Latest / Omni Talk Retail / Black Friday Hits RECORD $11.8 Billion in Online Sales | Fast Five Shorts

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Black Friday Hits RECORD $11.8 Billion in Online Sales | Fast Five Shorts · Omni Talk Retail

• 0:00
  Black
• 0:00
  Friday
• 0:00
  saw
• 0:00
  a
• 0:01
  record
• 0:01
  $11.8
• 0:02
  billion
• 0:03
  in
• 0:03
  online
• 0:04
  sales.
• 0:04
  According
• 0:04
  to
• 0:05
  Adobe
• 0:05
  Analytics.
• 0:06
  Black
• 0:06
  Friday
• 0:06
  online
• 0:06
  sales
• 0:07
  hit
• 0:08
  $11.8
• 0:09
  billion,
• 0:10
  up
• 0:10
  9.1%
• 0:11
  from
• 0:11
  last
• 0:12
  year,
• 0:12
  with
• 0:12
  mobile
• 0:13
  accounting
• 0:13
  for
• 0:13
  55%
• 0:14
  of
• 0:14
  purchases
• 0:15
  and
• 0:15
  buy
• 0:15
  now,
• 0:15
  pay
• 0:16
  later
• 0:16
  accounting
• 0:16
  for
• 0:17
  almost
• 0:17
  $800
• 0:18
  million
• 0:18
  of
• 0:19
  the
• 0:19
  online
• 0:19
  spend.
• 0:20
  Other
• 0:20
  reporting
• 0:21
  services
• 0:21
  like
• 0:21
  MasterCard
• 0:22
  Spending
• 0:23
  Pulse
• 0:23
  corroborated
• 0:24
  these
• 0:24
  figures,
• 0:24
  noting
• 0:25
  a
• 0:25
  10.4%
• 0:26
  growth
• 0:26
  in
• 0:27
  E
• 0:27
  commerce
• 0:27
  sales
• 0:28
  on
• 0:28
  Black
• 0:28
  Friday.
• 0:29
  And
• 0:29
  finally,
• 0:30
  also
• 0:31
  According
• 0:31
  to
• 0:31
  Adobe,
• 0:32
  AI
• 0:32
  driven
• 0:33
  traffic
• 0:33
  to
• 0:34
  US
• 0:34
  retail
• 0:35
  sites
• 0:35
  soared
• 0:36
  805%
• 0:38
  compared
• 0:38
  to
• 0:38
  last
• 0:38
  year.
• 0:39
  Chris,
• 0:40
  what
• 0:40
  are
• 0:41
  your
• 0:41
  big
• 0:41
  takeaways
• 0:42
  From
• 0:42
  Black
• 0:43
  Friday
• 0:43
  2025
• 0:44
  and
• 0:45
  what
• 0:45
  we
• 0:45
  just
• 0:45
  noted
• 0:45
  in
• 0:46
  these
• 0:46
  stats?
• 0:46
  Oh,
• 0:47
  man.
• 0:47
  God,
• 0:48
  where
• 0:48
  to
• 0:48
  start?
• 0:48
  You
• 0:48
  know,
• 0:48
  I've
• 0:49
  got
• 0:49
  a.
• 0:49
  I
• 0:49
  think
• 0:49
  a
• 0:49
  number
• 0:49
  of
• 0:50
  things
• 0:50
  stand
• 0:50
  out
• 0:50
  as
• 0:50
  I
• 0:51
  look
• 0:51
  at
• 0:51
  the
• 0:51
  statistics
• 0:51
  you
• 0:52
  just
• 0:52
  read,
• 0:52
  as
• 0:52
  well
• 0:52
  as
• 0:53
  other
• 0:53
  research
• 0:54
  I
• 0:54
  did,
• 0:54
  you
• 0:55
  know,
• 0:55
  to
• 0:55
  prepare
• 0:55
  for
• 0:55
  today's
• 0:56
  show.
• 0:56
  I
• 0:56
  think,
• 0:57
  first
• 0:57
  of
• 0:57
  all,
• 0:57
  I'm
• 0:58
  not,
• 0:58
  I'm
• 0:58
  not
• 0:58
  surprised
• 0:58
  at
• 0:58
  all
• 0:59
  by
• 0:59
  the
• 0:59
  digital
• 0:59
  numbers.
• 0:59
  I
• 1:00
  mean,
• 1:00
  I
• 1:00
  can
• 1:00
  remember
• 1:00
  back
• 1:01
  when
• 1:01
  I
• 1:01
  was
• 1:01
  running
• 1:01
  e
• 1:01
  commerce
• 1:02
  for
• 1:02
  home
• 1:02
  furnishings
• 1:03
  back
• 1:03
  in
• 1:03
  2013,
• 1:04
  and
• 1:04
  between
• 1:05
  2013
• 1:05
  and
• 1:06
  2016,
• 1:06
  I
• 1:06
  used
• 1:06
  to
• 1:07
  say
• 1:07
  to
• 1:07
  my
• 1:07
  team
• 1:07
  all
• 1:07
  the
• 1:07
  time,
• 1:08
  expect
• 1:08
  a
• 1:08
  10%
• 1:09
  bump.
