Invest to Scale: Surviving the Ad Overload with Devon MacDonald

Big Talk About Small Business · Jul 22, 2026 · 56m · transcript

Cutting marketing first when cash is tight guarantees your business will fail to scale. In an era where consumers are bombarded by thousands of digital messages daily, treating advertising as an optional expense is a fast track to irrelevance. Devin MacDonald, President of Cairns ONeil media agency, joins us to unpack exactly how founders can allocate capital to break through the noise and scale responsibly.

We get into the specific mechanics of budgeting for the growth gap rather than just sustaining your baseline revenue. The conversation covers the friction between multi-touch attribution…