Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Master First-Party Data Without Losing Privacy
With third-party cookies vanishing and privacy regulations tightening, marketers are pivoting hard to first-party data strategies. This episode explores how leading brands like Nike and Sephora have built direct consumer relationships through loyalty programs and personalized experiences, turning data collection into a value exchange rather than a surveillance tactic. We break down the mechanics of zero-party data, the role of AI in predicting customer intent, and practical steps for smaller businesses to build their own owned media ecosystems. If you're trying to navigate the…
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