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Talking Digital Ethnography and Netnography: In Conversation with Marta-Marika Urbanik
As our research subjects increasingly live their social lives on and through virtual platforms, how can ethnographers incorporate digital methods into our research? On this episode we speak with Dr. Marta-Marika Urbanik, Assistant Professor at the University of Alberta, who has written extensively about integrating social media ethnography into her research on Toronto street gangs, including a fascinating article in Qualitative Sociology with Robert A. Roks entitled “GangstaLife: Fusing Urban Ethnography with Netnography in Gang Studies”. Marta explains how she began engaging in digital…
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