:00
  liked
• 16:00
  it.
• 16:00
  And
• 16:00
  I
• 16:01
  was
• 16:01
  doing
• 16:01
  Breakdown,
• 16:01
  so
• 16:02
  it
• 16:02
  was
• 16:02
  providing
• 16:03
  the
• 16:03
  material
• 16:03
  for
• 16:04
  people.
• 16:05
  And
• 16:05
  then
• 16:06
  at
• 16:06
  the
• 16:06
  end
• 16:06
  of
• 16:06
  the
• 16:06
  year,
• 16:07
  I
• 16:07
  think
• 16:07
  I
• 16:07
  was
• 16:07
  at.
• 16:07
  I
• 16:08
  was
• 16:08
  doing
• 16:08
  a
• 16:08
  church
• 16:09
  service
• 16:09
  in
• 16:10
  early
• 16:10
  December,
• 16:11
  and
• 16:11
  I
• 16:12
  was
• 16:13
  just
• 16:13
  playing
• 16:14
  like
• 16:14
  four
• 16:14
  chords,
• 16:14
  and
• 16:15
  I
• 16:15
  kept
• 16:15
  playing
• 16:15
  the
• 16:15
  same
• 16:16
  four
• 16:16
  chords,
• 16:16
  and
• 16:16
  I
• 16:16
  was
• 16:16
  like,
• 16:16
  huh,
• 16:17
  this
• 16:17
  sounds
• 16:18
  like
• 16:18
  a
• 16:18
  series.
• 16:19
  So
• 16:19
  I
• 16:20
  went
• 16:20
  home
• 16:20
  and
• 16:20
  I
• 16:20
  recorded
• 16:22
  the
• 16:22
  first
• 16:22
  series
• 16:23
  and
• 16:23
  I.
• 16:23
  And
• 16:24
  ended
• 16:24
  up
• 16:24
  calling
• 16:24
  it
• 16:24
  Four
• 16:24
  Chord
• 16:25
  Worship.
• 16:26
  And
• 16:26
  from
• 16:27
  there
• 16:27
  I
• 16:27
  started
• 16:27
  the
• 16:28
  series
• 16:28
  on
• 16:28
  TikTok,
• 16:29
  and
• 16:29
  it
• 16:29
  blew
• 16:29
  up
• 16:29
  on
• 16:29
  TikTok.
• 16:30
  And
• 16:30
  then
• 16:30
  I
• 16:31
  brought
• 16:31
  the
• 16:31
  series
• 16:31
  to
• 16:31
  Instagram
• 16:32
  and
• 16:32
  it
• 16:32
  went
• 16:33
  viral
• 16:33
  on
• 16:33
  Instagram.
• 16:34
  And
• 16:34
  then
• 16:34
  I
• 16:34
  brought
• 16:34
  the
• 16:35
  series
• 16:35
  to
• 16:35
  YouTube
• 16:35
  and
• 16:36
  now
• 16:36
  it's
• 16:36
  going
• 16:36
  viral
• 16:37
  on
• 16:37
  YouTube.
• 16:38
  So.
• 16:40
  It'S
• 16:41
  interesting.
• 16:42
  I
• 16:42
  have
• 16:43
  a
• 16:43
  video
• 16:43
  on
• 16:44
  TikTok
• 16:44
  that
• 16:45
  has
• 16:45
  almost
• 16:46
  three
• 16:46
  quarters
• 16:46
  of
• 16:47
  a
• 16:47
  million
• 16:48
  views
• 16:48
  to
• 16:49
  date
• 16:49
  from
• 16:50
  that
• 16:50
  series.
• 16:51
  And
• 16:52
  the
• 16:52
  very
• 16:52
  first
• 16:53
  video
• 16:53
  that
• 16:53
  I
• 16:53
  posted
• 16:54
  on.
• 16:56
  In
• 16:56
  the
• 16:56
  series,
• 16:57
  I
• 16:57
  posted
• 16:57
  on
• 16:57
  YouTube
• 16:58
  and
• 16:58
  it
• 16:58
  has
• 16:58
  almost
• 16:58
  half
• 16:58
  a
• 16:59
  million
• 16:59
  on
• 16:59
  YouTube.
• 17:00
  It's
• 17:00
  the
• 17:00
  video
• 17:01
  that
• 17:01
  is
• 17:01
  literally
• 17:01
  driving
• 17:02
  my
• 17:02
  YouTube
• 17:02
  channel
• 17:03
  right
• 17:03
  now.
• 17:04
  And
• 17:04
  like
• 17:04
  I
• 17:04
  said,
• 17:04
  I
• 17:04
  was
• 17:05
  never
• 17:05
  posting
• 17:06
  really
• 17:06
  on
• 17:06
  YouTube
• 17:07
  until
• 17:07
  I
• 17:07
  started
• 17:08
  the
• 17:08
  four
• 17:08
  chord
• 17:08
  worship
• 17:09
  series.
• 17:09
  That's
• 17:09
  when
• 17:09
  I
• 17:09
  started
• 17:10
  posting
• 17:10
  on
• 17:10
  YouTube
• 17:11
  again
• 17:11
  and
• 17:11
  being
• 17:11
  a
• 17:12
  little
• 17:12
  bit
• 17:12
  more
• 17:12
  consistent
• 17:13
  because
• 17:13
  I
• 17:13
  understand
• 17:14
  that
• 17:14
  YouTube
• 17:14
  is
• 17:14
  a
• 17:14
  very
• 17:14
  difficult
• 17:15
  platform
• 17:16
  to
• 17:16
  break
• 17:17
  through.
• 17:18
  So
• 17:18
  I
• 17:18
  was
• 17:19
  like,
• 17:19
  okay,
• 17:19
  let
• 17:19
  me
• 17:19
  post
• 17:20
  these
• 17:20
  as
• 17:20
  shorts.
• 17:21
  Let
• 17:21
  me
• 17:21
  still
• 17:22
  post
• 17:22
  on
• 17:22
  Instagram.
• 17:23
  I
• 17:23
  was
• 17:23
  posting
• 17:23
  on
• 17:23
  Instagram
• 17:24
  for
• 17:24
  maybe,
• 17:25
  I
• 17:26
  want
• 17:26
  to
• 17:26
  say,
• 17:26
  six
• 17:26
  or
• 17:27
  seven
• 17:27
  months.
• 17:27
  And
• 17:27
  it
• 17:27
  went
• 17:28
  viral
• 17:28
  in
• 17:28
  November
• 17:29
  2023,
• 17:30
  and
• 17:30
  it
• 17:30
  went
• 17:30
  viral
• 17:31
  for
• 17:31
  three
• 17:31
  months
• 17:32
  straight.
• 17:32
  So
• 17:32
  that
• 17:33
  means
• 17:33
  all
• 17:33
  the
• 17:33
  videos
• 17:33
  that
• 17:34
  I
• 17:34
  posted
• 17:34
  from
• 17:34
  November
• 17:35
  to
• 17:35
  January
• 17:35
  also
• 17:36
  went
• 17:36
  viral.
• 17:37
  So
• 17:37
  I
• 17:37
  had
• 17:38
  videos
• 17:38
  from
• 17:38
  like
• 17:39
  almost
• 17:39
  400k
• 17:40
  top,
• 17:41
  and
• 17:41
  then
• 17:42
  I
• 17:42
  think
• 17:42
  the
• 17:42
  bottom
• 17:42
  end
• 17:42
  was
• 17:43
  like
• 17:43
  maybe
• 17:43
  11,
• 17:43
  000.
• 17:44
  So
• 17:44
  it
• 17:45
  did
• 17:45
  really
• 17:45
  well.
• 17:45
  And
• 17:45
  I
• 17:45
  had
• 17:46
  like,
• 17:46
  maybe
• 17:46
  a
• 17:46
  lot
• 17:46
  of
• 17:47
  11
• 17:47
  or
• 17:47
  12
• 17:47
  videos
• 17:48
  alone,
• 17:49
  right?
• 17:50
  And
• 17:50
  then
• 17:51
  I
• 17:51
  said,
• 17:51
  okay,
• 17:51
  let
• 17:52
  me
• 17:52
  post
• 17:52
  on
• 17:52
  YouTube.
• 17:53
  Started
• 17:53
  posting
• 17:53
  on
• 17:53
  YouTube.
• 17:54
  Now,
• 17:54
  my
• 17:55
  YouTube
• 17:55
  channel
• 17:55
  didn't
• 17:55
  start
• 17:56
  blowing
• 17:56
  up
• 17:56
  until
• 17:56
  early
• 17:57
  this
• 17:57
  year.
• 17:58
  Oh,
• 17:58
  this
• 17:58
  is
• 17:59
  the
• 17:59
  most
• 17:59
  recent.
• 18:00
  The
• 18:00
  most
• 18:00
  recent.
• 18:01
  And
• 18:02
  I
• 18:02
  think
• 18:02
  I
• 18:03
  had
• 18:03
  maybe
• 18:04
  just
• 18:04
  over
• 18:04
  2,000
• 18:05
  subscribers
• 18:05
  on
• 18:06
  YouTube.
• 18:06
  And
• 18:06
  this
• 18:07
  is
• 18:07
  after
• 18:07
  having
• 18:07
  that
• 18:07
  channel
• 18:08
  for
• 18:08
  over
• 18:08
  10
• 18:09
  years.
• 18:10
  And
• 18:11
  for
• 18:11
  some
• 18:11
  reason,
• 18:13
  one
• 18:13
  of
• 18:13
  those
• 18:14
  videos
• 18:14
  in
• 18:14
  the
• 18:14
  series
• 18:15
  started
• 18:15
  just
• 18:16
  blowing
• 18:16
  up
• 18:16
  out
• 18:16
  of
• 18:16
  nowhere.
• 18:17
  And
• 18:17
  one
• 18:18
  day
• 18:18
  I
• 18:18
  logged
• 18:18
  in
• 18:18
  and
• 18:19
  I
• 18:19
  was
• 18:19
  like,
• 18:19
  oh,
• 18:19
  I
• 18:19
  think
• 18:19
  at
• 18:20
  the
• 18:20
  time
• 18:20
  I
• 18:20
  had
• 18:20
  almost
• 18:20
  100k.
• 18:21
  And
• 18:21
  I
• 18:21
  was
• 18:22
  like,
• 18:22
  where
• 18:22
  did
• 18:22
  this
• 18:22
  come
• 18:22
  from?
• 18:23
  Just
• 18:23
  out
• 18:23
  of
• 18:24
  nowhere.
• 18:25
  And
• 18:25
  it
• 18:25
  kept
• 18:26
  building
• 18:26
  and
• 18:26
  building
• 18:27
  and
• 18:27
  building
• 18:27
  and
• 18:27
  building
• 18:28
  and
• 18:28
  Building
• 18:28
  to
• 18:28
  now,
• 18:29
  it
• 18:29
  has
• 18:29
  almost
• 18:30
  half
• 18:30
  a
• 18:30
  million
• 18:31
  views.
• 18:31
  And
• 18:31
  I
• 18:32
  just
• 18:32
  hit
• 18:32
  1
• 18:32
  million
• 18:33
  lifetime
• 18:33
  views
• 18:34
  on
• 18:34
  YouTube.
• 18:35
  Oh,
• 18:35
  wow.
• 18:35
  Well,
• 18:35
  congrats
• 18:36
  on
• 18:36
  that.
• 18:36
  Yeah,
• 18:37
  that's
• 18:37
  big.
• 18:38
  That's
• 18:38
  really
• 18:38
  cool.
• 18:39
  That
• 18:40
  is
• 18:40
  really
• 18:40
  cool.
• 18:41
  And
• 18:41
  that.
• 18:42
  And
• 18:42
  that's
• 18:43
  crazy
• 18:43
  because
• 18:44
  it's
• 18:45
  YouTube
• 18:45
  again,
• 18:46
  it's
• 18:46
  a
• 18:46
  very
• 18:46
  difficult
• 18:47
  platform,
• 18:47
  especially
• 18:48
  if
• 18:48
  you're
• 18:48
  not
• 18:48
  consistent
• 18:49
  on
• 18:49
  there.
• 18:49
  Like,
• 18:49
  it's
• 18:49
  very
• 18:50
  hard
• 18:50
  to
• 18:51
  pull
• 18:51
  numbers.
• 18:52
  But
• 18:52
  I
• 18:52
  said,
• 18:52
  okay,
• 18:54
  I
• 18:54
  already
• 18:55
  went
• 18:55
  viral
• 18:55
  on
• 18:55
  TikTok.
• 18:56
  I
• 18:56
  went
• 18:56
  viral
• 18:57
  on
• 18:57
  Instagram
• 18:58
  to
• 18:58
  make
• 18:58
  YouTube
• 18:59
  happen,
• 18:59
  and
• 18:59
  it
• 18:59
  happened.
• 19:01
  And
• 19:01
  I
• 19:01
  have
• 19:01
  one
• 19:02
  video
• 19:02
  that
• 19:03
  it
• 19:03
  accounts
• 19:04
  for
• 19:04
  almost
• 19:04
  half
• 19:06
  of
• 19:06
  my
• 19:06
  lifetime
• 19:07
  views.
• 19:08
  Oh,
• 19:08
  wow.
• 19:08
  So
• 19:08
  there's
• 19:08
  one.
• 19:09
  And
• 19:09
  I
• 19:09
  have
• 19:09
  other
• 19:09
  videos
• 19:10
  that
• 19:10
  are
• 19:11
  getting
• 19:11
  up
• 19:11
  there
• 19:11
  as
• 19:12
  well
• 19:12
  too.
• 19:12
  So
• 19:12
  it's
• 19:13
  possible.
• 19:13
  It
• 19:14
  took
• 19:14
  a
• 19:14
  long
• 19:14
  time,
• 19:16
  but
• 19:16
  I
• 19:16
  always
• 19:17
  say
• 19:17
  everything
• 19:17
  in
• 19:17
  its
• 19:18
  timing.
• 19:19
  Yeah.
• 19:19
  And
• 19:19
  you
• 19:19
  put
• 19:20
  in
• 19:20
  a
• 19:20
  lot
• 19:20
  of
• 19:20
  work.
• 19:20
  You're
• 19:21
  consistent.
• 19:21
  You
• 19:22
  did
• 19:22
  a
• 19:23
  lot.
• 19:23
  So
• 19:23
  let
• 19:23
  me
• 19:23
  break
• 19:24
  a
• 19:24
  couple
• 19:24
  things
• 19:24
  down
• 19:24
  because
• 19:24
  I
• 19:25
  want
• 19:25
  people
• 19:25
  listening
• 19:26
  to
• 19:27
  get
• 19:27
  something
• 19:27
  from
• 19:28
  this
• 19:28
  that
• 19:28
  they
• 19:28
  can
• 19:28
  apply
• 19:29
  to.
• 19:29
  Because
• 19:29
  it's,
• 19:30
  you
• 19:30
  know,
• 19:30
  for
• 19:30
  me,
• 19:31
  it
• 19:31
  seems
• 19:31
  like
• 19:31
  you
• 19:31
  get
• 19:31
  a
• 19:32
  lot
• 19:32
  of
• 19:32
  the
• 19:32
  same,
• 19:32
  like,
• 19:32
  you're
• 19:33
  doing
• 19:33
  really
• 19:33
  well.
• 19:33
  And
• 19:33
  then
• 19:34
  you're
• 19:34
  like,
• 19:34
  I
• 19:34
  might
• 19:34
  have
• 19:35
  been
• 19:35
  listening,
• 19:35
  taking
• 19:35
  notes,
• 19:36
  saying,
• 19:36
  all
• 19:36
  right,
• 19:36
  Instagram's
• 19:37
  my
• 19:37
  thing.
• 19:37
  And
• 19:37
  then
• 19:38
  you
• 19:38
  start
• 19:38
  talking
• 19:38
  about
• 19:38
  TikTok.
• 19:39
  I'm
• 19:39
  like,
• 19:39
  no,
• 19:39
  scratch
• 19:39
  that.
• 19:40
  Tick
• 19:40
  Tock's
• 19:40
  my.
• 19:40
  And
• 19:41
  now
• 19:41
  it's
• 19:41
  YouTube.
• 19:42
  So
• 19:42
  then
• 19:42
  it's
• 19:42
  like,
• 19:43
  here's
• 19:43
  my.
• 19:44
  Here's
• 19:44
  one
• 19:44
  question,
• 19:44
  because
• 19:44
  I
• 19:45
  know
• 19:45
  we
• 19:45
  can
• 19:45
  go
• 19:45
  all
• 19:45
  over
• 19:45
  with
• 19:46
  this,
• 19:46
  but
• 19:46
  as
• 19:46
  far
• 19:47
  as
• 19:47
  now
• 19:47
  posting
• 19:48
  and
• 19:48
  being
• 19:48
  active
• 19:49
  and
• 19:49
  engaging
• 19:49
  people
• 19:50
  on
• 19:50
  multiple
• 19:51
  platforms.
• 19:53
  Are
• 19:53
  you,
• 19:54
  Are
• 19:54
  you.
• 19:54
  How
• 19:54
  are
• 19:54
  you
• 19:55
  repurposing
• 19:55
  content?
• 19:56
  Like,
• 19:56
  is
• 19:56
  it
• 19:57
  because
• 19:57
  it's
• 19:57
  the
• 19:57
  same,
• 19:58
  Some
• 19:58
  of
• 19:58
  the
• 19:58
  same
• 19:58
  videos?
• 19:59
  Right?
• 19:59
  Like,
• 19:59
  how
• 19:59
  are,
• 20:00
  how
• 20:00
  do
• 20:00
  you
• 20:00
  approach
• 20:01
  using
• 20:02
  videos
• 20:03
  in
• 20:03
  multiple
• 20:03
  different
• 20:04
  ways
• 20:04
  on
• 20:04
  different
• 20:05
  platforms?
• 20:06
  Maybe
• 20:06
  that's
• 20:06
  something
• 20:06
  that
• 20:06
  can
• 20:07
  get
• 20:07
  people
• 20:07
  kind
• 20:07
  of
• 20:08
  started
• 20:08
  in
• 20:08
  this,
• 20:09
  thinking
• 20:09
  it
• 20:09
  through
• 20:09
  a
• 20:10
  bit.
• 20:11
  Well,
• 20:11
  I
• 20:11
  know
• 20:12
  for
• 20:12
  me,
• 20:12
  I
• 20:13
  was
• 20:14
  posting
• 20:14
  the
• 20:14
  same
• 20:15
  video,
• 20:15
  but
• 20:15
  I
• 20:15
  would
• 20:15
  change
• 20:15
  up
• 20:16
  the
• 20:16
  captions
• 20:17
  and
• 20:17
  the
• 20:17
  hashtags.
• 20:19
  Okay.
• 20:20
  I've
• 20:20
  also
• 20:21
  seen
• 20:22
  people
• 20:22
  post
• 20:23
  shorter
• 20:23
  clips
• 20:24
  of
• 20:24
  that
• 20:25
  and
• 20:25
  then
• 20:25
  direct
• 20:25
  them
• 20:26
  to
• 20:26
  the
• 20:27
  other
• 20:27
  platforms.
• 20:28
  I
• 20:29
  mean,
• 20:29
  I
• 20:29
  wasn't
• 20:30
  really
• 20:31
  doing
• 20:31
  that.
• 20:32
  I
• 20:32
  was
• 20:32
  kind
• 20:32
  of.
• 20:33
  It
• 20:33
  was
• 20:33
  kind
• 20:33
  of
• 20:33
  a
• 20:34
  build
• 20:34
  up
• 20:35
  where,
• 20:36
  you
• 20:36
  know,
• 20:36
  I
• 20:36
  started
• 20:36
  that
• 20:37
  series
• 20:37
  on
• 20:37
  TikTok.
• 20:38
  And
• 20:38
  then
• 20:39
  I
• 20:40
  just
• 20:40
  decided,
• 20:40
  okay,
• 20:41
  let
• 20:41
  me
• 20:41
  start
• 20:41
  posting
• 20:41
  this
• 20:41
  on
• 20:42
  Instagram.
• 20:42
  But
• 20:43
  the
• 20:43
  thing
• 20:43
  is,
• 20:43
  with
• 20:44
  that
• 20:44
  series,
• 20:45
  I
• 20:45
  just
• 20:45
  was
• 20:46
  posting
• 20:46
  where
• 20:46
  I
• 20:47
  left
• 20:47
  off
• 20:47
  from.
• 20:48
  Tick
• 20:48
  Tock.
• 20:49
  So
• 20:49
  there
• 20:49
  were
• 20:49
  videos
• 20:49
  that
• 20:50
  never
• 20:50
  made
• 20:50
  it.
• 20:51
  They
• 20:51
  were
• 20:51
  never
• 20:52
  made.
• 20:52
  Okay.
• 20:52
  Videos
• 20:53
  that
• 20:53
  never
• 20:53
  made
• 20:53
  it
• 20:53
  to
• 20:54
  Instagram.
• 20:54
  Because
• 20:55
  what
• 20:55
  happened
• 20:55
  was
• 20:55
  I
• 20:55
  was
• 20:56
  Posting
• 20:56
  on
• 20:56
  Tick
• 20:56
  Tock.
• 20:57
  And
• 20:57
  then
• 20:57
  one
• 20:57
  day
• 20:57
  I
• 20:58
  decided
• 20:58
  I
• 20:58
  should
• 20:58
  probably
• 20:59
  be
• 20:59
  posting
• 20:59
  this
• 20:59
  on
• 21:00
  Instagram.
• 21:00
  So
• 21:01
  whatever
• 21:01
  the
• 21:01
  next
• 21:01
  set
• 21:02
  of
• 21:02
  videos
• 21:02
  were
• 21:02
  in
• 21:03
  line,
• 21:03
  I
• 21:03
  was
• 21:03
  posting
• 21:04
  on
• 21:04
  Tick
• 21:04
  Tock
• 21:04
  and
• 21:05
  Instagram
• 21:05
  at
• 21:05
  the
• 21:06
  same
• 21:06
  time.
• 21:06
  I
• 21:06
  just
• 21:06
  changed
• 21:07
  the.
• 21:07
  Change
• 21:08
  the
• 21:08
  captions
• 21:09
  and
• 21:09
  then
• 21:10
  I
• 21:10
  continued
• 21:10
  the
• 21:11
  series.
• 21:11
  And
• 21:11
  then
• 21:11
  when
• 21:11
  it
• 21:12
  went
• 21:12
  viral
• 21:12
  on
• 21:12
  Instagram,
• 21:14
  I
• 21:15
  just
• 21:15
  kept
• 21:15
  posting
• 21:16
  on
• 21:16
  both
• 21:16
  between
• 21:17
  Instagram
• 21:17
  and
• 21:17
  TikTok.
• 21:18
  And
• 21:18
  then
• 21:18
  I
• 21:18
  decided,
• 21:18
  okay,
• 21:19
  let
• 21:19
  me
• 21:19
  start
• 21:19
  posting
• 21:19
  these
• 21:20
  on
• 21:20
  YouTube.
• 21:20
  So
• 21:21
  again,
• 21:21
  wherever
• 21:21
  I
• 21:21
  left
• 21:22
  off,
• 21:22
  I
• 21:22
  posted
• 21:22
  on
• 21:23
  YouTube.
• 21:23
  And
• 21:24
  then
• 21:24
  what
• 21:25
  I
• 21:25
  ended
• 21:25
  up
• 21:25
  doing
• 21:25
  was
• 21:26
  this
• 21:27
  year
• 21:27
  I
• 21:28
  went
• 21:28
  back
• 21:28
  and
• 21:28
  I
• 21:28
  posted
• 21:29
  the
• 21:29
  videos
• 21:29
  that
• 21:29
  never
• 21:30
  made
• 21:30
  it.
• 21:31
  So
• 21:31
  the
• 21:32
  videos
• 21:32
  that
• 21:32
  I
• 21:32
  never
• 21:32
  posted
• 21:33
  on
• 21:33
  YouTube,
• 21:33
  I
• 21:33
  did
• 21:34
  a
• 21:34
  full
• 21:34
  batch
• 21:35
  post
• 21:35
  over
• 21:35
  two
• 21:35
  months
• 21:36
  on
• 21:36
  YouTube.
• 21:37
  I
• 21:37
  did
• 21:37
  the
• 21:37
  same
• 21:37
  thing
• 21:37
  on
• 21:38
  Instagram
• 21:38
  and
• 21:39
  I
• 21:39
  did
• 21:39
  the
• 21:39
  same
• 21:39
  thing
• 21:39
  on
• 21:39
  TikTok.
• 21:40
  So
• 21:40
  whatever,
• 21:40
  I
• 21:40
  didn't
• 21:41
  finish
• 21:42
  or
• 21:42
  I
• 21:42
  didn't
• 21:42
  start
• 21:43
  so
• 21:43
  that
• 21:43
  I
• 21:44
  have
• 21:44
  a
• 21:44
  library
• 21:45
  across
• 21:45
  three
• 21:46
  ecosystems
• 21:47
  where
• 21:47
  all
• 21:48
  170
• 21:49
  videos
• 21:50
  are
• 21:50
  available
• 21:50
  across
• 21:51
  all
• 21:51
  three
• 21:51
  platforms,
• 21:52
  depending
• 21:52
  on
• 21:52
  what
• 21:53
  your
• 21:53
  flavor
• 21:53
  is.
• 21:54
  Now
• 21:55
  the
• 21:55
  thing
• 21:56
  with
• 21:56
  these
• 21:56
  platforms
• 21:57
  is
• 21:57
  they
• 21:57
  all
• 21:58
  serve
• 21:58
  a
• 21:58
  different
• 21:58
  purpose.
• 22:00
  Now
• 22:01
  I
• 22:01
  see
• 22:01
  YouTube
• 22:02
  as
• 22:03
  kind
• 22:04
  of
• 22:04
  like
• 22:04
  the
• 22:04
  community
• 22:05
  based
• 22:06
  platform,
• 22:07
  okay.
• 22:07
  Where
• 22:08
  it's
• 22:08
  gonna
• 22:08
  get
• 22:09
  funneled
• 22:10
  regardless.
• 22:11
  And
• 22:11
  it's.
• 22:11
  I
• 22:11
  also
• 22:12
  kind
• 22:12
  of
• 22:12
  see
• 22:12
  it
• 22:12
  as
• 22:12
  a
• 22:12
  legacy
• 22:14
  platform
• 22:14
  as
• 22:15
  well
• 22:15
  too.
• 22:16
  Tick
• 22:17
  Tock
• 22:17
  is
• 22:17
  more
• 22:17
  short
• 22:18
  form,
• 22:18
  like.
• 22:20
  But
• 22:20
  now
• 22:20
  a
• 22:21
  lot
• 22:21
  of
• 22:21
  people
• 22:21
  are
• 22:21
  dropping
• 22:22
  longer
• 22:22
  content
• 22:23
  on
• 22:23
  TikTok
• 22:24
  because
• 22:24
  you
• 22:24
  couldn't
• 22:25
  do
• 22:25
  that
• 22:25
  before,
• 22:25
  but
• 22:25
  now
• 22:26
  you
• 22:26
  can
• 22:26
  post
• 22:26
  a
• 22:26
  10
• 22:26
  minute
• 22:26
  video
• 22:27
  and
• 22:27
  people
• 22:27
  will
• 22:27
  actually
• 22:27
  watch
• 22:27
  it.
• 22:28
  But
• 22:29
  TikTok
• 22:29
  is
• 22:29
  an
• 22:30
  interesting
• 22:30
  one
• 22:30
  because
• 22:31
  their
• 22:31
  algorithms
• 22:32
  are
• 22:32
  changing
• 22:32
  all
• 22:33
  the
• 22:33
  time,
• 22:33
  where
• 22:34
  sometimes
• 22:34
  it's
• 22:35
  keep
• 22:35
  your
• 22:36
  videos
• 22:36
  at
• 22:36
  10
• 22:36
  to
• 22:36
  15
• 22:36
  seconds.
