Latest / The Inspired Stories Podcast / Five Pillars of Restaurant Success: Carl Bachmann's Riko's Pizza Revolution
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:11their successes and be inspired by how they've overcome
- 0:14adversity. My name is Anthony Kotaspodi and
- 0:16today's guest is Carl Bachman, President and Chief Operating
- 0:20Officer of Rico's Pizza based in Stamford, CT Rico's is known for
- 0:25its thin, crisp pies, high quality ingredients, and a warm
- 0:29neighborhood dining vibe. Over the years, they have
- 0:32expanded through franchising and are now a growing presence in
- 0:36the food and beverage industry. Carl brings a wealth of
- 0:39hospitality expertise, having LED major brands like Burger Fry
- 0:44and Smash Burger through significant growth.
- 0:47At Burgerfi, he served as CEO, guiding the company to new
- 0:50heights. While at Smashburger, he oversaw
- 0:52operations as president. His background in real estate
- 0:56selection, construction, and team building has helped
- 0:59transform these brands into beloved dining destinations.
- 1:03Now at Rico's, Carl aims to continue that legacy, focusing
- 1:07on quality, expansion, and a remarkable guest experience.
- 1:11He has a proven track record of driving sales and building
- 1:14strong teams, making him a perfect fit for the brand's
- 1:17future ambitions. Now, before we get into all that
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- 2:00backbenefits.com. All right, back to our guest
- 2:03today, President and COO of Rico's Pizza, Carl Bachman.
- 2:07Thanks for making the time to Share your story today.
- 2:09Thanks. Honored to be here.
- 2:11So, Carl, you've been in the food and beverage industry for
- 2:14three decades now. What initially drew you in?
- 2:19I think, well, I kind of grew up working in restaurants and I
- 2:22think it was the adrenaline junkie that I am, played a lot
- 2:24of sports when I was a kid and when I couldn't play sports
- 2:28anymore, I kind of think someone was missing.
- 2:30And that ability to work in a restaurant on a busy Friday
- 2:34night, the clang of the plates and the crowds and the
- 2:37excitement, to me, it was like an adrenaline rush.
- 2:40And I realized that this is what I love to do, so I've been doing
- 2:43it ever since. You just like the the energy of
- 2:46all the the activity that's taking place there, yeah.
- 2:49Hustle. Yeah, there's something special
- 2:52about that energy and excitement.
- 2:53And there's something for me heartwarming about serving
- 2:57somebody. You know, I started out in a
- 3:00restaurant business washing dishes and cooking and serving.
- 3:02And there's a lot of satisfaction in seeing someone
- 3:06have a great experience and pride and in, in taking care of
- 3:10somebody and it creates joy. And it's a kind of a nice way to
- 3:14to to live your life. You know, giving a little joy to
- 3:17somebody else in a simple way is something is a good meal or or
- 3:20just a, you know, random acts of kindness.
- 3:23I love that. Any random acts of kindness you
- 3:27can remember from some of your earlier dining escapades?
- 3:33Something that you did maybe to kind of go above and beyond for
- 3:36the guests? Yeah, I, I at at one point we
- 3:40had a guest come in to one of the restaurants.
- 3:44This is years ago with a different business.
- 3:47A guest came in and was upset, was a regular guest because her
- 3:52daughter's wedding was that weekend and the caterer was in
- 3:58home wedding, backyard type wedding and the caterer went
- 4:01bankrupt and disappeared. And so there was no way to do
- 4:04the wedding and she was in a panic and they didn't know what
- 4:06to do and they were going to cancel the wedding.
- 4:08And this was on Friday night. The wedding was on Sunday.
- 4:11Oh my God. So I offered to do the wedding
- 4:14for them and she, she didn't really believe we could pull it
- 4:19off. She'd really believe we would.
- 4:20Is that like 36 hours notice? Yeah, yeah.
- 4:24And it was a great. It was a lot of fun.
- 4:25I got with my team and my management team.
- 4:27I was a franchise at the time of a big brand.
- 4:30And I said, listen, we got to take care of this regular guest.
- 4:34We've got to find a way. So I said, give me the menu.
- 4:37And we created the menu and we did an off premise catering
- 4:41event wedding. And we did a wedding for over
- 4:42100 people. And we did in, in less than a
- 4:46day. But, but I think you're right,
- 4:48maybe 30 hours. And it was a huge success and it
- 4:52was very rewarding for everybody.
- 4:54Even everybody on my team was rewarding because they knew what
- 4:56we were doing. That's incredible.
- 4:58I mean, the logistics of that, you know, you weren't planning
- 5:02for this. So you've got to have food on
- 5:03hand for, you know, the the raw materials for 100 people.
- 5:07You've got to have the staff to prep it and the staff to serve
- 5:11it. How did you pull all it together
- 5:13so quickly? At the time I owned 10
- 5:15restaurants, so I had I had the staff, I had the people, we
- 5:18could prep everything. The real logistic challenge was
- 5:21creating building a kitchen on site because there was, we had
- 5:25to build a commercial kitchen on site.
- 5:26So renting equipment, buying equipment last minute, that was
- 5:30the real challenge. But we figured it out.
- 5:32And actually it's funny, after we did it, my team came to me
- 5:35and said we can do this. And we started doing a lot of
- 5:38catering as a result of that. And I actually started a
- 5:40catering company years later based on that, based on that,
- 5:44that exact weekend. So that to me, maybe one of the
- 5:47most rewarding things we ever did.
- 5:49That's a really cool. Story.
- 5:51All right, So let's move forward a little bit because we want to
- 5:54spend most of our time on Rico's.
- 5:55But before we get there, I want to hear a little bit about your
- 5:57time at Smashburger and Burgerfi, because you were there
- 6:01through guiding the companies through some pretty impressive
- 6:03growth. As you think first about
- 6:06Smashburger, what was that biggest growth lever you were
- 6:09able to pull while you were there?
- 6:11I think at Smash it was really organizing the operation side of
- 6:16the business. So we had a, a founder there
- 6:19that was iconic, you know, in the industry and genius really
- 6:23that did a great job creating credible menu items.
- 6:27But what they really needed was structure and organization, team
- 6:30process. So I built like a set of pillars
- 6:33or foundational pillars of how you run a business.
- 6:35That's really where I designed my strategy that I've used ever
- 6:38since is how do you, how do you design A strategy to manage a
- 6:43business multiple locations across multiple countries Even
- 6:48so to get some consistency in the brand.
- 6:50And, and to me, that was the biggest challenge.
- 6:53Of course, a couple years into it and when I took over as
- 6:57president of the company was just a few months before COVID.
- 7:00So then there was a whole bunch of whole myriad of new, new
- 7:03challenges. But really once you have
- 7:06foundational pillars that we put together, I think that was that
- 7:10was the big challenge. And that's how we were able to
- 7:12kind of structure Smashburger for growth and really structure
- 7:17it to be sold to the the new entity that that purchased it.
- 7:21Can you say more about that structure and that strategy that
- 7:24you were figuring out and putting in place that you still
- 7:26use today? Absolutely.
- 7:28It it, there's five, you know, I think when you build anything,
- 7:31build a, a, a, a, a big building or a house, the foundations like
- 7:36the most important thing, right? Everything lies on that
- 7:38foundation. So for me, these pillars are
- 7:40foundational pieces had to be in place.
- 7:43And I think there's really 5 basic foundational pillars in
- 7:47the restaurant business. And, and I guess I've learned
- 7:49this over doing this for 30 years plus.
