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How Duolingo Turns Language Learning Into a Game
In this episode of The Pivot Podcast, Lucas and Luna explore how Duolingo transformed from a small Pittsburgh startup into a global language-learning phenomenon by doubling down on gamification and viral marketing. They break down the genius of the streak system, the notorious green owl's guilt-trip notifications, and how Duolingo's pivot from human translators to AI-driven content changed its business model. With a focus on the company's rise to over 500 million users and its successful IPO in 2021, the hosts discuss the fine line between engagement and manipulation, and what…
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