• 22:37
  Then
• 22:37
  it's,
• 22:37
  oh,
• 22:38
  you
• 22:38
  should
• 22:38
  start
• 22:38
  posting
• 22:38
  photos
• 22:39
  and
• 22:39
  be
• 22:40
  able
• 22:40
  to
• 22:40
  do
• 22:40
  a
• 22:40
  carousel,
• 22:41
  which
• 22:41
  Instagram
• 22:42
  is
• 22:42
  already
• 22:42
  doing.
• 22:43
  And
• 22:43
  then
• 22:43
  it's,
• 22:43
  no,
• 22:44
  we
• 22:44
  want
• 22:44
  you
• 22:44
  to
• 22:44
  post
• 22:44
  longer
• 22:45
  videos.
• 22:46
  So
• 22:47
  TikTok
• 22:47
  is
• 22:47
  one
• 22:47
  of
• 22:47
  those
• 22:48
  ones
• 22:48
  where
• 22:48
  you
• 22:49
  kind
• 22:49
  of
• 22:49
  just
• 22:49
  have
• 22:50
  to
• 22:50
  do
• 22:50
  what
• 22:50
  works
• 22:50
  for
• 22:50
  you.
• 22:50
  Because
• 22:51
  I
• 22:51
  noticed
• 22:51
  like
• 22:51
  some
• 22:51
  of
• 22:52
  my
• 22:52
  view
• 22:52
  counts
• 22:52
  were
• 22:52
  low
• 22:53
  and
• 22:53
  I
• 22:53
  was
• 22:53
  like,
• 22:53
  what's
• 22:53
  happening?
• 22:54
  They're
• 22:54
  like,
• 22:54
  oh,
• 22:55
  you
• 22:55
  have
• 22:55
  to
• 22:55
  engage
• 22:55
  in
• 22:56
  other
• 22:56
  people's
• 22:56
  content.
• 22:56
  So
• 22:57
  it
• 22:57
  breaks
• 22:57
  the.
• 22:58
  At
• 22:58
  this
• 22:58
  point,
• 22:59
  I
• 22:59
  don't
• 22:59
  really
• 23:00
  care
• 23:00
  much
• 23:00
  about
• 23:00
  Tick
• 23:01
  Tock
• 23:01
  anymore
• 23:01
  because,
• 23:02
  you
• 23:02
  know,
• 23:03
  I
• 23:03
  already
• 23:03
  built
• 23:04
  a
• 23:04
  series
• 23:04
  and
• 23:05
  it's
• 23:05
  still
• 23:06
  funneling.
• 23:07
  We're
• 23:07
  still
• 23:07
  watching
• 23:07
  viewers,
• 23:08
  people
• 23:08
  are
• 23:08
  still
• 23:08
  watching
• 23:09
  stuff.
• 23:10
  So
• 23:10
  I
• 23:10
  don't
• 23:10
  really
• 23:11
  pay
• 23:11
  much
• 23:11
  attention
• 23:11
  to
• 23:11
  it.
• 23:11
  It's
• 23:12
  really.
• 23:12
  I'm
• 23:12
  focused
• 23:13
  on
• 23:13
  YouTube
• 23:13
  now
• 23:13
  because
• 23:14
  now
• 23:14
  my
• 23:14
  YouTube
• 23:15
  channel
• 23:15
  is
• 23:15
  growing
• 23:16
  and
• 23:16
  I'm
• 23:16
  close
• 23:17
  to
• 23:17
  10K
• 23:17
  subscribers
• 23:18
  now.
• 23:19
  And
• 23:21
  Facebook
• 23:21
  is
• 23:22
  also
• 23:22
  a
• 23:23
  legacy
• 23:23
  platform.
• 23:23
  As
• 23:24
  well
• 23:24
  too.
• 23:24
  But
• 23:24
  it's
• 23:24
  more
• 23:24
  catered
• 23:25
  to
• 23:25
  family.
• 23:26
  So
• 23:26
  if
• 23:27
  you
• 23:27
  go
• 23:27
  on
• 23:27
  people's
• 23:28
  Facebook
• 23:28
  pages,
• 23:28
  you'll
• 23:29
  see
• 23:29
  that
• 23:29
  they
• 23:29
  post
• 23:29
  a
• 23:29
  lot
• 23:29
  of
• 23:29
  stuff
• 23:30
  about
• 23:30
  their
• 23:30
  family
• 23:31
  and
• 23:31
  just
• 23:31
  like
• 23:32
  milestones
• 23:32
  and
• 23:32
  all
• 23:33
  that.
• 23:33
  So
• 23:33
  you
• 23:33
  have
• 23:33
  to
• 23:33
  kind
• 23:34
  of
• 23:34
  see
• 23:34
  what
• 23:35
  Facebook
• 23:35
  is
• 23:36
  and
• 23:36
  they
• 23:36
  all
• 23:36
  serve
• 23:37
  a
• 23:37
  different
• 23:37
  purpose.
• 23:37
  Instagram
• 23:39
  is
• 23:40
  all
• 23:40
  over
• 23:40
  the
• 23:40
  place
• 23:41
  at
• 23:41
  this
• 23:41
  point.
• 23:43
  But
• 23:43
  I'm
• 23:44
  finding
• 23:44
  that.
• 23:46
  A
• 23:47
  lot
• 23:47
  of
• 23:47
  people's
• 23:48
  content
• 23:48
  is
• 23:49
  like,
• 23:49
  make
• 23:50
  sure
• 23:50
  you
• 23:50
  have
• 23:50
  the
• 23:50
  captions,
• 23:52
  put
• 23:52
  the
• 23:52
  captions.
• 23:53
  So
• 23:53
  if
• 23:53
  you're
• 23:53
  talking,
• 23:53
  make
• 23:53
  sure
• 23:54
  you
• 23:54
  have
• 23:54
  the
• 23:54
  captions
• 23:54
  in
• 23:54
  your
• 23:55
  video
• 23:55
  so
• 23:55
  people
• 23:55
  can
• 23:55
  read
• 23:56
  the
• 23:56
  captions.
• 23:56
  And
• 23:57
  now
• 23:57
  I
• 23:57
  think
• 23:57
  they
• 23:58
  just
• 23:58
  introduce
• 23:58
  multi
• 23:59
  language
• 23:59
  captions
• 24:00
  as
• 24:00
  well
• 24:00
  too.
• 24:01
  But
• 24:01
  I
• 24:01
  think
• 24:01
  that's
• 24:02
  an
• 24:02
  automatic
• 24:02
  thing.
• 24:03
  So
• 24:03
  if
• 24:03
  you
• 24:03
  do
• 24:03
  have
• 24:03
  captions,
• 24:04
  it
• 24:04
  will
• 24:04
  translate
• 24:05
  into
• 24:06
  wherever
• 24:06
  people
• 24:06
  are
• 24:07
  or
• 24:07
  whatever.
• 24:07
  I
• 24:07
  think
• 24:07
  so.
• 24:08
  I
• 24:08
  think
• 24:09
  I
• 24:09
  just
• 24:09
  saw
• 24:09
  that
• 24:09
  recently.
• 24:10
  Yeah.
• 24:10
  So
• 24:11
  you
• 24:11
  really
• 24:11
  have
• 24:12
  to
• 24:12
  study
• 24:12
  these
• 24:12
  platforms.
• 24:14
  Yeah.
• 24:14
  Kind
• 24:15
  of
• 24:15
  just
• 24:15
  post
• 24:16
  based
• 24:16
  on
• 24:16
  what
• 24:17
  it
• 24:17
  is
• 24:17
  and
• 24:17
  I've
• 24:18
  kind
• 24:18
  of
• 24:18
  learned
• 24:20
  to
• 24:20
  do
• 24:20
  that
• 24:20
  over
• 24:21
  time
• 24:22
  and
• 24:22
  I've
• 24:23
  just
• 24:23
  learned
• 24:23
  to.
• 24:23
  Whatever
• 24:24
  content
• 24:24
  I
• 24:25
  come
• 24:25
  out,
• 24:25
  just
• 24:25
  make
• 24:25
  sure
• 24:25
  I
• 24:26
  post
• 24:26
  it
• 24:26
  on
• 24:27
  every
• 24:27
  platform.
• 24:29
  Yeah,
• 24:29
  I
• 24:30
  guess
• 24:30
  that
• 24:30
  seems
• 24:31
  to
• 24:31
  be
• 24:31
  what
• 24:31
  it's
• 24:32
  come
• 24:32
  down
• 24:32
  to.
• 24:32
  It
• 24:33
  looks
• 24:33
  like
• 24:33
  you
• 24:33
  got
• 24:33
  probably
• 24:34
  some.
• 24:34
  What
• 24:34
  you
• 24:34
  didn't
• 24:35
  say.
• 24:36
  I'm
• 24:36
  imagining
• 24:36
  you
• 24:37
  must
• 24:37
  have
• 24:37
  gotten
• 24:37
  some
• 24:38
  spikes
• 24:38
  all
• 24:38
  around
• 24:39
  by
• 24:39
  going
• 24:39
  back
• 24:39
  and
• 24:40
  kind
• 24:40
  of
• 24:40
  catching
• 24:40
  up
• 24:41
  on
• 24:41
  what
• 24:41
  you
• 24:41
  hadn't
• 24:41
  posted
• 24:42
  before.
• 24:42
  Right,
• 24:42
  I
• 24:43
  did
• 24:43
  that.
• 24:43
  Probably.
• 24:43
  Instagram,
• 24:44
  I
• 24:44
  got
• 24:44
  spikes.
• 24:45
  YouTube,
• 24:45
  I
• 24:45
  got
• 24:45
  spikes.
• 24:46
  TikTok.
• 24:47
  I
• 24:47
  mean,
• 24:48
  TikTok,
• 24:49
  it
• 24:49
  was
• 24:49
  the
• 24:49
  origin,
• 24:50
  the
• 24:50
  origin
• 24:51
  of
• 24:52
  work,
• 24:52
  word
• 24:52
  worship.
• 24:53
  So
• 24:53
  I
• 24:53
  think
• 24:53
  I
• 24:53
  was
• 24:53
  only
• 24:53
  missing
• 24:54
  two
• 24:54
  videos
• 24:54
  or
• 24:55
  three
• 24:55
  videos.
• 24:55
  So
• 24:55
  I
• 24:55
  just
• 24:56
  posted
• 24:56
  three
• 24:56
  videos
• 24:57
  and
• 24:57
  just
• 24:57
  kept
• 24:57
  it
• 24:57
  moving.
• 24:58
  But
• 24:58
  my
• 24:59
  goal
• 24:59
  was
• 24:59
  to
• 24:59
  have
• 25:00
  this
• 25:00
  series
• 25:01
  available
• 25:01
  on
• 25:02
  all
• 25:02
  three
• 25:02
  platforms.
• 25:03
  Yeah.
• 25:04
  Obviously
• 25:05
  Facebook
• 25:05
  is
• 25:05
  not
• 25:05
  in
• 25:05
  there
• 25:06
  because
• 25:06
  it
• 25:06
  kind
• 25:06
  of
• 25:06
  started
• 25:06
  on
• 25:07
  Facebook
• 25:07
  late
• 25:08
  and
• 25:08
  because
• 25:08
  you
• 25:09
  can,
• 25:09
  when
• 25:10
  you
• 25:10
  can
• 25:10
  set
• 25:10
  your
• 25:11
  settings.
• 25:11
  So
• 25:11
  if
• 25:12
  whatever
• 25:12
  you
• 25:12
  post
• 25:12
  on
• 25:12
  Instagram,
• 25:13
  post
• 25:13
  is
• 25:13
  on
• 25:13
  Facebook.
• 25:15
  Right?
• 25:16
  Yeah,
• 25:16
  Right.
• 25:17
  But
• 25:19
  it
• 25:19
  was
• 25:19
  really
• 25:20
  Instagram,
• 25:20
  tick
• 25:20
  tock
• 25:21
  and
• 25:21
  YouTube
• 25:23
  that
• 25:23
  I
• 25:24
  wanted
• 25:24
  to
• 25:24
  have
• 25:24
  the
• 25:25
  series
• 25:25
  available.
• 25:25
  Because
• 25:26
  you
• 25:26
  have
• 25:27
  people
• 25:27
  who
• 25:27
  have
• 25:27
  their.
• 25:28
  Their
• 25:28
  preferred
• 25:30
  social
• 25:30
  media
• 25:30
  platform.
• 25:31
  Yeah,
• 25:31
  of
• 25:31
  course.
• 25:31
  So
• 25:32
  you
• 25:32
  have
• 25:32
  people
• 25:32
  who
• 25:32
  only
• 25:33
  like
• 25:33
  YouTube
• 25:33
  or
• 25:33
  they
• 25:33
  only
• 25:34
  like
• 25:34
  TikTok
• 25:34
  or
• 25:34
  they
• 25:34
  only
• 25:35
  like
• 25:35
  Instagram.
• 25:35
  So
• 25:36
  I
• 25:36
  said,
• 25:36
  okay,
• 25:37
  let
• 25:37
  me
• 25:37
  make
• 25:37
  sure
• 25:37
  that
• 25:38
  the
• 25:38
  series
• 25:38
  is
• 25:38
  available
• 25:39
  on
• 25:39
  all
• 25:39
  three
• 25:39
  platforms.
• 25:40
  Makes
• 25:40
  sense.
• 25:40
  Yeah.
• 25:40
  You
• 25:40
  want
• 25:41
  to
• 25:41
  meet
• 25:41
  people
• 25:41
  where
• 25:41
  they
• 25:41
  are.
• 25:42
  I
• 25:42
  like
• 25:42
  YouTube
• 25:43
  because
• 25:43
  you
• 25:43
  can
• 25:43
  search
• 25:43
  for
• 25:44
  things,
• 25:44
  you
• 25:44
  can
• 25:44
  go
• 25:44
  directly
• 25:45
  to
• 25:45
  it.
• 25:46
  That
• 25:46
  is
• 25:46
  the
• 25:46
  way
• 25:47
  that
• 25:47
  I
• 25:47
  like
• 25:47
  to
• 25:47
  live
• 25:48
  my
• 25:48
  life.
• 25:48
  So
• 25:48
  I
• 25:49
  get
• 25:49
  it.
• 25:49
  A
• 25:49
  lot
• 25:49
  of
• 25:49
  people
• 25:49
  just
• 25:50
  like
• 25:50
  to
• 25:50
  scroll
• 25:50
  and
• 25:50
  come
• 25:51
  across
• 25:51
  things
• 25:51
  and
• 25:52
  have
• 25:52
  suggestions.
• 25:53
  I
• 25:53
  don't
• 25:53
  want
• 25:53
  none
• 25:53
  of
• 25:54
  that.
• 25:54
  I
• 25:54
  want
• 25:54
  to
• 25:54
  know
• 25:54
  exactly
• 25:54
  what
• 25:55
  I
• 25:55
  know
• 25:55
  what
• 25:55
  I'm
• 25:55
  looking
• 25:55
  for.
• 25:55
  I
• 25:56
  want
• 25:56
  to
• 25:56
  find
• 25:56
  that
• 25:56
  thing,
• 25:57
  yeah,
• 25:57
  the
• 25:57
  four
• 25:57
  chord
• 25:58
  worship,
• 25:59
  blah
• 25:59
  blah
• 26:00
  blah,
• 26:00
  D
• 26:00
  minor,
• 26:01
  whatever
• 26:01
  kind
• 26:01
  of
• 26:01
  progression.
• 26:02
  I
• 26:02
  want
• 26:02
  to
• 26:02
  find
• 26:02
  that.
• 26:03
  Come
• 26:03
  to
• 26:03
  me.
• 26:03
  So
• 26:04
  it's
• 26:05
  smart
• 26:05
  that
• 26:05
  you're
• 26:05
  reaching
• 26:06
  people
• 26:06
  because
• 26:06
  everybody's
• 26:07
  a
• 26:07
  little
• 26:07
  bit
• 26:07
  different
• 26:08
  in
• 26:08
  their
• 26:08
  approach
• 26:08
  to
• 26:08
  learning.
• 26:09
  And
• 26:09
  then
• 26:10
  I
• 26:10
  know
• 26:10
  social
• 26:10
  media
• 26:11
  is
• 26:11
  not
• 26:11
  only
• 26:11
  just
• 26:11
  learning,
• 26:12
  it's
• 26:12
  entertainment,
• 26:12
  inspiration,
• 26:13
  education,
• 26:14
  maybe,
• 26:14
  maybe
• 26:15
  some
• 26:15
  more.
• 26:15
  But
• 26:15
  I
• 26:15
  guess
• 26:16
  those
• 26:16
  are
• 26:16
  like
• 26:16
  the
• 26:16
  basic
• 26:17
  three
• 26:17
  categories
• 26:18
  of
• 26:18
  it.
• 26:19
  And
• 26:20
  again,
• 26:20
  making
• 26:20
  this
• 26:21
  practical
• 26:21
  for
• 26:21
  people
• 26:21
  listening.
• 26:23
  So
• 26:23
  let's
• 26:24
  say
• 26:24
  someone's
• 26:24
  just
• 26:24
  starting
• 26:25
  off
• 26:25
  on
• 26:25
  their
• 26:25
  social
• 26:26
  media.
• 26:26
  They
• 26:26
  have
• 26:26
  like,
• 26:27
  I
• 26:27
  don't
• 26:27
  know,
• 26:27
  100
• 26:28
  followers
• 26:28
  across
• 26:29
  all
• 26:29
  their
• 26:29
  platforms.
• 26:30
  I
• 26:31
  don't
• 26:31
  think
• 26:31
  they're
• 26:31
  expecting
• 26:31
  to
• 26:32
  get
• 26:32
  much
• 26:32
  further
• 26:32
  than
• 26:33
  that
• 26:33
  too
• 26:33
  quickly,
• 26:34
  but
• 26:34
  it's
• 26:34
  possible.
• 26:34
  But
• 26:35
  what
• 26:35
  would
• 26:35
  you
• 26:35
  give
• 26:35
  them
• 26:36
  as
• 26:36
  like
• 26:36
  a
• 26:36
  couple
• 26:37
  things
• 26:38
  to
• 26:38
  think
• 26:38
  about
• 26:38
  or
• 26:39
  like
• 26:39
  first
• 26:39
  steps
• 26:41
  in
• 26:41
  just
• 26:41
  starting
• 26:41
  to
• 26:42
  approach
• 26:42
  building
• 26:44
  platforms?
• 26:45
  Or
• 26:45
  maybe
• 26:45
  you
• 26:46
  say
• 26:46
  start
• 26:46
  with
• 26:46
  one.
• 26:47
  Like
• 26:47
  what's
• 26:47
  your
• 26:47
  advice
• 26:47
  there?
• 26:49
  Well,
• 26:49
  I
• 26:49
  mean
• 26:49
  right
• 26:50
  now
• 26:50
  it's
• 26:51
  kind
• 26:51
  of
• 26:51
  hard
• 26:51
  to
• 26:51
  start
• 26:51
  with
• 26:52
  one
• 26:52
  because
• 26:53
  there's,
• 26:53
  you
• 26:54
  have
• 26:54
  access
• 26:54
  to
• 26:54
  everything
• 26:55
  now.
• 26:56
  So
• 26:56
  I
• 26:57
  think
• 26:57
  before
• 26:57
  you
• 26:58
  even
• 26:58
  get
• 26:58
  started
• 26:58
  is
• 26:59
  decide
• 26:59
  what
• 27:00
  do
• 27:00
  you
• 27:00
  want
• 27:01
  your
• 27:02
  page?
• 27:03
  Like
• 27:04
  what
• 27:04
  do
• 27:04
  you
• 27:04
  want
• 27:04
  people
• 27:04
  to
• 27:05
  get
• 27:05
  from
• 27:05
  your
• 27:05
  page?
• 27:07
  That's
• 27:07
  the
• 27:07
  first
• 27:08
  thing
• 27:08
  to
• 27:08
  think
• 27:08
  about.
• 27:08
  Like,
• 27:09
  what
• 27:09
  do
• 27:09
  you
• 27:09
  want
• 27:09
  to
• 27:10
  get?
• 27:10
  Like,
• 27:10
  if
• 27:10
  you're
• 27:10
  a
• 27:10
  musician,
• 27:12
  cool.
• 27:13
  What
• 27:13
  can
• 27:13
  you
• 27:13
  do
• 27:14
  that
• 27:15
  you're
• 27:15
  good
• 27:15
  at
• 27:16
  that's
• 27:16
  gonna
• 27:16
  serve
• 27:17
  the
• 27:17
  greater
• 27:18
  good?
• 27:19
  Right?
• 27:19
  And
• 27:20
  that.
• 27:21
  Yeah.
• 27:22
  No,
• 27:22
  seriously,
• 27:22
  because
• 27:23
  there's
• 27:23
  so
• 27:23
  much
• 27:25
  music
• 27:26
  content.
• 27:26
  But
• 27:27
  how
• 27:27
  are
• 27:27
  you
• 27:27
  gonna,
• 27:28
  how
• 27:28
  you.
• 27:28
  And
• 27:29
  the,
• 27:29
  and
• 27:29
  the,
• 27:29
  the
• 27:29
  thing
• 27:30
  you
• 27:30
  have
• 27:30
  to
• 27:30
  remember
• 27:31
  is
• 27:31
  you
• 27:31
  have
• 27:31
  to
• 27:31
  be
• 27:31
  able
• 27:32
  to
• 27:32
  stand
• 27:32
  out
• 27:33
  in
• 27:33
  a
• 27:34
  crowd
• 27:34
  of
• 27:34
  musicians
• 27:35
  because
• 27:35
  there's
• 27:36
  a
• 27:36
  lot
• 27:36
  of
• 27:36
  piano
• 27:37
  players,
• 27:37
  there's
• 27:37
  a
• 27:37
  lot
• 27:37
  of
• 27:38
  players,
• 27:38
  everybody.
• 27:39
  And
• 27:39
  everybody's
• 27:40
  doing
• 27:40
  the
• 27:40
  same
• 27:40
  thing.
• 27:41
  So
• 27:41
  how
• 27:42
  can
• 27:42
  you
• 27:42
  stick
• 27:43
  out?
• 27:43
  It's
• 27:44
  true.
• 27:44
  That's
• 27:44
  a
• 27:45
  big.
• 27:45
  And
• 27:46
  then
• 27:46
  the
• 27:46
  third
• 27:46
  thing
• 27:47
  you
• 27:47
  have
• 27:47
  to
• 27:47
  remember
• 27:47
  is
• 27:48
  you
• 27:48
  have
• 27:48
  to
• 27:48
  be
• 27:48
  consistent.
• 27:49
  So
• 27:50
  I
• 27:50
  say
• 27:51
  if
• 27:51
  you
• 27:52
  are
• 27:52
  going
• 27:52
  to
• 27:53
  plan
• 27:53
  to
• 27:53
  be
• 27:53
  a
• 27:54
  content
• 27:54
  creator,
• 27:55
  be
• 27:55
  prepared
• 27:56
  to
• 27:56
  be
• 27:56
  consistent
• 27:57
  because
• 27:57
  you
• 27:57
  can't
• 27:58
  just
• 27:58
  start
• 27:58
  and
• 27:58
  then
• 27:58
  stop.
• 28:00
  Okay.
• 28:00
  Unless
• 28:01
  you're
• 28:01
  taking
• 28:01
  a
• 28:01
  break.
• 28:02
  Because
• 28:02
  breaks.
• 28:02
  Okay,
• 28:03
  cool.
• 28:03
  Because
• 28:04
  I've
• 28:04
  had
• 28:04
  to
• 28:04
  take
• 28:04
  content
• 28:05
  breaks,
• 28:05
  I
• 28:05
  think.
• 28:07
  And
• 28:07
  what
• 28:07
  a
• 28:08
  lot
• 28:08
  of
• 28:08
  people
• 28:08
  didn't
• 28:08
  even
• 28:08
  notice
• 28:09
  is
• 28:09
  that
• 28:09
  there
• 28:09
  was
• 28:10
  two
• 28:10
  months
• 28:10
  where
• 28:10
  I
• 28:10
  didn't
• 28:10
  post
• 28:11
  Four
• 28:11
  Chord
• 28:11
  Worship.
• 28:12
  I
• 28:12
  took
• 28:12
  a
• 28:12
  break
• 28:13
  from
• 28:13
  the
• 28:13
  series,
• 28:14
  but
• 28:14
  I
• 28:15
  needed
• 28:15
  that
• 28:15
  content
• 28:15
  break
• 28:16
  because
• 28:16
  I
• 28:16
  had
• 28:16
  been
• 28:16
  posting
• 28:17
  non
• 28:17
  stop
• 28:17
  for
• 28:17
  10
• 28:17
  years.
• 28:18
  So
• 28:19
  I
• 28:19
  didn't
• 28:20
  post.
• 28:20
  I
• 28:20
  didn't
• 28:21
  post
• 28:21
  for
• 28:21
  two
• 28:21
  months.
• 28:22
  I
• 28:22
  didn't
• 28:22
  post
• 28:22
  that
• 28:22
  series.
• 28:23
  And
• 28:23
  then
• 28:23
  I
• 28:23
  just
• 28:23
  popped
• 28:24
  back
• 28:24
  up
• 28:24
  randomly.
• 28:26
  I
• 28:26
  didn't
• 28:26
  tell
• 28:26
  anybody.
• 28:27
  You
• 28:27
  had
• 28:28
  to
• 28:28
  tell
• 28:28
  anybody.
• 28:28
  But
• 28:29
  I
• 28:29
  did
• 28:29
  it.
• 28:29
  Yeah,
• 28:30
  but
• 28:31
  here's
• 28:31
  the
• 28:31
  thing.
• 28:31
  It's
• 28:32
  going
• 28:32
  to
• 28:32
  be
• 28:32
  tough
• 28:32
  in
• 28:32
  the
• 28:32
  beginning
• 28:33
  because
• 28:33
  it's.
• 28:34
  It's
• 28:34
  going
• 28:35
  to
• 28:35
  be
• 28:35
  like,
• 28:35
  I
• 28:35
  have
• 28:36
  to
• 28:36
  do
• 28:36
  this.
• 28:37
  But
• 28:37
  you
• 28:38
  don't
• 28:38
  have
• 28:38
  to
• 28:39
  go
• 28:40
  big
• 28:40
  right
• 28:40
  away.
• 28:41
  Just
• 28:41
  choose
• 28:42
  one
• 28:42
  thing
• 28:43
  that
• 28:43
  you
• 28:43
  know
• 28:44
  you
• 28:44
  can
• 28:44
  keep
• 28:44
  up
• 28:46
  for
• 28:46
  multiple
• 28:47
  weeks
• 28:48
  and
• 28:48
  just
• 28:48
  choose
• 28:49
  one
• 28:49
  day
• 28:49
  of
• 28:49
  the
• 28:49
  week.
• 28:51
  And
• 28:51
  say,
• 28:51
  I'm
• 28:52
  gonna
• 28:52
  commit
• 28:52
  to
• 28:52
  posting
• 28:53
  this
• 28:53
  every
• 28:54
  Tuesday
• 28:55
  or
• 28:55
  every
• 28:56
  Monday
• 28:56
  or
• 28:56
  every
• 28:56
  Saturday,
• 28:58
  and
• 28:58
  I'm
• 28:58
  just
• 28:58
  gonna
• 28:58
  post
• 28:59
  it
• 28:59
  every
• 28:59
  week
• 29:00
  because
• 29:00
  that's
• 29:00
  the
• 29:00
  only
• 29:00
  way
• 29:01
  you're
• 29:01
  gonna
• 29:01
  be
• 29:01
  seen,
• 29:01
  is
• 29:01
  you
• 29:02
  have
• 29:02
  to
• 29:02
  be
• 29:02
  consistent.
• 29:02
  You
• 29:03
  can't
• 29:03
  just
• 29:03
  be
• 29:03
  post
• 29:03
  once
• 29:04
  and
• 29:04
  done
• 29:04
  and
• 29:04
  expect
• 29:05
  people
• 29:05
  to
• 29:05
  see
• 29:05
  it.
• 29:08
  Yeah.
• 29:08
  And
• 29:09
  like,
• 29:09
  pace
• 29:09
  yourself.
• 29:10
  Yeah.