- 7:52But number one, and, and it's always #1 and I know it's going
- 7:56to sound corny or trite, but there's a reason why it's a
- 7:58cliche is people, I call IT infrastructure, but that's just
- 8:02a fancy, you know, $64,000 word for people.
- 8:05So to me is, is, is having the right team with the right skill
- 8:09set, building a team of people that complement each other,
- 8:13creating a culture where the teams first, having a servant
- 8:17type of leadership style. So to me, number one pillar is
- 8:20definitely infrastructure. Number 2 is taste and quality.
- 8:26I think so many restaurant chains really compromise on
- 8:32those things because of cost. And I think that's the recipe
- 8:36for failure in the end. So for me taste and quality, so
- 8:39having something that's flavor forward, high quality
- 8:42ingredients, things are expensive today's world and they
- 8:45have been for many decades and they're just getting more
- 8:48expensive. So you have to deliver quality.
- 8:51So that to me that that's number two.
- 8:54Number three is defining the portfolio.
- 8:57And for me that comes down to picking the right locations,
- 9:01putting in the right platform to execute your business and really
- 9:05have the right four wall ambiance for the business.
- 9:08So it's inside and outside the four walls is step three-step 4
- 9:13is process, what I call gold standards that that fourth
- 9:17pillar, it's having great processes.
- 9:19So you can duplicate that effort over and over and over again.
- 9:22So identifying your standards, identifying your processes to
- 9:26deliver on those standards over and over again.
- 9:29And then I think Step 5 is tell the world that your marketing
- 9:32approach, you know, and if you don't have step, those first
- 9:35four pillars, you're not ready for Step 5 S.
- 9:38And I always like to say I used to run, you know, small to
- 9:41medium companies that we always got a punch above our weight.
- 9:44And so utilizing the most current media, digital media,
- 9:48social media, word of mouth, guest experience, to me, those
- 9:55are the five pillars. So again, really simple, you
- 9:59know right people, right product, right the right
- 10:05location, you know the right process and then tell the world
- 10:09about it. So that first pillar, people,
- 10:12what is your approach to hiring and retention?
- 10:18I think, I think for us at Rico's but and really in my
- 10:22whole career, I've always believed in the passion of
- 10:24people. I think you have to have a
- 10:29passion in this business. You have to love what you do.
- 10:32You know, raising a bunch of kids, I've always told them that
- 10:35if they, if they are searching for the right job, you know, and
- 10:38they're searching just for the right paycheck, they're always
- 10:40going to fall short. We always want to make more
- 10:42money. But if they shoot for something
- 10:44that they love and they're passionate about, they'll be
- 10:47happy and the money will come. So I think when you're finding
- 10:50and choosing people, that's the philosophy I take as somebody's
- 10:54passionate about service, passionate about other people,
- 10:57big personality people, they're just passionate about each
- 11:01other. And I think if you hire the
- 11:04right attitude, you can train the skill.
- 11:06You know, it's not rocket science what we do.
- 11:08It's very important what we do, but it's not rocket science.
- 11:11So I think I think that's really what it comes down to.
- 11:14How do you? Determine if the attitude is a
- 11:17good connect during that hiring process.
- 11:20I'm sorry, say again. The you're talking about, you
- 11:23know, if you hire the right attitude, you can teach the
- 11:25skills. So how do you determine if the
- 11:27attitude is right during that hiring process?
- 11:30I think in the restaurant space, you know, it's service industry,
- 11:36so we're serving others, which is something that either you
- 11:39either you love or you or you or you hate, you know.
- 11:42So I think you find out right then and there if they have a
- 11:44servant, servant type attitude, even down to how they make eye
- 11:49contact, how they speak, how they talk, do they put their
- 11:52head down? Do they still looking straight
- 11:54in your eye? So I think there's a lot of
- 11:56cues, but most importantly, I'm looking for passionate people.
- 11:59You know, a lot of management. I will tell you we need to hire
- 12:02people with experience and I don't necessarily believe in
- 12:05that. I think we need to hire people
- 12:06with passion. And if they're passionate about
- 12:09anything, they're passionate about their family, or they're
- 12:11passionate about their past job, or they're passionate about
- 12:13their school, or they're passionate about their team, you
- 12:16know, or their sport. I feel like anybody who has a
- 12:20strong passion for something and you see them light up.
- 12:22So when I'm interviewing people and meeting people, that's what
- 12:25I'm looking for. What are they passionate about?
- 12:27Learning about them. And as soon as I can click on
- 12:29that and find that passion point, then I know they have
- 12:32something in them. They have that energy.
- 12:35That's the kind of people you and.
- 12:36You can figure out a way to awaken it in the work
- 12:39environment there too. 100%, as long as they're passionate about
- 12:43something, you know, and people that are excited about whatever
- 12:46it is in their lives and they want to talk about it, those are
- 12:50the people you want to you. You can train them and get them
- 12:52excited about our business. What was something you learned
- 12:55at Burgerfi that you're able to apply to Rico's today?
- 12:59At Burgerfi, I think Burgerfi was a very challenging business.
- 13:05It was a restructure, reorganization, taking it
- 13:08through bankruptcy. So I learned a lot taking a
- 13:11company through bankruptcy. You know, when I got there, it
- 13:14was pretty insolvent and my job was to really kind of get us
- 13:17through a restructure and a reorganization.
- 13:20And I think I think probably I personally learned the most
- 13:25about humility is that sometimes I can't fix everything and, and
- 13:30choose what I can fix and do the best by the people and try to
- 13:33set them up for success in the next, in their next lives, in
- 13:36their next future and next careers.
- 13:38So that's probably the biggest thing I learned is it's all
- 13:42about the human element of the business, you know, so sometimes
- 13:48you have to know when to say when and, and sell the company,
- 13:51move on and restructure and other times you rebuild.
- 13:55In this case, there needed to be new ownership, there need to be
- 13:57new structure. So I got, I think the biggest
- 14:00learning was how do I set these people up so that they can
- 14:03successfully take the brand if they stay or whatever they do in
- 14:06the future, set them up for success.
- 14:09That's probably my biggest learning out of that.
- 14:11So what was behind the decision to join Rico's small up and
- 14:15coming pizza chain? Well, I met Rico himself.
- 14:21They came to me about his vision for this dream for this company.
- 14:26And I actually told him, no, you're too small.
- 14:29I don't do that. I do reorganizations and
- 14:31restructures. And that's what I've been doing
- 14:35for the last 15 years is kind of trying to turn, do turn arounds
- 14:38of companies and take people through those hard times.
- 14:40And Rico was convinced that that I was the right fit for him.
- 14:48And he really showed me something special when I toured
- 14:51his restaurants. He he flew down to Florida where
- 14:54I was living and took me out to dinner.
- 14:56And we spent three hours just talking about the things I just
- 14:59mentioned. What makes you, what's makes you
- 15:01passionate about life? What it you know, why do you do
- 15:03what you do? You know, what your background
- 15:05is. And we talked with each other
- 15:07about it and I realized he had such a passion for this business
- 15:10and his people and his team and, and he's, he built something
- 15:14that was really unique. And so that's really why I chose
- 15:19to take this chance and do this. And I've never seen a a family
- 15:24run business where people are so excited about their brand,
- 15:27excited about their product, so involved in the community.
- 15:31So I think the moral compass was true North and that really made
- 15:35me feel good about it. And so I was excited to work
- 15:38with really good people. What is it that they're doing
- 15:41there that's so? Special, I think we, we well,
- 15:46first of all, our pizzas different.
