Your Next Customer Is an AI Agent | Amplience Co-CEO John Williams on GEO, AEO and the Content Supply Chain
What happens to e-commerce when the internet is no longer built primarily for humans? John Williams, Co-CEO and CTO of Amplience, explains AEO and GEO, why the AI agent is now your audience before the customer, and why content creation is only a third of what the content supply chain really costs. In partnership with Amplience.
What you will learn
• AEO is the AI answer above Google's results; GEO is ChatGPT, Claude and other generative engines. One content strategy serves both, if your SEO is sound first.
• SEO ranked you on a long list. AEO and GEO decide whether you are on a very short…
The skinny
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