• 29:10
  Because
• 29:11
  you
• 29:11
  might
• 29:11
  say,
• 29:11
  oh,
• 29:12
  man,
• 29:12
  there's
• 29:13
  people
• 29:13
  saying,
• 29:13
  you
• 29:13
  got
• 29:13
  to
• 29:13
  post
• 29:13
  3
• 29:14
  times
• 29:14
  a
• 29:14
  day
• 29:14
  and
• 29:14
  all
• 29:15
  this
• 29:15
  other
• 29:15
  stuff,
• 29:16
  and
• 29:16
  I
• 29:16
  don't
• 29:17
  know
• 29:17
  who
• 29:17
  can
• 29:17
  do
• 29:17
  that.
• 29:18
  Starting
• 29:18
  off,
• 29:18
  it
• 29:19
  seems
• 29:19
  like,
• 29:19
  impossible.
• 29:20
  You're
• 29:20
  gonna
• 29:21
  burn
• 29:21
  out.
• 29:21
  It's
• 29:21
  like
• 29:22
  running
• 29:22
  a.
• 29:22
  But
• 29:23
  you
• 29:23
  start
• 29:23
  off
• 29:23
  full
• 29:23
  speed.
• 29:24
  It's
• 29:24
  like.
• 29:25
  Yeah,
• 29:25
  that's
• 29:26
  why
• 29:26
  it's
• 29:26
  interesting.
• 29:26
  Like
• 29:26
  when
• 29:27
  I
• 29:27
  go
• 29:27
  on
• 29:27
  Tech
• 29:27
  Talk
• 29:27
  and
• 29:27
  I
• 29:28
  see
• 29:28
  some
• 29:28
  of
• 29:28
  these
• 29:28
  creators
• 29:29
  say,
• 29:29
  oh,
• 29:29
  you
• 29:30
  got
• 29:30
  to
• 29:30
  post
• 29:30
  every
• 29:30
  day.
• 29:31
  No
• 29:31
  one
• 29:31
  has
• 29:32
  time
• 29:32
  for
• 29:32
  that.
• 29:33
  You're
• 29:33
  going
• 29:34
  to
• 29:34
  burn
• 29:34
  out
• 29:34
  after
• 29:34
  two
• 29:34
  weeks.
• 29:35
  Just
• 29:35
  going
• 29:35
  to
• 29:35
  tell
• 29:35
  you
• 29:36
  if
• 29:36
  you.
• 29:36
  Make
• 29:36
  it
• 29:36
  to
• 29:36
  the
• 29:36
  end.
• 29:37
  Know
• 29:37
  from
• 29:37
  experience,
• 29:38
  because
• 29:38
  I
• 29:38
  tried
• 29:38
  that
• 29:38
  once
• 29:39
  and
• 29:39
  I
• 29:39
  was
• 29:39
  like,
• 29:39
  never
• 29:39
  again.
• 29:40
  Or
• 29:40
  you
• 29:40
  have
• 29:41
  those
• 29:41
  people
• 29:41
  who
• 29:41
  are
• 29:41
  like,
• 29:41
  you
• 29:41
  need
• 29:41
  to
• 29:42
  post
• 29:42
  three
• 29:42
  times
• 29:42
  a
• 29:42
  day.
• 29:42
  I
• 29:43
  said.
• 29:45
  No,
• 29:45
  I
• 29:45
  don't
• 29:45
  know
• 29:45
  about
• 29:46
  that.
• 29:46
  That
• 29:46
  I'm
• 29:47
  going
• 29:47
  to
• 29:47
  burn
• 29:47
  out
• 29:47
  three
• 29:48
  times
• 29:48
  a
• 29:48
  day.
• 29:48
  Maybe
• 29:49
  not.
• 29:49
  Not
• 29:49
  post.
• 29:49
  That's.
• 29:50
  Yeah,
• 29:51
  that's
• 29:51
  nuts.
• 29:52
  Yeah.
• 29:52
  But
• 29:53
  the.
• 29:53
  The
• 29:53
  key
• 29:54
  is
• 29:54
  to
• 29:54
  be
• 29:55
  consistent
• 29:55
  with
• 29:56
  little.
• 29:57
  And
• 29:57
  if
• 29:57
  you
• 29:59
  with
• 29:59
  little,
• 30:00
  then
• 30:00
  it
• 30:01
  will
• 30:01
  grow
• 30:01
  into
• 30:02
  much
• 30:02
  bigger.
• 30:02
  It's
• 30:03
  just
• 30:03
  like,
• 30:04
  I
• 30:04
  have
• 30:05
  to
• 30:05
  do
• 30:05
  this
• 30:05
  because
• 30:05
  I'm
• 30:06
  going
• 30:06
  to
• 30:06
  tie
• 30:06
  my
• 30:07
  anything
• 30:07
  that
• 30:07
  I
• 30:07
  do
• 30:07
  back
• 30:08
  to
• 30:08
  my
• 30:08
  faith,
• 30:09
  where
• 30:10
  if
• 30:10
  God
• 30:10
  can't
• 30:11
  trust
• 30:11
  you
• 30:11
  with
• 30:11
  little,
• 30:12
  he
• 30:12
  can't
• 30:12
  trust
• 30:13
  you
• 30:13
  with
• 30:13
  bigger.
• 30:14
  Exactly.
• 30:15
  Right.
• 30:15
  Big
• 30:16
  ones.
• 30:16
  So
• 30:17
  if
• 30:17
  you
• 30:17
  can't
• 30:18
  be
• 30:18
  consistent
• 30:18
  with
• 30:18
  little,
• 30:19
  how
• 30:19
  do
• 30:19
  you
• 30:19
  expect
• 30:20
  to
• 30:20
  be
• 30:20
  consistent
• 30:20
  with
• 30:21
  bigger?
• 30:22
  Oh,
• 30:23
  and
• 30:23
  a
• 30:23
  lot
• 30:23
  of
• 30:23
  people
• 30:23
  miss
• 30:24
  that.
• 30:24
  They
• 30:24
  say,
• 30:25
  well,
• 30:25
  you
• 30:25
  know,
• 30:26
  I
• 30:26
  gotta
• 30:26
  do
• 30:26
  all
• 30:26
  these
• 30:27
  things
• 30:27
  all
• 30:27
  at
• 30:27
  once.
• 30:27
  I
• 30:27
  said,
• 30:28
  you're
• 30:28
  gonna
• 30:28
  burn
• 30:28
  out
• 30:28
  after
• 30:28
  one
• 30:29
  month,
• 30:29
  and
• 30:29
  then
• 30:29
  you're
• 30:30
  not
• 30:30
  gonna
• 30:30
  be
• 30:30
  able
• 30:30
  to
• 30:30
  do
• 30:30
  anything.
• 30:31
  And
• 30:31
  you
• 30:31
  won't
• 30:32
  learn
• 30:32
  the
• 30:32
  lessons
• 30:32
  either.
• 30:33
  Right.
• 30:33
  No,
• 30:33
  you
• 30:34
  don't.
• 30:34
  And
• 30:34
  it's
• 30:34
  Trial
• 30:35
  and
• 30:35
  error.
• 30:36
  I
• 30:36
  tell
• 30:36
  people
• 30:36
  this
• 30:37
  all
• 30:37
  the
• 30:37
  time.
• 30:37
  There's
• 30:38
  no
• 30:38
  perfect,
• 30:39
  like.
• 30:39
  And,
• 30:40
  like,
• 30:40
  there's
• 30:40
  no
• 30:40
  perfect
• 30:41
  thing.
• 30:41
  And
• 30:42
  don't
• 30:42
  be
• 30:42
  afraid
• 30:43
  to
• 30:43
  pivot.
• 30:44
  Right?
• 30:46
  Yeah.
• 30:47
  Done
• 30:47
  that
• 30:47
  very
• 30:47
  well.
• 30:48
  I've
• 30:48
  pivoted
• 30:49
  so
• 30:49
  many
• 30:49
  times.
• 30:50
  I've
• 30:50
  had
• 30:50
  so
• 30:50
  many
• 30:51
  ideas.
• 30:52
  I've
• 30:52
  had,
• 30:52
  like,
• 30:53
  scrambled
• 30:54
  with
• 30:54
  different
• 30:54
  ideas
• 30:55
  until
• 30:55
  I
• 30:56
  finally
• 30:56
  got
• 30:57
  something
• 30:57
  and
• 30:57
  I'm
• 30:58
  like,
• 30:58
  okay,
• 30:58
  good.
• 30:58
  I
• 30:58
  have
• 30:58
  my
• 30:59
  system
• 30:59
  in
• 30:59
  place
• 30:59
  now.
• 31:00
  I
• 31:00
  can
• 31:00
  replicate
• 31:01
  the
• 31:01
  system
• 31:01
  into
• 31:02
  different
• 31:03
  things
• 31:03
  moving
• 31:03
  forward.
• 31:04
  But,
• 31:04
  I
• 31:05
  mean,
• 31:05
  I'm
• 31:06
  not
• 31:06
  expecting
• 31:06
  it
• 31:06
  to
• 31:06
  take
• 31:06
  you
• 31:07
  10
• 31:07
  years
• 31:07
  like
• 31:07
  it
• 31:08
  did
• 31:08
  for
• 31:08
  me.
• 31:08
  But
• 31:08
  maybe
• 31:09
  it
• 31:09
  does.
• 31:10
  Yeah,
• 31:10
  exactly.
• 31:11
  Because
• 31:11
  it
• 31:11
  took
• 31:11
  me
• 31:12
  around
• 31:12
  that
• 31:13
  time
• 31:13
  to
• 31:13
  really
• 31:13
  see
• 31:13
  some
• 31:14
  traction
• 31:14
  on
• 31:14
  social
• 31:14
  media,
• 31:15
  Especially,
• 31:16
  again,
• 31:16
  doing
• 31:17
  something
• 31:17
  unique.
• 31:19
  I'm
• 31:19
  not
• 31:19
  doing.
• 31:20
  And
• 31:20
  that's
• 31:20
  the
• 31:20
  other
• 31:21
  thing.
• 31:21
  I'm
• 31:21
  not
• 31:21
  doing
• 31:22
  anything
• 31:22
  to
• 31:22
  follow
• 31:23
  the
• 31:23
  trends
• 31:24
  out
• 31:24
  there
• 31:25
  because
• 31:25
  you
• 31:25
  will
• 31:26
  get
• 31:26
  lost
• 31:26
  in
• 31:26
  the
• 31:26
  sauce
• 31:27
  following
• 31:28
  the
• 31:28
  trends.
• 31:29
  Right.
• 31:29
  You
• 31:30
  have
• 31:30
  to
• 31:30
  stand
• 31:30
  out
• 31:31
  of
• 31:31
  the
• 31:31
  trends
• 31:31
  and
• 31:31
  you
• 31:32
  have
• 31:32
  to
• 31:32
  do
• 31:32
  something
• 31:32
  different
• 31:33
  if
• 31:33
  you
• 31:33
  want
• 31:33
  to
• 31:33
  get
• 31:34
  the
• 31:34
  traction
• 31:34
  that
• 31:34
  you're
• 31:35
  looking
• 31:35
  for.
• 31:35
  But
• 31:35
  you
• 31:35
  got
• 31:36
  to
• 31:36
  start
• 31:36
  small
• 31:36
  first.
• 31:37
  True.
• 31:38
  All
• 31:38
  right,
• 31:39
  so
• 31:39
  let's
• 31:39
  jump
• 31:39
  away
• 31:39
  from
• 31:40
  social
• 31:40
  media.
• 31:43
  So
• 31:43
  are
• 31:43
  there
• 31:43
  any,
• 31:44
  like,
• 31:45
  do
• 31:45
  you
• 31:45
  do
• 31:45
  any
• 31:45
  other
• 31:45
  sort
• 31:46
  of
• 31:46
  marketing
• 31:46
  outside
• 31:47
  of
• 31:47
  social
• 31:47
  media,
• 31:47
  though?
• 31:48
  I
• 31:48
  mean,
• 31:48
  I
• 31:48
  know
• 31:48
  you
• 31:48
  have
• 31:48
  merchandise,
• 31:49
  so
• 31:49
  that
• 31:49
  kind
• 31:50
  of
• 31:50
  counts.
• 31:50
  But,
• 31:50
  like,
• 31:51
  outside
• 31:51
  of
• 31:51
  those
• 31:51
  things,
• 31:52
  I.
• 31:52
  Mean,
• 31:53
  I
• 31:53
  try
• 31:53
  my
• 31:53
  best,
• 31:54
  but
• 31:54
  honestly,
• 31:55
  like,
• 31:55
  social
• 31:55
  media
• 31:55
  is
• 31:56
  where
• 31:56
  I
• 31:56
  started
• 31:56
  that
• 31:57
  kind
• 31:57
  of.
• 31:57
  Course,
• 31:57
  the
• 31:57
  majority
• 31:58
  of
• 31:58
  my.
• 31:58
  My
• 31:58
  marketing
• 31:59
  is
• 31:59
  on
• 31:59
  social
• 31:59
  media,
• 31:59
  but.
• 32:00
  Okay,
• 32:00
  okay.
• 32:01
  But.
• 32:03
  I.
• 32:04
  And
• 32:04
  of
• 32:04
  course,
• 32:05
  everybody
• 32:05
  will
• 32:05
  learn
• 32:05
  this,
• 32:06
  that
• 32:07
  at.
• 32:07
  You
• 32:07
  can't
• 32:08
  do
• 32:08
  everything
• 32:08
  yourself.
• 32:09
  That's
• 32:10
  a
• 32:10
  fact.
• 32:10
  And
• 32:10
  I,
• 32:11
  I,
• 32:11
  as
• 32:12
  an
• 32:12
  artist,
• 32:12
  I've
• 32:13
  done
• 32:13
  everything
• 32:14
  myself
• 32:14
  for
• 32:15
  a
• 32:15
  majority
• 32:15
  of
• 32:15
  my
• 32:15
  career,
• 32:16
  and
• 32:17
  I
• 32:17
  had
• 32:17
  to
• 32:17
  learn
• 32:18
  to
• 32:19
  be
• 32:19
  more
• 32:19
  trusting
• 32:21
  with
• 32:21
  delegation.
• 32:22
  And
• 32:22
  it's
• 32:23
  not
• 32:23
  easy.
• 32:23
  It's
• 32:24
  easier
• 32:24
  said
• 32:24
  than
• 32:24
  done.
• 32:25
  Oh,
• 32:25
  yeah.
• 32:26
  But
• 32:26
  also
• 32:27
  what
• 32:27
  I
• 32:27
  realize
• 32:28
  is
• 32:28
  a
• 32:28
  lot
• 32:28
  of,
• 32:29
  you
• 32:29
  know,
• 32:29
  habits
• 32:30
  that
• 32:30
  we
• 32:30
  pick
• 32:30
  up
• 32:31
  are
• 32:31
  due
• 32:32
  to
• 32:32
  whatever
• 32:32
  we
• 32:32
  dealt
• 32:33
  with.
• 32:33
  Inner
• 32:33
  childhoods,
• 32:34
  trauma,
• 32:35
  all
• 32:35
  of
• 32:35
  that
• 32:35
  stuff.
• 32:36
  So
• 32:36
  when
• 32:36
  I
• 32:37
  made
• 32:37
  a
• 32:37
  conscious
• 32:38
  decision
• 32:38
  to
• 32:38
  work
• 32:39
  on
• 32:39
  myself,
• 32:40
  yep,
• 32:40
  I
• 32:41
  saw
• 32:42
  patterns
• 32:42
  break.
• 32:43
  My
• 32:43
  trust
• 32:43
  opened
• 32:44
  up
• 32:44
  a
• 32:44
  little
• 32:44
  bit,
• 32:45
  but
• 32:45
  I
• 32:45
  had
• 32:45
  to
• 32:45
  deal
• 32:45
  with
• 32:46
  myself.
• 32:46
  And
• 32:46
  a
• 32:47
  lot
• 32:47
  of
• 32:47
  people
• 32:48
  forget,
• 32:49
  hey,
• 32:50
  you
• 32:50
  got
• 32:50
  to
• 32:50
  deal
• 32:50
  with
• 32:51
  yourself
• 32:51
  if
• 32:52
  you
• 32:52
  want
• 32:52
  to
• 32:52
  be
• 32:53
  successful
• 32:53
  in
• 32:53
  life,
• 32:53
  you
• 32:53
  have
• 32:54
  to
• 32:54
  deal
• 32:54
  with
• 32:54
  yourself.
• 32:54
  And
• 32:54
  if
• 32:54
  you're
• 32:55
  not
• 32:55
  willing
• 32:55
  to
• 32:55
  deal
• 32:55
  with
• 32:55
  yourself,
• 32:56
  you're
• 32:56
  not
• 32:56
  going
• 32:56
  to
• 32:56
  grow,
• 32:57
  you're
• 32:57
  not
• 32:57
  going
• 32:57
  to
• 32:57
  evolve.
• 32:58
  You're
• 32:58
  just
• 32:58
  going
• 32:58
  to
• 32:59
  stay
• 32:59
  stagnant
• 32:59
  where
• 32:59
  you
• 33:00
  are.
• 33:00
  And
• 33:01
  yeah,
• 33:02
  I
• 33:02
  had
• 33:02
  this
• 33:03
  sense
• 33:03
  of,
• 33:03
  like,
• 33:03
  I
• 33:03
  need
• 33:04
  to
• 33:04
  control
• 33:04
  everything,
• 33:05
  but
• 33:06
  I
• 33:06
  realized
• 33:06
  that
• 33:06
  I
• 33:07
  was
• 33:07
  stagnant.
• 33:07
  I
• 33:07
  wasn't
• 33:08
  growing
• 33:08
  the
• 33:08
  way
• 33:08
  that
• 33:08
  I
• 33:09
  wanted
• 33:09
  to,
• 33:09
  because
• 33:09
  I'm
• 33:09
  trying
• 33:09
  to
• 33:09
  control
• 33:10
  everything.
• 33:10
  And
• 33:11
  you
• 33:11
  can
• 33:12
  only
• 33:12
  control
• 33:12
  what
• 33:13
  you
• 33:13
  do.
• 33:13
  You
• 33:13
  can't
• 33:14
  control
• 33:14
  what
• 33:14
  other
• 33:14
  people
• 33:14
  are
• 33:15
  doing.
• 33:15
  You
• 33:15
  can't
• 33:15
  control
• 33:15
  what
• 33:15
  people
• 33:16
  are
• 33:16
  saying.
• 33:16
  But
• 33:17
  if
• 33:17
  you
• 33:17
  keep
• 33:17
  holding
• 33:18
  on
• 33:18
  tight
• 33:18
  to
• 33:18
  everything,
• 33:18
  you're
• 33:19
  not
• 33:19
  going
• 33:19
  to
• 33:19
  grow.
• 33:20
  So
• 33:20
  I
• 33:20
  realized,
• 33:21
  okay,
• 33:21
  I
• 33:21
  need
• 33:21
  to
• 33:22
  work
• 33:22
  on
• 33:22
  myself
• 33:22
  and
• 33:23
  figure
• 33:24
  out
• 33:24
  why
• 33:24
  I
• 33:25
  have
• 33:25
  these
• 33:25
  tendencies.
• 33:26
  So
• 33:26
  when
• 33:26
  I
• 33:26
  decided
• 33:27
  to
• 33:27
  go
• 33:27
  inward
• 33:28
  and
• 33:28
  work
• 33:29
  on
• 33:29
  myself,
• 33:29
  it
• 33:30
  translated
• 33:30
  outward.
• 33:32
  And
• 33:32
  that's
• 33:32
  why
• 33:32
  you
• 33:33
  see
• 33:33
  the
• 33:33
  success
• 33:33
  that
• 33:33
  I
• 33:33
  have
• 33:34
  is
• 33:34
  because,
• 33:34
  number
• 33:35
  one,
• 33:35
  I
• 33:36
  worked
• 33:36
  on
• 33:36
  myself.
• 33:37
  Number
• 33:37
  two,
• 33:38
  I
• 33:39
  let
• 33:39
  go
• 33:39
  of
• 33:40
  control
• 33:40
  of
• 33:40
  everything
• 33:40
  and
• 33:41
  I
• 33:41
  said,
• 33:41
  hey,
• 33:41
  God,
• 33:41
  I'm
• 33:42
  just
• 33:42
  gonna
• 33:42
  leave
• 33:42
  it
• 33:42
  up
• 33:42
  to
• 33:43
  you.
• 33:43
  You
• 33:43
  do
• 33:43
  whatever
• 33:43
  you
• 33:44
  gotta
• 33:44
  do,
• 33:44
  and
• 33:44
  I'm
• 33:44
  gonna
• 33:45
  do
• 33:45
  what
• 33:45
  I
• 33:45
  need
• 33:45
  to
• 33:45
  do
• 33:45
  on
• 33:45
  my
• 33:46
  end,
• 33:46
  and
• 33:46
  you
• 33:46
  do
• 33:47
  what
• 33:47
  you
• 33:47
  got
• 33:47
  to
• 33:47
  do.
• 33:48
  Right.
• 33:48
  But
• 33:49
  it's
• 33:50
  a
• 33:50
  mindset
• 33:50
  you
• 33:51
  have
• 33:51
  to
• 33:51
  know
• 33:51
  within
• 33:52
  yourself,
• 33:52
  hey,
• 33:53
  I
• 33:53
  need
• 33:53
  to
• 33:54
  go
• 33:54
  inward.
• 33:55
  And
• 33:55
  this
• 33:55
  is
• 33:55
  why
• 33:55
  you
• 33:55
  notice
• 33:56
  that
• 33:56
  some
• 33:56
  creators
• 33:57
  aren't
• 33:57
  really
• 33:57
  posting
• 33:57
  much
• 33:58
  these
• 33:58
  days
• 33:58
  anymore
• 33:58
  because
• 33:59
  they
• 33:59
  realize
• 34:00
  I
• 34:00
  need
• 34:00
  to
• 34:01
  deal
• 34:01
  with
• 34:01
  myself,
• 34:01
  so
• 34:02
  I
• 34:02
  need
• 34:02
  to
• 34:02
  take
• 34:02
  a
• 34:02
  break.
• 34:02
  A
• 34:03
  lot
• 34:03
  of,
• 34:03
  yeah,
• 34:04
  superficial
• 34:04
  and,
• 34:05
  you
• 34:05
  know,
• 34:05
  others
• 34:06
  expect
• 34:06
  from
• 34:07
  you
• 34:07
  and
• 34:07
  all
• 34:08
  the
• 34:08
  giving.
• 34:08
  But
• 34:09
  yeah,
• 34:09
  if
• 34:09
  you
• 34:09
  don't
• 34:09
  go
• 34:10
  in,
• 34:10
  you're
• 34:11
  right.
• 34:11
  It's
• 34:11
  kind
• 34:11
  of.
• 34:11
  You're
• 34:12
  going
• 34:12
  to
• 34:12
  fall
• 34:12
  flat,
• 34:13
  burn
• 34:13
  out.
• 34:13
  You're
• 34:14
  going
• 34:14
  to
• 34:14
  run
• 34:14
  into
• 34:15
  massive
• 34:15
  walls
• 34:16
  that
• 34:16
  you
• 34:16
  can't
• 34:16
  really
• 34:17
  get
• 34:17
  around
• 34:17
  until
• 34:17
  you
• 34:18
  listen.
• 34:18
  Base
• 34:19
  what
• 34:19
  it
• 34:19
  is,
• 34:19
  right.
• 34:20
  So
• 34:20
  you
• 34:21
  have
• 34:21
  to.
• 34:21
  And
• 34:21
  that's
• 34:22
  big.
• 34:22
  Because
• 34:22
  I
• 34:22
  did
• 34:23
  that,
• 34:24
  my
• 34:24
  team
• 34:25
  started
• 34:25
  growing,
• 34:26
  so
• 34:26
  I
• 34:26
  didn't
• 34:27
  have
• 34:27
  to
• 34:27
  be
• 34:28
  Desiree
• 34:28
  who
• 34:28
  does
• 34:28
  it
• 34:29
  all
• 34:29
  anymore.
• 34:29
  I
• 34:30
  could
• 34:30
  be.
• 34:30
  I
• 34:31
  could
• 34:31
  delegate
• 34:31
  certain
• 34:32
  tasks
• 34:32
  to
• 34:32
  different
• 34:32
  people.
• 34:33
  So
• 34:33
  I
• 34:34
  have
• 34:34
  an
• 34:34
  artist
• 34:34
  consultant
• 34:35
  that
• 34:35
  I
• 34:35
  met
• 34:35
  in
• 34:35
  2021
• 34:36
  on
• 34:36
  tick
• 34:37
  on
• 34:37
  Not
• 34:37
  Tick
• 34:37
  Tock,
• 34:37
  Twitter.
• 34:38
  Okay.
• 34:39
  And
• 34:39
  she
• 34:39
  works
• 34:40
  with
• 34:40
  underrepresented
• 34:41
  artists
• 34:42
  and
• 34:42
  bipoc
• 34:42
  artists,
• 34:43
  and
• 34:44
  we
• 34:45
  connected
• 34:45
  and.
• 34:46
  And
• 34:46
  she
• 34:47
  deals
• 34:48
  with
• 34:48
  all
• 34:48
  of
• 34:48
  my
• 34:48
  administrative
• 34:50
  stuff,
• 34:50
  like
• 34:50
  epk
• 34:51
  prestige
• 34:53
  stuff
• 34:53
  that
• 34:53
  I
• 34:53
  don't
• 34:53
  have
• 34:54
  to
• 34:54
  worry
• 34:54
  about
• 34:54
  so
• 34:54
  I
• 34:54
  can
• 34:54
  focus
• 34:55
  on
• 34:55
  other
• 34:55
  things
• 34:55
  and
• 34:56
  I
• 34:56
  pay
• 34:56
  her
• 34:56
  to
• 34:56
  do
• 34:56
  it.
• 34:57
  Yeah,
• 34:57
  that's
• 34:57
  great.
• 34:58
  And
• 34:58
  I
• 34:59
  finally
• 34:59
  got
• 34:59
  to
• 34:59
  meet
• 34:59
  her
• 35:00
  last
• 35:00
  year
• 35:00
  in
• 35:00
  Germany,
• 35:01
  when
• 35:01
  I
• 35:01
  was
• 35:01
  out
• 35:01
  in
• 35:02
  Germany,
• 35:02
  because
• 35:02
  she's
• 35:02
  from.
• 35:02
  That's
• 35:03
  cool.
• 35:03
  That's
• 35:04
  cool.
• 35:04
  So
• 35:04
  it
• 35:04
  was
• 35:04
  nice
• 35:05
  for
• 35:05
  us
• 35:05
  to
• 35:05
  finally,
• 35:05
  like,
• 35:05
  connect.
• 35:06
  And
• 35:06
  then
• 35:07
  I
• 35:07
  said,
• 35:07
  okay,
• 35:08
  obviously
• 35:09
  I
• 35:10
  need
• 35:10
  to
• 35:10
  do
• 35:10
  more
• 35:10
  than
• 35:11
  social
• 35:11
  media
• 35:11
  marketing,
• 35:12
  because
• 35:12
  obviously
• 35:12
  with
• 35:13
  my
• 35:13
  music,
• 35:13
  I
• 35:14
  have
• 35:14
  to
• 35:14
  market
• 35:14
  outside
• 35:14
  of
• 35:14
  social
• 35:15
  media.
• 35:15
  So
• 35:15
  I
• 35:15
  have
• 35:15
  to
• 35:15
  connect
• 35:16
  with,
• 35:16
  you
• 35:17
  know,
• 35:17
  public
• 35:17
  relations
• 35:18
  and
• 35:18
  press
• 35:18
  and
• 35:19
  people
• 35:19
  who
• 35:20
  are
• 35:20
  in
• 35:20
  that
• 35:20
  category.