- 15:47It's a thin crust pizza and and that maybe doesn't sound so
- 15:51different, but it really is. It's very light, it's very
- 15:54crisp. It's, it's different in that
- 15:58sense, you know, it's, it's been around if you've ever heard of
- 16:01like a bar pie or like a Tavern style pizza, that's what it is,
- 16:05like a Tavern pie. But they really perfected the
- 16:07process. So Rico found a way to take the,
- 16:11the pizza and be consistent about it.
- 16:13He engineered an incredible process for making our pizza
- 16:17from the dough right to the cut table where he cut and sliced
- 16:19the pizza. I think what's unique about it
- 16:22is kids love our pizza. It's light, families love our
- 16:25pizza. We have a whole line of salad
- 16:28pizzas which is unique. With salad pizza.
- 16:32What is a salad pizza? Salad pizzas are are great.
- 16:35So we have all kinds of different salad pizzas.
- 16:39So instead of just putting salad on a pizza, we we do what we
- 16:42call an elevated crust. So we built out these elevated
- 16:45crusts. So for instance, we do a chicken
- 16:47Caesar salad pizza. So it's a a chicken Caesar salad
- 16:50on a pizza crust and originally had tomato sauce on it was a
- 16:55great product. I've since evolved it a little
- 16:58bit and we've elevated it to what I call these elevated
- 17:01crust. So now we take our Caesar
- 17:03dressing and we infuse that in the dough and cook it into the
- 17:06pizza. So it gives it so much more
- 17:08flavor. So you have a Caesar salad on a
- 17:10light thin crust pizza and it's it's delicious.
- 17:13And we've done that with our BBQ Chicken Ranch pizza.
- 17:16So we have a BBQ crust, we have a Mediterranean crust.
- 17:19So we took our spinach chicken pizza and made it a
- 17:21Mediterranean crust where we take olive oil and and Parmesan
- 17:26and we cook it into the crust and then drizzle it on the top.
- 17:29So all kinds of different salad pizzas.
- 17:31So really it's a unique offering in the pizza world.
- 17:35So this thin crust pizza can be done hot and fresh.
- 17:38And we have our, we're known for our hot oil pizza, which is
- 17:41unique. You know what is a?
- 17:42Hot oil pizza. So our hot oil pizza.
- 17:45We take our own Peppers in our own oil and I can't get too much
- 17:48of my secrets and we soak these Peppers in these in in our oils
- 17:54and make a hot oil and a week we make pizzas with that.
- 17:57We also top other pizzas with that and that's unique to us.
- 18:01So really, those are the kind of things that make the brand
- 18:04unique. Say more about why kids love the
- 18:07pizza so much, especially little kids.
- 18:11It's it's amazing. It's my favorite part of the
- 18:13story. If you walk into a Rico's, you
- 18:17actually see kids holding a slice of pizza.
- 18:19And when I say kids, I'm not talking about a 10 year old, I'm
- 18:22talking about a 2 year old. I'm talking about toddlers.
- 18:25Kids are driving families to go to Rico's because the kids feel
- 18:29comfortable and confident and they love our pizza.
- 18:31It's light, it's thin, it's super crisp, no flop.
- 18:34So they can really hold that slice of pizza.
- 18:36So you don't see mom and dad cutting little squares and
- 18:39pieces of pizza for little babies.
- 18:41You see them actually holding a slice of pizza and the joy that
- 18:44that brings to mom and dad. And of course the kids as well
- 18:47is really exciting. So I think that's why kids love
- 18:50it. It's just a unique offering in
- 18:52that sense. Super crisp.
- 18:54So that's it and and kids love that.
- 18:58And I mean. Yeah, you're talking.
- 18:59You're talking really thin and really crisp if a 2 year old is
- 19:03holding a piece of pizza up and it's not flopping.
- 19:05Yeah, it's amazing. It's so fun to watch.
- 19:08And then just again, I, I get so much joy out of their joy.
- 19:11So I guess because I'm a, I'm a, a relatively new grandfather,
- 19:15but I get so much joy out of seeing these little kids
- 19:18enjoying pizza together. And, and you see it takes so
- 19:22much stress away from mom and dad too, because they can get a
- 19:25nice cheese pizza for the kids. The kids can hold that pizza in
- 19:28their hands and mom can have a salad pizza.
- 19:31You know, we also serve wings and sliders.
- 19:33And so we have all kinds of cool, cool items.
- 19:35But what really drives people in as the kids, and what's unique
- 19:39too, is that families watch sports.
- 19:41At Rico's, we have a a lot of. Sports bars set up.
- 19:45Yeah, we have big sports bars set up.
- 19:47So we, it's, it's a really unique environment where you
- 19:50might have 3 deep at the bar and then the first row of tables is,
- 19:54is 3 deep with toddlers and kids and families.
- 19:57So it's kind of a fun environment.
- 19:59I just love that, you know, it's, it's all the things I love
- 20:01sports, pizza and kids. So it's it's like the perfect
- 20:05concept for me. You're in heaven right now.
- 20:07Yeah. How many locations do we have
- 20:08today? So we have, by the end of the
- 20:11year, we'll be out 14 locations. We have 4 under construction
- 20:14right now. And probably, probably next
- 20:17year, we'll have close to 20 locations between our corporate
- 20:19and franchise stores. So we're growing pretty quickly.
- 20:22Right now, we're under rapid growth moment movement right
- 20:26now. So you were saying earlier that,
- 20:29you know, when you first met Rico and you turned him down,
- 20:31you know, he didn't give up. He came after he was convinced
- 20:34you were the right guy. What was it you think he saw in
- 20:38you? I think, I think passion.
- 20:42I think he saw my passion. I think he I think he understood
- 20:48how excited I was about what I do and why I do it.
- 20:51And I also, he saw how emotionally attached I was to
- 20:55the teams and the people because again, I think people drive this
- 20:58business more than anything. So I think those are the things
- 21:01that he said. This guy has a passion for this
- 21:03business. He knows this business.
- 21:06And I also think that we aligned a lot.
- 21:09He's a good human being and and sometimes a business that's hard
- 21:13to find. So and he was determined and
- 21:17driven and and I'm very determined and driven.
- 21:20So we had a lot of common traits.
- 21:22So I think that's why we aligned well.
- 21:24Can you tell us about sort of the the, the founding of Rico's
- 21:29Pizza? You know, he's a passionate guy.
- 21:31He figured out some stuff with his pizza.
- 21:33How did this first kind of all evolve and come about?
- 21:36So there's a lot of urban legends about Rico and all the
- 21:39things that he did and, you know, got the ideas from other
- 21:42concepts. And oh, what really happened was
- 21:45Rico owned a building where he had had another business and he
- 21:50was leasing out retail space in this building And a, a young man
- 21:54said he had a great idea for a pizza concept.
- 21:57And so he said, great, I'll lease the, I'll lease the, I'll
- 21:59lease this space to you for your pizza restaurant.
- 22:02And then the guy couldn't fulfill the lease and he
- 22:05couldn't work it out. So he came the next day and
- 22:07said, I can't get it all together.
- 22:09And Rico said, I love your idea. I love your passion for what
- 22:11you're doing and let's partner. So he partnered with his tenant
- 22:17and that's that's how Rico's was born.
- 22:19It really started out pretty much as a take out only pizza
- 22:22concept. And then he started evolved it,
- 22:25you know, years ago into the first full bar, bar, restaurant
- 22:28and full service concept. But that started out as a small
- 22:31little take out where young guy was going to lease space and
- 22:35couldn't put the money together. And Rico helped fund it.
- 22:37And again, Rico just taking care of another good, you know, good
- 22:40person taking her hair and another good person.
