Latest / X-Factor Marketing With Wendy Forsythe
Everything Is Changing, Nothing Is Changing: Mike DelPrete on Compass, Rocket, Google & Real Estate
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Mike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mike and I unpack what's really happening with Compass, Zillow, Rocket, Redfin, Google, and AI—and what it all means for agents building sustainable businesses. His theme for 2026: Everything is changing…
The skinny
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