• 35:20
  Now,
• 35:21
  I
• 35:21
  don't
• 35:21
  know
• 35:21
  much,
• 35:22
  but
• 35:23
  I've
• 35:23
  been
• 35:23
  working
• 35:23
  with
• 35:24
  a
• 35:24
  Team
• 35:24
  called
• 35:24
  buzz
• 35:25
  music
• 35:25
  since
• 35:26
  2020
• 35:27
  and
• 35:27
  they
• 35:28
  have
• 35:28
  been
• 35:28
  really
• 35:28
  good
• 35:29
  with
• 35:30
  writing
• 35:31
  about
• 35:31
  my
• 35:32
  music
• 35:32
  and
• 35:32
  just
• 35:33
  who
• 35:33
  I
• 35:33
  am
• 35:33
  as
• 35:33
  a,
• 35:34
  as
• 35:34
  an
• 35:34
  artist
• 35:34
  and
• 35:34
  a
• 35:35
  musician.
• 35:36
  And
• 35:36
  they
• 35:37
  have
• 35:37
  been
• 35:37
  able
• 35:38
  to
• 35:38
  get
• 35:38
  me
• 35:38
  on
• 35:39
  different,
• 35:40
  you
• 35:40
  know,
• 35:41
  press
• 35:41
  websites
• 35:42
  and
• 35:42
  all
• 35:42
  of
• 35:42
  that.
• 35:43
  So
• 35:43
  I
• 35:44
  let
• 35:44
  them
• 35:44
  handle
• 35:44
  it.
• 35:44
  So
• 35:45
  anytime
• 35:45
  I
• 35:45
  have
• 35:45
  a
• 35:45
  music
• 35:45
  release,
• 35:46
  hey
• 35:46
  guys,
• 35:46
  can
• 35:46
  you
• 35:47
  do
• 35:47
  what
• 35:47
  you
• 35:47
  do?
• 35:48
  Yeah,
• 35:48
  yeah,
• 35:48
  makes
• 35:48
  sense.
• 35:49
  So
• 35:49
  that
• 35:49
  I
• 35:49
  don't
• 35:49
  have
• 35:49
  to
• 35:50
  do
• 35:50
  the
• 35:50
  push
• 35:50
  because
• 35:50
  before
• 35:51
  I
• 35:51
  was
• 35:52
  the
• 35:52
  one
• 35:52
  researching
• 35:53
  and
• 35:53
  submitting
• 35:54
  and
• 35:55
  I
• 35:55
  don't
• 35:55
  want
• 35:55
  to
• 35:55
  do
• 35:56
  this
• 35:56
  anymore.
• 35:56
  So
• 35:57
  I
• 35:57
  learned
• 35:57
  to.
• 35:58
  But
• 35:58
  I,
• 35:58
  but
• 35:59
  the
• 35:59
  important
• 35:59
  thing
• 36:00
  is
• 36:00
  relationship.
• 36:02
  That's
• 36:02
  what
• 36:02
  I
• 36:02
  was
• 36:02
  going
• 36:03
  to
• 36:03
  get
• 36:03
  to
• 36:03
  next.
• 36:04
  Relationships.
• 36:06
  It
• 36:06
  wasn't
• 36:07
  just
• 36:07
  a
• 36:07
  one
• 36:07
  off
• 36:08
  and
• 36:08
  then
• 36:08
  I
• 36:09
  just
• 36:09
  dashed
• 36:09
  people
• 36:09
  away.
• 36:10
  No,
• 36:10
  I
• 36:11
  actually
• 36:11
  stayed
• 36:12
  and
• 36:12
  I
• 36:12
  built
• 36:12
  the
• 36:13
  relationship.
• 36:13
  So
• 36:13
  every
• 36:14
  release
• 36:14
  I
• 36:14
  went
• 36:15
  back
• 36:15
  to,
• 36:15
  to
• 36:15
  them,
• 36:16
  I
• 36:16
  like
• 36:16
  the
• 36:16
  first
• 36:17
  one
• 36:17
  I
• 36:17
  said,
• 36:17
  okay,
• 36:18
  what
• 36:18
  can
• 36:18
  you
• 36:18
  do
• 36:18
  with
• 36:18
  this
• 36:18
  release?
• 36:19
  And
• 36:19
  that's
• 36:19
  how
• 36:20
  I
• 36:20
  built
• 36:20
  my
• 36:20
  trust
• 36:20
  with
• 36:21
  them.
• 36:22
  To
• 36:22
  be
• 36:22
  like,
• 36:23
  hey,
• 36:24
  you
• 36:24
  guys
• 36:24
  deal
• 36:25
  with
• 36:25
  it
• 36:25
  and
• 36:26
  I'll
• 36:26
  pay
• 36:26
  you.
• 36:27
  Yeah,
• 36:27
  that
• 36:27
  was
• 36:27
  tough
• 36:28
  for
• 36:28
  me
• 36:28
  at
• 36:28
  one
• 36:28
  point
• 36:29
  to
• 36:29
  do,
• 36:29
  but
• 36:29
  now
• 36:30
  I
• 36:30
  can
• 36:30
  do
• 36:30
  that
• 36:30
  because
• 36:31
  I
• 36:31
  said
• 36:31
  you
• 36:32
  kind
• 36:32
  of,
• 36:32
  you
• 36:32
  have
• 36:33
  to
• 36:33
  open
• 36:33
  it
• 36:33
  up.
• 36:33
  You
• 36:34
  have
• 36:34
  to
• 36:34
  open
• 36:34
  up
• 36:34
  and
• 36:34
  just
• 36:35
  let
• 36:35
  people
• 36:35
  do
• 36:35
  and
• 36:35
  see.
• 36:36
  Yeah,
• 36:37
  right.
• 36:37
  Let
• 36:38
  them
• 36:38
  prove
• 36:38
  themselves
• 36:38
  to
• 36:38
  you.
• 36:39
  Right.
• 36:39
  And
• 36:40
  they
• 36:40
  proved
• 36:40
  themselves
• 36:41
  over
• 36:41
  a
• 36:42
  course
• 36:42
  of
• 36:42
  five
• 36:42
  years
• 36:44
  and
• 36:44
  I
• 36:44
  trusted
• 36:44
  them
• 36:45
  enough
• 36:45
  to
• 36:45
  be
• 36:45
  like,
• 36:45
  hey,
• 36:46
  this
• 36:46
  is
• 36:46
  my
• 36:46
  next
• 36:47
  release.
• 36:47
  Do
• 36:47
  what
• 36:48
  you
• 36:48
  must.
• 36:49
  Yeah,
• 36:50
  right.
• 36:50
  So
• 36:50
  now
• 36:51
  I
• 36:51
  have
• 36:51
  public
• 36:52
  relations
• 36:52
  on
• 36:53
  that
• 36:53
  side
• 36:53
  music
• 36:54
  wise
• 36:55
  now
• 36:55
  also
• 36:55
  because
• 36:56
  I'm
• 36:56
  a
• 36:57
  content
• 36:57
  creator,
• 36:58
  I
• 36:58
  also
• 36:59
  have
• 37:00
  PR
• 37:00
  on
• 37:01
  that
• 37:01
  side
• 37:01
  where
• 37:02
  I,
• 37:02
  I
• 37:02
  think
• 37:03
  I
• 37:03
  posted
• 37:03
  this
• 37:03
  earlier
• 37:04
  this
• 37:04
  year
• 37:04
  where
• 37:04
  I
• 37:05
  became
• 37:05
  an
• 37:05
  influencer
• 37:06
  with
• 37:06
  Orange
• 37:06
  Model
• 37:07
  Management.
• 37:07
  Now
• 37:07
  they're
• 37:08
  a
• 37:08
  management,
• 37:09
  they're
• 37:09
  a
• 37:09
  model
• 37:09
  management
• 37:10
  company
• 37:10
  but
• 37:10
  they
• 37:10
  opened
• 37:11
  an
• 37:11
  influencer
• 37:11
  division
• 37:12
  and
• 37:12
  they
• 37:13
  asked
• 37:13
  me
• 37:14
  to
• 37:14
  be
• 37:14
  part.
• 37:15
  So
• 37:15
  now
• 37:15
  I'm
• 37:15
  part
• 37:15
  of
• 37:16
  that
• 37:16
  so
• 37:16
  anything
• 37:17
  lifestyle,
• 37:17
  brand.
• 37:18
  They
• 37:20
  fight
• 37:20
  for
• 37:20
  me
• 37:21
  behind
• 37:21
  the
• 37:21
  scenes
• 37:21
  so
• 37:22
  I
• 37:22
  don't
• 37:22
  have
• 37:22
  to
• 37:22
  do
• 37:22
  it.
• 37:23
  Right.
• 37:23
  I
• 37:24
  don't
• 37:24
  know
• 37:24
  if
• 37:24
  you
• 37:24
  saw
• 37:25
  social
• 37:25
  media
• 37:25
  recently
• 37:26
  and
• 37:26
  people
• 37:26
  will
• 37:26
  probably
• 37:26
  see
• 37:27
  this
• 37:27
  that
• 37:27
  I
• 37:28
  got
• 37:28
  chosen
• 37:28
  to
• 37:29
  do
• 37:29
  a
• 37:29
  national
• 37:30
  international
• 37:30
  campaign
• 37:30
  with
• 37:30
  Western
• 37:31
  Union.
• 37:32
  I'd
• 37:33
  not
• 37:33
  heard
• 37:33
  that
• 37:33
  one.
• 37:33
  Please.
• 37:34
  Yeah,
• 37:34
  I
• 37:34
  just
• 37:35
  posted
• 37:35
  it
• 37:35
  on
• 37:36
  it
• 37:36
  just
• 37:36
  posted
• 37:37
  this
• 37:37
  week.
• 37:37
  I
• 37:37
  wasn't
• 37:38
  allowed
• 37:38
  to
• 37:38
  say
• 37:38
  anything
• 37:38
  because
• 37:39
  NBA.
• 37:41
  But
• 37:41
  yeah,
• 37:42
  I
• 37:42
  got
• 37:42
  chosen
• 37:43
  to
• 37:43
  do
• 37:43
  a
• 37:44
  international
• 37:45
  campaign
• 37:45
  with
• 37:45
  Western
• 37:46
  Union
• 37:47
  and
• 37:48
  that's
• 37:48
  currently
• 37:49
  circulating
• 37:49
  right
• 37:50
  now.
• 37:50
  So.
• 37:51
  But
• 37:51
  again
• 37:52
  that
• 37:52
  was
• 37:52
  thanks
• 37:53
  to
• 37:53
  Orange
• 37:54
  Model
• 37:54
  Management
• 37:55
  and
• 37:56
  result
• 37:56
  those
• 37:56
  relationships
• 37:57
  and
• 37:57
  a
• 37:57
  result
• 37:57
  of
• 37:57
  all
• 37:58
  the
• 37:58
  work
• 37:58
  that
• 37:58
  I've
• 37:58
  been
• 37:58
  doing.
• 37:59
  Right.
• 37:59
  So
• 37:59
  of
• 38:00
  course
• 38:00
  it's,
• 38:01
  there's
• 38:02
  a,
• 38:02
  there's
• 38:02
  so
• 38:02
  many.
• 38:04
  Tiers
• 38:05
  little
• 38:05
  pieces,
• 38:06
  like,
• 38:06
  all
• 38:06
  these
• 38:06
  pieces
• 38:07
  together.
• 38:08
  Right.
• 38:09
  But
• 38:09
  for
• 38:09
  me,
• 38:09
  it
• 38:09
  was
• 38:10
  like,
• 38:10
  okay,
• 38:10
  I
• 38:11
  don't
• 38:11
  want
• 38:11
  to
• 38:11
  have
• 38:12
  to
• 38:12
  do
• 38:12
  these
• 38:12
  things
• 38:13
  where
• 38:13
  I'm
• 38:13
  reaching
• 38:13
  out
• 38:14
  to
• 38:14
  these
• 38:14
  brands
• 38:15
  anymore,
• 38:15
  because
• 38:16
  it's
• 38:16
  a
• 38:16
  lot
• 38:16
  of
• 38:16
  work,
• 38:17
  and
• 38:17
  I
• 38:17
  don't
• 38:18
  necessarily
• 38:19
  have
• 38:20
  the
• 38:20
  connections.
• 38:21
  So
• 38:22
  if
• 38:22
  I
• 38:22
  can
• 38:22
  connect
• 38:22
  with
• 38:22
  people
• 38:23
  who
• 38:23
  have
• 38:23
  the
• 38:23
  connections,
• 38:25
  I'm
• 38:25
  just
• 38:25
  gonna
• 38:25
  let
• 38:26
  them
• 38:26
  funnel
• 38:26
  it.
• 38:27
  Right.
• 38:27
  And
• 38:27
  then
• 38:28
  even
• 38:28
  on
• 38:28
  the
• 38:28
  music
• 38:28
  side,
• 38:29
  I
• 38:29
  have
• 38:29
  a
• 38:30
  co
• 38:30
  producer
• 38:31
  who
• 38:32
  helps
• 38:32
  me
• 38:32
  with
• 38:32
  my
• 38:33
  music.
• 38:33
  So
• 38:34
  it's
• 38:35
  working
• 38:35
  smarter
• 38:36
  and
• 38:36
  not
• 38:36
  harder.
• 38:37
  Yeah,
• 38:37
  yeah.
• 38:38
  And
• 38:38
  you
• 38:38
  could
• 38:38
  get
• 38:38
  more
• 38:38
  done.
• 38:39
  And
• 38:39
  you're
• 38:39
  building
• 38:39
  a
• 38:40
  team.
• 38:40
  And
• 38:41
  people
• 38:41
  are
• 38:41
  working
• 38:41
  to
• 38:42
  their
• 38:42
  strengths,
• 38:43
  too.
• 38:43
  Because
• 38:44
  I
• 38:44
  know
• 38:44
  as
• 38:44
  a
• 38:44
  do
• 38:44
  it
• 38:45
  yourselfer,
• 38:45
  you
• 38:45
  try.
• 38:46
  You
• 38:46
  have
• 38:46
  to
• 38:46
  figure
• 38:46
  everything
• 38:47
  out,
• 38:47
  which
• 38:48
  you
• 38:48
  can
• 38:48
  do,
• 38:48
  but
• 38:48
  it's
• 38:49
  at
• 38:49
  the
• 38:49
  cost
• 38:49
  of
• 38:49
  your
• 38:50
  time
• 38:50
  and
• 38:51
  everything
• 38:51
  else.
• 38:52
  And
• 38:52
  it's
• 38:52
  hard
• 38:52
  because
• 38:52
  you
• 38:53
  say,
• 38:53
  you
• 38:53
  know
• 38:53
  what?
• 38:53
  Why
• 38:54
  would
• 38:54
  I
• 38:54
  pay
• 38:54
  someone
• 38:54
  to
• 38:54
  do
• 38:54
  the
• 38:55
  thing
• 38:55
  that
• 38:55
  I
• 38:55
  can
• 38:55
  figure
• 38:55
  out
• 38:55
  and
• 38:55
  do
• 38:56
  myself?
• 38:56
  Now
• 38:56
  I
• 38:56
  have
• 38:56
  to
• 38:57
  lose
• 38:57
  money
• 38:57
  and
• 38:57
  I
• 38:58
  lose
• 38:58
  control.
• 38:58
  But
• 38:59
  learned,
• 39:00
  and
• 39:00
  I've
• 39:00
  learned
• 39:01
  that
• 39:01
  ultimately
• 39:02
  that's
• 39:02
  really
• 39:02
  the
• 39:02
  way
• 39:03
  to
• 39:03
  go,
• 39:03
  is
• 39:03
  to
• 39:03
  empower
• 39:04
  the
• 39:04
  people
• 39:04
  who
• 39:04
  you
• 39:05
  can
• 39:05
  count
• 39:05
  on
• 39:06
  to
• 39:06
  get
• 39:06
  it
• 39:06
  done,
• 39:06
  and
• 39:06
  they'll
• 39:07
  get
• 39:07
  it
• 39:07
  done
• 39:08
  better
• 39:08
  than
• 39:08
  you
• 39:08
  could.
• 39:09
  But
• 39:09
  also,
• 39:09
  it's
• 39:09
  an
• 39:10
  investment.
• 39:12
  That's
• 39:12
  the
• 39:13
  thing
• 39:13
  that
• 39:13
  people
• 39:13
  don't
• 39:13
  realize.
• 39:14
  I
• 39:14
  said,
• 39:14
  yes,
• 39:15
  you
• 39:15
  can
• 39:15
  do
• 39:15
  everything
• 39:16
  yourself,
• 39:16
  and
• 39:17
  you
• 39:17
  can
• 39:17
  only
• 39:17
  do
• 39:18
  that
• 39:18
  for
• 39:18
  so
• 39:18
  long.
• 39:18
  But
• 39:18
  you
• 39:19
  have
• 39:19
  to
• 39:19
  now
• 39:19
  invest
• 39:20
  money,
• 39:22
  time.
• 39:22
  You
• 39:23
  have
• 39:23
  to
• 39:23
  invest
• 39:23
  in
• 39:23
  yourself.
• 39:24
  So
• 39:24
  if
• 39:24
  you
• 39:24
  want
• 39:24
  to
• 39:25
  get
• 39:25
  to
• 39:25
  the
• 39:25
  next
• 39:25
  level,
• 39:26
  you
• 39:26
  have
• 39:26
  to
• 39:26
  let
• 39:27
  go
• 39:27
  of
• 39:27
  the
• 39:27
  reins,
• 39:27
  and
• 39:28
  you
• 39:28
  have
• 39:28
  to
• 39:28
  let
• 39:28
  go
• 39:28
  of
• 39:28
  control.
• 39:28
  And
• 39:29
  you
• 39:29
  have
• 39:29
  to
• 39:29
  now
• 39:30
  bring
• 39:30
  in
• 39:30
  people.
• 39:31
  Now,
• 39:31
  I'm
• 39:31
  not
• 39:31
  telling
• 39:32
  you
• 39:32
  to
• 39:32
  bring
• 39:32
  in
• 39:32
  whoever.
• 39:33
  Yeah,
• 39:34
  just
• 39:34
  whoever.
• 39:34
  You
• 39:35
  have
• 39:35
  to
• 39:35
  vet
• 39:35
  people.
• 39:36
  Right.
• 39:36
  Which
• 39:36
  is
• 39:37
  what
• 39:37
  I
• 39:37
  did.
• 39:37
  And
• 39:37
  I
• 39:37
  built
• 39:38
  relationships
• 39:38
  with
• 39:38
  people
• 39:39
  over
• 39:39
  time.
• 39:40
  Yeah.
• 39:40
  And
• 39:41
  when.
• 39:41
  And
• 39:42
  not
• 39:42
  only
• 39:42
  that,
• 39:43
  you
• 39:43
  have
• 39:43
  to
• 39:44
  choose
• 39:44
  people
• 39:44
  that
• 39:44
  align
• 39:45
  with
• 39:45
  your
• 39:45
  vision
• 39:46
  and
• 39:46
  align
• 39:46
  with
• 39:47
  where
• 39:47
  you
• 39:47
  are
• 39:48
  and
• 39:48
  where
• 39:48
  you're
• 39:48
  going.
• 39:49
  So
• 39:49
  you
• 39:49
  don't
• 39:50
  just
• 39:50
  hire
• 39:50
  any
• 39:51
  and
• 39:51
  anybody.
• 39:51
  You
• 39:52
  have
• 39:52
  to.
• 39:52
  You
• 39:52
  have
• 39:52
  to
• 39:52
  hire
• 39:53
  people
• 39:53
  that
• 39:53
  understand
• 39:53
  your
• 39:54
  vision
• 39:55
  and
• 39:56
  there's
• 39:56
  people
• 39:57
  that
• 39:57
  you
• 39:57
  can
• 39:58
  work
• 39:58
  with.
• 39:58
  And
• 39:59
  yeah,
• 39:59
  they're
• 39:59
  good.
• 39:59
  But
• 40:00
  do
• 40:00
  they
• 40:00
  align
• 40:00
  with
• 40:01
  where
• 40:01
  you
• 40:01
  are
• 40:01
  at
• 40:02
  and
• 40:02
  where
• 40:02
  you
• 40:03
  are
• 40:03
  going?
• 40:03
  Can
• 40:04
  they
• 40:04
  see
• 40:04
  the
• 40:05
  bigger
• 40:05
  picture
• 40:06
  outside
• 40:06
  of
• 40:07
  the
• 40:07
  now?
• 40:08
  And
• 40:08
  that's
• 40:08
  important
• 40:09
  as
• 40:09
  well,
• 40:09
  too.
• 40:10
  That's
• 40:11
  huge.
• 40:11
  That's
• 40:11
  really
• 40:12
  big.
• 40:13
  So
• 40:13
  that's.
• 40:14
  This.
• 40:14
  That's.
• 40:14
  This
• 40:15
  is.
• 40:15
  This
• 40:15
  is
• 40:15
  good.
• 40:16
  This
• 40:16
  is
• 40:16
  a
• 40:16
  good
• 40:16
  point
• 40:16
  we're
• 40:16
  on
• 40:17
  right
• 40:17
  here.
• 40:17
  So
• 40:18
  now,
• 40:18
  again,
• 40:18
  thinking
• 40:19
  backwards
• 40:19
  a
• 40:20
  little
• 40:20
  bit,
• 40:20
  too,
• 40:22
  there's
• 40:22
  this
• 40:22
  also
• 40:22
  another
• 40:23
  balance
• 40:23
  here.
• 40:23
  Like,
• 40:24
  when
• 40:24
  is
• 40:24
  the
• 40:25
  time
• 40:25
  to
• 40:25
  bring
• 40:26
  others
• 40:26
  on.
• 40:27
  So
• 40:27
  you
• 40:27
  have
• 40:27
  your
• 40:27
  vision,
• 40:28
  you're
• 40:28
  working
• 40:29
  your
• 40:29
  butt
• 40:29
  off,
• 40:29
  you're
• 40:30
  tying
• 40:30
  yourself
• 40:31
  out,
• 40:31
  you're
• 40:31
  making
• 40:31
  some
• 40:32
  traction.
• 40:33
  And
• 40:33
  it's
• 40:33
  like,
• 40:33
  it's
• 40:34
  that
• 40:34
  crucial
• 40:35
  point
• 40:35
  where
• 40:35
  it's
• 40:35
  like,
• 40:36
  you
• 40:36
  know,
• 40:36
  like,
• 40:36
  how
• 40:36
  did
• 40:37
  you
• 40:37
  come
• 40:37
  to
• 40:37
  say
• 40:38
  now's
• 40:39
  a
• 40:39
  good
• 40:39
  time
• 40:39
  to
• 40:40
  start
• 40:40
  bringing
• 40:40
  other
• 40:40
  people
• 40:41
  on
• 40:41
  and
• 40:41
  start
• 40:41
  letting
• 40:42
  other
• 40:42
  people
• 40:43
  in
• 40:43
  to
• 40:44
  help
• 40:44
  me
• 40:44
  with
• 40:44
  this
• 40:44
  next
• 40:45
  leg
• 40:45
  of
• 40:45
  the
• 40:45
  journey?
• 40:46
  No,
• 40:47
  I
• 40:47
  know
• 40:47
  for
• 40:47
  me,
• 40:48
  when
• 40:49
  my
• 40:49
  visibility
• 40:50
  started
• 40:50
  growing
• 40:52
  to
• 40:52
  where
• 40:52
  it
• 40:52
  is
• 40:53
  and
• 40:53
  even
• 40:53
  before,
• 40:54
  because
• 40:54
  I've
• 40:54
  been
• 40:54
  with
• 40:55
  buzz
• 40:55
  music
• 40:56
  before,
• 40:57
  I
• 40:58
  started
• 40:58
  blowing
• 40:59
  up.
• 40:59
  Okay.
• 41:00
  And
• 41:01
  it
• 41:02
  doesn't
• 41:02
  necessarily
• 41:03
  have
• 41:03
  to
• 41:03
  be
• 41:04
  when
• 41:04
  you
• 41:05
  start
• 41:05
  blowing
• 41:05
  up.
• 41:06
  You
• 41:06
  could
• 41:06
  start
• 41:07
  earlier
• 41:07
  than
• 41:08
  that.
• 41:08
  Because
• 41:09
  even
• 41:09
  with
• 41:09
  my
• 41:09
  relationships
• 41:10
  with
• 41:10
  my
• 41:10
  artist
• 41:11
  consultant
• 41:11
  and
• 41:12
  my.
• 41:12
  My
• 41:12
  co
• 41:13
  producer
• 41:13
  and
• 41:14
  buzz
• 41:14
  music,
• 41:15
  like
• 41:15
  buzz
• 41:15
  music
• 41:16
  has
• 41:16
  been
• 41:16
  with
• 41:16
  me
• 41:16
  from
• 41:17
  day.
• 41:18
  Pretty
• 41:18
  much
• 41:18
  day
• 41:18
  one.
• 41:20
  Right.
• 41:20
  And
• 41:21
  it's
• 41:21
  just,
• 41:22
  you
• 41:22
  know,
• 41:22
  now
• 41:23
  that
• 41:23
  relationship
• 41:24
  has
• 41:24
  expanded
• 41:26
  because
• 41:26
  they
• 41:27
  realize,
• 41:27
  like,
• 41:28
  we've
• 41:28
  been
• 41:28
  with
• 41:28
  her
• 41:29
  for
• 41:29
  such
• 41:29
  a
• 41:29
  long
• 41:29
  time.
• 41:30
  We
• 41:30
  want
• 41:30
  to
• 41:30
  stay
• 41:31
  put
• 41:32
  and
• 41:33
  we
• 41:33
  want
• 41:33
  to
• 41:33
  help
• 41:34
  continue
• 41:35
  to
• 41:35
  build
• 41:35
  her
• 41:36
  legacy
• 41:36
  and
• 41:36
  build
• 41:37
  on
• 41:37
  her
• 41:37
  vision
• 41:37
  because
• 41:38
  they
• 41:38
  recognize
• 41:39
  that,
• 41:39
  whoa,
• 41:40
  she's
• 41:40
  got
• 41:40
  something
• 41:41
  here,
• 41:41
  something
• 41:41
  there.
• 41:42
  Yeah.
• 41:42
  So
• 41:43
  sometimes
• 41:43
  it's,
• 41:44
  you
• 41:44
  know,
• 41:45
  the
• 41:45
  people
• 41:45
  who
• 41:45
  have
• 41:46
  been
• 41:46
  paying
• 41:46
  attention
• 41:47
  for
• 41:47
  so
• 41:47
  long,
• 41:47
  they're
• 41:48
  like,
• 41:48
  oh,
• 41:48
  we
• 41:48
  want
• 41:48
  to
• 41:49
  stick
• 41:49
  around.
• 41:50
  We
• 41:50
  want
• 41:50
  to
• 41:50
  help
• 41:51
  you
• 41:51
  get
• 41:51
  to
• 41:51
  where
• 41:52
  you
• 41:52
  need
• 41:52
  to
• 41:52
  because,
• 41:53
  you
• 41:53
  know,
• 41:53
  they
• 41:53
  understand,
• 41:54
  like,
• 41:54
  we
• 41:54
  have
• 41:54
  the
• 41:54
  resources
• 41:55
  to
• 41:55
  help
• 41:56
  you
• 41:56
  get
• 41:56
  to
• 41:56
  this
• 41:57
  next
• 41:57
  stage.
• 41:57
  Sometimes
• 41:58
  that's
• 41:58
  how
• 41:58
  it
• 41:58
  happens.
• 41:59
  Now,
• 41:59
  if
• 41:59
  it
• 42:00
  doesn't
• 42:00
  happen
• 42:00
  for
• 42:00
  you
• 42:00
  like
• 42:01
  that,
• 42:01
  I
• 42:01
  mean,
• 42:02
  you.
• 42:02
  It's
• 42:03
  over
• 42:03
  time
• 42:04
  thing
• 42:04
  where
• 42:04
  you
• 42:05
  have
• 42:05
  to
• 42:05
  just
• 42:05
  learn
• 42:05
  to
• 42:06
  build
• 42:06
  the
• 42:06
  trust.
• 42:07
  And
• 42:07
  if
• 42:07
  you
• 42:07
  like
• 42:08
  what
• 42:08
  that
• 42:08
  person
• 42:08
  is
• 42:09
  doing
• 42:09
  for
• 42:09
  you,
• 42:09
  you
• 42:09
  just
• 42:09
  kind
• 42:10
  of
• 42:10
  maintain
• 42:10
  that
• 42:11
  relationship
• 42:12
  until,
• 42:12
  you
• 42:13
  know,
• 42:13
  if
• 42:13
  your
• 42:14
  visibility
• 42:14
  starts
• 42:14
  growing.