- 22:42And as a result, you know, goes back to you tenfold.
- 22:46Now he's got this incredible brand.
- 22:48And so was the idea always from the start, this super thin,
- 22:52super crisp pizza crust. It's kind of a big thing in
- 22:55Connecticut. There's other brands that do it,
- 22:57and Tavern Style Bar Pizza was the idea, the original pizza
- 23:03restaurant idea, and that's really, really how it was born.
- 23:08So you touched on this a little bit before about how you LED
- 23:12successful turnarounds at other restaurant chains.
- 23:15What were some of the unique challenges and opportunities
- 23:19that you saw at Rico's when you first came on board?
- 23:23I think that a family run business has a lot of passion,
- 23:29but they they lack a lot of process.
- 23:32So when you have one or two restaurants, you know, I always
- 23:36call it instant gratification. You know, when you have one or
- 23:39two restaurants, you can kind of cowboy up and you can run it
- 23:42however you need to run it. And you know, however you do
- 23:46your job, that's how well the results are.
- 23:49But when you want to grow a chain, you have to rely on
- 23:52process because you have to have, you know, the process of
- 23:55duplication has to happen. So you have to be have the
- 23:58ability to build processes and systems in place so that you can
- 24:02grow. And I think where Rico was smart
- 24:05enough to realize that was the gap in his business, then he
- 24:08needed a restaurant experienced leader that could put process in
- 24:13place. So we've done a lot of that in
- 24:15the first few months. As I say, you've only been there
- 24:18about 9 months so far, so you're still in the early stages of
- 24:22getting some of these processes in place.
- 24:25From your past experience and having done similar things
- 24:28before, how long do you think before you'll and you're never,
- 24:33you know, you never stop, you're never done sort of evolving the
- 24:36process and improving and tweaking on it.
- 24:37But how long, how much longer do you think it'll be before you
- 24:42feel kind of comfortable that you've got your system in place?
- 24:46Well, we're getting close. I think it'll takes about a year
- 24:48for us to get the basic processes in place.
- 24:51And I, and I use again my 5 pillars, you know, I started by
- 24:55making sure we had this right leadership.
- 24:57I brought in some experienced leaders to help me, some people
- 25:00I've worked with for many years. So I think it's about a year.
- 25:04And then obviously I wanted to work on some of the products I
- 25:07thought could be better, improve the taste and quality of the
- 25:10products, really organize our supply chain and get support
- 25:15from supply chain so that we're ready to grow.
- 25:18Looked at the portfolio, tried to find the exact perfect size
- 25:21restaurant. So there was economically
- 25:23feasible not only for us to grow, but our franchisees to
- 25:26grow, making sure the platform was right.
- 25:29And that's where again, some of the genius that Rico and the
- 25:32team built a great platform for making pizza, but how do we
- 25:35build an overall platform for operating the restaurant and
- 25:39then learning management systems.
- 25:41So Step 4 in my pillars is, is gold process and gold standards
- 25:46and gold processes. And we didn't have a learning
- 25:49management system. So a way for us to make sure
- 25:53that every employee understands their role or their
- 25:55responsibility and how they can be successful.
- 25:59So putting in a learning management system in was a huge
- 26:01part of that. And we've done that and that
- 26:03evolved just like you suggested earlier, that's always evolving,
- 26:06but having that the basic principles of our business in
- 26:09that process and it and we've done that and then now really
- 26:14starting to build our marketing and build our following.
- 26:17So I think the first years is is probably the big, the big push
- 26:22and then it's just tweaking each of those, each of those five
- 26:25pillars. Let's talk about the franchising
- 26:28opportunity. What kind of folks are you
- 26:31looking for? What are their backgrounds,
- 26:32their personalities? What geographies are open?
- 26:36Sure. So I mean, we really try to, I
- 26:40believe in kind of like grow like a Bush, not like a vine.
- 26:43And what I mean by that is grow where you're strong, economies
- 26:48of scale come. When you grow like a Bush, you
- 26:50know you lose a lot of meaning. Like let's let's just sort of
- 26:53grow from the center out rather than, OK, you guys are in the
- 26:57northeast, let's go to California tomorrow.
- 26:59Exactly, exactly. So we, we really determined that
- 27:03we needed two bushes to grow. So we're based in Connecticut.
- 27:06So we're going to grow outwardly from Connecticut.
- 27:08So you, you grow outwardly and like a cluster and what I call
- 27:12it is fortressing. So as you grow, you go a little
- 27:15bit farther and you little bit farther, but you have brand
- 27:17awareness, you have a scalability from a marketing
- 27:20penetration standpoint, operational support is
- 27:23financially easier to do. Supply chain, it's huge for
- 27:27supply chain that you use less Opcos or operating Centers for
- 27:32your supplies. So there's a lot of reasons to
- 27:35grow like a Bush, not like a volume.
- 27:37So that's number one. So we're growing in Connecticut
- 27:39and we're going to grow in South Florida.
- 27:41And there's a reason for that too.
- 27:43A lot of people in the Northeast spend a lot of time in South
- 27:46Florida. So we have some brand awareness
- 27:48there. So that's almost like an
- 27:49extended Bush, you know. And then the goal would be to
- 27:52grow up and down the East, East Coast.
- 27:55You know, a lot of successful, historically a lot of successful
- 27:58chains in the United States grew along the East Coast.
- 28:01And they used, used, really used the I-95 corridor as kind of
- 28:04their, you know, as their metrics.
- 28:06And if you still look at a heat map of population in the United
- 28:09States, if you use the I-95 corridor, 80% of America still
- 28:12lives there. So that's where you want to
- 28:14build brand awareness. So really building these two
- 28:18bushes, one in the South, one in the north and growing kind of to
- 28:20the middle of the of the East Coast and there's a ton of
- 28:23opportunities for us to franchise all along there.
- 28:26So we're building some corporate restaurants in Florida now and
- 28:29we have a a quite a few in Connecticut, but we're also
- 28:32franchising in those markets as well.
- 28:34So the closer we can keep our franchisees to our existing
- 28:37markets, the higher level of success they have.
- 28:41And what do you look for in a franchise?
- 28:43Particular personality traits or work background.
- 28:48Yeah, I think, I think there's a bunch of different types of
- 28:51franchisees in our industry. I think for us, the best
- 28:54potential franchise today is probably somebody who knows
- 28:58their market, who's an existing restaurateur, probably already
- 29:02franchised another concept and they're looking for that second
- 29:05or third concept. Those people usually have their
- 29:07own infrastructure, they have the background.
- 29:11They also have those one of the most important piece of the
- 29:13puzzles, they know the real estate.
- 29:15So they've already known the success and failures of their
- 29:17first or second brand. So maybe it's that guy who had a
- 29:20burger concept and now wants a pizza concept or so that's
- 29:24that's one group and that's a strong group and that's a group
- 29:27that that I think fuels your growth fastest and safest.
- 29:32But I also think there's a place for those entrepreneurial one
- 29:35off individuals that are just so passionate about our business.
- 29:39So we're finding a way to blend both of those those groups, if
- 29:43that makes sense. How about personalities, right?
- 29:48What? When you sit down with somebody
- 29:50who's interested in opening up a Rico's franchise, what are you
- 29:55looking for in that person? Big, big personality, big
- 29:59attitudes, confidence, fun, exciting.
- 30:05It's fun business. It's a fun business.
- 30:07You have to be passionate about it.
