Latest / Coffee People Podcast / Crossings Coffee Corner: Why I Love Coffee ft. Alden Hozouri

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Crossings Coffee Corner: Why I Love Coffee ft. Alden Hozouri · Coffee People Podcast

• 0:14
  One of the things that I was doing recently at the specialty
• 0:17
  coffee Association Expo in Portland, was asking people.
• 0:21
  This one question that I realized that in all the times
• 0:24
  you and I have met in person or talks for the show, coffee
• 0:28
  smarter, or just when I interviewed you that very First
• 0:31
  time I've never asked you this. So I'm going to ask you it.
• 0:34
  Now, Alden Azzurri of Crossings coffee.
• 0:37
  Since I didn't mention that at the top, what do you love about
• 0:40
  coffee? I feel kind of bad.
• 0:46
  Just spring it on you but that's not really true either because
• 0:49
  you say, yeah, I don't feel bad at all.
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  I love that, it can be whatever you want it to be and nothing at
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  all. You know, I come from a decade
• 1:02
  on the research bench and I also wanted to create and build
• 1:08
  community and coffee was the intersection where I could do
• 1:12
  both and more. And you know, I think if you
• 1:16
  stretch it long enough, you could probably find a means in a
• 1:18
  ways to do that for any industry in particular.
• 1:20
  But there's already such a beautiful culture in our society
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  around like Gathering coming together sitting down, or in a
• 1:28
  cup, like we do this with mules and food but it's such a
• 1:31
  universally or nearly universally loved beverage and
• 1:35
  enjoyed in hundreds and thousands of different styles
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  around the world and people of spinning their own
• 1:39
  interpretations on it. It's like so beautiful to
• 1:43
  witness. Is all the different ways that
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  people try to like make it their own and invite others to join
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  them. And witness lemon that people
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  want to go down the craziest rabbit holes and create what
• 1:52
  they think is the best, but it ends up being such a niche
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  thing. And it's like, that's amazing.
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  You've created something. So particular in beautiful in
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  one specific way and that's amazing and people can replicate
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  that and people can do something diametrically opposite.
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  And they can think that's the best.
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  And Everyone's entitled to their own opinion and all this Buzz is
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  happening. And there are other people who
• 2:13
  just Just drudge in the morning and the needed as their Crux to
• 2:17
  get up out of bed in the morning.
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  I mean, it's just like there's such a wide range of people to
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  like, engage in interface with in this subject and I love being
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  witness to all of it. I love learning and finding my
• 2:29
  own spin that I can put on things and being able to create
• 2:32
  that. I in a way that I hope doesn't
• 2:34
  necessarily bias people. But like, informs them in a way,
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  so they can make more informed decisions.
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  The whole thing is just really cool.
• 2:41
  I've been with you when you've done this.
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  This. And so I have a bit of a
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  background, but I think one of the things that came up for me
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  in your, your commentary. There was the evolution of not
• 2:54
  only coffee as a product but our relationship to it.
• 2:58
  So when you're going to go to a coffee shop later this week,
• 3:01
  what are you going to order? Whatever the hell I want?
• 3:10
  I mean, that's also kind of a cool thing.
• 3:12
  It's like you've got this one product Like can be spun in so
• 3:14
  many different ways. Like I might order a flat white,
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  I probably will order an oat milk flat white but I might be
• 3:21
  hot and order an ice boat latte with vanilla.
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  I might just get a shot of espresso, you know, I might even
• 3:27
  just get a chai like and that the other thing, as well as like
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  copy, I think has become an institution to invite other
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  pieces into the fold. That aren't even coffee.
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  You know, TT culture, I don't think coffee depending on TT
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  isn't dependent on coffee but there's definitely like some
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  ways in which they marry and you've got people who Who are
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  interested in both and so they'll have a excellent coffee
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  program but they're also really wanted to show people.
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  Hey, look, what else you can drink, this is really tasty too
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  or they'll make like turmeric lattes.
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  Let me catch eyes, you know. Like it's a such a beautiful
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  umbrella for people to gather under and enjoy whatever they
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  fancy that day. Alden, thank you for answering
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  those two questions on the spot kind of randomly.
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  And to just generally speaking, I'm excited about this new
• 4:09
  Crossings coffee column that we've been working on the idea
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  of for a while. Now whomever is out there
• 4:16
  listening keep checking roast westcoast.com that column is
• 4:20
  going to be out soon transcripts of some of the conversations
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  we've had and essentially really intense, quick coffee education,
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  courtesy of Alden has ariya, Crossings Coffee which I'm
• 4:32
  greatly appreciative and that's tell us.
• 4:35
  Where can people find Crossings coffee in the world or online or
• 4:39
  how do they get it? You can find it right?
• 4:41
  Straight from the website Crossings coffee.com.
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  If your local San Diego, you can find it at Wayfarer bread and
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  Bird Rock. You can find it at calculate are
• 4:49
  in Solana Beach and Encinitas need to find it at +61 It's A
• 4:53
  rad coffee truck usually makes its way up and down the coast
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  and La Jolla area. You can find it at Mesa Rim gyms
• 5:00
  in San Marco's, and the Mira Mesa.
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  And there's just so many in there.
• 5:04
  So many more coming, so just like check us out.
• 5:07
  Also, in its Brown, visit the website drop me a line.
• 5:10
  I'd love to talk to you. Thanks Alton.
• 5:41
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• 6:19
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• 6:22
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