Latest / The AgriCoach Podcast by The Financial Bloke
#105: The Real Risk Isn’t Being Wrong — It’s Being Slow with Mark Ferguson - Think Agri
What’s holding your family business back — being wrong, or being too slow to change?
In this energising conversation, Ben Law sits down with Dr. Mark Ferguson — sheep genetics expert, CEO of Next Gen Agri, and host of The Head Shepherd Podcast — to explore why the greatest risk in ag today isn’t failure... it’s inertia.
From the paddock to the boardroom, this episode cuts through the fluff and tackles the hard truth: the families that thrive are the ones who fail fast, think curiously, and adapt quicker than the rest. It’s not about having all the answers — it’s about asking better questions…
The skinny
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