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How Shopify Turned Commerce Into A Platform
Shopify started as a snowboard shop called Snowdevil, but its real product was never the gear—it was the software built to run it. In this episode of Startup Stories with Fexingo, we look at how Tobias Lütke and Scott Lake turned their own operational pain into a global commerce platform. We explore the strategic pivot from selling skateboards to selling shovels in a gold rush, focusing on the API-first architecture that allowed third-party developers to build an ecosystem around basic store tools. We also examine the decision to go public in twenty fifteen and how Shopify avoided the common…
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