Latest / Abundant + Aligned / This will QUADRUPLE your sales!! Just like Holly Williamson, Founder of STMNA

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This will QUADRUPLE your sales!! Just like Holly Williamson, Founder of STMNA · Abundant + Aligned

• 0:00
  Jess Martin: Welcome back to the podcast.
• 0:01
  Jess Martin: Today I'm joined by another past client of the Academy, holly, who is the founder of Stamina Bioactives, which is a supplement that promotes longevity, and inside the Academy, she quadrupled the sales in her business.
• 0:15
  Jess Martin: She was also a finalist in the Naturally Good Awards for the best complimentary medicine product, and what I love about Holly's story is she quadrupled the sales in the business without touching her marketing, without spending any more on ads, without actually changing anything she was doing externally in the business.
• 0:36
  Jess Martin: But within the three to four months, she focused solely on shifting her energy, her mindset and reprogramming her subconscious identity so that she was a match and was capable of manifesting more sales in the business.
• 0:51
  Jess Martin: You guys are going to love this episode.
• 0:53
  Jess Martin: Another one to activate you and show you what's possible.
• 0:55
  Jess Martin: When you are inside the academy and you're doing the work on you, you're upgrading your subconscious mind, you're shifting your energetic broadcast and you are actually becoming someone different, because the income, the sales and the clients in your business will always be in proportion to you and who you actually are.
• 1:16
  Jess Martin: So let's get into it.
• 1:17
  Jess Martin: Allow this one to inspire you and, of course, remember the Academy is open for enrollment as we speak, until the 10th of August, and these kind of results are possible for you as well.
• 1:29
  Jess Martin: Welcome to the Abundant and Aligned podcast, a place where you will come to realize anything you desire is possible.
• 1:36
  Jess Martin: I'm Jess mindset and business coach, and I'm on a mission to lead women to a life far from average.
• 1:42
  Jess Martin: In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship and the daily habits of a woman living a life that is both successful and fun.
• 1:53
  Jess Martin: Imagine a TED Talk, but over wine.
• 1:55
  Jess Martin: My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients and the freedom to spend your time how you choose, and if you stick with me, that will soon be your reality.
• 2:08
  Jess Martin: I'm honored to be on the journey with you, so let's get into it.
• 2:11
  Jess Martin: Hello everyone, and welcome back to the Abundant and Aligned podcast, and welcome to a guest session here today with one of my past clients inside the Academy, which is really exciting.
• 2:23
  Jess Martin: Holly, welcome to the show.
• 2:26
  Holly Williamson: Hi, thank you for having me.
• 2:27
  Holly Williamson: I'm super excited to be here.
• 2:29
  Jess Martin: I'm so excited to talk about you and your business and everything you have experienced.
• 2:33
  Jess Martin: We were just catching up at the start of our Zoom meeting and Holly's on fire inside her business.
• 2:39
  Jess Martin: But, holly, you obviously are the founder of Stamina Bioactives, which is a supplement focusing on longevity.
• 2:49
  Jess Martin: You are the founder which is so cool that you are in that arena in the health space and really changing the game for the industry like really focusing on longevity.
• 3:00
  Jess Martin: I know it's quite a new space, but here you are showing up and being a leader, and so it's been a real honor to be alongside you within this journey.
• 3:07
  Jess Martin: I know we've celebrated a lot throughout the last four months, which we'll definitely be talking about today, but I would actually love to just take you back.
• 3:15
  Jess Martin: How did you end up in business and, in particular, this space?
• 3:19
  Jess Martin: Wow, way to talk me up, girl.
• 3:21
  Holly Williamson: Thank you so much, thank you.
• 3:24
  Holly Williamson: Yeah, no, I have been in business now since 2022.
• 3:28
  Holly Williamson: And this definitely wasn't the path that I originally planned to go down.
• 3:33
  Holly Williamson: As you know, back in 2020, I was studying an honours thesis in biochemistry and that's where COVID hit, and I was struggling with my own health issues at the time so really bad gut issues, food insensitivities, stress, anxiety all of the good things that comes with stress and, yeah, I just wanted to go on and create something that was a little bit more natural, rather than going on a lot of these medications that are blanket fixes.
• 4:07
  Holly Williamson: I wanted to more target the root cause, and it was good that I was in biochemistry because I had learned about these compounds found in plants that have medicinal properties if taken in the right dosage or the right bioavailability.
