Latest / Business Class: The Global Tourism Leadership Conversation
Building a Destination With Your Community, Not For It — with Travis Scott, CEO of Visit Big Bear
Two years ago, wildfire evacuation orders emptied Big Bear Lake of 6,000 residents with nowhere to go. What Travis Scott and his team did next — coordinating free emergency housing through Airbnb.org — became the model the City of Los Angeles used during last year's wildfires.
In this episode, Travis Scott, CEO of Visit Big Bear, joins us to talk about what it looks like when a destination organization shows up as a true community partner, not just a marketing shop. We cover his path from the wine industry into destination management, his philosophy of building a destination brand with the…
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