Nonprofit Marketing: 5 Social Media Priorities for Small Nonprofits (Ep 52)

Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits · May 29, 2026 · 22m · transcript

Stop Chasing Followers: What Really Matters on Social Media

For many nonprofit leaders, social media can feel like both a billboard and a scoreboard.

It's easy to look at follower counts, likes, shares, and views and assume those numbers determine whether your nonprofit is succeeding online. It's also easy to believe that if you could just grow a large enough audience, donors, volunteers, and supporters would naturally follow.

The reality is much different.

In this episode, Matt Stockman explains why engagement matters far more than follower count, especially for startup, small, and growing…