• 4:23
  Holly Williamson: So when I went out to look for these to take for myself, there wasn't anything on the market that targeted the root cause, which, for me, was reducing inflammation, stress and oxidative stress, and a lot of supplements on the market were just full of just vitamins.
• 4:44
  Holly Williamson: And I don't know about you, but if you've ever taken a multivitamin, have you ever really felt a difference?
• 4:50
  Holly Williamson: I don't know, I haven't.
• 4:51
  Holly Williamson: No, yeah, so then, um, I wanted to create something that you know is all natural and basically targeted the root cause.
• 5:01
  Holly Williamson: And also, you felt a difference when you took it and focused on sustainable packaging as well as not putting any fillers or caking agents or anything synthetic in there, and that's how stamina was born.
• 5:14
  Holly Williamson: So we've got our first supplement healthspan yes, and I've been taking healthspan.
• 5:19
  Jess Martin: Holly gifted me with the products a couple of months ago now and I have noticed the biggest difference.
• 5:25
  Jess Martin: I noticed the biggest difference within be a couple of months ago now and I have noticed the biggest difference.
• 5:26
  Jess Martin: I noticed the biggest difference within only a couple of weeks in terms of my energy.
• 5:29
  Jess Martin: Um, I won't share this too much.
• 5:32
  Jess Martin: I've actually been meaning to ask you about this, Holly, if this would be something that helped, but we'll talk about that off the show.
• 5:37
  Jess Martin: Like woman hormone stuff.
• 5:40
  Jess Martin: I feel I've noticed a shift with that and that's the only difference in my routine is taking healthspan.
• 5:47
  Holly Williamson: Yeah, for sure.
• 5:48
  Holly Williamson: I guess everything is really closely related to stress hormones.
• 5:53
  Holly Williamson: If you have high cortisol levels, it can really mess up your hormones.
• 5:57
  Holly Williamson: So if you're reducing those cortisol levels with one of our ingredients, ashwagandha, then it can really balance out your hormones and make you feel a little bit more regular and a little bit more, um, in tune with your body.
• 6:09
  Holly Williamson: So, yeah, that's a big thing, for sure.
• 6:11
  Jess Martin: Yeah we need to talk to you about that.
• 6:13
  Jess Martin: Um, but yeah, healthspan so cool.
• 6:16
  Jess Martin: Tell us, though, about how you navigated the business world, coming into a space that was brand new, starting a business from the ground up.
• 6:26
  Jess Martin: Yeah, talk to us about that moment.
• 6:29
  Holly Williamson: Yeah, I guess when I started my business I was like, oh okay, everybody needs this supplement, like you, your brother, your father, your sister, anyone could use a bit of reducing of the inflammation and a bit of reducing the stress levels.
• 6:46
  Holly Williamson: But when it came to manufacturing and I started selling the product, I noticed obviously there was a big learning curve that we had to hone down on a specific target audience and no, not, you can't really market to everybody out there.
• 7:02
  Holly Williamson: So I really did a lot of work the last couple of years focusing on what is the gap in the market and what's up and coming.
• 7:11
  Holly Williamson: And I think in the supplement industry in America especially, they're really focused on longevity and preventative health, which is a huge thing because their medical system they don't have free medicine in the US, whereas in Australia we have Medicare, so we don't really tend to focus on our future health, whereas in the US they really want to make sure they keep healthy before they get sick, otherwise they have to spend thousands of dollars in the hospital.
• 7:43
  Holly Williamson: So Australia is a bit slow to the ticket.
• 7:47
  Holly Williamson: But I feel like we are one of the first brands out there that are focusing on longevity and the importance of preventative health, because we want to increase the time we're healthy for, rather than increased lifespan, and that's what healthspan means is to increase that time you're healthy for, so you live a really good, happy life, and I and that's what healthspan means is to increase that time you're healthy for, so you live a really good, happy life.
• 8:08
  Jess Martin: And I love.
• 8:09
  Jess Martin: That's what your supplement does.
• 8:10
  Jess Martin: It really?
• 8:10
  Jess Martin: It fixes the root cause.
• 8:12
  Holly Williamson: Yeah, how many times have you gone to the supplement aisle and gone?
• 8:15
  Holly Williamson: Oh my God, this is so overwhelming.
• 8:17
  Holly Williamson: Because there's one for sleep, there's one for energy, there's one for gut health, a greens powder, a multivitamin, and then you end up having to take five or 10 different supplements at once, if you do take any at all.