• 42:15
  And
• 42:15
  then
• 42:15
  if
• 42:15
  they
• 42:15
  decide
• 42:16
  like,
• 42:16
  hey,
• 42:16
  we
• 42:16
  want
• 42:16
  to
• 42:17
  stick
• 42:17
  around,
• 42:17
  cool,
• 42:17
  if
• 42:17
  that
• 42:17
  means
• 42:18
  you
• 42:18
  have
• 42:18
  to
• 42:18
  pivot,
• 42:18
  pivot.
• 42:21
  Responsibly,
• 42:22
  but
• 42:22
  pivot
• 42:22
  responsibility
• 42:23
  responsibly.
• 42:24
  That's
• 42:25
  true.
• 42:25
  Yeah.
• 42:25
  You
• 42:25
  don't
• 42:25
  want
• 42:26
  to
• 42:26
  be
• 42:26
  all
• 42:26
  over
• 42:26
  the
• 42:26
  place.
• 42:28
  So.
• 42:28
  Yeah,
• 42:28
  that's
• 42:29
  good.
• 42:29
  And
• 42:30
  on
• 42:30
  this
• 42:30
  relationship
• 42:31
  piece,
• 42:31
  because
• 42:31
  it's
• 42:31
  huge.
• 42:32
  It's
• 42:32
  really,
• 42:32
  I
• 42:33
  believe
• 42:33
  it's
• 42:33
  really
• 42:33
  everything
• 42:34
  in
• 42:34
  life.
• 42:34
  It's
• 42:35
  how
• 42:35
  you
• 42:35
  treat
• 42:35
  people.
• 42:38
  Around
• 42:38
  you.
• 42:38
  It's,
• 42:39
  you
• 42:39
  know,
• 42:40
  it's.
• 42:40
  It's.
• 42:40
  It's
• 42:40
  huge.
• 42:41
  You've
• 42:42
  done
• 42:42
  really
• 42:42
  well
• 42:43
  at
• 42:43
  this
• 42:43
  too.
• 42:43
  And
• 42:44
  you
• 42:44
  talked
• 42:44
  about
• 42:45
  alignment
• 42:45
  and,
• 42:46
  you
• 42:46
  know,
• 42:46
  working
• 42:46
  with
• 42:47
  people
• 42:47
  that
• 42:47
  align
• 42:47
  with
• 42:47
  you.
• 42:48
  I
• 42:48
  mean,
• 42:49
  that
• 42:49
  also
• 42:49
  would
• 42:49
  expand
• 42:50
  to,
• 42:50
  you
• 42:50
  know,
• 42:51
  in
• 42:51
  different
• 42:51
  realms
• 42:52
  of
• 42:52
  this
• 42:52
  space
• 42:52
  that
• 42:53
  we're
• 42:53
  in.
• 42:53
  So
• 42:53
  companies
• 42:54
  also
• 42:55
  that
• 42:55
  align
• 42:55
  with
• 42:56
  your
• 42:56
  values
• 42:56
  and
• 42:57
  all
• 42:58
  of
• 42:58
  that
• 42:58
  good
• 42:58
  stuff.
• 42:59
  And
• 43:00
  as
• 43:00
  musicians
• 43:00
  and
• 43:01
  artists
• 43:01
  and,
• 43:01
  you
• 43:01
  know,
• 43:01
  different
• 43:02
  forms
• 43:02
  of
• 43:02
  creators.
• 43:03
  People
• 43:03
  are
• 43:03
  always
• 43:04
  chasing
• 43:04
  the
• 43:04
  dream
• 43:05
  of
• 43:05
  being
• 43:05
  able
• 43:05
  to
• 43:05
  work
• 43:05
  with,
• 43:06
  like,
• 43:06
  bigger
• 43:07
  companies,
• 43:08
  the
• 43:08
  ones
• 43:08
  that
• 43:08
  are
• 43:08
  known,
• 43:09
  the
• 43:09
  ones
• 43:09
  that
• 43:09
  are
• 43:09
  kind
• 43:10
  of
• 43:10
  getting
• 43:10
  talked
• 43:10
  about
• 43:11
  on
• 43:11
  social.
• 43:12
  How
• 43:12
  have
• 43:12
  you
• 43:12
  approached
• 43:13
  that?
• 43:13
  Because
• 43:13
  I
• 43:13
  know
• 43:13
  that
• 43:14
  you've
• 43:14
  definitely
• 43:14
  aligned
• 43:15
  with
• 43:15
  some,
• 43:16
  not
• 43:16
  only
• 43:16
  great
• 43:16
  musicians
• 43:17
  and
• 43:17
  your
• 43:17
  collaborations,
• 43:18
  but
• 43:18
  some
• 43:18
  companies
• 43:19
  as
• 43:19
  well.
• 43:20
  What's
• 43:21
  it
• 43:21
  been
• 43:21
  like?
• 43:21
  Like,
• 43:22
  how
• 43:22
  do
• 43:22
  those
• 43:22
  come
• 43:23
  about?
• 43:23
  Or
• 43:23
  what
• 43:24
  kind
• 43:24
  of
• 43:24
  work
• 43:24
  does
• 43:24
  it
• 43:25
  take
• 43:25
  for
• 43:26
  you
• 43:26
  to
• 43:26
  reach
• 43:26
  people
• 43:27
  and
• 43:27
  people
• 43:28
  to
• 43:28
  reach
• 43:28
  you
• 43:28
  directly?
• 43:29
  Is
• 43:29
  that
• 43:29
  social
• 43:29
  media
• 43:30
  again?
• 43:30
  Or
• 43:30
  is
• 43:31
  that.
• 43:31
  Is
• 43:31
  there
• 43:31
  more
• 43:32
  to
• 43:32
  it?
• 43:34
  Social
• 43:34
  media
• 43:35
  does
• 43:35
  play
• 43:36
  a
• 43:36
  part
• 43:36
  in
• 43:37
  it
• 43:37
  as
• 43:38
  well
• 43:38
  as
• 43:38
  relationships.
• 43:39
  And
• 43:39
  then
• 43:40
  also
• 43:40
  sometimes
• 43:41
  within
• 43:41
  those
• 43:41
  relationships,
• 43:42
  you
• 43:42
  don't
• 43:42
  know
• 43:42
  who
• 43:43
  those
• 43:43
  people
• 43:43
  know.
• 43:45
  It's
• 43:45
  true
• 43:45
  too,
• 43:45
  which
• 43:46
  was
• 43:46
  the
• 43:46
  case
• 43:46
  with
• 43:46
  me.
• 43:47
  Like,
• 43:48
  I
• 43:48
  knew,
• 43:50
  yeah,
• 43:50
  I'm
• 43:51
  not
• 43:51
  going
• 43:51
  to
• 43:51
  get
• 43:51
  certain
• 43:52
  opportunities
• 43:53
  because
• 43:54
  just
• 43:54
  of
• 43:54
  who
• 43:55
  I
• 43:55
  am
• 43:55
  and
• 43:55
  what
• 43:55
  I
• 43:55
  do,
• 43:56
  which
• 43:56
  I
• 43:56
  realized
• 43:57
  early.
• 43:57
  So
• 43:58
  I
• 43:58
  said,
• 43:58
  okay,
• 43:58
  let's
• 43:58
  build
• 43:59
  social
• 43:59
  media.
• 43:59
  So,
• 44:00
  and
• 44:00
  this
• 44:01
  goes
• 44:01
  back
• 44:01
  to
• 44:02
  my
• 44:02
  point
• 44:02
  where
• 44:02
  I
• 44:02
  said
• 44:02
  that
• 44:03
  I'm
• 44:03
  ahead
• 44:03
  of
• 44:03
  my
• 44:04
  time
• 44:04
  because
• 44:04
  a
• 44:04
  lot
• 44:05
  of
• 44:05
  the
• 44:05
  things
• 44:05
  that
• 44:05
  people
• 44:05
  are
• 44:05
  doing
• 44:06
  now,
• 44:06
  I've
• 44:06
  been
• 44:07
  doing.
• 44:07
  Yeah.
• 44:09
  So
• 44:09
  it
• 44:09
  was
• 44:10
  just
• 44:10
  realizing,
• 44:11
  like,
• 44:11
  okay,
• 44:12
  well,
• 44:12
  if
• 44:12
  I'm
• 44:12
  not
• 44:12
  going
• 44:13
  to
• 44:13
  make
• 44:13
  it
• 44:14
  yet
• 44:15
  as
• 44:15
  the
• 44:15
  performer
• 44:16
  doing
• 44:16
  all
• 44:17
  these
• 44:17
  big
• 44:17
  shows,
• 44:18
  I
• 44:18
  have
• 44:18
  to
• 44:18
  find
• 44:18
  another
• 44:18
  way
• 44:19
  to
• 44:19
  do
• 44:20
  it.
• 44:20
  So
• 44:20
  social
• 44:21
  media
• 44:21
  was
• 44:21
  my
• 44:21
  thing.
• 44:22
  So
• 44:22
  I
• 44:22
  built
• 44:23
  my
• 44:23
  social
• 44:23
  media
• 44:23
  page
• 44:24
  and
• 44:24
  I
• 44:24
  realized
• 44:25
  that
• 44:25
  a
• 44:25
  lot
• 44:25
  of
• 44:25
  these
• 44:26
  companies
• 44:26
  look
• 44:26
  at
• 44:27
  social
• 44:27
  media.
• 44:28
  It
• 44:28
  might
• 44:28
  not
• 44:28
  have
• 44:29
  been
• 44:29
  like
• 44:29
  that
• 44:29
  in
• 44:30
  the
• 44:30
  past,
• 44:31
  but
• 44:31
  it
• 44:31
  is
• 44:31
  now.
• 44:32
  Where
• 44:33
  that's
• 44:33
  probably
• 44:33
  one
• 44:33
  of
• 44:33
  the
• 44:33
  places
• 44:34
  they're
• 44:34
  looking
• 44:35
  is
• 44:35
  social
• 44:36
  media.
• 44:38
  And
• 44:38
  I'll
• 44:39
  speak
• 44:39
  to
• 44:39
  the
• 44:39
  current
• 44:39
  endorsements
• 44:40
  that
• 44:40
  I
• 44:40
  have.
• 44:41
  And
• 44:41
  again,
• 44:41
  these
• 44:41
  are
• 44:42
  because
• 44:42
  of
• 44:43
  social
• 44:43
  media
• 44:43
  and
• 44:43
  because
• 44:44
  of
• 44:44
  relationships
• 44:45
  and
• 44:46
  with
• 44:47
  Yamaha,
• 44:48
  specifically.
• 44:49
  Yamaha.
• 44:51
  Well,
• 44:51
  even
• 44:52
  before
• 44:52
  I
• 44:52
  say
• 44:52
  Yamaha,
• 44:53
  I've
• 44:53
  always
• 44:54
  wanted
• 44:54
  to,
• 44:55
  you
• 44:55
  know,
• 44:55
  be
• 44:55
  endorsed
• 44:56
  by
• 44:57
  piano
• 44:57
  companies.
• 44:58
  And
• 44:59
  I
• 44:59
  felt
• 44:59
  like,
• 45:00
  okay,
• 45:00
  well,
• 45:00
  I'm
• 45:00
  on
• 45:01
  my
• 45:01
  way
• 45:01
  there.
• 45:02
  I
• 45:02
  may
• 45:02
  not
• 45:02
  be
• 45:02
  there
• 45:02
  yet,
• 45:03
  but
• 45:03
  I'm
• 45:03
  on
• 45:03
  my
• 45:03
  way.
• 45:04
  Right.
• 45:04
  Because
• 45:05
  this
• 45:05
  was
• 45:05
  early
• 45:05
  in
• 45:06
  my
• 45:06
  career.
• 45:06
  I
• 45:06
  think
• 45:06
  I
• 45:06
  was
• 45:07
  maybe
• 45:07
  four
• 45:07
  years
• 45:07
  in.
• 45:09
  So
• 45:09
  I
• 45:09
  realized,
• 45:10
  okay,
• 45:10
  I
• 45:10
  probably
• 45:10
  don't
• 45:10
  have
• 45:11
  the
• 45:11
  resume
• 45:11
  yet,
• 45:12
  but
• 45:12
  this
• 45:12
  is
• 45:13
  something
• 45:13
  that
• 45:13
  I
• 45:13
  want
• 45:13
  to
• 45:13
  work
• 45:13
  towards.
• 45:14
  But
• 45:14
  I
• 45:14
  said,
• 45:14
  let
• 45:14
  me
• 45:15
  prepare
• 45:15
  myself
• 45:15
  ahead
• 45:16
  of
• 45:16
  time
• 45:17
  and
• 45:17
  write
• 45:17
  the
• 45:17
  pitch.
• 45:18
  So
• 45:18
  I
• 45:18
  wrote
• 45:19
  my
• 45:19
  pitch
• 45:19
  and
• 45:20
  I
• 45:20
  shelved
• 45:20
  it.
• 45:21
  I
• 45:21
  shelved
• 45:21
  it
• 45:22
  for
• 45:22
  a
• 45:22
  few
• 45:22
  years
• 45:22
  and
• 45:23
  I
• 45:23
  kept
• 45:23
  working,
• 45:23
  I
• 45:24
  kept
• 45:24
  grinding.
• 45:25
  So
• 45:25
  when
• 45:25
  the
• 45:25
  moment
• 45:26
  came,
• 45:26
  I
• 45:26
  was
• 45:27
  ready.
• 45:27
  And
• 45:28
  a
• 45:28
  lot
• 45:28
  of
• 45:28
  people,
• 45:29
  they
• 45:29
  want
• 45:29
  the
• 45:30
  opportunities,
• 45:30
  but
• 45:30
  they
• 45:31
  don't
• 45:31
  prepare
• 45:31
  themselves
• 45:31
  ahead
• 45:32
  of
• 45:32
  time.
• 45:33
  Right.
• 45:34
  You
• 45:34
  say
• 45:35
  you
• 45:35
  want
• 45:35
  to
• 45:35
  be
• 45:35
  endorsed
• 45:36
  by
• 45:36
  Yamaha
• 45:36
  or
• 45:37
  Nord
• 45:37
  or
• 45:38
  Corg
• 45:38
  or
• 45:39
  Hammond.
• 45:40
  Or
• 45:40
  this
• 45:41
  company?
• 45:41
  In
• 45:41
  this
• 45:41
  company,
• 45:41
  number
• 45:42
  one,
• 45:42
  have
• 45:42
  you
• 45:42
  done
• 45:42
  the
• 45:42
  research
• 45:43
  on
• 45:43
  that
• 45:43
  company?
• 45:45
  Do
• 45:45
  you
• 45:45
  know
• 45:45
  that
• 45:45
  company's
• 45:46
  values?
• 45:47
  Did
• 45:47
  those
• 45:47
  companies
• 45:47
  values
• 45:48
  align
• 45:48
  with
• 45:48
  you?
• 45:49
  Why
• 45:49
  are
• 45:50
  you
• 45:50
  doing
• 45:50
  it?
• 45:51
  Because
• 45:51
  a
• 45:51
  lot
• 45:51
  of
• 45:51
  people
• 45:51
  just
• 45:52
  do
• 45:52
  it
• 45:52
  just
• 45:52
  for
• 45:53
  the
• 45:53
  sake
• 45:53
  of
• 45:53
  doing
• 45:53
  it.
• 45:53
  But
• 45:54
  why
• 45:54
  is
• 45:54
  it
• 45:55
  then
• 45:55
  those
• 45:55
  really.
• 45:55
  Then
• 45:56
  those
• 45:56
  relationships
• 45:57
  don't
• 45:57
  last
• 45:58
  because
• 45:59
  you're
• 45:59
  doing
• 45:59
  it
• 45:59
  for
• 45:59
  the
• 45:59
  wrong
• 45:59
  reason.
• 46:00
  The
• 46:00
  wrong
• 46:00
  reasons.
• 46:01
  And
• 46:01
  then
• 46:01
  it
• 46:01
  doesn't
• 46:02
  align
• 46:02
  with
• 46:02
  where
• 46:02
  you
• 46:03
  are
• 46:03
  because
• 46:03
  I've
• 46:04
  seen
• 46:04
  people
• 46:04
  end
• 46:04
  up
• 46:05
  leaving
• 46:05
  companies.
• 46:08
  You
• 46:08
  know
• 46:08
  what
• 46:08
  I
• 46:08
  mean?
• 46:09
  But
• 46:09
  you
• 46:10
  have
• 46:10
  to.
• 46:12
  You
• 46:12
  have
• 46:12
  to
• 46:13
  know
• 46:13
  what
• 46:13
  that
• 46:14
  company
• 46:14
  stands
• 46:15
  for.
• 46:15
  And
• 46:16
  does
• 46:16
  their
• 46:17
  vision
• 46:17
  move
• 46:17
  like,
• 46:18
  their
• 46:18
  vision
• 46:18
  moving
• 46:19
  forward,
• 46:19
  does
• 46:19
  it
• 46:20
  align
• 46:20
  with
• 46:20
  where
• 46:20
  you
• 46:21
  are
• 46:21
  going?
• 46:23
  You
• 46:23
  know,
• 46:23
  now,
• 46:24
  Yamaha
• 46:25
  at
• 46:25
  the
• 46:25
  time
• 46:26
  aligned
• 46:27
  with
• 46:27
  me
• 46:27
  because
• 46:27
  they
• 46:27
  are
• 46:27
  making
• 46:28
  waves
• 46:29
  and
• 46:29
  that's
• 46:29
  something
• 46:29
  that
• 46:29
  I'm
• 46:30
  doing.
• 46:30
  So
• 46:31
  that
• 46:31
  initially
• 46:32
  was
• 46:32
  like,
• 46:32
  okay,
• 46:33
  I
• 46:33
  want
• 46:33
  to
• 46:33
  do
• 46:33
  that.
• 46:33
  But
• 46:34
  also
• 46:34
  I
• 46:34
  noticed
• 46:35
  that
• 46:35
  there
• 46:35
  was
• 46:35
  a
• 46:35
  lack
• 46:35
  of
• 46:36
  representation
• 46:36
  of.
• 46:39
  My
• 46:39
  people
• 46:40
  in
• 46:40
  there
• 46:40
  as
• 46:40
  well.
• 46:41
  Because
• 46:41
  I
• 46:41
  knew
• 46:42
  that
• 46:42
  because
• 46:42
  I
• 46:42
  did
• 46:42
  my
• 46:42
  research
• 46:43
  right,
• 46:44
  and
• 46:44
  it's
• 46:44
  important
• 46:44
  to
• 46:45
  do
• 46:45
  the
• 46:45
  research
• 46:45
  right.
• 46:46
  But
• 46:46
  also
• 46:47
  it.
• 46:47
  These
• 46:48
  companies
• 46:48
  are
• 46:48
  weird
• 46:49
  sometimes,
• 46:50
  you
• 46:50
  know?
• 46:51
  Right.
• 46:52
  But
• 46:52
  this
• 46:52
  is
• 46:52
  why
• 46:52
  you
• 46:52
  got
• 46:52
  to
• 46:53
  do
• 46:53
  your
• 46:53
  homework.
• 46:54
  Yeah.
• 46:54
  Yeah.
• 46:54
  So
• 46:55
  I
• 46:55
  did
• 46:55
  my
• 46:55
  homework
• 46:55
  on
• 46:55
  all
• 46:55
  these
• 46:56
  companies.
• 46:56
  I
• 46:56
  saw
• 46:57
  the
• 46:57
  types
• 46:57
  of
• 46:57
  artists
• 46:58
  that
• 46:58
  they
• 46:58
  had.
• 46:59
  I
• 47:00
  was
• 47:00
  looking
• 47:00
  for
• 47:01
  diversity,
• 47:01
  I
• 47:02
  was
• 47:02
  looking
• 47:02
  for
• 47:02
  inclusion,
• 47:03
  I
• 47:03
  was
• 47:03
  looking
• 47:03
  for
• 47:03
  representation.
• 47:04
  I
• 47:04
  was
• 47:04
  like,
• 47:05
  I
• 47:05
  noticed
• 47:05
  the
• 47:06
  gaps,
• 47:06
  I
• 47:06
  noticed
• 47:07
  the
• 47:07
  lack
• 47:07
  of
• 47:08
  thereof.
• 47:08
  And
• 47:09
  I
• 47:09
  was
• 47:09
  like,
• 47:09
  okay,
• 47:10
  do
• 47:10
  I
• 47:10
  fit
• 47:10
  this
• 47:11
  gap?
• 47:11
  Does
• 47:11
  there
• 47:12
  align?
• 47:12
  Does
• 47:12
  their
• 47:13
  vision
• 47:13
  align
• 47:13
  with
• 47:13
  me
• 47:13
  and
• 47:14
  can
• 47:14
  I
• 47:14
  fit
• 47:14
  that
• 47:14
  gap
• 47:16
  that's
• 47:16
  missing
• 47:17
  right
• 47:18
  now?
• 47:18
  Yamaha
• 47:19
  obviously
• 47:19
  was
• 47:19
  on
• 47:20
  my
• 47:20
  radar
• 47:21
  and
• 47:22
  I
• 47:23
  don't
• 47:23
  think
• 47:24
  I
• 47:24
  sent
• 47:24
  anything
• 47:25
  in
• 47:25
  at
• 47:25
  the
• 47:25
  time.
• 47:27
  So
• 47:28
  I
• 47:28
  kind
• 47:28
  of
• 47:28
  just
• 47:29
  had
• 47:29
  that
• 47:29
  pitch.
• 47:30
  Actually,
• 47:30
  I
• 47:30
  had
• 47:30
  the
• 47:31
  pitch
• 47:31
  written
• 47:31
  for
• 47:31
  Nord
• 47:31
  because
• 47:32
  Nord
• 47:32
  was
• 47:33
  who
• 47:33
  I
• 47:33
  was
• 47:33
  going
• 47:33
  after
• 47:34
  first
• 47:35
  initially.
• 47:35
  And
• 47:36
  I
• 47:36
  remember,
• 47:36
  I
• 47:36
  remember
• 47:37
  sending
• 47:37
  something
• 47:39
  before
• 47:39
  I
• 47:39
  sent
• 47:40
  it
• 47:40
  to
• 47:40
  Yamaha
• 47:41
  and.
• 47:41
  Oh,
• 47:41
  okay.
• 47:42
  I
• 47:42
  know
• 47:42
  the
• 47:42
  process
• 47:42
  in
• 47:43
  Canada
• 47:43
  is
• 47:43
  very
• 47:43
  interesting
• 47:44
  when
• 47:44
  it
• 47:44
  comes
• 47:44
  to
• 47:44
  Nord.
• 47:45
  They
• 47:46
  sent
• 47:46
  me
• 47:46
  a
• 47:46
  package
• 47:47
  and
• 47:47
  I
• 47:47
  had
• 47:47
  to
• 47:47
  fill
• 47:47
  the
• 47:47
  package
• 47:47
  and
• 47:48
  sent
• 47:48
  it
• 47:48
  back
• 47:48
  out.
• 47:49
  Never
• 47:49
  heard
• 47:50
  anything
• 47:50
  for
• 47:50
  a
• 47:50
  while.
• 47:51
  So
• 47:51
  I
• 47:51
  said,
• 47:51
  okay,
• 47:52
  cool,
• 47:52
  no
• 47:52
  problem.
• 47:53
  I
• 47:53
  ended
• 47:54
  up
• 47:54
  doing
• 47:54
  something
• 47:54
  in
• 47:54
  Ajax
• 47:56
  and
• 47:57
  I
• 47:57
  met
• 47:57
  a
• 47:58
  lady
• 47:58
  there
• 47:59
  and
• 48:00
  we
• 48:00
  were
• 48:00
  just
• 48:00
  talking
• 48:01
  about
• 48:01
  music
• 48:01
  and
• 48:01
  just
• 48:01
  out
• 48:01
  of
• 48:02
  the
• 48:02
  blue,
• 48:02
  she
• 48:02
  said
• 48:02
  her
• 48:02
  husband
• 48:03
  worked
• 48:03
  at
• 48:03
  Yamaha.
• 48:04
  And
• 48:04
  I'm
• 48:04
  like.
• 48:06
  Okay,
• 48:07
  I
• 48:07
  don't
• 48:07
  know
• 48:07
  why
• 48:07
  you're
• 48:07
  telling
• 48:08
  me
• 48:08
  this,
• 48:08
  but
• 48:08
  okay,
• 48:08
  cool.
• 48:09
  Anyways,
• 48:09
  I
• 48:10
  got
• 48:10
  home
• 48:10
  that.
• 48:11
  That
• 48:11
  evening
• 48:11
  and
• 48:11
  she
• 48:12
  messaged
• 48:12
  me
• 48:12
  and
• 48:12
  sent
• 48:12
  me.
• 48:13
  Her
• 48:13
  husband's
• 48:13
  information
• 48:13
  is
• 48:14
  at
• 48:14
  the
• 48:14
  email
• 48:14
  him.
• 48:15
  And
• 48:16
  she
• 48:16
  didn't
• 48:16
  know
• 48:17
  that
• 48:17
  I
• 48:17
  was
• 48:18
  actively
• 48:18
  pursuing.
• 48:19
  Yeah,
• 48:19
  yeah.
• 48:19
  Endorsements.
• 48:20
  So
• 48:21
  Sometimes
• 48:22
  it
• 48:22
  happens
• 48:22
  like
• 48:22
  that
• 48:23
  where
• 48:23
  it's
• 48:23
  just
• 48:23
  you
• 48:24
  talk
• 48:25
  and
• 48:25
  people
• 48:26
  recognize
• 48:27
  and
• 48:27
  they
• 48:27
  want
• 48:28
  to
• 48:28
  help
• 48:28
  you.
• 48:28
  Sometimes
• 48:29
  it's
• 48:29
  that,
• 48:30
  right?
• 48:30
  Or
• 48:31
  in
• 48:31
  the
• 48:31
  case
• 48:31
  of
• 48:31
  my
• 48:31
  endorsements
• 48:32
  with
• 48:32
  Hammond
• 48:32
  Organ
• 48:33
  and
• 48:33
  Juicy
• 48:33
  Ears,
• 48:34
  that
• 48:34
  was
• 48:34
  because
• 48:35
  of
• 48:35
  relationship.
• 48:36
  Now,
• 48:37
  most
• 48:37
  people,
• 48:38
  they
• 48:38
  don't
• 48:38
  know,
• 48:39
  they
• 48:39
  should
• 48:39
  know
• 48:39
  this
• 48:39
  now
• 48:40
  that
• 48:40
  I
• 48:40
  have
• 48:40
  a
• 48:40
  standing,
• 48:41
  long
• 48:41
  standing
• 48:41
  friendship
• 48:42
  with
• 48:42
  my
• 48:42
  Brill.
• 48:43
  Okay.
• 48:43
  And.
• 48:46
  Yeah,
• 48:47
  we
• 48:47
  met
• 48:47
  during
• 48:48
  COVID
• 48:49
  Before
• 48:49
  COVID
• 48:50
  actually,
• 48:50
  I
• 48:50
  should
• 48:50
  say
• 48:50
  before
• 48:51
  COVID
• 48:51
  And
• 48:52
  this
• 48:52
  was
• 48:52
  a
• 48:52
  result
• 48:52
  of
• 48:53
  social
• 48:53
  media
• 48:54
  again.
• 48:56
  Yeah,
• 48:56
  yeah.
• 48:56
  Where
• 48:57
  he
• 48:57
  saw
• 48:58
  one
• 48:58
  of
• 48:58
  my
• 48:58
  videos
• 48:59
  on
• 48:59
  social
• 48:59
  media,
• 48:59
  must
• 48:59
  have
• 49:00
  came
• 49:00
  up
• 49:00
  for
• 49:00
  him,
• 49:00
  and
• 49:01
  he
• 49:01
  liked
• 49:01
  it.