- 30:09So if especially for those one off individuals, they're doing
- 30:12their first one, if they've built other businesses, if they
- 30:15have great networking, obviously the financial requirements are
- 30:21there. But but most importantly, I
- 30:23think it's it's personality because it you have to drive
- 30:26this business. It doesn't drive for you have to
- 30:28drive it. And so those big personalities,
- 30:31big fun, exciting people that have built other businesses
- 30:34before those are great entrepreneurs are great.
- 30:37They got to be entrepreneurial because this is not easy.
- 30:40You know, it's simple. Restaurant business is simple,
- 30:42but it's not easy. You know it's hard work.
- 30:46And you mentioned one of the things that you like about
- 30:47working with folks who have owned other restaurant concepts
- 30:51is that they know the real estate, they know their area,
- 30:54and you've got a a bit of background in real estate
- 30:58selection and construction. Talk to me about why that's so
- 31:01important in the pizza business. Well, I think in the restaurant
- 31:05business, it's really comes down to location, people, product and
- 31:08process, right? So locations can really cover up
- 31:12a lot of those other things as you kind of fine tune your
- 31:14instrument. So I think it's the most
- 31:17important thing. So, and I look at when I look at
- 31:20locations and I've learned this, you know, I learned a long time
- 31:22ago, I built a restaurant years ago and this is a failure.
- 31:26So I, I'm not, I'm proud to talk about my failures and I've had
- 31:30plenty because I learned from them.
- 31:32You know, if you don't learn from them, that's that's the
- 31:34bigger problem. And you know, when I when I was
- 31:38building restaurants on my own, I picked a location.
- 31:40I said, this is a great location.
- 31:42It's up on the street. It's got a lot of parking,
- 31:44there's a ton of traffic. You know, all the, all the
- 31:47characteristics of demographics I thought were important.
- 31:51But what I didn't think about was, for lack of a better term,
- 31:55a real estate term called the tweener.
- 31:57It was a tweener. And what I mean by that is there
- 31:59was two big communities, 1 N and One South of it.
- 32:02And everybody drove between those two communities, but they
- 32:05drove by my spot at 60 miles an hour.
- 32:07And I learned right then and there, Don't be fooled, you
- 32:10know, make sure you understand your market.
- 32:12Understand that's why I think franchisees didn't already know
- 32:15their market at already huge advantage because they
- 32:18understand those tweeners. They, they look good on paper,
- 32:21but if you realize the real traffic and, and I think that's
- 32:25why you have to investigate your properties before you own them.
- 32:27You know, I visit, I visit a property multiple, multiple
- 32:31times, day, night, weekends, different day parts to
- 32:35understand traffic, understand patterns, understand demand
- 32:39generation. You know, it's visibility,
- 32:41accessibility, signage, traffic demographics there.
- 32:44So all that comes into picking out good real estate and I've
- 32:48learned from some mistakes over the years, and that's a great
- 32:50example. So to me, location is, is
- 32:54premier and probably, you know, right next to people the most
- 32:58important thing. And if they pick the right
- 33:01location, they have time because they'll do volume to learn all
- 33:06the other pieces of the puzzle. So when you're visiting the same
- 33:10location multiple times, is it sort of like hanging out just
- 33:15sort of getting a feel for it, or is it more structured and a
- 33:19formal evaluation? You've got a spreadsheet where
- 33:21you're counting the number of cars that do XY or Z.
- 33:25Yeah, it's funny you mentioned counting cars.
- 33:26When I when I used to look at restaurants or even my own
- 33:29restaurants, if weren't doing as well as I wanted to, I literally
- 33:33would get in the car on a Friday night and drive to the
- 33:35competitors and count the cars in their parking lot.
- 33:38And then I always deduct like 15 cars for employees.
- 33:40And I had a whole, whole whole process for that.
- 33:44So I think it's, it's, I think it's both.
- 33:45I do have a clipboard sometimes and I have AI do have a formula
- 33:50or a, a real estate program that I put together that I look for
- 33:54and everything. So there's some structure to it,
- 33:57but I also believe there's times where I just like to sit down
- 33:59and I'll sit down on on a sidewalk cafe or outside.
- 34:03Or I remember I was looking at a restaurant years ago in Boston
- 34:06and I sat at a bagel shop for three days, day and night, day
- 34:11and night, day and night, morning lunch, dinner, to
- 34:14understand who is going where, where people are eating, what
- 34:17they were, where they were dining.
- 34:19So I think that's part of the process too.
- 34:22I think also going to your competitors, going to existing
- 34:24restaurants in the market, understanding why, why people do
- 34:27what they do. And The funny thing about the
- 34:30pizza business is we look for a place where a lot of pizza
- 34:33places are. And you think, why would you do
- 34:36that? You would look somewhere in the
- 34:38Gap, right? No, because if people have yeah,
- 34:41that we want to go to markets where people love pizza and
- 34:44where there's a lot of people eating a lot of pizza and
- 34:45there's a lot of choices. And, and if we just get into the
- 34:48rotation, we're going to be successful.
- 34:49So I actually look for look for markets where there's a lot of
- 34:53pizza places. And I know, all right, pizza's a
- 34:55big deal in this. Market.
- 34:56Now that's interesting. Are there markets where people
- 34:58don't like pizza? I you know, I don't know, I
- 35:02think they like different styles of pizza.
- 35:04You know, I think, you know, Neapolitan, New York style,
- 35:07Detroit style, Chicago style, Tavern style, which is what we
- 35:10do. So I think there's, there's
- 35:12probably markets where those are more popular than others.
- 35:14So I think that's true. I think everybody loves pizza
- 35:17and I think it's an American iconic food.
- 35:20But but I do think different styles matter.
- 35:24But I do think that you can go also into a market where maybe
- 35:28your style is not the number one choice, but this gives you an
- 35:31option or a change. You know, for us, it's
- 35:34definitely different. I'm a New Yorker and our pizza
- 35:36is different than New York style pizza.
- 35:39So it's definitely different, but it's a different occasion.
- 35:42So I think there's an opportunity everywhere.
- 35:44Yeah, I live in Columbus, OH and I'm not sure that I'm familiar
- 35:48with Tavern style pizza. Is it a thing?
- 35:50Here. I haven't seen too much in
- 35:53Columbus, but I haven't been to Columbus in a while.
- 35:55I need to get there because I know it's one of the fastest
- 35:58growing cities in the country. There is a Tavern, what they
- 36:02call Tavern style pizza in Chicago.
- 36:04So there's 22 big styles of pizza in Chicago.
- 36:07Obviously deep dishes is is the big thing in Chicago.
- 36:11But there's also Tavern style, which is that really thin crust.
- 36:14But I think Tavern style or bar pie, what we call a bar pie, is
- 36:18much bigger in the Northeast than it would be in the Midwest.
- 36:22Any new projects or innovations that you can talk about?
- 36:26Stuff that you're excited. Well, I think the learning
- 36:29management system that we just evolved and it's really cool.
- 36:34I don't know if I'm supposed to plug another company, but
- 36:36they're so great. It's a company called Opus that
- 36:38we use. And, and I think they really
- 36:41clicked on something that I think was literally genius.
- 36:45And, and the founder, Rachel realized they think that about
- 36:4975% of restaurant employees have an e-mail, but 99.6% of them
- 36:56have a phone, you know, And so it's of an e-mail based, it's
- 37:01cell phone based and it's an app based learning management
- 37:04system. So to me, that's been a really
- 37:06exciting part of our process. So we're, we're filming videos
- 37:09where we're making courses where we're creating training
- 37:14materials so that anybody can learn in any language how to,
- 37:18how to execute our restaurants and how to make our food.