• 8:29
  Holly Williamson: But what if we just could take one that targeted all of them but just fix the root cause.
• 8:35
  Holly Williamson: So that's what I've set out to do and it's been a huge learning curve but super happy to be doing it and I'm absolutely loving it.
• 8:44
  Jess Martin: Well, speaking of the learning curves, you'd obviously founded this business that was successful.
• 8:50
  Jess Martin: You're selling this supplement online.
• 8:52
  Jess Martin: I know you attend these events.
• 8:55
  Jess Martin: You've had some in-person events more recently and then you're obviously doing something right to then be a finalist for this award.
• 9:02
  Jess Martin: But take us back to just prior to enrolling in the Academy.
• 9:06
  Jess Martin: What did business look like at that point and what was missing that you felt the Academy could help with?
• 9:13
  Holly Williamson: Yes, oh my gosh.
• 9:14
  Holly Williamson: The Academy came at the perfect time because I was in business for three years at that stage and I had a really good audience pool where there was a lot of people reordering and I had a lot of people on subscriptions.
• 9:30
  Holly Williamson: But that recurring revenue was the same almost each month and I wasn't seeing growth in the business.
• 9:39
  Holly Williamson: So I was always hitting that ceiling of around two and a half K revenue, which was really good for a long time while I was ironing out all of the creases and all of the learning curves.
• 9:50
  Holly Williamson: But I think I was at a point, which was even just January or February this year, where I was ready to grow, but I didn't know what I was doing wrong.
• 9:59
  Holly Williamson: So I guess I was doing all the things that I was supposed to.
• 10:03
  Holly Williamson: So I was doing the marketing, I was paying for advertising, I was on social media, I was doing everything right, but we were really struggling to see a growth in new sales month to month.
• 10:16
  Holly Williamson: And I guess that's where the Academy came in, because I had done a little bit of mindset work in the past, but I guess I hadn't fully dove into business mindset or money mindset.
• 10:31
  Holly Williamson: That was all new to me and what happened?
• 10:34
  Holly Williamson: Jess, you'll love this story, but I literally think you manifested me, I did.
• 10:39
  Jess Martin: You were my ideal.
• 10:40
  Jess Martin: Well, you are my ideal client were my ideal.
• 10:48
  Holly Williamson: Well, you are my ideal client.
• 10:49
  Holly Williamson: So what happened was I was ready, like already in my heart.
• 10:50
  Holly Williamson: I knew I wanted to do a group program because I work from home and I was craving that connection with like-minded women.
• 10:55
  Holly Williamson: I also knew I needed to work on my money mindset, my business mindset, and figure out some blocks.
• 11:02
  Holly Williamson: And so literally what happened is I just Instagram searched business mindset coach and you popped up top of the list and then I jumped on, saw a few of your posts, clicked on your website, read that you were enrolling the academy in I think it was March and then I was like, yeah, signed on and like paid straight away, without even talking to you.
• 11:28
  Jess Martin: I know you just popped up out of nowhere.
• 11:30
  Jess Martin: You sent me a DM and said I'm enrolling in the academy.
• 11:33
  Jess Martin: Can you send me the payment link?
• 11:34
  Jess Martin: Sure, hi, yep, let's go.
• 11:37
  Jess Martin: I love that, and guys like this is walking proof of what we teach inside the academy.
• 11:43
  Holly Williamson: You get clear on your ideal client you show up with an energy that would draw them in and people like Holly drop into your world.
• 11:52
  Holly Williamson: Yeah, that's right, I can feel your energy.
• 11:53
  Holly Williamson: I feel like I knew what I needed to do, but I just needed to find the right person, and I was struggling to find someone prior to seeing you that I resonated with yeah, yeah, and it's so true, right, sometimes it's not the words you use or the aesthetics of your branding.
• 12:10
  Jess Martin: It is just this energy that you can't logically make sense of, you cannot see it, you can't hear it.
• 12:16
  Jess Martin: It's just this knowing in your body that that's the brand that you want to work with or collaborate with or whatever is relevant for you.
• 12:23
  Jess Martin: Okay, so, in the business, coming in, obviously an intention to grow the income, but feeling there was a block within you as to why that wasn't happening.
• 12:32
  Jess Martin: Is that right?
• 12:33
  Jess Martin: And I know we also work together on getting you some stockers, which I remember having a conversation.
