Why the Online Advertising Market is Broken

The Lawfare Podcast: Patreon Edition · Jan 20, 2022 · 59m

In December 2020, ten state attorneys general sued Google, alleging that the tech giant had created an illegal monopoly over online advertising. The lawsuit is ongoing, and just this January, new allegations in the states’ complaint were freshly unsealed: the states have accused Google of tinkering with its ad auctions to mislead publishers and advertisers and expand its own power in the marketplace. (Google told the Wall Street Journal that the complaint was “full of inaccuracies and lacks legal merit.”)The complaint touches on a crucial debate about the online advertising industry: does it…