- 37:20And to me that's that's a really unique platform and it's making
- 37:27a difference and I'm just thrilled by it so.
- 37:29I'd like to hear more about this.
- 37:31How are you? So it's great that you guys are
- 37:32able to have a platform where all this content is available.
- 37:37How do you actually get employees to consume the
- 37:39content? Well, Opus is cool.
- 37:43So we use as a training tool and we have tablets in the
- 37:47restaurants or they can go on the laptop.
- 37:49But most importantly it's on their phone and it's a free app
- 37:53and they get, they get raided on there.
- 37:54So we actually can give them a course and they get they could
- 37:59track how they do and they get scores on how they perform.
- 38:02So it's like a competition and they have fun with it.
- 38:05So it's a it's a fun opportunity for them to learn.
- 38:08So if you make learning fun and you make it exciting for them
- 38:10and you make it easy for them to access, I think that's the key
- 38:15to the whole thing. OK, as a parent of a nine and 11
- 38:19year old boys I have to ask is there a way I can do the same
- 38:22thing for them? I want to get them excited about
- 38:26learning. There you go.
- 38:27That's the genius. That's what we should mention
- 38:28that to Opus. Like how do you start teaching
- 38:30little kids at school on on these on the phones?
- 38:34So yeah, that's a great. That's funny.
- 38:36I, I don't know, I don't know how that would work, but I could
- 38:40tell you that it's amazing how quickly people are adapting to
- 38:46learning on that cell phone, you know, their heads in there, that
- 38:50space anyway. So we want to grab them where
- 38:52they're already paying attention and it's really working.
- 38:55That makes a lot of sense. Let's shake gears for a moment,
- 38:59Carl. And I'd like to hear about a
- 39:00serious challenge that you've overcome, professional or
- 39:03personal. How'd you get through it?
- 39:05What did you learn? I think.
- 39:10I think probably the biggest personal challenge in in my
- 39:13recent adult life was probably during COVID, both
- 39:18professionally and personally, it was challenging.
- 39:21You know, running a company during COVID and keeping
- 39:23restaurants open and keep people working was challenging.
- 39:26But it became really even more challenging in the beginning
- 39:30because of March 12th of 2020, which was what day zero.
- 39:35I think it was 2 days before the, the world shut down.
- 39:40I got COVID and I remember joking with my wife because we
- 39:43didn't really take it seriously. Oh, I think I have that
- 39:46Ronavirus thing. And the next day I'm like, Oh
- 39:48my, I, I, I, I do have that. I do, I think I have that.
- 39:52And I was very ill. And I remember, if you remember
- 39:55in the beginning, I said, oh, 14 days and you'll get over it.
- 39:58And you know, it was 2 weeks shut down.
- 40:00And I remember in day 13 I felt great and I thought, all right,
- 40:05I'm over it. Day 14 I couldn't breathe.
- 40:09Day 14, I was rushed to the hospital and almost died on day
- 40:1514. And that was I think like March
- 40:1827th or something. And I remember sitting in a
- 40:23hospital, in a hospital bed, waiting for a room.
- 40:27Everybody's in hazmat suits and seeing the other hospital tables
- 40:31around me or hospital beds around me in the room, but the
- 40:34sheets pulled over because all those people had passed away.
- 40:38So that was a a very tough time to deal with.
- 40:45You know, I think the whole world didn't believe COVID was
- 40:47real at the time. And you know, it was a hoax and,
- 40:51and I was living proof. It's probably the best thing to
- 40:53happen at Smashburger because it happened to me, the leader of
- 40:56the company. So I was able to get PPE stuff
- 41:00to all my staff and employees and no one died that worked at
- 41:03Smashburger during that time. So I felt like that was our
- 41:06goal, keep our restaurants open, keep, you know, money in
- 41:09people's pockets and keep a roof over their heads and not lose
- 41:13anybody. And we're able to do that.
- 41:15So I took that very seriously. But it was a really rough, rough
- 41:20couple days. And, you know, saying goodbye to
- 41:25your children. What do you mean texting?
- 41:29My, as a matter of fact, I started texting, but my, I
- 41:32didn't have a phone charger and my phone died.
- 41:34But the only one I was a really able text with my oldest
- 41:38daughter and just texted her and said that, you know, have a good
- 41:40life and that I love her and, and I was proud of her.
- 41:44Being able to have to go through that was probably one of the
- 41:48toughest challenges to really say goodbye, you know, and there
- 41:51was not a lot of communication, you know, back then because of
- 41:54the, of the situation. So I think that was probably the
- 41:57biggest challenge. And you know, making the
- 42:00decision not to go on a ventilator was a big decision.
- 42:05They, the doctor told me three times that day that I was in the
- 42:09hospital, I was going to die that day if I didn't go on a
- 42:11ventilator. But again, this was 2-3 weeks in
- 42:13and everybody was dying on the ventilators.
- 42:16So I refused. And I said, you know, I want to
- 42:19be, I want to be cognizant of what treatment is going to be
- 42:24given to me to try to survive. So eventually luckily luckily
- 42:29shift change happened and the new Doctor came in that night
- 42:32and said hey we have other options and I took another
- 42:36option and I got through it so. OK, I want to walk through a
- 42:40little bit of this. Day 13, you felt great.
- 42:44Tells me that you're coming through the other side of the
- 42:47virus. What happened Day 14?
- 42:49Any idea? Yeah, I, I think I do now.
- 42:52I don't think I did then. But what happened when the first
- 42:56strain of COVID is and you probably heard about this, but
- 43:00and towards the end of the two weeks or three weeks or
- 43:03whatever, you're sick. And for me, it was a lot, you
- 43:05know, longer it's settled in your lungs and your end up end
- 43:09up getting like double pneumonia.
- 43:11So once it's settled in your lungs, that's why a lot of
- 43:14people died, at least in New York.
- 43:17Is it it's settled in, in your lungs.
- 43:19Now, later strains of it didn't settle instead of more in your
- 43:21head than in your lungs. But in the beginning, COVID was
- 43:24more of like a head cold, but then it moved to your lungs.
- 43:27And that's was the difference for me.
- 43:28So that's why day 14, I was really sick and I remember my
- 43:33wife looking at me and saying, I remember telling my wife, I said
- 43:37I I'm not going to make it. I can't.
- 43:38I remember it was like 2O clock in the afternoon and I had, I've
- 43:41been struggling to breathe for hours and I just thought I, I
- 43:45don't know what to do. I'm not going to make it.
- 43:46And that's when she called 911, got an ambulance here and they
- 43:50put me on full oxygen for a couple days.
- 43:52But yeah, that was the difference.
- 43:56And then how is it that you were?
- 44:00I don't know if aware enough is the right word to refuse the
- 44:04ventilator. I think I was just watching like
- 44:08everybody else, all the death around us here in New York and.
- 44:13Did you have access to news while you were in there or, or
- 44:16was it just kind of what you knew leading up to it?
- 44:19I knew, I knew going in, like if you remember, every day, I don't
- 44:23know how it was across the country, but in New York every
- 44:25day we watch the news in the morning and they give the COVID
- 44:28updates nationally and locally. And New York obviously was the
- 44:32one of the epicenters in the beginning and the amount of
- 44:36death toll was just rising and to the point where, you know,
- 44:39they had tractor trailers of bodies and so and they kept
- 44:45saying the ventilators weren't working.
- 44:46The ventilators weren't working. And they're, they're saying
- 44:48there's a shortage of ventilators.
- 44:50And so I just knew going in if that was the option, that wasn't
- 44:53the option for me. So I was going to try something
- 44:55different. So and I did.