• 12:40
  Jess Martin: You're like, it's not possible for me, I'm too small, no one wants to look at me, like, but we did some tweaking and now you have two, two stockers.
• 12:47
  Jess Martin: So tell us about some other, I guess, struggles that you were having and how that was manifesting in your business.
• 12:56
  Holly Williamson: And then we'll move through to how we kind of fix that in the Academy.
• 12:58
  Holly Williamson: Yeah, I had the worst mindset around wholesale and finding new stockists.
• 13:03
  Holly Williamson: It's because I'd been doing the work around that for about two years, I reckon.
• 13:09
  Holly Williamson: I moved to Melbourne two years ago and straight when I moved to Melbourne I was like this is a bigger city, I have more opportunities here and I really wanted to find aligned stores that I could stock my product in.
• 13:23
  Holly Williamson: And anybody who has a product business out there knows that a wholesale is a big part of your business revenue.
• 13:29
  Holly Williamson: And so I went to work and I had another coach as well who was helping me with this and what she suggested for me to do is go into a whole bunch of health food stores and just talk to the owners.
• 13:42
  Holly Williamson: So we like created this list and every week I would go in to all these stores and just talk to the owners and just suss out whether they would want to stock my product.
• 13:54
  Holly Williamson: And I think I went in really naive in a way.
• 13:57
  Holly Williamson: So I would go in and be like hi, I'm Holly, this is my product, would you like to stock it?
• 14:02
  Holly Williamson: And they would just instantly be like I'm busy, come back later, send me an email, we'll look at your information there.
• 14:10
  Holly Williamson: And so I'd be like, okay, so send them an email.
• 14:13
  Holly Williamson: Never hear a response and I was like a bit disheartened.
• 14:18
  Holly Williamson: I'm like, all right, I'll go do it again.
• 14:19
  Holly Williamson: It's just you need to do more.
• 14:22
  Holly Williamson: And this kept happening over and over and over and I just felt like the worst energy from them.
• 14:27
  Holly Williamson: They didn't want to talk to you, they didn't want to you know, have a relationship at all, and so I just started to feel really disheartened.
• 14:35
  Holly Williamson: And the same thing happened over and over, and so I just started to create these beliefs where, you know, stocking a product is really hard, they don't have time to talk to you, they don't want to stock you, they only work with bigger brands, maybe more well-known brands like Swiss or Biosuiticals or something like that, because they sell better.
• 15:00
  Holly Williamson: And then the other thing was they all wanted you to come into the store and work, basically in the store and try and sell your product for them.
• 15:09
  Holly Williamson: And I just was like, how am I supposed to do that when I'm running a business, especially if we scale to even over 10 stores?
• 15:17
  Holly Williamson: That's going to be way too difficult.
• 15:18
  Holly Williamson: So I just started, my mindset started to go down, down, down.
• 15:22
  Holly Williamson: I was like I just don't want to do this anymore.
• 15:24
  Holly Williamson: It's too hard.
• 15:26
  Jess Martin: Yeah, and like that is what happens.
• 15:28
  Jess Martin: That's the reality of many let's call it failed attempts in business.
• 15:33
  Jess Martin: Before you know, you've created the program around that certain thing, and it doesn't matter how consciously you want to get the wholesale deal or the new client, you're running from that program and that belief that, oh, but last time it didn't work out, last time we didn't get there, so that's what's going to happen again and again, and again.
• 15:52
  Jess Martin: Um, and that's the.
• 15:54
  Jess Martin: That's kind of what happens when you've been in business for a while too.
• 15:57
  Jess Martin: As you mentioned, when you first start your business, or when you do something for the first time, you don't have anything to compare it to.
• 16:02
  Jess Martin: You've never done this before, so you come in quite naive and then you experience the failed attempt, and then it happens again, and again, and again, and now you've got this belief towards the wholesale opportunity or the new client that ends up driving the outcome.
• 16:17
  Jess Martin: No matter how good the strategy is, no matter how good you get at pitching your offer, no matter how beautiful the email is, everything's being done from that program which we established was happening for you.
• 16:29
  Holly Williamson: Yeah, and I fully believed that they could feel my energy.
• 16:32
  Holly Williamson: So I had all those beliefs that they're not going to want to talk to you, they're not going to want to work with you, before I went into the store.
• 16:39
  Holly Williamson: So I'm sure when I get in there I go hi, like, would you like to stock my product?
