Age Matters: Unplugged
In this episode of Ducks Unplugged, we’re joined by Deanna's daughter, and our resident Gen-Z expert, Amy to tackle the generational marketing landscape. From how to make your brand relevant to Gen Z—authenticity and honesty are the name of the game—to why non-digital channels shouldn’t be ruled out to reach this generation. And let’s not forget Gen X and Boomers, who are doing the majority of the spending right now!
Oh, and why do Millennials get blamed for, well, everything? (Sorry for trying to enjoy a slice of avocado toast!). Plus, Ryanair is crowned the GOAT of TikTok marketing.
We also…
The skinny
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