• 49:02
  And
• 49:02
  then
• 49:02
  somebody
• 49:02
  from
• 49:03
  Toronto
• 49:03
  recognized
• 49:03
  the
• 49:04
  name
• 49:04
  and
• 49:04
  commented
• 49:05
  that
• 49:05
  he
• 49:05
  liked
• 49:05
  it.
• 49:06
  Now,
• 49:06
  I
• 49:06
  didn't
• 49:06
  know
• 49:07
  him,
• 49:07
  know
• 49:07
  him
• 49:08
  to
• 49:08
  the
• 49:08
  extent
• 49:09
  of
• 49:09
  who
• 49:10
  he
• 49:10
  was.
• 49:10
  I
• 49:10
  didn't
• 49:10
  know
• 49:11
  until
• 49:12
  I
• 49:12
  did
• 49:12
  my
• 49:12
  research
• 49:13
  and
• 49:13
  I
• 49:13
  looked
• 49:14
  him
• 49:14
  up
• 49:14
  and
• 49:15
  I
• 49:15
  was
• 49:15
  like,
• 49:15
  oh,
• 49:15
  you
• 49:16
  big,
• 49:16
  big.
• 49:17
  Yeah,
• 49:18
  yeah,
• 49:18
  yeah.
• 49:18
  So
• 49:20
  the
• 49:20
  conversation
• 49:20
  didn't
• 49:21
  just
• 49:21
  happen
• 49:21
  right
• 49:21
  away.
• 49:21
  It
• 49:21
  was
• 49:22
  kind
• 49:22
  of
• 49:22
  just
• 49:22
  like
• 49:22
  a
• 49:22
  progression.
• 49:23
  And
• 49:23
  then
• 49:23
  he
• 49:23
  messaged
• 49:23
  me
• 49:23
  out
• 49:24
  of
• 49:24
  the
• 49:24
  blue
• 49:25
  and
• 49:25
  we
• 49:25
  had
• 49:25
  a
• 49:25
  conversation
• 49:26
  and
• 49:27
  we
• 49:27
  built
• 49:27
  a
• 49:27
  friendship
• 49:28
  from
• 49:29
  just.
• 49:29
  From
• 49:29
  there
• 49:30
  and
• 49:30
  just.
• 49:30
  Just
• 49:30
  like
• 49:31
  from
• 49:31
  mutual.
• 49:31
  And
• 49:32
  he
• 49:32
  was,
• 49:32
  you
• 49:33
  know,
• 49:34
  just
• 49:34
  commending
• 49:34
  me
• 49:34
  on
• 49:35
  the
• 49:35
  work
• 49:35
  that
• 49:35
  I've
• 49:35
  been
• 49:35
  doing
• 49:35
  and
• 49:36
  stuff
• 49:36
  like
• 49:36
  that.
• 49:36
  And
• 49:37
  I
• 49:37
  remember
• 49:38
  on
• 49:38
  one
• 49:39
  of
• 49:39
  my
• 49:39
  trips
• 49:39
  to
• 49:39
  la,
• 49:40
  he.
• 49:40
  Because
• 49:40
  he
• 49:40
  lives
• 49:41
  in
• 49:41
  la,
• 49:41
  and
• 49:41
  we
• 49:41
  got
• 49:42
  to,
• 49:42
  like,
• 49:42
  meet
• 49:42
  up
• 49:42
  and
• 49:43
  connect
• 49:43
  and
• 49:43
  all
• 49:43
  that.
• 49:44
  So
• 49:44
  that
• 49:44
  was
• 49:44
  great.
• 49:45
  And
• 49:45
  when
• 49:46
  I
• 49:46
  was
• 49:46
  going
• 49:46
  to
• 49:46
  namm.
• 49:49
  I
• 49:49
  saw
• 49:49
  him.
• 49:49
  That
• 49:50
  was
• 49:50
  the
• 49:50
  first
• 49:50
  time
• 49:50
  I
• 49:50
  went
• 49:50
  to
• 49:50
  namm,
• 49:51
  and
• 49:52
  he
• 49:53
  would
• 49:53
  always
• 49:53
  say,
• 49:54
  like,
• 49:55
  you
• 49:55
  know,
• 49:55
  you
• 49:55
  got
• 49:55
  to
• 49:55
  go
• 49:56
  on
• 49:56
  the
• 49:56
  last
• 49:56
  day.
• 49:56
  You
• 49:56
  got
• 49:56
  to
• 49:56
  go
• 49:56
  on
• 49:57
  the
• 49:57
  last
• 49:57
  day
• 49:57
  because
• 49:57
  that's
• 49:57
  where,
• 49:58
  you
• 49:58
  know,
• 49:58
  you
• 49:58
  get
• 49:58
  all
• 49:59
  the
• 49:59
  connections.
• 49:59
  And
• 49:59
  I
• 49:59
  was
• 50:00
  like,
• 50:00
  okay.
• 50:00
  I
• 50:00
  wasn't
• 50:00
  even
• 50:01
  planning
• 50:01
  on
• 50:01
  going
• 50:02
  the
• 50:02
  last
• 50:02
  day.
• 50:02
  He's
• 50:03
  like,
• 50:03
  no,
• 50:03
  you
• 50:03
  have
• 50:03
  to
• 50:04
  come.
• 50:04
  I'll
• 50:04
  come
• 50:05
  pick
• 50:05
  you
• 50:05
  up.
• 50:05
  Wherever
• 50:05
  you
• 50:05
  are,
• 50:06
  I'll
• 50:06
  pick
• 50:06
  you
• 50:06
  up.
• 50:06
  So
• 50:06
  he
• 50:07
  picks
• 50:07
  me
• 50:07
  up,
• 50:08
  he
• 50:08
  drove
• 50:08
  me
• 50:09
  down
• 50:09
  to
• 50:09
  namm,
• 50:10
  and
• 50:11
  we
• 50:12
  were
• 50:12
  just
• 50:12
  in
• 50:12
  the
• 50:12
  car,
• 50:12
  in
• 50:12
  the
• 50:13
  car
• 50:13
  having
• 50:13
  a
• 50:13
  conversation.
• 50:14
  I
• 50:14
  was
• 50:14
  talking
• 50:14
  about
• 50:15
  the
• 50:15
  headphones
• 50:16
  that
• 50:16
  I
• 50:16
  was
• 50:16
  using.
• 50:16
  I
• 50:17
  think
• 50:17
  I
• 50:17
  was
• 50:17
  using
• 50:17
  shure
• 50:18
  at
• 50:18
  the
• 50:18
  time.
• 50:19
  And
• 50:19
  he
• 50:19
  was
• 50:19
  like,
• 50:19
  no,
• 50:19
  no,
• 50:20
  no,
• 50:20
  you
• 50:20
  gotta.
• 50:20
  You
• 50:20
  gotta
• 50:21
  go
• 50:21
  check
• 50:21
  out
• 50:21
  the
• 50:21
  company
• 50:21
  that
• 50:22
  I'm
• 50:22
  with.
• 50:22
  They're
• 50:22
  called
• 50:22
  Juicy
• 50:23
  Ears.
• 50:23
  I
• 50:23
  was
• 50:23
  like,
• 50:23
  okay,
• 50:23
  cool.
• 50:24
  He's
• 50:24
  like,
• 50:24
  matter
• 50:24
  of
• 50:24
  fact,
• 50:24
  I'll
• 50:25
  bring
• 50:25
  you
• 50:25
  there.
• 50:25
  So
• 50:26
  he
• 50:26
  brought
• 50:26
  me
• 50:26
  to
• 50:26
  the,
• 50:27
  to
• 50:27
  the,
• 50:27
  to
• 50:27
  the,
• 50:28
  to
• 50:29
  the
• 50:29
  booth.
• 50:29
  And
• 50:29
  I
• 50:30
  got
• 50:30
  to
• 50:30
  talk
• 50:30
  to
• 50:30
  the
• 50:30
  CEO
• 50:31
  and
• 50:31
  he
• 50:31
  was
• 50:32
  just
• 50:32
  raving
• 50:33
  about
• 50:33
  me.
• 50:33
  And
• 50:33
  he
• 50:33
  was
• 50:34
  like,
• 50:34
  yeah,
• 50:34
  you
• 50:34
  need
• 50:34
  to
• 50:34
  do
• 50:34
  something.
• 50:35
  He's
• 50:35
  like
• 50:35
  no
• 50:35
  endorser.
• 50:36
  They
• 50:36
  endorse
• 50:37
  me
• 50:37
  right
• 50:37
  on
• 50:37
  the
• 50:37
  spot.
• 50:38
  So
• 50:39
  a
• 50:39
  lot.
• 50:39
  Yeah.
• 50:40
  And
• 50:40
  then
• 50:40
  the
• 50:40
  same
• 50:40
  thing
• 50:40
  happened
• 50:41
  with
• 50:41
  Ham
• 50:41
  and
• 50:41
  Organ
• 50:41
  where
• 50:42
  I
• 50:42
  went
• 50:42
  over
• 50:42
  and
• 50:43
  I
• 50:43
  got
• 50:43
  to
• 50:43
  meet
• 50:43
  Kim
• 50:43
  Tibbs,
• 50:44
  who's
• 50:44
  an
• 50:44
  amazing
• 50:44
  organ
• 50:45
  player
• 50:45
  and
• 50:45
  she's
• 50:46
  like,
• 50:46
  yeah,
• 50:46
  we
• 50:47
  need
• 50:47
  more
• 50:47
  of
• 50:47
  us
• 50:48
  in
• 50:48
  this.
• 50:49
  Because
• 50:49
  she
• 50:49
  realized
• 50:50
  that
• 50:50
  there
• 50:50
  was
• 50:50
  a
• 50:50
  lack.
• 50:51
  And
• 50:51
  I
• 50:51
  got
• 50:51
  to
• 50:52
  talk
• 50:52
  to
• 50:52
  the
• 50:52
  guy
• 50:52
  who's
• 50:53
  in
• 50:53
  charge
• 50:53
  of
• 50:53
  that
• 50:53
  and
• 50:54
  he
• 50:54
  sent
• 50:54
  me
• 50:54
  his
• 50:54
  phone
• 50:55
  number
• 50:55
  and
• 50:55
  said,
• 50:55
  send
• 50:55
  me
• 50:56
  your
• 50:56
  stuff.
• 50:56
  And
• 50:56
  they
• 50:57
  had
• 50:57
  my
• 50:57
  picture
• 50:58
  on
• 50:58
  the
• 50:58
  screen
• 50:59
  same
• 50:59
  day.
• 51:00
  Wow.
• 51:01
  So.
• 51:02
  But
• 51:02
  again,
• 51:03
  this
• 51:03
  is
• 51:03
  a
• 51:03
  result
• 51:04
  of
• 51:05
  the
• 51:05
  work.
• 51:06
  Right.
• 51:07
  This
• 51:07
  is
• 51:07
  why
• 51:07
  I
• 51:07
  tell
• 51:07
  people
• 51:07
  like,
• 51:08
  you
• 51:08
  have
• 51:08
  to
• 51:08
  do
• 51:08
  the
• 51:08
  work,
• 51:10
  but
• 51:10
  also.
• 51:11
  Yeah,
• 51:11
  relationship.
• 51:13
  I
• 51:13
  stress
• 51:14
  relationships.
• 51:15
  I
• 51:15
  also
• 51:15
  stress
• 51:16
  good
• 51:17
  character.
• 51:18
  I
• 51:18
  also
• 51:19
  stress
• 51:19
  kindness.
• 51:21
  Kill
• 51:21
  them
• 51:22
  with
• 51:22
  kindness.
• 51:23
  Treat
• 51:23
  people
• 51:23
  the
• 51:24
  way
• 51:24
  you
• 51:24
  want
• 51:24
  to
• 51:24
  be
• 51:24
  treated
• 51:25
  because
• 51:25
  people
• 51:25
  will
• 51:25
  always
• 51:26
  remember
• 51:26
  what
• 51:26
  you
• 51:27
  did
• 51:27
  for
• 51:27
  them
• 51:27
  and
• 51:28
  not
• 51:28
  what
• 51:28
  you
• 51:28
  do.
• 51:30
  They
• 51:30
  will
• 51:30
  remember
• 51:31
  how
• 51:31
  you
• 51:31
  treated
• 51:31
  them
• 51:32
  before.
• 51:32
  They
• 51:32
  remember
• 51:33
  your
• 51:33
  talent.
• 51:34
  Yeah.
• 51:34
  And
• 51:35
  people
• 51:35
  think
• 51:36
  that
• 51:36
  they
• 51:36
  can,
• 51:37
  you
• 51:37
  know,
• 51:37
  go
• 51:38
  through
• 51:38
  the
• 51:38
  music
• 51:39
  industry
• 51:39
  just
• 51:40
  based
• 51:40
  off
• 51:40
  their
• 51:40
  talent
• 51:40
  alone.
• 51:41
  No,
• 51:41
  people
• 51:41
  talk.
• 51:42
  Not
• 51:42
  enough.
• 51:43
  Yeah,
• 51:43
  it's
• 51:43
  so
• 51:44
  people
• 51:44
  talk.
• 51:45
  And
• 51:46
  these
• 51:46
  circles,
• 51:47
  they're
• 51:47
  not
• 51:47
  as
• 51:48
  big
• 51:48
  as
• 51:48
  you
• 51:48
  think
• 51:48
  they
• 51:48
  are.
• 51:50
  And
• 51:51
  you'd
• 51:51
  be
• 51:51
  surprised
• 51:51
  who
• 51:52
  certain
• 51:52
  people
• 51:52
  know.
• 51:53
  And
• 51:54
  it's
• 51:54
  important
• 51:54
  to
• 51:55
  treat
• 51:55
  people
• 51:55
  with
• 51:56
  kindness
• 51:56
  and
• 51:56
  build
• 51:57
  relationships
• 51:57
  and
• 51:57
  don't
• 51:58
  just
• 51:58
  use
• 51:59
  people
• 51:59
  and
• 52:00
  just
• 52:00
  only
• 52:01
  be
• 52:01
  an
• 52:01
  opportunist.
• 52:03
  Don't
• 52:03
  use
• 52:04
  people
• 52:04
  and
• 52:04
  don't
• 52:04
  be
• 52:04
  an
• 52:05
  opportunist.
• 52:05
  I
• 52:06
  will
• 52:06
  say
• 52:06
  it
• 52:06
  because
• 52:06
  it's
• 52:07
  the
• 52:07
  truth.
• 52:08
  Don't
• 52:08
  be
• 52:08
  a
• 52:08
  user
• 52:09
  and
• 52:09
  don't
• 52:09
  be
• 52:09
  an
• 52:09
  opportunist,
• 52:10
  but
• 52:10
  also
• 52:10
  have
• 52:11
  integrity.
• 52:12
  Please
• 52:13
  have
• 52:13
  some
• 52:13
  integrity
• 52:14
  because
• 52:15
  that's
• 52:15
  important
• 52:15
  as
• 52:16
  well.
• 52:16
  If
• 52:17
  you
• 52:17
  really
• 52:17
  want
• 52:17
  to
• 52:17
  be
• 52:17
  successful,
• 52:18
  you
• 52:18
  have
• 52:19
  to
• 52:19
  like.
• 52:21
  Sometimes
• 52:22
  it
• 52:22
  takes
• 52:22
  self
• 52:23
  out
• 52:23
  of
• 52:23
  it.
• 52:25
  Real.
• 52:25
  No,
• 52:25
  you're
• 52:26
  right.
• 52:26
  Get.
• 52:27
  Stick
• 52:27
  self
• 52:27
  out
• 52:27
  of
• 52:27
  it.
• 52:28
  Not
• 52:28
  just
• 52:28
  what
• 52:28
  can
• 52:29
  you
• 52:29
  get.
• 52:30
  How
• 52:30
  can
• 52:30
  you
• 52:30
  be
• 52:30
  of
• 52:31
  service?
• 52:33
  Like,
• 52:33
  you
• 52:33
  know,
• 52:34
  building
• 52:34
  relationships
• 52:35
  with
• 52:35
  these
• 52:35
  people
• 52:35
  and
• 52:36
  having
• 52:36
  long
• 52:36
  standing
• 52:37
  relationships,
• 52:38
  you
• 52:39
  know,
• 52:39
  because
• 52:39
  it's
• 52:39
  important.
• 52:40
  You
• 52:40
  treat
• 52:40
  it
• 52:41
  like,
• 52:41
  like
• 52:41
  a
• 52:41
  friendship.
• 52:42
  You
• 52:42
  know,
• 52:42
  like
• 52:42
  you
• 52:43
  check
• 52:43
  in,
• 52:43
  but
• 52:44
  you
• 52:44
  don't
• 52:44
  just
• 52:44
  check
• 52:44
  in
• 52:44
  because
• 52:44
  they
• 52:45
  need
• 52:45
  something,
• 52:45
  but
• 52:45
  you
• 52:46
  genuinely
• 52:46
  check
• 52:46
  in.
• 52:47
  How
• 52:47
  you
• 52:47
  doing?
• 52:47
  Like
• 52:47
  I
• 52:48
  really
• 52:48
  want
• 52:48
  to
• 52:48
  maintain
• 52:48
  this
• 52:49
  relationship.
• 52:49
  Yeah,
• 52:50
  yeah.
• 52:51
  It's
• 52:51
  not
• 52:51
  just
• 52:51
  a
• 52:52
  transaction.
• 52:53
  Yeah.
• 52:53
  A
• 52:53
  lot
• 52:54
  more
• 52:54
  to
• 52:54
  it.
• 52:54
  That's.
• 52:55
  This
• 52:56
  is
• 52:56
  key.
• 52:56
  I
• 52:57
  mean,
• 52:58
  I'll
• 52:58
  just
• 52:58
  ask
• 52:59
  you
• 52:59
  a
• 52:59
  couple
• 52:59
  more
• 52:59
  things
• 53:00
  here.
• 53:00
  I
• 53:00
  know
• 53:00
  you've
• 53:00
  gone
• 53:01
  through
• 53:01
  a
• 53:01
  lot,
• 53:01
  there's
• 53:02
  tons
• 53:02
  of
• 53:02
  people
• 53:02
  to
• 53:02
  learn,
• 53:03
  but
• 53:03
  you're
• 53:03
  doing
• 53:03
  a
• 53:03
  lot
• 53:03
  of
• 53:03
  cool
• 53:04
  things.
• 53:04
  I
• 53:04
  don't
• 53:04
  even
• 53:04
  think
• 53:04
  we've
• 53:05
  got
• 53:05
  to
• 53:06
  some
• 53:06
  of.
• 53:06
  Some
• 53:07
  of
• 53:07
  the
• 53:07
  newer
• 53:08
  ones
• 53:08
  at
• 53:08
  least.
• 53:09
  So
• 53:09
  in
• 53:10
  the
• 53:10
  last
• 53:10
  little
• 53:10
  while,
• 53:11
  you
• 53:11
  were.
• 53:12
  You
• 53:12
  gotta
• 53:13
  tell
• 53:13
  me
• 53:13
  about
• 53:13
  this
• 53:13
  because
• 53:14
  there's
• 53:14
  some
• 53:14
  things
• 53:14
  here.
• 53:15
  So
• 53:15
  you
• 53:15
  were
• 53:15
  nominated
• 53:16
  for
• 53:16
  a
• 53:16
  Grammy?
• 53:17
  Well,
• 53:17
  I
• 53:17
  wasn't
• 53:18
  nominated.
• 53:19
  Okay.
• 53:20
  I
• 53:20
  was
• 53:20
  Grammy
• 53:21
  considered.
• 53:22
  Okay,
• 53:22
  whatever.
• 53:23
  It's
• 53:23
  okay.
• 53:23
  You
• 53:24
  got
• 53:24
  the
• 53:24
  one
• 53:24
  Grammy
• 53:25
  in
• 53:25
  there.
• 53:26
  Considered
• 53:26
  for
• 53:26
  a
• 53:26
  Grammy.
• 53:27
  I
• 53:27
  was,
• 53:27
  yeah.
• 53:28
  Okay,
• 53:28
  break
• 53:28
  that
• 53:29
  down.
• 53:30
  Okay.
• 53:31
  So
• 53:31
  in
• 53:32
  2024,
• 53:33
  I
• 53:33
  became
• 53:34
  a
• 53:34
  Grammy
• 53:34
  voting
• 53:35
  member.
• 53:35
  Now
• 53:35
  people
• 53:36
  ask,
• 53:36
  okay,
• 53:36
  can
• 53:37
  I
• 53:37
  vote?
• 53:37
  Can
• 53:37
  I
• 53:37
  vote?
• 53:38
  I
• 53:38
  said,
• 53:38
  no,
• 53:38
  you
• 53:39
  have
• 53:39
  to
• 53:39
  be
• 53:39
  a
• 53:39
  voting
• 53:40
  member
• 53:40
  to
• 53:40
  be
• 53:40
  able
• 53:40
  to
• 53:40
  vote
• 53:41
  in
• 53:41
  the
• 53:41
  bodies.
• 53:42
  So.
• 53:42
  Okay.
• 53:44
  And
• 53:44
  there's
• 53:44
  a
• 53:45
  process
• 53:45
  for
• 53:45
  that
• 53:45
  as
• 53:45
  well,
• 53:45
  too.
• 53:46
  Right.
• 53:47
  And
• 53:47
  again,
• 53:47
  you
• 53:48
  also
• 53:48
  have
• 53:48
  to
• 53:48
  have
• 53:49
  a
• 53:49
  resume
• 53:49
  backing
• 53:50
  your
• 53:50
  name.
• 53:51
  And
• 53:51
  social
• 53:52
  media.
• 53:54
  Is
• 53:55
  also
• 53:55
  part
• 53:55
  of
• 53:56
  it
• 53:56
  too,
• 53:56
  because
• 53:57
  they
• 53:57
  want
• 53:57
  to
• 53:57
  see
• 53:58
  that
• 53:58
  you're
• 53:59
  active.
• 53:59
  That's
• 54:00
  why
• 54:00
  I
• 54:00
  keep
• 54:00
  saying,
• 54:00
  like,
• 54:01
  hey,
• 54:01
  social
• 54:01
  media
• 54:02
  is.
• 54:02
  As
• 54:03
  much
• 54:03
  as
• 54:03
  I
• 54:03
  don't,
• 54:04
  like,
• 54:05
  has
• 54:05
  helped
• 54:06
  me
• 54:06
  get
• 54:06
  where
• 54:06
  I
• 54:06
  am
• 54:06
  in
• 54:07
  my
• 54:07
  career.
• 54:07
  It's
• 54:07
  big.
• 54:08
  I
• 54:08
  can't
• 54:08
  deny
• 54:09
  it.
• 54:09
  I
• 54:09
  cannot
• 54:09
  deny
• 54:10
  it.
• 54:10
  Right.
• 54:11
  And
• 54:11
  so.
• 54:14
  I'm
• 54:14
  not
• 54:14
  going
• 54:14
  to
• 54:15
  explain
• 54:15
  the
• 54:15
  process
• 54:15
  because
• 54:15
  it's
• 54:15
  a
• 54:16
  really
• 54:16
  long
• 54:16
  process.
• 54:16
  Okay,
• 54:17
  we'll
• 54:17
  have
• 54:17
  time.
• 54:18
  But
• 54:18
  once
• 54:19
  I
• 54:19
  became
• 54:19
  a
• 54:19
  member,
• 54:20
  I
• 54:20
  can
• 54:21
  now
• 54:21
  submit
• 54:22
  my
• 54:22
  own
• 54:22
  music.
• 54:23
  Gotcha.
• 54:23
  Okay.
• 54:24
  So
• 54:24
  there's
• 54:24
  a
• 54:24
  process
• 54:25
  to
• 54:25
  even
• 54:25
  that
• 54:25
  step.
• 54:26
  Yeah,
• 54:26
  exactly.
• 54:27
  So
• 54:28
  once
• 54:28
  you
• 54:28
  become
• 54:29
  a
• 54:29
  voting
• 54:29
  member,
• 54:29
  you
• 54:30
  can
• 54:30
  submit
• 54:30
  your
• 54:30
  music
• 54:31
  and
• 54:31
  you
• 54:31
  have
• 54:31
  five
• 54:32
  complimentary
• 54:33
  entries.
• 54:34
  Okay,
• 54:35
  Right.
• 54:36
  And
• 54:36
  then
• 54:36
  after
• 54:36
  the
• 54:37
  five,
• 54:37
  I
• 54:37
  think
• 54:37
  there's
• 54:37
  a
• 54:37
  fee
• 54:38
  depending
• 54:38
  on
• 54:38
  the
• 54:39
  time
• 54:39
  frame.
• 54:40
  Oh,
• 54:40
  okay.
• 54:41
  Okay.
• 54:41
  Yeah,
• 54:42
  yeah.
• 54:42
  It
• 54:42
  ranges
• 54:43
  in
• 54:43
  price
• 54:43
  between
• 54:43
  40
• 54:44
  and
• 54:44
  $120
• 54:45
  US.
• 54:46
  Gotcha.
• 54:46
  Okay.
• 54:47
  So
• 54:47
  the
• 54:47
  first
• 54:48
  year
• 54:48
  that
• 54:49
  I
• 54:49
  became
• 54:50
  a
• 54:50
  member,
• 54:51
  I
• 54:51
  did
• 54:51
  not
• 54:52
  submit.
• 54:52
  And
• 54:53
  that
• 54:53
  was
• 54:53
  because
• 54:53
  my
• 54:54
  album
• 54:54
  Adventure
• 54:55
  came
• 54:55
  out
• 54:55
  after
• 54:55
  the
• 54:55
  eligibility
• 54:56
  period.
• 54:57
  So
• 54:57
  that's.
• 54:57
  This
• 54:57
  is
• 54:58
  the
• 54:58
  thing,
• 54:58
  you
• 54:58
  have
• 54:58
  to
• 54:59
  know
• 54:59
  the
• 54:59
  eligibility
• 54:59
  period
• 55:01
  in
• 55:01
  order
• 55:02
  to
• 55:02
  make
• 55:02
  sure
• 55:03
  that
• 55:03
  you're
• 55:03
  able
• 55:03
  to
• 55:03
  submit.
• 55:04
  And
• 55:04
  you
• 55:04
  have
• 55:04
  to
• 55:05
  check.
• 55:05
  Right.
• 55:06
  So
• 55:07
  I
• 55:07
  already
• 55:07
  knew
• 55:08
  off
• 55:08
  the
• 55:08
  bat
• 55:08
  that
• 55:09
  that
• 55:09
  album
• 55:09
  was
• 55:09
  not
• 55:10
  going
• 55:10
  to
• 55:10
  be
• 55:10
  submitted
• 55:11
  because
• 55:11
  it
• 55:11
  came
• 55:11
  out
• 55:12
  after
• 55:12
  the
• 55:12
  eligibility
• 55:13
  period.
• 55:13
  Okay.
• 55:14
  But
• 55:14
  here's
• 55:14
  the
• 55:14
  funny
• 55:15
  thing.
• 55:17
  Before
• 55:17
  I
• 55:18
  even
• 55:18
  became
• 55:18
  a
• 55:19
  member,
• 55:20
  the
• 55:21
  eligibility
• 55:21
  period
• 55:22
  was
• 55:23
  the
• 55:23
  end
• 55:23
  of
• 55:23
  September.
• 55:25
  And
• 55:25
  then
• 55:25
  they
• 55:26
  changed
• 55:26
  it.
• 55:27
  Just
• 55:28
  as
• 55:28
  I
• 55:28
  was
• 55:28
  getting
• 55:28
  ready
• 55:29
  to,
• 55:29
  like,
• 55:30
  put
• 55:30
  my
• 55:30
  album,
• 55:31
  they
• 55:31
  changed.
• 55:32
  They
• 55:32
  pushed
• 55:33
  it
• 55:33
  back
• 55:33
  to
• 55:33
  August.
• 55:34
  So
• 55:35
  the
• 55:35
  eligibility
• 55:36
  period
• 55:36
  was.
• 55:36
  I
• 55:37
  believe
• 55:37
  it
• 55:37
  was
• 55:37
  August
• 55:38
  31st
• 55:38
  to
• 55:39
  September
• 55:39
  30th.
