Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Vertical Video Beats Landscape for Mobile Engagement
Lucas and Luna dig into the data behind vertical video's dominance on mobile devices. Citing a 2024 Meta internal study showing vertical videos drive 78 percent higher completion rates than landscape on Instagram Reels, they explore why orientation matters for skippable ad formats. Lucas breaks down the psychology of 'thumb zone' viewing and how aspect ratio affects visual attention. Luna pushes back on the assumption that vertical works for every brand, citing examples from cooking tutorials and product demos. They also discuss practical production hacks like shooting…
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