• 16:45
  Holly Williamson: And they go, oh, who are you?
• 16:47
  Holly Williamson: Like, I don't really want to work with you anyway.
• 16:48
  Holly Williamson: So I just set myself up for failure basically in that energy, energetic.
• 16:53
  Holly Williamson: So then what happened is obviously we worked on a whole bunch of money, mindset, limiting beliefs, and what you taught me through the program, especially when it comes to wholesale stockers, is there is your ideal stockers out there.
• 17:10
  Holly Williamson: There is the person who would reach out to you because they've seen your product, you know, in marketing or somebody referred them and say this is the perfect thing.
• 17:19
  Holly Williamson: We've been looking for this with um and your perfect partnership for us, and I don't think I ever believed that that would be possible until we did the work right.
• 17:30
  Jess Martin: Yeah, and then you identified who that dream stockist was.
• 17:35
  Jess Martin: We also did some work on changing your assumptions because, as you had mentioned, you built out these assumptions that they didn't want to stock you.
• 17:42
  Jess Martin: They wanted a bigger brand.
• 17:43
  Jess Martin: So we did a lot of redefining the assumptions, identifying the ideal client, and it was probably within two weeks of you doing that work that we saw the message from you in Telegram saying I got the stockist, and it was literally pen to paper the ideal client you scripted about.
• 18:02
  Holly Williamson: Yes, and it's crazy.
• 18:03
  Holly Williamson: When I went in to talk to them they were just like yes, we're so interested in longevity and health span and we're looking for a product like yours and we have so many clients who would love your product.
• 18:17
  Holly Williamson: And literally once they stocked it, she messaged me a day later saying they already sold one.
• 18:22
  Holly Williamson: And I was like this is perfect, this is the perfect people I've been looking for and I just never thought they they existed.
• 18:28
  Holly Williamson: And then I got the second stockist and I was telling you earlier before this is that, um, she owns a float tank therapy uh place where you can go.
• 18:40
  Holly Williamson: If you've ever done float therapy, it's pretty cool, but basically she's never had a supplement before.
• 18:47
  Holly Williamson: She said she never takes supplements and she doesn't even stock any products in her float tank therapy place.
• 18:53
  Holly Williamson: And she just said I started taking yours and I want to stock yours straight away.
• 19:00
  Holly Williamson: And I was like how can, how can this be possible with when she has this belief of never been taking any supplements before that?
• 19:08
  Jess Martin: So yeah, crazy People buy your energy before they buy your words, and it's true, and you've seen that unfold within your business.
• 19:16
  Jess Martin: Um, so, yeah, I know, congratulations on the two, and I know this is just the start for all sale opportunities that you are manifesting, and they will continue to be your dream client, because you have the framework to create the dream client and then manifest them in using your energy, and it's by vibrating at a frequency that they would want to work with yeah and then we also saw and we have been celebrating an increase in your income as well.
• 19:45
  Jess Martin: I think you over doubled your income inside the Academy.
• 19:48
  Jess Martin: Yes, yes.
• 19:50
  Holly Williamson: So before, well, at the start of the Academy, I had the goal and at the time I thought this was a hugely wild goal from uh, I think I was selling about 30 units.
• 20:03
  Holly Williamson: So for everybody who doesn't know what units are, let's just say 30 vitamin bottles.
• 20:08
  Holly Williamson: I was selling about 30 and I wanted to increase that to 250 a month.
• 20:14
  Holly Williamson: So to me that was a huge increase in the amount that I was selling.
• 20:18
  Holly Williamson: And we discussed at the start, which maybe some people resonate with, is that money isn't the driver for me, it's actually the fulfillment is in knowing how many bottles of my product are out there, helping people improve their health.
• 20:34
  Holly Williamson: Like that's the satisfying part to me.
• 20:36
  Holly Williamson: So we didn't set a money goal.
• 20:39
  Holly Williamson: Instead we set the amount of bottles that I was going to sell goal.
• 20:43
  Holly Williamson: So it was 250 and I was selling about 30.
• 20:47
  Holly Williamson: And then it was month on month.
• 20:50
  Holly Williamson: The difference in the amount I was selling was I think I've got it here 30 units in March, and then already I sold 55 units in April and then May was 63.
• 21:04
  Holly Williamson: So that's already doubled.
• 21:05
  Holly Williamson: And then May was 63.