• 55:40
  That's
• 55:40
  what
• 55:40
  it
• 55:40
  was
• 55:40
  before.
• 55:41
  And
• 55:41
  that's
• 55:41
  when
• 55:42
  I
• 55:42
  first
• 55:42
  entered
• 55:42
  the
• 55:43
  academy.
• 55:43
  That's
• 55:44
  what
• 55:44
  it
• 55:44
  was.
• 55:44
  But
• 55:45
  then
• 55:46
  as
• 55:46
  I
• 55:46
  was
• 55:46
  working
• 55:46
  on
• 55:47
  the
• 55:47
  album,
• 55:48
  they
• 55:49
  released,
• 55:50
  like,
• 55:50
  a
• 55:50
  press
• 55:50
  statement
• 55:51
  saying
• 55:51
  that
• 55:51
  they
• 55:51
  changed
• 55:52
  the
• 55:52
  eligibility
• 55:52
  period
• 55:52
  to
• 55:53
  August
• 55:53
  30th.
• 55:53
  And
• 55:53
  I
• 55:54
  was
• 55:54
  like.
• 55:57
  But,
• 55:57
  hey,
• 55:57
  the
• 55:58
  album
• 55:58
  was
• 55:58
  already
• 55:58
  scheduled
• 55:59
  to
• 55:59
  come
• 55:59
  out
• 55:59
  on
• 55:59
  my
• 55:59
  birthday
• 56:00
  and
• 56:00
  I
• 56:00
  wasn't
• 56:00
  changing
• 56:01
  it.
• 56:01
  Yes,
• 56:01
  that
• 56:02
  was.
• 56:02
  So
• 56:02
  I
• 56:02
  said,
• 56:03
  okay,
• 56:03
  fine,
• 56:03
  I
• 56:03
  guess
• 56:04
  I'll
• 56:04
  just
• 56:04
  have
• 56:04
  to
• 56:04
  submit
• 56:04
  this
• 56:05
  next
• 56:05
  year.
• 56:06
  And
• 56:06
  it's
• 56:06
  funny,
• 56:07
  once,
• 56:07
  like,
• 56:07
  voting
• 56:08
  season
• 56:09
  came
• 56:09
  up,
• 56:09
  people
• 56:09
  were
• 56:09
  messaging
• 56:10
  me.
• 56:10
  They're
• 56:10
  like,
• 56:10
  hey,
• 56:11
  like,
• 56:11
  we
• 56:11
  noticed
• 56:12
  you
• 56:12
  joined
• 56:12
  the
• 56:12
  academy.
• 56:12
  Do
• 56:13
  you
• 56:13
  have
• 56:13
  anything
• 56:13
  up
• 56:13
  for
• 56:13
  consideration?
• 56:14
  I
• 56:14
  said,
• 56:15
  no,
• 56:15
  not
• 56:15
  this
• 56:15
  year,
• 56:15
  but
• 56:16
  here's
• 56:16
  my
• 56:16
  project
• 56:16
  anyways.
• 56:17
  Yeah.
• 56:18
  So
• 56:18
  I
• 56:18
  still.
• 56:19
  Still
• 56:19
  shared
• 56:19
  the
• 56:19
  project
• 56:20
  with
• 56:20
  people,
• 56:20
  even
• 56:20
  though
• 56:20
  I
• 56:20
  wasn't.
• 56:21
  I
• 56:22
  did
• 56:22
  submit
• 56:22
  that
• 56:22
  year.
• 56:23
  Okay,
• 56:23
  cool.
• 56:24
  So
• 56:24
  fast
• 56:24
  forward.
• 56:24
  I
• 56:25
  got
• 56:25
  to
• 56:25
  vote
• 56:25
  in
• 56:25
  my
• 56:25
  first
• 56:26
  Grammys
• 56:26
  and
• 56:27
  it
• 56:27
  was
• 56:27
  a
• 56:27
  very
• 56:28
  interesting
• 56:28
  process.
• 56:30
  I
• 56:31
  didn't
• 56:31
  know
• 56:31
  all
• 56:31
  the
• 56:32
  things
• 56:33
  then
• 56:33
  that
• 56:33
  I
• 56:34
  do
• 56:34
  now
• 56:35
  as
• 56:35
  pertaining
• 56:36
  to
• 56:36
  voting
• 56:36
  and
• 56:37
  stuff
• 56:37
  like
• 56:37
  that.
• 56:38
  I
• 56:38
  kind
• 56:38
  of
• 56:38
  just
• 56:39
  went
• 56:39
  in
• 56:39
  and
• 56:39
  I
• 56:39
  just
• 56:39
  voted
• 56:40
  for
• 56:40
  whoever
• 56:41
  and
• 56:42
  I
• 56:42
  also
• 56:42
  voted
• 56:43
  for
• 56:43
  some
• 56:43
  of
• 56:43
  the
• 56:43
  people
• 56:44
  that
• 56:44
  I
• 56:44
  knew.
• 56:45
  Yeah.
• 56:46
  And
• 56:46
  I
• 56:46
  just
• 56:46
  kept
• 56:46
  it
• 56:47
  moving.
• 56:47
  Now
• 56:48
  if
• 56:48
  I
• 56:48
  knew
• 56:48
  what
• 56:49
  I
• 56:49
  knew
• 56:49
  now,
• 56:50
  last
• 56:50
  year,
• 56:51
  I
• 56:51
  probably
• 56:52
  would
• 56:52
  have
• 56:52
  voted
• 56:53
  differently.
• 56:53
  Oh,
• 56:54
  really?
• 56:55
  But
• 56:55
  it's
• 56:56
  okay
• 56:56
  because
• 56:57
  Grammys
• 56:57
  happened
• 56:58
  and
• 56:58
  I
• 56:58
  was
• 56:58
  very
• 56:59
  happy
• 56:59
  with
• 56:59
  how
• 56:59
  the
• 57:00
  Grammys
• 57:00
  turned
• 57:00
  out
• 57:00
  last
• 57:01
  year.
• 57:01
  Okay.
• 57:01
  So
• 57:02
  I
• 57:02
  said,
• 57:02
  cool,
• 57:02
  no
• 57:02
  problem.
• 57:03
  Yeah.
• 57:04
  Now
• 57:04
  Fast
• 57:04
  forward
• 57:04
  to
• 57:05
  2025.
• 57:05
  Now
• 57:06
  I'm
• 57:06
  getting
• 57:06
  ready
• 57:06
  to
• 57:06
  submit
• 57:07
  my
• 57:07
  album.
• 57:09
  And.
• 57:11
  I
• 57:12
  had
• 57:12
  friends.
• 57:12
  I
• 57:12
  had
• 57:12
  a
• 57:13
  friend
• 57:13
  who
• 57:13
  won
• 57:14
  their
• 57:14
  first
• 57:14
  Grammy
• 57:15
  this
• 57:15
  past
• 57:15
  cycle.
• 57:16
  And
• 57:17
  they
• 57:17
  kind
• 57:17
  of
• 57:17
  gave
• 57:17
  me
• 57:18
  just
• 57:18
  like
• 57:18
  advice
• 57:18
  and
• 57:19
  some
• 57:19
  tips
• 57:20
  and
• 57:20
  stuff
• 57:20
  to
• 57:20
  remember
• 57:21
  and
• 57:21
  whatnot.
• 57:22
  Now
• 57:22
  I
• 57:23
  don't
• 57:23
  live
• 57:23
  in
• 57:24
  my
• 57:24
  current
• 57:25
  Grammy
• 57:26
  chapter,
• 57:26
  which
• 57:26
  is
• 57:27
  in
• 57:27
  New
• 57:27
  York,
• 57:28
  so
• 57:29
  I
• 57:29
  had
• 57:29
  to
• 57:29
  do
• 57:30
  some,
• 57:30
  some
• 57:31
  heavy
• 57:31
  lifting
• 57:31
  on
• 57:31
  my
• 57:32
  own.
• 57:33
  So
• 57:34
  that
• 57:34
  was
• 57:35
  like,
• 57:35
  again,
• 57:36
  social
• 57:36
  media.
• 57:40
  I
• 57:40
  use
• 57:40
  social
• 57:40
  media
• 57:40
  to
• 57:41
  really,
• 57:41
  like,
• 57:42
  push,
• 57:42
  but
• 57:43
  I
• 57:43
  had
• 57:43
  to
• 57:43
  do
• 57:43
  some
• 57:43
  research
• 57:44
  on
• 57:44
  there
• 57:44
  to
• 57:44
  try
• 57:44
  and
• 57:45
  find
• 57:45
  out
• 57:45
  who,
• 57:46
  who's
• 57:46
  in
• 57:46
  the
• 57:47
  academy.
• 57:47
  And
• 57:47
  I
• 57:48
  used
• 57:48
  the
• 57:48
  hashtags
• 57:48
  to
• 57:49
  find
• 57:49
  different
• 57:49
  people
• 57:50
  and
• 57:50
  reach
• 57:50
  out.
• 57:51
  And
• 57:51
  there
• 57:51
  are
• 57:51
  people
• 57:51
  that
• 57:52
  I
• 57:52
  had
• 57:52
  met
• 57:52
  last
• 57:52
  year
• 57:53
  and
• 57:53
  I
• 57:53
  was
• 57:53
  like,
• 57:53
  hey,
• 57:54
  like,
• 57:54
  like,
• 57:54
  this
• 57:55
  is
• 57:55
  my
• 57:55
  project.
• 57:56
  This,
• 57:56
  these
• 57:56
  are
• 57:56
  the
• 57:56
  categories
• 57:57
  that
• 57:57
  I'm
• 57:58
  submitting
• 57:58
  for
• 57:58
  consideration,
• 57:59
  blah,
• 57:59
  blah,
• 58:00
  blah.
• 58:00
  And
• 58:00
  I
• 58:00
  had
• 58:01
  somebody
• 58:01
  reach
• 58:01
  out
• 58:01
  and
• 58:01
  say,
• 58:02
  I
• 58:02
  know
• 58:02
  people
• 58:02
  who
• 58:03
  are
• 58:03
  voting
• 58:03
  in
• 58:03
  this
• 58:03
  category.
• 58:04
  Give
• 58:04
  me
• 58:04
  your
• 58:04
  details.
• 58:06
  Ah,
• 58:06
  okay.
• 58:07
  I
• 58:07
  was
• 58:07
  like,
• 58:07
  okay,
• 58:08
  so
• 58:08
  I'm
• 58:08
  getting
• 58:08
  subtraction,
• 58:09
  I'm
• 58:09
  getting
• 58:09
  some
• 58:10
  help.
• 58:10
  And
• 58:10
  he
• 58:10
  was
• 58:11
  like,
• 58:11
  well,
• 58:11
  you're
• 58:11
  gonna
• 58:11
  have
• 58:11
  to
• 58:11
  get
• 58:12
  the
• 58:12
  rest
• 58:12
  of
• 58:12
  your
• 58:12
  votes
• 58:12
  on
• 58:12
  your
• 58:12
  own.
• 58:13
  I
• 58:13
  said,
• 58:13
  no
• 58:13
  problem,
• 58:14
  Let
• 58:14
  me
• 58:14
  get
• 58:14
  to
• 58:14
  work.
• 58:15
  Yes.
• 58:15
  So,
• 58:16
  and
• 58:16
  then
• 58:17
  I
• 58:17
  made
• 58:17
  my
• 58:18
  four
• 58:18
  year
• 58:18
  consideration.
• 58:19
  Now
• 58:20
  people
• 58:20
  keep
• 58:20
  asking,
• 58:21
  like,
• 58:21
  what
• 58:21
  is
• 58:22
  that?
• 58:22
  And
• 58:22
  keep
• 58:23
  seeing
• 58:23
  it
• 58:23
  everywhere.
• 58:24
  So
• 58:25
  essentially
• 58:25
  what
• 58:26
  it
• 58:26
  is
• 58:26
  is
• 58:27
  your,
• 58:28
  like,
• 58:29
  pitch
• 58:30
  to
• 58:31
  all
• 58:31
  the
• 58:31
  academy
• 58:32
  members
• 58:32
  to
• 58:32
  consider
• 58:33
  your
• 58:33
  project
• 58:34
  when
• 58:34
  they're
• 58:35
  voting
• 58:35
  in
• 58:35
  first
• 58:36
  round.
• 58:37
  Okay.
• 58:37
  So
• 58:38
  when
• 58:38
  you
• 58:38
  see
• 58:38
  all
• 58:38
  those
• 58:39
  for
• 58:39
  your
• 58:39
  consideration,
• 58:40
  and
• 58:41
  then
• 58:41
  people
• 58:41
  are
• 58:41
  listing
• 58:41
  the
• 58:42
  categories
• 58:42
  that
• 58:42
  they've
• 58:42
  submitted
• 58:43
  for.
• 58:44
  Right.
• 58:45
  So
• 58:45
  that's
• 58:45
  what
• 58:45
  that's
• 58:45
  about.
• 58:46
  So
• 58:46
  it's
• 58:46
  basically
• 58:47
  a
• 58:47
  campaign.
• 58:48
  Okay.
• 58:49
  So
• 58:49
  you're
• 58:49
  campaigning
• 58:50
  and.
• 58:51
  And
• 58:51
  reaching
• 58:52
  out
• 58:52
  to,
• 58:52
  you
• 58:52
  know,
• 58:53
  voting
• 58:53
  members
• 58:53
  to
• 58:53
  consider
• 58:54
  your
• 58:54
  project
• 58:55
  when
• 58:55
  they're
• 58:55
  voting.
• 58:56
  Okay.
• 58:57
  So
• 58:57
  that's
• 58:57
  what
• 58:57
  that
• 58:57
  is.
• 58:58
  Okay.
• 58:59
  Okay.
• 58:59
  So
• 59:00
  I
• 59:00
  did
• 59:01
  that.
• 59:01
  And
• 59:01
  some
• 59:01
  people
• 59:02
  get
• 59:02
  really
• 59:02
  fancy.
• 59:03
  Some
• 59:03
  people
• 59:03
  have
• 59:03
  flyers,
• 59:04
  some
• 59:04
  people
• 59:04
  have
• 59:04
  websites,
• 59:05
  some
• 59:05
  people
• 59:05
  do
• 59:05
  a
• 59:05
  whole
• 59:06
  email
• 59:07
  blast
• 59:07
  and
• 59:07
  spend
• 59:08
  money
• 59:08
  and
• 59:08
  all
• 59:09
  of
• 59:09
  that.
• 59:09
  It's
• 59:09
  a
• 59:09
  serious
• 59:10
  thing.
• 59:11
  Now,
• 59:11
  obviously,
• 59:12
  I
• 59:12
  did
• 59:12
  not
• 59:13
  have
• 59:13
  the
• 59:13
  budget
• 59:14
  because,
• 59:14
  again,
• 59:15
  I
• 59:15
  didn't
• 59:15
  know
• 59:15
  all
• 59:15
  this
• 59:15
  stuff.
• 59:16
  Right,
• 59:17
  you're
• 59:17
  learning.
• 59:17
  Yeah,
• 59:18
  I'm
• 59:18
  learning.
• 59:18
  Right.
• 59:19
  This
• 59:19
  is
• 59:19
  my
• 59:19
  second
• 59:20
  year
• 59:20
  as
• 59:20
  a
• 59:20
  voting
• 59:20
  member,
• 59:20
  but
• 59:21
  my
• 59:21
  first
• 59:21
  year
• 59:21
  submitting
• 59:22
  as
• 59:22
  an
• 59:22
  artist,
• 59:22
  so
• 59:23
  I'm
• 59:23
  learning.
• 59:24
  So
• 59:24
  in
• 59:24
  the
• 59:24
  future,
• 59:24
  I
• 59:25
  know
• 59:25
  what
• 59:25
  to
• 59:25
  do.
• 59:26
  So
• 59:27
  it
• 59:28
  was
• 59:28
  a
• 59:28
  huge
• 59:28
  learning
• 59:28
  curve
• 59:29
  for
• 59:29
  me,
• 59:30
  but
• 59:31
  I
• 59:32
  had
• 59:32
  to
• 59:32
  obviously
• 59:32
  fill
• 59:33
  up
• 59:33
  all
• 59:33
  the
• 59:33
  information
• 59:34
  to
• 59:34
  submit,
• 59:35
  and
• 59:35
  then
• 59:35
  it's
• 59:36
  the
• 59:36
  academy
• 59:37
  who
• 59:37
  reaches
• 59:37
  back
• 59:38
  out
• 59:38
  to
• 59:38
  you
• 59:39
  to
• 59:39
  finalize
• 59:41
  your
• 59:41
  categories.
• 59:42
  Because
• 59:42
  what's
• 59:42
  happening
• 59:43
  is
• 59:43
  there
• 59:44
  are
• 59:44
  voting
• 59:44
  committees
• 59:45
  that
• 59:45
  are
• 59:45
  listening
• 59:46
  to
• 59:46
  your
• 59:46
  projects,
• 59:47
  and
• 59:47
  sometimes
• 59:48
  they
• 59:48
  may
• 59:49
  find
• 59:49
  that
• 59:50
  your
• 59:50
  project
• 59:50
  or
• 59:50
  song
• 59:51
  is
• 59:51
  better
• 59:51
  suited
• 59:52
  in
• 59:52
  a
• 59:52
  different
• 59:52
  category
• 59:54
  and
• 59:54
  it
• 59:54
  will
• 59:55
  get
• 59:55
  switched,
• 59:56
  which
• 59:56
  is
• 59:56
  what
• 59:56
  happened
• 59:57
  to
• 59:57
  a
• 59:57
  lot
• 59:57
  of
• 59:57
  people
• 59:57
  this
• 59:58
  year.
• 59:59
  And
• 59:59
  there
• 59:59
  was
• 1:00:00
  a
• 1:00:00
  lot
• 1:00:00
  of
• 1:00:00
  controversy
• 1:00:01
  about
• 1:00:01
  it
• 1:00:02
  as
• 1:00:02
  well.
• 1:00:03
  And
• 1:00:03
  the
• 1:00:03
  fact
• 1:00:03
  that
• 1:00:04
  the
• 1:00:05
  timing
• 1:00:06
  and
• 1:00:06
  the.
• 1:00:07
  The
• 1:00:07
  unfair
• 1:00:08
  advantage.
• 1:00:10
  And
• 1:00:11
  also
• 1:00:11
  there
• 1:00:12
  was
• 1:00:12
  scrutiny
• 1:00:13
  behind
• 1:00:13
  who
• 1:00:13
  is
• 1:00:14
  actually
• 1:00:14
  making
• 1:00:14
  these
• 1:00:15
  decisions
• 1:00:15
  and
• 1:00:15
  do
• 1:00:16
  they
• 1:00:16
  have
• 1:00:16
  the
• 1:00:16
  ability
• 1:00:16
  to
• 1:00:17
  make
• 1:00:17
  these
• 1:00:17
  decisions
• 1:00:18
  in
• 1:00:18
  terms
• 1:00:18
  of
• 1:00:19
  people's
• 1:00:19
  projects?
• 1:00:20
  I'm
• 1:00:20
  not
• 1:00:20
  sure
• 1:00:21
  if
• 1:00:21
  you
• 1:00:22
  watched.
• 1:00:23
  There's
• 1:00:23
  a
• 1:00:23
  video
• 1:00:23
  that
• 1:00:24
  Major,
• 1:00:25
  who
• 1:00:25
  posted,
• 1:00:27
  I
• 1:00:27
  guess,
• 1:00:29
  speaking
• 1:00:29
  out
• 1:00:29
  to
• 1:00:30
  the
• 1:00:30
  Grammys
• 1:00:30
  about
• 1:00:31
  the
• 1:00:31
  process
• 1:00:32
  of,
• 1:00:32
  you
• 1:00:32
  know,
• 1:00:33
  how
• 1:00:33
  these
• 1:00:33
  committees
• 1:00:33
  are
• 1:00:34
  deciding
• 1:00:34
  where
• 1:00:34
  to
• 1:00:35
  put
• 1:00:35
  people's
• 1:00:35
  stuff,
• 1:00:35
  because
• 1:00:36
  people
• 1:00:36
  could
• 1:00:36
  submit
• 1:00:36
  their
• 1:00:37
  stuff
• 1:00:37
  for
• 1:00:37
  one
• 1:00:37
  category
• 1:00:37
  and
• 1:00:37
  then
• 1:00:38
  find
• 1:00:38
  out
• 1:00:38
  it
• 1:00:38
  gets
• 1:00:38
  switched.
• 1:00:39
  And
• 1:00:39
  you're
• 1:00:40
  trying
• 1:00:40
  to
• 1:00:40
  figure
• 1:00:40
  out,
• 1:00:40
  well,
• 1:00:41
  a
• 1:00:42
  lot
• 1:00:42
  of
• 1:00:42
  these
• 1:00:42
  categories
• 1:00:43
  have.
• 1:00:46
  Requirements,
• 1:00:48
  right?
• 1:00:48
  And
• 1:00:49
  it's
• 1:00:49
  like
• 1:00:49
  you
• 1:00:49
  fit
• 1:00:49
  the
• 1:00:50
  requirements,
• 1:00:50
  and
• 1:00:50
  then
• 1:00:50
  you
• 1:00:51
  find
• 1:00:51
  out
• 1:00:52
  days
• 1:00:52
  before
• 1:00:53
  voting
• 1:00:54
  happens
• 1:00:54
  that
• 1:00:54
  your
• 1:00:54
  categories
• 1:00:55
  got
• 1:00:55
  switched
• 1:00:55
  after
• 1:00:56
  you
• 1:00:56
  spent
• 1:00:56
  all
• 1:00:56
  this
• 1:00:57
  time
• 1:00:57
  and
• 1:00:57
  money,
• 1:00:58
  you
• 1:00:58
  know,
• 1:00:59
  campaigning
• 1:01:00
  for
• 1:01:00
  these
• 1:01:00
  categories
• 1:01:01
  to
• 1:01:01
  find
• 1:01:01
  out
• 1:01:01
  you
• 1:01:02
  got
• 1:01:02
  switched
• 1:01:02
  last
• 1:01:02
  minute.
• 1:01:03
  And
• 1:01:03
  I
• 1:01:04
  think
• 1:01:04
  that
• 1:01:04
  he
• 1:01:04
  was
• 1:01:04
  speaking
• 1:01:05
  towards
• 1:01:05
  that.
• 1:01:05
  And
• 1:01:05
  it
• 1:01:06
  happened
• 1:01:06
  to
• 1:01:06
  me.
• 1:01:07
  It
• 1:01:07
  happened
• 1:01:07
  to
• 1:01:07
  me.
• 1:01:08
  It
• 1:01:08
  happened
• 1:01:09
  to
• 1:01:09
  me
• 1:01:09
  as
• 1:01:09
  well,
• 1:01:09
  too,
• 1:01:10
  but
• 1:01:10
  in
• 1:01:10
  the
• 1:01:10
  sense
• 1:01:11
  that
• 1:01:12
  I
• 1:01:12
  submitted
• 1:01:13
  to
• 1:01:13
  two
• 1:01:13
  album
• 1:01:13
  categories
• 1:01:14
  but
• 1:01:14
  realized
• 1:01:14
  I
• 1:01:15
  wasn't
• 1:01:15
  allowed
• 1:01:15
  to
• 1:01:15
  do
• 1:01:16
  that.
• 1:01:19
  So
• 1:01:20
  here's
• 1:01:20
  the
• 1:01:20
  thing
• 1:01:21
  with
• 1:01:21
  the.
• 1:01:21
  The
• 1:01:21
  Grammys
• 1:01:22
  is
• 1:01:22
  set
• 1:01:22
  up
• 1:01:22
  where
• 1:01:22
  there's
• 1:01:23
  different
• 1:01:23
  fields.
• 1:01:24
  So
• 1:01:24
  there's
• 1:01:24
  11
• 1:01:25
  fields
• 1:01:26
  and
• 1:01:26
  there's
• 1:01:26
  a
• 1:01:26
  heading
• 1:01:27
  for
• 1:01:27
  each
• 1:01:27
  field.
• 1:01:28
  Now,
• 1:01:28
  apparently
• 1:01:29
  in
• 1:01:29
  each
• 1:01:29
  of
• 1:01:29
  those
• 1:01:30
  fields,
• 1:01:30
  you
• 1:01:30
  can
• 1:01:31
  only
• 1:01:31
  choose
• 1:01:31
  like
• 1:01:31
  one
• 1:01:32
  album
• 1:01:32
  category.
• 1:01:32
  But
• 1:01:33
  I
• 1:01:33
  did
• 1:01:33
  multiple.
• 1:01:34
  But
• 1:01:34
  I
• 1:01:34
  didn't
• 1:01:35
  realize
• 1:01:35
  at
• 1:01:35
  the
• 1:01:35
  time.
• 1:01:36
  So
• 1:01:37
  instead
• 1:01:37
  of
• 1:01:37
  having
• 1:01:38
  one
• 1:01:38
  committee
• 1:01:38
  listen
• 1:01:39
  to
• 1:01:39
  my
• 1:01:39
  project,
• 1:01:39
  I
• 1:01:39
  had
• 1:01:40
  two
• 1:01:40
  committees
• 1:01:40
  listen
• 1:01:40
  to
• 1:01:40
  my
• 1:01:41
  project.
• 1:01:41
  And
• 1:01:41
  they
• 1:01:42
  ultimately
• 1:01:42
  decided
• 1:01:42
  to
• 1:01:43
  put
• 1:01:43
  it
• 1:01:43
  where
• 1:01:43
  they
• 1:01:44
  decided
• 1:01:44
  to
• 1:01:44
  put
• 1:01:44
  it.
• 1:01:45
  So
• 1:01:45
  I
• 1:01:45
  said,
• 1:01:45
  fine,
• 1:01:46
  no
• 1:01:46
  problem.
• 1:01:47
  But
• 1:01:47
  the
• 1:01:48
  thing
• 1:01:48
  is
• 1:01:48
  with
• 1:01:48
  that,
• 1:01:50
  it's.
• 1:01:51
  It's
• 1:01:51
  the
• 1:01:51
  timing,
• 1:01:52
  it's
• 1:01:52
  who's
• 1:01:53
  doing
• 1:01:53
  it,
• 1:01:53
  and
• 1:01:53
  the
• 1:01:53
  fact
• 1:01:53
  that
• 1:01:54
  it's.
• 1:01:54
  It's
• 1:01:54
  unfair.
• 1:01:55
  You
• 1:01:55
  know
• 1:01:55
  what
• 1:01:55
  I
• 1:01:55
  mean?
• 1:01:56
  And
• 1:01:56
  they
• 1:01:57
  already
• 1:01:57
  made
• 1:01:57
  changes
• 1:01:58
  because
• 1:01:58
  the
• 1:01:59
  voting
• 1:01:59
  process
• 1:01:59
  was
• 1:01:59
  unfair
• 1:02:00
  because
• 1:02:01
  all
• 1:02:01
  the
• 1:02:02
  submissions
• 1:02:03
  were
• 1:02:03
  put
• 1:02:03
  in
• 1:02:04
  alphabetical
• 1:02:04
  order
• 1:02:05
  for
• 1:02:05
  voting
• 1:02:06
  so
• 1:02:06
  people
• 1:02:06
  wouldn't
• 1:02:07
  go
• 1:02:07
  through.
• 1:02:08
  So
• 1:02:08
  they
• 1:02:09
  randomized
• 1:02:10
  all
• 1:02:11
  of
• 1:02:12
  people's
• 1:02:13
  names.
• 1:02:13
  But
• 1:02:14
  even
• 1:02:14
  if
• 1:02:14
  you
• 1:02:14
  do
• 1:02:14
  that,
• 1:02:14
  people
• 1:02:15
  can
• 1:02:15
  still
• 1:02:15
  do
• 1:02:16
  the
• 1:02:16
  search
• 1:02:16
  bar
• 1:02:16
  and
• 1:02:17
  search
• 1:02:17
  for
• 1:02:17
  who
• 1:02:18
  they
• 1:02:18
  want.
• 1:02:19
  So
• 1:02:19
  is
• 1:02:19
  it
• 1:02:19
  really
• 1:02:19
  fair?