- 44:58What was the different thing that you tried?
- 45:00So the, they gave me a cocktail, which I think was controversial
- 45:06at the time was like hydroxychloroquine, I believe is
- 45:09called, which is like a malaria medicine, a steroid and an
- 45:13antibiotic, kind of a cocktail of all three.
- 45:16And I had to sign waivers and all that.
- 45:17And I said, you can try anything you want to do to try to save my
- 45:20life, but I'm not going to be on a ventilator because I want to
- 45:23be coherent and know what's going on.
- 45:26And they gave me, they gave me the dose around 8:00 at night,
- 45:31around midnight. I was to the point where I could
- 45:35breathe and I, I really was tired.
- 45:38And I remember telling the nurse who was a St. telling him I, I'm
- 45:43not going to make it. And I had a full vent mask on,
- 45:47but so it's hard to talk. And I just remember saying I got
- 45:5010 breaths left. I got 10 breaths left.
- 45:53And I guess around maybe 5 breaths into those 10, I started
- 45:57hyperventilating and my heart rate started racing.
- 45:59And they said you're going to have a heart attack, you know,
- 46:01calm down. And then they gave me, I think
- 46:04it was Ativan that they gave me to calm me down.
- 46:08Ironically, I felt my eyes closed.
- 46:10And I always make this joke to try to make light of a tough
- 46:13situation that when my eyes were closing, I didn't see the pearly
- 46:18gates, but I didn't see like, brim and, you know, fire and
- 46:22brimstone either. So I said, all right, I got some
- 46:24work to do still, you know, if I want to make it up there.
- 46:27So. But at the time, I was at peace
- 46:31at those last couple seconds. And as my eyes were closing and
- 46:34I thought I was dying, ironically, I was falling asleep
- 46:37because I hadn't slept in weeks, the stress of it and I just, I
- 46:41fell asleep. So they Ativan or whatever it
- 46:43was they gave me kind of calmed me down enough to sleep.
- 46:46And I remember waking up at like 2:18 in the morning after taking
- 46:51it at 8 sleep, falling asleep around midnight.
- 46:53At 2:18 in the morning, I woke up and I could breathe.
- 46:56Now I couldn't breathe great. And I figured I'd be on oxygen
- 47:00for the rest of my life, but I could breathe.
- 47:01And I remember sitting there for like 4 hours just like like
- 47:05crying like a baby, but just like I'm going to live, you
- 47:09know, and I'm going to get through this by by the next
- 47:13morning at 10:00 in the morning, the nurse came in and said we're
- 47:18going to get you off the vent vent mask and put this nose
- 47:21candle in because you're doing so well.
- 47:24And of course I didn't want to do that.
- 47:26I was, I wanted the vent mask. I was so scared and they so so I
- 47:33was watching what she was doing and then there said, I know what
- 47:35you're doing. You're watching because you're
- 47:36going to try to turn the oxygen back up when you leave.
- 47:39But apparently if you put the nose candle in, you can only the
- 47:41oxygen only goes so high. And then by I think two or three
- 47:46in the afternoon, I was off oxygen all together.
- 47:50And then by Sunday morning, so it was Friday night to Saturday,
- 47:53Sunday morning, I was ready to go.
- 47:55I was, I've, I felt the best I've felt in years.
- 47:58And I was so excited, you know, to see my family and, you know,
- 48:04and then ironically, I went to work on Monday, so.
- 48:07Wow, how does an experience like that change you and your
- 48:13approach to everything? I think it it made me really
- 48:18appreciate, appreciate my family, appreciate true family
- 48:26values and what's really important in life.
- 48:28Appreciate man, do I appreciate servant leaders and and servant
- 48:34people who serve others. You know, the first first
- 48:37responders and what they do, how much respect I have for them.
- 48:42So I, I, I, I, I don't know. I don't know if it changed me as
- 48:47much as it just they woke me up to and reinforced how much I
- 48:51believe in people and how important treating people the
- 48:53way and be treated and being a servant style leaders is, is to
- 48:57me is the most important thing I do and really work for the
- 49:02people. They don't work for me.
- 49:03I work for them. And you know, you a lot of times
- 49:05you see executives or or mid level management say they work
- 49:09at the pleasure of the president or CEO and I work at the
- 49:13pleasure of the people that serve, serve our guests.
- 49:15And I think that, you know, to bring it back to my work, I
- 49:19think that reinforced exactly how I lead.
- 49:24And I probably leaned into that more so than ever because of
- 49:26that. So that's probably how it
- 49:28changed me. I want to go back to the text
- 49:31messages that you were sending or trying to send to your family
- 49:34saying goodbye. You actually were able to send
- 49:36one to your daughter? Yeah.
- 49:39And how old was she at the time? She was what's so five year
- 49:45about 30. She hadn't had her first child
- 49:48yet and she's got 2 now. No, I just remember saying
- 49:53something to her. I don't think she understood.
- 49:56Just remember saying something about have a good life and I'm
- 49:58proud of you and stuff like that.
- 50:00And she, I don't think she understood I was saying goodbye.
- 50:02OK. And I, and I think she called my
- 50:05wife and said, what what's going on?
- 50:07Because remember, she was, she's married and living away.
- 50:10So she was here in New York as well.
- 50:13But we were all segregated from each other, so we didn't see
- 50:16each other. So I think it was a confusing
- 50:19message probably for her. OK, she I have two boys that I
- 50:23tried. What's that?
- 50:24She didn't understand the gravity of the message.
- 50:26I don't think so. And and I have two, two boys
- 50:29that I went to text them and my phone died and luckily my wife
- 50:34was able to get a charger into me the next day.
- 50:36But so it's really hard, you know, access anything in and out
- 50:39of the hospital in those early days of COVID.
- 50:42So we didn't have a charger. So it was, it was amazing to see
- 50:47the nurses take tablets and like do Zoom calls and show families
- 50:52so people could say goodbye and those I thought I was going to
- 50:55be on that list. So I'm very blessed that I got
- 50:57through that and thankful. That's probably the biggest
- 51:01challenge I would think maybe of my adult life.
- 51:05Carl, what's your superpower? I I think it, I think it
- 51:13revolves around the same thing, kind of the tone of the soul
- 51:15call is it's about, you know, treat people the way you want to
- 51:20be treated. Loving people.
- 51:23I have so much respect for people that are kind and
- 51:26considerate. And it doesn't mean you're not
- 51:30accountable or you don't. Yeah, hold people accountable.
- 51:33It's the exact opposite. It means that you, you, you, you
- 51:37hold people up so they can succeed.
- 51:39And to me, to me, that's probably, I don't know if it's a
- 51:44superpower, but if it's a superpower, that's it.
- 51:47And it's just generally really caring about the lives of the
- 51:52people around you. What's powerful stuff?
- 51:58Do you have any recommendations for our listeners in terms of
- 52:02resources, A podcast or a book? Something that's been helpful to
- 52:06you along the way. I read a lot of management
- 52:11books, you know, restaurant people, you know, I always tell
- 52:15them read the One minute manager and raving fans and, and those
- 52:18books, they're just, they talk about passion for service.
- 52:22I think those are good books. And these are Ken Blanchard
- 52:24books. They're very old school, but
- 52:29those are good as far as I don't listen to a lot of podcasts, but
- 52:35I'm learning to. I've been really enjoying them
- 52:37lately. But I I think opening your eyes
- 52:41to other opinions to me is a great, great piece of advice.
- 52:46Always learning, you know, I'm 58 and I'm learning more today
- 52:51than I did when I was 57. And I hope I learned more at 59,
- 52:54you know, so I know those those are things that I think are
- 52:57important. I'm always learning new things.