• 21:06
  Holly Williamson: So that's already doubled.
• 21:08
  Holly Williamson: And then June the end of the Academy was 106.
• 21:12
  Jess Martin: Wow, yeah, that is insane.
• 21:15
  Jess Martin: That's like almost quadrupled.
• 21:18
  Holly Williamson: Yeah, and the crazy part is I didn't change anything about my marketing tactics, how I was showing up on social media.
• 21:25
  Holly Williamson: It was all this manifestation course, the affirmations that we're doing at the start of the day, the um, the night meditations, that we were doing so consistently every day and every night.
• 21:38
  Holly Williamson: Um, yeah, that's all that I changed.
• 21:41
  Jess Martin: Yeah, which is wild.
• 21:42
  Jess Martin: And you are the best proof of this work because, as you mentioned at the start of this episode, you were doing everything right behind the scenes.
• 21:50
  Jess Martin: It's not like you came into the academy wanting more in your business but you weren't showing up on social media, you weren't running ads, you weren't getting your product out there.
• 22:00
  Jess Martin: You were doing all of those things, and to sit here now and say that the only shift was within you is just the perfect example of the power of this work.
• 22:09
  Jess Martin: And it's almost cool that you didn't tweak anything outside.
• 22:12
  Jess Martin: It's kind of a really good test.
• 22:14
  Jess Martin: It was like this cool experiment where you were like all right, I'm going to lock in for the next four months and just focus on me, nothing else is going to change, and let's see what we can get done.
• 22:24
  Jess Martin: And, yeah, almost quadrupled your um sales in the business, which is wild.
• 22:29
  Jess Martin: Which is wild.
• 22:31
  Holly Williamson: Yeah, and I guess one of my biggest um limiting beliefs that I had at the start, uh, was the fact that when I was younger, I had this mantra that I would tell myself, which was oh, you got to have low expectations or you won't get disappointed.
• 22:49
  Holly Williamson: And I remember like walking around and telling everybody that same thing, because in the past, you know, I've been let down by certain things or occasions, and then I've learned as a defense mechanism to just keep your expectations low or like expect the worst case scenario to play out or a bad scenario to play out, and then you wouldn't feel overly disappointed or you would say to yourself oh, I saw it coming.
• 23:18
  Holly Williamson: Then I'm not too upset about it.
• 23:20
  Holly Williamson: But then the craziest shift for me, I guess, doing this academy was that we were not focusing on all outcomes, or even the worst case outcome.
• 23:33
  Holly Williamson: It was only focused on the best case scenario playing out for you, and that was something I'd never done before, and so it was a huge shift for me and it was a huge change in my mental health as well yeah, I know just knowing that we can create our best case scenario seems so simple, but we go through life constantly being tuned into what if this doesn't work out?
• 23:57
  Jess Martin: our biggest fears, the worst case scenario, and often it's just that shift of okay, yeah, the the worst case scenario could play out.
• 24:04
  Jess Martin: But what's your best case scenario like?
• 24:06
  Jess Martin: Let's do that instead.
• 24:07
  Jess Martin: And what you just mentioned there around that belief of I won't try because then I won't be disappointed is so woven through society.
• 24:14
  Jess Martin: So many women in business have been raised on this programming where, yeah, we don't want to get disappointed.
• 24:21
  Jess Martin: If I don't shoot for the stars, then you know, yeah, I'm not going to be upset because we didn't get there, so I may just not try at all.
• 24:28
  Jess Martin: Um, which is which, again, it seems so simple to have that realization.
• 24:33
  Jess Martin: But so many people are going through life wondering why they're not manifesting what they want without even realizing it's because they're running from a program like that, like they're literally operating from that belief.
• 24:42
  Jess Martin: And the term we always use in the academy is awareness is key.
• 24:46
  Jess Martin: Just knowing that's what's been blocking the income and the sales and the wholesale opportunities is often enough to switch it around just by choosing something different, which is why this work can change our businesses so so, so quickly.
• 25:02
  Holly Williamson: It was one of those things that was a block that I didn't realize was affecting my business, and as soon as I realized that, I was like, oh my gosh, what have I been doing?
• 25:11
  Holly Williamson: Like I've been playing it so safe and that's not the way you should live your life.
• 25:16
  Holly Williamson: You should be a little bit delusional.
• 25:19
  Holly Williamson: You should be able to expect big things for yourself and not feel like shamed around that yourself and not feel like shamed around that.
