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Midi Health's Joanna Strober: Perimenopause, HRT, and Starting Over at 53

Perimenopause symptoms like hot flashes, sleep problems, and brain fog often go undiagnosed. Here's how Joanna Strober built accessible menopause care for women over 40.

Perimenopause symptoms went undiagnosed for years while Joanna Strober suffered through sleepless nights, unexplained weight gain, hot flashes, and anxiety. Despite seeing multiple doctors, no one mentioned perimenopause or hormone therapy. This is her story of how personal medical dismissal became a mission to transform menopause care for women over 40.

At 53, Joanna founded Midi Health—the first insurance-covered virtual…

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