- 52:59And, and I mean, I can learn, you can learn from everybody in
- 53:02your organization and in your family.
- 53:04But I learned from my team, you know, all day long.
- 53:08And I take the things I learned from them and I kind of
- 53:11repackage them into our direction as a company.
- 53:14So I think that maybe the best advice I could give.
- 53:19Do you have any suggestions on how to teach that same, I'll
- 53:24call it curiosity that you have to your team members to put them
- 53:29in a state where they're always wanting to learn rather than
- 53:33thinking they've got it figured out.
- 53:35I think, I think it's how you lead, how you lead by example.
- 53:40And I think the best thing you can do is be excited about
- 53:43something. You know, excitement's
- 53:44contagious. So if I'm really passionate
- 53:47about like I get excited about a new pizza or a new recipe or our
- 53:52new process or I talked about Opus earlier, how excited I am
- 53:55about this process. Or you know, I think, I think
- 54:00that being genuinely excited and, and open, you know, a lot
- 54:05of people are closed off or very buttoned up or you know, I
- 54:09purposely dress casually every day because I want to be
- 54:12approachable. So I think being open minded and
- 54:15excited about things and if you're going to lead people,
- 54:19show your excitement, show your vulnerability, show your
- 54:22passion, you know, and they'll take you where they'll take you
- 54:26places you had no idea you could go.
- 54:28You know, I really believe that's that's key, you know,
- 54:31that's why again, the pillars, it's always people first.
- 54:35You know, the reason why my career has been successful and
- 54:39I've had some ups and downs, but overall very successful.
- 54:42And I have the beautiful life that I have for me and my family
- 54:45is the people that have worked with me.
- 54:48They've, they've, they've lifted me up, you know, And so if
- 54:53you're excited about stuff, if you're passionate about
- 54:56something, share it. And I said excitement and
- 55:00passion to me is contagious. I love that.
- 55:03I love that a lot. How about any daily practices,
- 55:07habits that help you get your day started or keep you going?
- 55:11Well, there's a as a, as a culinary person or a restaurant
- 55:17person, you always talk about chefs have his phrase and I'll
- 55:19probably butcher it, but it's called Miesenplass or what?
- 55:22I think that's how you say it. And it means everything has its
- 55:25place. It's like an organized kitchen.
- 55:27Everything has its place. And when you're multitasking, to
- 55:31me, organization, which has always been a challenge for me,
- 55:34like if you people who know me are going to say I'm the most
- 55:37organized, but my wife will say I have like certain things I
- 55:41have to have a certain way and my keys are in a certain place,
- 55:43my wallet's in a certain place and you know, everything I so I,
- 55:48I believe that everything has its place.
- 55:50And I think that's probably, probably it.
- 55:55But yeah, does that, does that make sense?
- 55:58It does, sure. Yeah.
- 56:00I, you know, I don't know if you're the same way, but I get a
- 56:02little scatterbrained sometimes. And so knowing that that happens
- 56:07to me, I've got to write everything down.
- 56:09I've got to put it in the calendar, right?
- 56:11My keys have to go and that special place, my shoes have to
- 56:15go in the closet or I'm going to be looking for them.
- 56:17My wallet has to go right on the night stand.
- 56:20Like I, I know that. And I think, you know, I see
- 56:22this a lot with entrepreneurs or, you know, other successful
- 56:26executives. Is that one of the, it's, it's
- 56:28sort of like two sides of the same coin.
- 56:30One of the things that makes are so great at what we do and sort
- 56:34of, you know, being able to connect the dots and lead people
- 56:36and, and figure out new ideas and, and sort of, you know,
- 56:39carve the, the path forward are also some of the things that
- 56:42like, you know, we can be a little bit all over the place.
- 56:45And so recognizing that and then sort of putting, you know,
- 56:48systems and structure around our personality traits.
- 56:52I I think is, is, you know, they're really helpful kind of
- 56:57guardrails. Yeah, and and that's exactly, I
- 57:00feel like I'm multitasking all the time.
- 57:04So these basic things, if you don't have those things knocked
- 57:07out, I can't multitask. So at least that's that's that's
- 57:11how I feel. So you articulated better than I
- 57:13did. But yes, I believe that those
- 57:15little those little details give me the ability to be
- 57:18scatterbrained, to do a million different things in a million
- 57:21different ways, running in every different direction.
- 57:23And, you know, good leaders do that, you know?
- 57:27And, and good leaders hire well around them too, right?
- 57:30So you've got folks around you that can kind of help to fill in
- 57:35some of your gaps. You know, they complement your
- 57:39strengths and you know, maybe some things that you're not so
- 57:41great at. Absolutely, Absolutely.
- 57:45Yeah. I always I try to hire people
- 57:47have the same kind of drive, but always, always a different skill
- 57:50set. Just one more question for you,
- 57:53Carl, but before I ask it, I want to do 2 things.
- 57:56First of all, everyone listening, pause for just a
- 57:58second. Go to your podcast app, go ahead
- 58:00and hit the follow or subscribe button.
- 58:02That way you continue to get more great interviews like we've
- 58:04had today with Carl. I'm also going to let people
- 58:07know the best way to get in touch with you, Carl, which is
- 58:10your e-mail address, carlcarl@ricospizza.com.
- 58:16And Rico is spelled with AK, so it's RIKOS pizza.com, so
- 58:21carl@ricosricospizza.com. And we'll have that in the show
- 58:26notes for folks. And then the last question I
- 58:29want to ask you, Carl, is you know, we've had a great
- 58:32conversation here today. I hope we stay in touch.
- 58:34A year from now, we reconnect and you're celebrating, you're
- 58:37celebrating something big. What's that big thing that you
- 58:40hope to be celebrating one year from today?
- 58:43Work or life? Both give me both.
- 58:49I think I would celebrate some more grandchildren.
- 58:52That was from a personal standpoint, no pressure on my
- 58:55daughter, but I got two boys. So eventually, hopefully a year
- 58:59from now or two years from now, we we got some more
- 59:01grandchildren to talk about. From a work perspective is is
- 59:08kind of realizing Rico's dream for his brand and building this
- 59:14national chain. You know, a lot of a lot of a
- 59:19lot of guys build a chain to sell it, or they build a chain
- 59:22and they flip it to private equity.
- 59:24That's not Rico's goal. Rico wants to put a stamp on his
- 59:27career, on his life. And he's so excited and proud of
- 59:30what he's built here and what he wants to build.
- 59:32So I want to be part of that and deliver, help deliver that for
- 59:34him. He really pulled in my
- 59:37heartstrings, like what he wants to do.
- 59:39And he's like, do I have to sell it?
- 59:41I said, no, you don't have to sell it.
- 59:42And he's like, maybe I never want to sell it.
- 59:44I said, maybe you should never sell it.
- 59:46I want to grow it, you know, and, and I want to build this
- 59:48something. So he wants to kind of put that
- 59:51stamp on his career. And I think a year from now
- 59:53we're going to be well on our way to doing that.
- 59:55And that's fun. That's exciting for me, so.
- 59:59I can pick up on that passion, Carl Bachman from Rico's Pizza.
- 1:00:03I want to be the first to thank you for sharing both your time
- 1:00:05and your story with us today. I really appreciate it.
- 1:00:08Oh thanks, it was great. Enjoy talking with you.
- 1:00:10Folks, that's a wrap on another episode of the Inspired Stories
- 1:00:13podcast. Thanks for learning with us
- 1:00:14today.