• 25:31
  Holly Williamson: You know, as women, it's so hard in this, like male dominated industries, that you know we need to mute ourselves.
• 25:35
  Holly Williamson: But no, you should have big dreams and big aspirations.
• 25:38
  Jess Martin: Yeah, and expect the best for yourself and take up space.
• 25:41
  Jess Martin: I love that you mentioned at the start of this that you were kind of new to the mindset and the manifestation work.
• 25:48
  Jess Martin: Were you skeptical at all coming into the academy?
• 25:51
  Jess Martin: Did it surprise you in any way, like what's a takeaway from the program that you didn't expect?
• 25:57
  Holly Williamson: This is a great question for me because I guess I would be honestly the biggest skeptic because I'm a scientist, right.
• 26:05
  Holly Williamson: I, you know, need to see this evidence and the proof and all of these scientific studies.
• 26:13
  Holly Williamson: And so, coming into this I mean that's how I built my business right Coming into this, I was like you know what, I'll give it a go, but I don't expect huge differences in my business.
• 26:25
  Holly Williamson: But it might be good for me to work on some mindset stuff, which I obviously think that that's some benefits there.
• 26:32
  Holly Williamson: But then, yeah, I think I was absolutely blown away with what could happen.
• 26:39
  Holly Williamson: And now I'm a huge believer in manifestation Huge, huge, huge.
• 26:44
  Holly Williamson: So it is real and it does work, um, but it does take consistency and effort in effort, in a way of like making sure that you're listening to the morning affirmations and the night meditations and doing the work, the questions, really digging deep and not, um, you know, tippy-toeing around some hard topics.
• 27:08
  Jess Martin: Yeah, and it is hard sometimes.
• 27:10
  Jess Martin: This work is hard.
• 27:11
  Jess Martin: It's why so many of us have avoided it for so long.
• 27:13
  Jess Martin: It doesn't come easy to peel back your layers and really identify parts of you that you've had hidden away your entire life.
• 27:21
  Jess Martin: It's very confronting at times, but once you know how to work through it, using the modalities that we use in the academy, and actually release it again, the shifts can happen.
• 27:30
  Jess Martin: So so, so fast.
• 27:32
  Jess Martin: Um, and again, you were just proof of that.
• 27:34
  Jess Martin: I love this.
• 27:35
  Jess Martin: Well, what's next for your business after the year you've had so far?
• 27:39
  Jess Martin: Really, you are only just warming up.
• 27:41
  Jess Martin: What can we expect from your brand?
• 27:43
  Holly Williamson: Yes, well, at the moment we are in the works of another formula, another supplement, which I'm super excited about, and this one is for sleep.
• 27:55
  Holly Williamson: So everybody might not know, but sleep optimization is a huge thing you can do to improve your longevity, because you know we spend half of our life sleeping and so that's a lot of healing and healing, brain replenishment and yeah.
• 28:14
  Holly Williamson: So I'm really excited about this one because it's another addition to my range and it's in the works.
• 28:22
  Holly Williamson: So if you're struggling with your sleep at the moment, then come and follow along and see when it launches.
• 28:29
  Jess Martin: Yeah, I think that's such a cool idea because, as you mentioned, we do sleep every night and there is so much power that can happen to the mind and also the body when you sleep.
• 28:38
  Jess Martin: Maybe we have a collaboration here, holly.
• 28:39
  Jess Martin: Actually, yes, I'll spend the new sleep supplement.
• 28:44
  Jess Martin: We'll throw in the sleep meditation as well.
• 28:46
  Jess Martin: Yeah, I love this.
• 28:48
  Jess Martin: Um, well, where can people find you?
• 28:51
  Jess Martin: But also stamina, and who?
• 28:55
  Jess Martin: Yeah, who may need this product?
• 28:56
  Jess Martin: Because I'm sure we've got a lot of listeners who want to focus on longevity yeah, for sure, we've got our instagram, so it's spelt s-t-m-n-a.
• 29:05
  Holly Williamson: Stamina bioactives on instagram and you can google us.
• 29:09
  Holly Williamson: Um, we should be there, and now you can find us in two stockists.
• 29:13
  Holly Williamson: If you live in Victoria or Queensland, then you can go check it out in store.
• 29:18
  Jess Martin: Yeah, so good, I'm going to link all of this below and, honestly, guys, I've been using this supplement and it is incredible.
