082: What has a Better ROI: Advertising or CX Training?

Customer Service Revolution | Customer Experience & Employee Experience for Business Leaders · Apr 20, 2022 · 12m

Chief Revolution Officer John DiJulius of The DiJulius Group discusses what has a better ROI: Advertising or CX Training?

Learn:

The companies that don't invest in CX have leaders who don't understand the financial impact it can have

Sales is a lagging indicator of the level of CX your company is providing

75% "don't accept advertisements as truth"

90% "believe brand recommendations from friends"

5% increase in customer retention can increase a company's profit by 75%

80% of your company's future revenue will come from just 20% of your existing customers

Tesla spends zero on advertising…