Latest / CPG Week by BevNET & Nosh
How Food Brands Can Win on Amazon Prime Days
On this week's show, the team debriefs on its trip to Natural Products Expo East in Philadelphia and then sorts through the news around the White House and FDA's evolving definition of "healthy." NOSH editor Carol Ortenberg chats about Amazon's first Prime Early Access Sale (or PEAS) with Chris Moe, the president and co-founder of the Amazon consulting group Cartograph. The two discuss how brands can utilize the ecommerce giant's new day-long sale to build more visibility and velocity among potential consumers.
In this episode:
00:58: The NOSH team discusses trends they saw among food brands…
The skinny
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