• 29:25
  Jess Martin: So go and grab some for yourself.
• 29:27
  Jess Martin: Go and just follow Holly if the sleep supplement appealed to you, and just watch that space.
• 29:34
  Jess Martin: But, holly, thank you so much for one just coming into my world and for trusting me as your coach and sharing this journey with me.
• 29:44
  Jess Martin: It's been really fun working with you.
• 29:45
  Jess Martin: I've not had a brand like yours come into the Academy before, so it's always so interesting to see how you work your industry.
• 29:52
  Jess Martin: The conversations we've had around supplements Like it's been a really fun past four months and, of course, I'm just so stoked for everything you've achieved over these last four months.
• 30:03
  Jess Martin: And again, it's a testament to the work that you put into yourself.
• 30:06
  Jess Martin: And now that you know the foundational principles with manifestation, you know how to truly manipulate the results in your business.
• 30:13
  Jess Martin: Imagine where you're going to be in the next one to two years.
• 30:17
  Jess Martin: It's wild.
• 30:18
  Holly Williamson: Well, thank you.
• 30:18
  Holly Williamson: I also just want to say, for anybody looking at signing up to the Academy, it's a great place to get a connection as well.
• 30:29
  Holly Williamson: They put you in a group chat with a bunch of like-minded women, and that's what I was craving so much is just that other support from other women in business, and it's, as such, a safe place and you're able to share their things with other women that you might not be able to share with everybody else in your life, who maybe don't understand what you're going through, but there it was all positive vibes.
• 30:54
  Holly Williamson: You're all cheering each other along, no matter where you are in your business as well.
• 30:58
  Holly Williamson: I know in our academy we have people just starting out or people who are making, you know, 10, 15, 20k months, and so, wherever you are in your business, it's a great place to start and get that support from other women.
• 31:11
  Holly Williamson: And, jess, I just wanted to say thank you as well.
• 31:14
  Holly Williamson: You're absolutely incredible and I love your energy and we will obviously be working closely together for the coming years.
• 31:23
  Jess Martin: Yeah, I know I'm so excited.
• 31:23
  Jess Martin: I know this is like it's a forever thing.
• 31:24
  Jess Martin: It's a forever thing, yeah, it is.
• 31:26
  Jess Martin: I love that you've also mentioned the group component, because that's also so powerful.
• 31:31
  Jess Martin: It's kind of lonely and boring being a solo entrepreneur when you're just sitting in your home office all day long.
• 31:36
  Jess Martin: So, yeah, thank you for mentioning that, and the connections you do build are so, so powerful.
• 31:41
  Holly Williamson: I think my partner benefit from it, because I don't see anybody during the week and when he comes home I'm like, ah, I don't see anybody.
• 31:50
  Holly Williamson: But no, the Academy was good.
• 31:51
  Holly Williamson: I could have got to actually talk to people but no, the Academy was good.
• 31:55
  Jess Martin: I could have got to actually talk to people.
• 31:57
  Jess Martin: I think we get it as well.
• 32:00
  Jess Martin: They just they get the lingo, they get the vision.
• 32:01
  Jess Martin: Yeah, they just get it.
• 32:02
  Jess Martin: It's cool, yeah for sure, thank you.
• 32:03
  Jess Martin: Well, thank you for jumping on today, holly, and sharing your story and, yeah, for giving the Academy a little bit of a wrap.
• 32:08
  Jess Martin: I'm very grateful, um, to the listeners.
• 32:11
  Jess Martin: Make sure you go and follow Holly.
• 32:12
  Jess Martin: Stamina by bioactives.
• 32:14
  Jess Martin: Go and purchase some supplements.
• 32:16
  Jess Martin: They are honestly insane.
• 32:17
  Jess Martin: Otherwise, we're going to leave it there and I will talk to everybody in the next episode, thank you.
• 32:22
  Jess Martin: Thank you so much for tuning into the podcast.
• 32:25
  Jess Martin: I'm sure you're loving each and every episode and, if you are, I would be so grateful if you could take just a couple of minutes to leave your review and or rating.
• 32:34
  Jess Martin: This allows me to connect with you as I read your comment or see the review, and it also allows me to grow the show, which means more impact, more powerful guests for you guys to learn from and more women changing their life for the better.
• 32:48
  Jess Martin: If this does align, send me a screenshot of your review or rating to hello at jessmartincomau and I'll send you a copy of my ebook for free to say thanks.