• 1:02:21
  You
• 1:02:21
  know
• 1:02:21
  what
• 1:02:22
  I
• 1:02:22
  mean?
• 1:02:23
  But
• 1:02:23
  again,
• 1:02:23
  this
• 1:02:24
  is
• 1:02:25
  what
• 1:02:25
  it
• 1:02:26
  is,
• 1:02:26
  the
• 1:02:26
  Grammy
• 1:02:27
  season.
• 1:02:27
  But
• 1:02:27
  anyways,
• 1:02:28
  I
• 1:02:29
  got
• 1:02:29
  the
• 1:02:29
  confirmation
• 1:02:30
  that
• 1:02:30
  my
• 1:02:31
  album
• 1:02:31
  was
• 1:02:31
  considered,
• 1:02:32
  so
• 1:02:32
  it
• 1:02:33
  showed
• 1:02:33
  up
• 1:02:34
  on
• 1:02:34
  the
• 1:02:34
  initial
• 1:02:35
  voting
• 1:02:35
  ballot.
• 1:02:36
  Now,
• 1:02:36
  that's
• 1:02:36
  a
• 1:02:36
  huge
• 1:02:36
  deal
• 1:02:37
  for
• 1:02:37
  somebody
• 1:02:37
  like
• 1:02:37
  me
• 1:02:38
  who
• 1:02:38
  is
• 1:02:38
  independent.
• 1:02:39
  I
• 1:02:39
  have
• 1:02:39
  never
• 1:02:40
  had
• 1:02:40
  to
• 1:02:40
  rely
• 1:02:40
  on
• 1:02:41
  a
• 1:02:42
  industry
• 1:02:42
  cosign.
• 1:02:43
  I've
• 1:02:43
  never
• 1:02:43
  had
• 1:02:43
  to
• 1:02:43
  rely
• 1:02:44
  on
• 1:02:44
  a
• 1:02:44
  label
• 1:02:45
  backing
• 1:02:45
  me.
• 1:02:45
  I
• 1:02:46
  did
• 1:02:46
  everything
• 1:02:46
  myself
• 1:02:47
  out
• 1:02:47
  of
• 1:02:47
  my
• 1:02:48
  own
• 1:02:48
  pocket,
• 1:02:48
  out
• 1:02:48
  of
• 1:02:48
  my
• 1:02:48
  own
• 1:02:49
  money.
• 1:02:49
  To
• 1:02:50
  even
• 1:02:50
  get
• 1:02:50
  to
• 1:02:50
  this
• 1:02:50
  stage
• 1:02:51
  in
• 1:02:51
  my
• 1:02:52
  career
• 1:02:52
  is
• 1:02:52
  huge.
• 1:02:53
  So
• 1:02:53
  even
• 1:02:53
  though
• 1:02:53
  I
• 1:02:54
  did
• 1:02:54
  not
• 1:02:54
  get
• 1:02:54
  the
• 1:02:54
  nomination,
• 1:02:55
  I
• 1:02:55
  am
• 1:02:56
  not
• 1:02:56
  worried
• 1:02:56
  because
• 1:02:58
  even
• 1:02:58
  just
• 1:02:58
  to
• 1:02:58
  reach
• 1:02:58
  this
• 1:02:59
  Grammy
• 1:02:59
  stage
• 1:03:00
  is
• 1:03:00
  a
• 1:03:00
  big
• 1:03:00
  deal.
• 1:03:01
  And
• 1:03:01
  I
• 1:03:01
  know
• 1:03:02
  my
• 1:03:02
  time
• 1:03:02
  is
• 1:03:02
  coming,
• 1:03:03
  so
• 1:03:03
  I'm
• 1:03:03
  not,
• 1:03:04
  I'm
• 1:03:04
  not
• 1:03:04
  concerned.
• 1:03:05
  There
• 1:03:05
  were
• 1:03:05
  people
• 1:03:05
  who
• 1:03:06
  reached
• 1:03:06
  out
• 1:03:06
  to
• 1:03:06
  me
• 1:03:06
  and
• 1:03:06
  they
• 1:03:07
  said
• 1:03:07
  they
• 1:03:07
  were
• 1:03:07
  upset
• 1:03:08
  that
• 1:03:08
  I
• 1:03:08
  wasn't
• 1:03:08
  nominated.
• 1:03:09
  And
• 1:03:09
  I
• 1:03:09
  was
• 1:03:09
  like,
• 1:03:09
  listen,
• 1:03:10
  man.
• 1:03:12
  I'm
• 1:03:12
  just
• 1:03:13
  happy
• 1:03:13
  that
• 1:03:13
  I
• 1:03:13
  was
• 1:03:13
  even
• 1:03:14
  considered.
• 1:03:15
  It's
• 1:03:15
  a
• 1:03:15
  big,
• 1:03:16
  big
• 1:03:17
  deal
• 1:03:18
  and
• 1:03:18
  it's
• 1:03:18
  a
• 1:03:18
  part
• 1:03:18
  of
• 1:03:18
  your
• 1:03:19
  journey
• 1:03:19
  and
• 1:03:20
  you're
• 1:03:20
  learning
• 1:03:20
  constantly.
• 1:03:21
  You're
• 1:03:21
  right.
• 1:03:22
  So
• 1:03:23
  we
• 1:03:23
  will
• 1:03:23
  stay
• 1:03:24
  tuned.
• 1:03:24
  We
• 1:03:24
  will
• 1:03:24
  stay
• 1:03:24
  tuned
• 1:03:25
  to
• 1:03:25
  see
• 1:03:25
  what
• 1:03:25
  comes
• 1:03:26
  from,
• 1:03:26
  you
• 1:03:26
  know,
• 1:03:26
  this
• 1:03:26
  new
• 1:03:27
  chapter.
• 1:03:27
  But
• 1:03:27
  you
• 1:03:28
  are
• 1:03:28
  doing,
• 1:03:28
  like,
• 1:03:29
  there's
• 1:03:29
  a
• 1:03:29
  mentorship
• 1:03:30
  program.
• 1:03:31
  Yes.
• 1:03:32
  So
• 1:03:32
  obviously,
• 1:03:33
  like,
• 1:03:33
  I
• 1:03:33
  consider
• 1:03:34
  myself
• 1:03:34
  to
• 1:03:34
  be
• 1:03:34
  an
• 1:03:34
  artist
• 1:03:35
  educator.
• 1:03:36
  So
• 1:03:36
  I
• 1:03:38
  submitted
• 1:03:39
  for
• 1:03:39
  the
• 1:03:39
  Grammy
• 1:03:40
  mentorship
• 1:03:41
  program
• 1:03:42
  because
• 1:03:42
  I
• 1:03:42
  had
• 1:03:42
  also,
• 1:03:43
  like,
• 1:03:43
  I
• 1:03:43
  have
• 1:03:44
  a
• 1:03:44
  background
• 1:03:44
  of
• 1:03:44
  mentorship
• 1:03:45
  through
• 1:03:45
  Soundcheck,
• 1:03:46
  Youth
• 1:03:46
  Marigold
• 1:03:47
  Music
• 1:03:47
  program
• 1:03:47
  and
• 1:03:48
  Women
• 1:03:48
  in
• 1:03:48
  Music
• 1:03:48
  Canada.
• 1:03:49
  I
• 1:03:49
  did
• 1:03:49
  the
• 1:03:49
  mentorship
• 1:03:50
  program
• 1:03:50
  with
• 1:03:50
  them
• 1:03:50
  as
• 1:03:51
  well
• 1:03:51
  too.
• 1:03:51
  So
• 1:03:51
  I
• 1:03:51
  submitted.
• 1:03:52
  Nice.
• 1:03:53
  And
• 1:03:53
  I
• 1:03:53
  got
• 1:03:53
  accepted.
• 1:03:55
  So
• 1:03:55
  I'm
• 1:03:55
  an
• 1:03:55
  official
• 1:03:56
  Grammy,
• 1:03:56
  you
• 1:03:57
  mentor.
• 1:03:58
  And
• 1:03:58
  I
• 1:03:58
  will
• 1:03:58
  be
• 1:03:58
  mentoring
• 1:03:59
  a
• 1:04:00
  up
• 1:04:00
  and
• 1:04:00
  coming
• 1:04:01
  artist
• 1:04:01
  from
• 1:04:02
  my
• 1:04:02
  chapter
• 1:04:03
  in
• 1:04:03
  New
• 1:04:03
  York.
• 1:04:03
  So
• 1:04:04
  I'm
• 1:04:04
  excited.
• 1:04:05
  Starts
• 1:04:06
  start.
• 1:04:06
  It's
• 1:04:07
  well,
• 1:04:07
  starting
• 1:04:07
  now,
• 1:04:07
  but
• 1:04:08
  my
• 1:04:08
  first
• 1:04:09
  session
• 1:04:09
  is
• 1:04:09
  in
• 1:04:09
  December,
• 1:04:10
  so.
• 1:04:11
  Very
• 1:04:11
  cool.
• 1:04:11
  Okay.
• 1:04:12
  Yeah.
• 1:04:13
  That's
• 1:04:13
  neat.
• 1:04:13
  So
• 1:04:14
  there's,
• 1:04:14
  you
• 1:04:14
  know,
• 1:04:14
  I
• 1:04:14
  mean,
• 1:04:14
  there's
• 1:04:14
  all
• 1:04:15
  these
• 1:04:15
  layers
• 1:04:15
  of
• 1:04:15
  just
• 1:04:16
  different
• 1:04:16
  things
• 1:04:17
  as
• 1:04:17
  you
• 1:04:18
  go
• 1:04:19
  through
• 1:04:19
  this.
• 1:04:19
  It's.
• 1:04:19
  It's
• 1:04:20
  cool.
• 1:04:20
  It's
• 1:04:20
  cool.
• 1:04:20
  I'm
• 1:04:20
  sure
• 1:04:21
  you're
• 1:04:21
  learning
• 1:04:21
  tons
• 1:04:22
  every.
• 1:04:22
  Every
• 1:04:23
  day.
• 1:04:23
  Every
• 1:04:24
  day
• 1:04:24
  I'm
• 1:04:24
  learning
• 1:04:25
  something.
• 1:04:25
  I
• 1:04:26
  mean,
• 1:04:26
  and
• 1:04:27
  I
• 1:04:27
  think
• 1:04:27
  that
• 1:04:27
  there's
• 1:04:28
  this.
• 1:04:28
  There's
• 1:04:29
  this
• 1:04:29
  thing
• 1:04:30
  with
• 1:04:30
  the
• 1:04:30
  Grammys
• 1:04:30
  that
• 1:04:31
  people
• 1:04:31
  think
• 1:04:31
  that
• 1:04:31
  it's
• 1:04:31
  just
• 1:04:32
  about
• 1:04:32
  voting
• 1:04:32
  and
• 1:04:32
  they
• 1:04:33
  don't
• 1:04:33
  realize
• 1:04:33
  that
• 1:04:33
  there's
• 1:04:33
  a
• 1:04:34
  lot
• 1:04:34
  more
• 1:04:34
  to
• 1:04:35
  the
• 1:04:35
  Grammys
• 1:04:36
  than
• 1:04:36
  what
• 1:04:36
  meets
• 1:04:37
  the
• 1:04:37
  eye.
• 1:04:37
  Because
• 1:04:38
  when
• 1:04:38
  they
• 1:04:38
  hear
• 1:04:38
  Grammys,
• 1:04:39
  they
• 1:04:39
  hear,
• 1:04:39
  oh,
• 1:04:39
  well,
• 1:04:40
  it's,
• 1:04:40
  you
• 1:04:40
  know,
• 1:04:40
  it's
• 1:04:41
  just
• 1:04:41
  voting.
• 1:04:41
  I
• 1:04:41
  said
• 1:04:41
  no.
• 1:04:42
  There's
• 1:04:42
  a
• 1:04:42
  lot
• 1:04:42
  of
• 1:04:42
  ways
• 1:04:43
  for
• 1:04:43
  you
• 1:04:43
  to
• 1:04:43
  get
• 1:04:43
  involved.
• 1:04:44
  Like,
• 1:04:44
  they
• 1:04:44
  have
• 1:04:44
  a
• 1:04:44
  peer
• 1:04:45
  networking
• 1:04:45
  program
• 1:04:46
  where
• 1:04:46
  you
• 1:04:46
  can
• 1:04:46
  connect
• 1:04:46
  with
• 1:04:47
  different
• 1:04:47
  people
• 1:04:47
  in
• 1:04:48
  the
• 1:04:48
  Grammy
• 1:04:49
  network
• 1:04:49
  in
• 1:04:50
  chapter.
• 1:04:50
  They
• 1:04:51
  have
• 1:04:51
  events,
• 1:04:52
  they
• 1:04:52
  have
• 1:04:53
  Advocacy
• 1:04:53
  Day
• 1:04:54
  where
• 1:04:54
  you
• 1:04:54
  get
• 1:04:54
  to
• 1:04:54
  go
• 1:04:55
  in
• 1:04:55
  and
• 1:04:55
  you
• 1:04:55
  actually
• 1:04:55
  get
• 1:04:55
  to
• 1:04:56
  talk
• 1:04:56
  to
• 1:04:56
  political
• 1:04:57
  leaders
• 1:04:57
  about
• 1:04:58
  rights
• 1:04:59
  from
• 1:04:59
  musicians.
• 1:05:00
  Like,
• 1:05:00
  it's
• 1:05:00
  actually
• 1:05:00
  a
• 1:05:01
  big
• 1:05:01
  deal.
• 1:05:02
  And
• 1:05:02
  then
• 1:05:02
  they
• 1:05:02
  have,
• 1:05:03
  like,
• 1:05:03
  charities
• 1:05:03
  you
• 1:05:04
  can
• 1:05:04
  donate
• 1:05:05
  money
• 1:05:05
  and
• 1:05:06
  to.
• 1:05:06
  To
• 1:05:06
  the
• 1:05:07
  work
• 1:05:07
  of,
• 1:05:07
  you
• 1:05:07
  know,
• 1:05:08
  getting
• 1:05:08
  more
• 1:05:09
  awareness
• 1:05:09
  for
• 1:05:09
  musicians
• 1:05:10
  and
• 1:05:10
  stuff
• 1:05:10
  like
• 1:05:10
  that.
• 1:05:10
  There's
• 1:05:11
  so
• 1:05:11
  many
• 1:05:11
  things.
• 1:05:11
  So
• 1:05:12
  it's
• 1:05:12
  not
• 1:05:12
  just
• 1:05:12
  about
• 1:05:13
  voting.
• 1:05:14
  There's
• 1:05:14
  a
• 1:05:14
  lot
• 1:05:15
  of
• 1:05:15
  ways
• 1:05:15
  for
• 1:05:15
  you
• 1:05:15
  to
• 1:05:16
  get
• 1:05:16
  involved.
• 1:05:16
  Lot.
• 1:05:17
  Wow.
• 1:05:18
  Yeah.
• 1:05:18
  Wow.
• 1:05:19
  That's.
• 1:05:19
  That's
• 1:05:19
  cool.
• 1:05:20
  Well,
• 1:05:20
  I
• 1:05:20
  look
• 1:05:21
  forward
• 1:05:21
  to
• 1:05:21
  hearing,
• 1:05:21
  you
• 1:05:22
  know,
• 1:05:22
  the.
• 1:05:22
  Continue.
• 1:05:23
  Continue
• 1:05:23
  things.
• 1:05:24
  You're
• 1:05:24
  working
• 1:05:24
  on
• 1:05:25
  the
• 1:05:25
  journey.
• 1:05:27
  I
• 1:05:27
  mean,
• 1:05:27
  what's
• 1:05:27
  next?
• 1:05:28
  You
• 1:05:28
  have.
• 1:05:28
  I
• 1:05:28
  mean,
• 1:05:29
  we're
• 1:05:29
  about
• 1:05:29
  to
• 1:05:29
  hit
• 1:05:29
  a
• 1:05:30
  new
• 1:05:30
  year.
• 1:05:30
  Anything
• 1:05:31
  that
• 1:05:31
  we
• 1:05:31
  should
• 1:05:32
  look
• 1:05:32
  out
• 1:05:32
  for
• 1:05:32
  or
• 1:05:33
  you
• 1:05:33
  should.
• 1:05:33
  We
• 1:05:33
  just
• 1:05:34
  stay
• 1:05:34
  tuned?
• 1:05:36
  Well,
• 1:05:36
  I
• 1:05:36
  mean,
• 1:05:37
  I
• 1:05:37
  just
• 1:05:37
  released
• 1:05:37
  my
• 1:05:37
  Christmas
• 1:05:38
  ep,
• 1:05:38
  the
• 1:05:39
  second
• 1:05:39
  half
• 1:05:41
  of
• 1:05:41
  Moments
• 1:05:41
  of
• 1:05:41
  Christmas,
• 1:05:42
  earlier
• 1:05:43
  this
• 1:05:43
  month.
• 1:05:44
  And
• 1:05:44
  my
• 1:05:45
  show
• 1:05:45
  is
• 1:05:45
  coming
• 1:05:45
  up,
• 1:05:46
  Moments
• 1:05:46
  of
• 1:05:47
  Christmas
• 1:05:48
  live
• 1:05:49
  on
• 1:05:49
  Saturday,
• 1:05:50
  November
• 1:05:50
  29.
• 1:05:52
  So
• 1:05:52
  come
• 1:05:53
  out
• 1:05:53
  if
• 1:05:53
  you're
• 1:05:53
  not
• 1:05:53
  doing
• 1:05:53
  anything.
• 1:05:55
  It's
• 1:05:55
  gonna
• 1:05:55
  be
• 1:05:55
  a
• 1:05:55
  great
• 1:05:55
  show.
• 1:05:56
  I'm
• 1:05:56
  gonna
• 1:05:57
  be
• 1:05:57
  playing
• 1:05:57
  songs
• 1:05:57
  from
• 1:05:57
  both
• 1:05:58
  Movement
• 1:05:58
  1
• 1:05:58
  and
• 1:05:58
  Movement
• 1:05:59
  2.
• 1:06:00
  Prizes.
• 1:06:01
  There'll
• 1:06:01
  be
• 1:06:01
  giveaways.
• 1:06:02
  There's.
• 1:06:02
  I'm
• 1:06:03
  featuring
• 1:06:03
  a
• 1:06:03
  couple
• 1:06:03
  of
• 1:06:04
  Toronto
• 1:06:04
  vocalists.
• 1:06:05
  And
• 1:06:06
  there's
• 1:06:06
  also
• 1:06:06
  a
• 1:06:06
  community
• 1:06:07
  portion
• 1:06:07
  to
• 1:06:07
  it
• 1:06:08
  as
• 1:06:08
  well,
• 1:06:08
  too,
• 1:06:08
  where
• 1:06:09
  a
• 1:06:09
  portion
• 1:06:09
  of
• 1:06:09
  ticket
• 1:06:10
  sales
• 1:06:10
  are
• 1:06:10
  going
• 1:06:10
  to
• 1:06:12
  a
• 1:06:12
  local
• 1:06:12
  food
• 1:06:12
  bank
• 1:06:13
  and
• 1:06:14
  also
• 1:06:14
  asking
• 1:06:15
  attendees
• 1:06:16
  to
• 1:06:16
  bring
• 1:06:16
  a
• 1:06:16
  non
• 1:06:16
  perishable
• 1:06:17
  food
• 1:06:17
  item.
• 1:06:18
  Community
• 1:06:18
  is
• 1:06:18
  really
• 1:06:19
  important
• 1:06:19
  to
• 1:06:19
  me
• 1:06:19
  and
• 1:06:20
  giving
• 1:06:20
  back
• 1:06:20
  is
• 1:06:20
  really
• 1:06:20
  important
• 1:06:21
  to
• 1:06:21
  me.
• 1:06:21
  And
• 1:06:21
  it's
• 1:06:21
  something
• 1:06:21
  that
• 1:06:22
  my
• 1:06:22
  parents
• 1:06:22
  always
• 1:06:22
  instilled
• 1:06:23
  in
• 1:06:23
  me
• 1:06:23
  as
• 1:06:24
  a
• 1:06:24
  kid
• 1:06:25
  and
• 1:06:25
  I
• 1:06:25
  use
• 1:06:26
  that
• 1:06:26
  show,
• 1:06:26
  which
• 1:06:27
  happens
• 1:06:27
  every
• 1:06:28
  other
• 1:06:28
  year.
• 1:06:28
  So
• 1:06:28
  it's
• 1:06:29
  not
• 1:06:29
  a
• 1:06:29
  annual
• 1:06:29
  show,
• 1:06:30
  it's
• 1:06:30
  an
• 1:06:30
  every
• 1:06:30
  other
• 1:06:30
  year.
• 1:06:31
  Show
• 1:06:32
  to
• 1:06:32
  give
• 1:06:32
  back
• 1:06:33
  to
• 1:06:33
  the
• 1:06:33
  community,
• 1:06:33
  so
• 1:06:34
  love
• 1:06:34
  it.
• 1:06:36
  Amazing.
• 1:06:36
  Amazing.
• 1:06:37
  I
• 1:06:37
  mean,
• 1:06:37
  yeah,
• 1:06:37
  thanks
• 1:06:38
  so
• 1:06:38
  much.
• 1:06:38
  You've
• 1:06:38
  shared
• 1:06:39
  so
• 1:06:39
  much
• 1:06:39
  of,
• 1:06:39
  you
• 1:06:40
  know,
• 1:06:40
  your
• 1:06:40
  journey,
• 1:06:40
  but
• 1:06:41
  also
• 1:06:42
  advice
• 1:06:42
  and
• 1:06:43
  experiences
• 1:06:43
  that
• 1:06:43
  are
• 1:06:44
  super
• 1:06:44
  useful
• 1:06:45
  to
• 1:06:45
  probably
• 1:06:45
  anybody
• 1:06:46
  at
• 1:06:46
  any
• 1:06:46
  stage
• 1:06:47
  of
• 1:06:47
  their
• 1:06:47
  career
• 1:06:48
  as
• 1:06:48
  an
• 1:06:48
  artist,
• 1:06:49
  performer,
• 1:06:50
  creator.
• 1:06:52
  Really
• 1:06:52
  useful
• 1:06:53
  stuff.
• 1:06:53
  So,
• 1:06:53
  yeah,
• 1:06:53
  thank
• 1:06:54
  you
• 1:06:54
  for
• 1:06:54
  that.
• 1:06:54
  Thank
• 1:06:54
  you
• 1:06:55
  for
• 1:06:55
  having
• 1:06:55
  the
• 1:06:55
  heart
• 1:06:55
  to
• 1:06:55
  not
• 1:06:56
  only
• 1:06:56
  continue
• 1:06:57
  and
• 1:06:58
  push
• 1:06:58
  yourself,
• 1:06:59
  but
• 1:06:59
  also
• 1:06:59
  bring
• 1:06:59
  people
• 1:07:00
  along
• 1:07:00
  with
• 1:07:00
  you
• 1:07:00
  any
• 1:07:01
  way
• 1:07:01
  that
• 1:07:01
  you
• 1:07:01
  can.
• 1:07:02
  It's
• 1:07:03
  needed.
• 1:07:03
  It's
• 1:07:03
  needed.
• 1:07:03
  It's
• 1:07:04
  a
• 1:07:04
  great
• 1:07:04
  example.
• 1:07:06
  Oh,
• 1:07:06
  before
• 1:07:06
  I
• 1:07:07
  say
• 1:07:07
  bye,
• 1:07:08
  let
• 1:07:08
  people
• 1:07:09
  know
• 1:07:09
  where
• 1:07:09
  to
• 1:07:09
  find
• 1:07:09
  you.
• 1:07:10
  I
• 1:07:10
  know
• 1:07:10
  you
• 1:07:10
  said
• 1:07:10
  your
• 1:07:10
  name,
• 1:07:11
  but
• 1:07:11
  just
• 1:07:11
  shout
• 1:07:11
  out
• 1:07:11
  your
• 1:07:11
  socials
• 1:07:12
  or,
• 1:07:12
  you
• 1:07:12
  know,
• 1:07:12
  direct
• 1:07:13
  contact
• 1:07:13
  information
• 1:07:14
  for
• 1:07:14
  how
• 1:07:14
  people
• 1:07:14
  can
• 1:07:14
  reach
• 1:07:14
  you
• 1:07:15
  online.
• 1:07:16
  Well,
• 1:07:16
  you
• 1:07:16
  can
• 1:07:17
  reach
• 1:07:17
  me
• 1:07:17
  on
• 1:07:17
  all
• 1:07:18
  social
• 1:07:18
  media
• 1:07:19
  platforms.
• 1:07:19
  Ezire
• 1:07:20
  D
• 1:07:20
  Music,
• 1:07:21
  Socialist,
• 1:07:22
  Facebook,
• 1:07:23
  Instagram,
• 1:07:23
  TikTok,
• 1:07:24
  YouTube.
• 1:07:25
  Those
• 1:07:25
  are
• 1:07:25
  the
• 1:07:25
  ones
• 1:07:25
  that
• 1:07:26
  I'm
• 1:07:26
  the
• 1:07:26
  most
• 1:07:26
  active
• 1:07:26
  on.
• 1:07:27
  And
• 1:07:28
  then
• 1:07:28
  of
• 1:07:28
  course,
• 1:07:28
  you
• 1:07:28
  can
• 1:07:28
  check
• 1:07:28
  out
• 1:07:29
  all
• 1:07:29
  of
• 1:07:29
  my
• 1:07:29
  music
• 1:07:29
  under
• 1:07:30
  Desiree
• 1:07:30
  D
• 1:07:31
  on
• 1:07:31
  all
• 1:07:31
  digital
• 1:07:32
  streaming
• 1:07:32
  platforms.
• 1:07:33
  Or
• 1:07:33
  you
• 1:07:33
  can
• 1:07:33
  just
• 1:07:33
  do
• 1:07:34
  a
• 1:07:34
  Google
• 1:07:34
  search
• 1:07:35
  for
• 1:07:35
  Desiree.
• 1:07:35
  That
• 1:07:36
  always
• 1:07:36
  works.
• 1:07:37
  All
• 1:07:38
  pop
• 1:07:38
  up
• 1:07:38
  right
• 1:07:38
  there.
• 1:07:40
  And
• 1:07:40
  if
• 1:07:40
  you're
• 1:07:41
  interested
• 1:07:41
  in
• 1:07:41
  coming
• 1:07:41
  to
• 1:07:42
  the
• 1:07:42
  show,
• 1:07:42
  just
• 1:07:43
  check
• 1:07:43
  out
• 1:07:43
  my
• 1:07:43
  socials
• 1:07:44
  and
• 1:07:44
  get
• 1:07:45
  yourself
• 1:07:45
  a
• 1:07:45
  ticket.
• 1:07:46
  Get
• 1:07:46
  tickets
• 1:07:46
  on
• 1:07:46
  Eventbrite
• 1:07:47
  or
• 1:07:47
  you
• 1:07:48
  can
• 1:07:48
  come
• 1:07:48
  to
• 1:07:48
  the
• 1:07:48
  venue
• 1:07:49
  and
• 1:07:49
  buy
• 1:07:49
  tickets
• 1:07:49
  out
• 1:07:49
  the
• 1:07:49
  door.
• 1:07:50
  Nice.
• 1:07:51
  29th.
• 1:07:52
  Yes.
• 1:07:53
  Awesome.
• 1:07:53
  Yeah,
• 1:07:54
  thanks
• 1:07:54
  so
• 1:07:54
  much
• 1:07:54
  for
• 1:07:54
  your
• 1:07:54
  time
• 1:07:55
  once
• 1:07:55
  again
• 1:07:56
  and
• 1:07:57
  yeah,
• 1:07:57
  looking
• 1:07:57
  forward
• 1:07:58
  to
• 1:07:58
  hearing
• 1:07:58
  a
• 1:07:58
  lot
• 1:07:59
  more
• 1:07:59
  from
• 1:07:59
  you.
• 1:08:00
  Sounds
• 1:08:00
  good.
• 1:08:01
  Thanks
• 1:08:01
  for
• 1:08:01
  having
• 1:08:01
  me.
• 1:08:02
  Of
• 1:08:02
  course.
• 1:08:05
  Sam.