Founder of Blk & Bold Specialty Beverages, Pernell Cezar, Explains Specialty Coffee
In under 2 years, Blk & Bold Specialty Beverages co-founder Pernell Cezar already achieved national distribution in Target. As Iowa-based Blk & Bold turns 5 this year, we wanted to air this previously recorded interview to celebrate!
Cezar explains what "specialty coffee" is and how it differs. It turns out, specialty coffee is a "fact-based" term, meaning it's not marketing fluff. Like wine, it has a fact-based point system.
Cezar began his career in Target retail merchandising, helping manage inventory across their supply chain. In that role, he made buying decisions and negotiated with…
The skinny
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