• 1:09
  Like
• 1:10
  you
• 1:10
  could
• 1:10
  take
• 1:10
  it
• 1:10
  to
• 1:10
  the
• 1:10
  bank.
• 1:11
  It's
• 1:11
  going
• 1:11
  to
• 1:11
  happen.
• 1:11
  And
• 1:12
  I
• 1:12
  feel
• 1:12
  like
• 1:12
  I've
• 1:12
  said
• 1:13
  this
• 1:13
  on
• 1:13
  past
• 1:13
  shows
• 1:14
  when
• 1:14
  we've
• 1:14
  been
• 1:14
  talking
• 1:14
  about
• 1:15
  Black
• 1:15
  Friday
• 1:15
  as
• 1:16
  well.
• 1:16
  I
• 1:16
  think
• 1:16
  I've
• 1:16
  said
• 1:16
  it
• 1:17
  probably
• 1:17
  multiple
• 1:17
  times.
• 1:18
  So
• 1:18
  the
• 1:18
  10%
• 1:18
  bumps,
• 1:19
  not
• 1:19
  surprising,
• 1:19
  but
• 1:20
  it
• 1:20
  is
• 1:20
  surprising
• 1:20
  to
• 1:21
  see
• 1:21
  that
• 1:21
  that
• 1:21
  trajectory
• 1:22
  still
• 1:22
  still
• 1:22
  is
• 1:22
  consistently
• 1:23
  happening
• 1:23
  year
• 1:24
  over
• 1:24
  year.
• 1:24
  So
• 1:24
  that's
• 1:24
  number
• 1:25
  one.
• 1:26
  Number
• 1:26
  two,
• 1:27
  the
• 1:27
  clubs,
• 1:27
  man.
• 1:28
  I
• 1:28
  don't
• 1:28
  know
• 1:28
  if
• 1:28
  you
• 1:29
  saw
• 1:29
  the
• 1:29
  data
• 1:29
  from
• 1:29
  Placer
• 1:30
  AI
• 1:30
  yesterday,
• 1:31
  but
• 1:31
  the
• 1:31
  clubs
• 1:32
  just
• 1:32
  crushed
• 1:32
  it.
• 1:33
  The,
• 1:33
  the
• 1:33
  traffic
• 1:34
  numbers
• 1:34
  for
• 1:34
  Sam's
• 1:35
  Club,
• 1:35
  up
• 1:35
  9.7%.
• 1:36
  BJ's
• 1:37
  up,
• 1:38
  not
• 1:38
  8.2%.
• 1:40
  Costco
• 1:40
  7.7%.
• 1:42
  So
• 1:42
  people
• 1:42
  are
• 1:43
  finding
• 1:43
  value
• 1:43
  in
• 1:43
  the
• 1:44
  clubs.
• 1:44
  Like,
• 1:44
  who
• 1:44
  would
• 1:44
  have
• 1:44
  ever
• 1:44
  thought
• 1:45
  clubs
• 1:45
  on
• 1:45
  Black
• 1:46
  Friday,
• 1:46
  like,
• 1:46
  that's
• 1:46
  kind
• 1:47
  of
• 1:47
  the
• 1:47
  last
• 1:47
  place
• 1:47
  I
• 1:48
  would
• 1:48
  want
• 1:48
  to
• 1:48
  be,
• 1:49
  you
• 1:49
  know,
• 1:49
  given,
• 1:49
  like,
• 1:50
  I
• 1:50
  don't
• 1:50
  even
• 1:50
  want
• 1:50
  to
• 1:50
  be
• 1:50
  there
• 1:50
  on
• 1:51
  a
• 1:51
  Saturday
• 1:51
  or
• 1:51
  Sunday.
• 1:51
  You
• 1:52
  put
• 1:52
  the
• 1:52
  Black
• 1:53
  Friday
• 1:53
  traffic
• 1:54
  hell
• 1:54
  into
• 1:54
  it.
• 1:54
  No
• 1:54
  way.
• 1:54
  No.
• 1:55
  Thank
• 1:55
  you.
• 1:55
  But
• 1:55
  hey,
• 1:56
  I
• 1:56
  guess
• 1:56
  when
• 1:56
  you
• 1:56
  got
• 1:56
  to
• 1:56
  get
• 1:56
  those
• 1:57
  deals,
• 1:58
  then
• 1:58
  third,
• 1:59
  I
• 1:59
  still
• 2:00
  can't
• 2:00
  believe
• 2:00
  that
• 2:00
  mobile
• 2:01
  is
• 2:01
  only
• 2:01
  50%
• 2:02
  of
• 2:02
  purchases.
• 2:03
  I
• 2:03
  mean,
• 2:03
  that
• 2:04
  still
• 2:04
  tells
• 2:04
  me
• 2:05
  that
• 2:05
  there's
• 2:05
  a
• 2:05
  ton
• 2:06
  of
• 2:06
  room
• 2:06
  to
• 2:06
  go
• 2:06
  on
• 2:06
  our
• 2:06
  mobile
• 2:07
  devices
• 2:07
  here
• 2:07
  over
• 2:07
  the
• 2:08
  next
• 2:08
  few
• 2:08
  years.
• 2:08
  Like
• 2:08
  55%,
• 2:09
  45%
• 2:10
  still
• 2:10
  happening
• 2:11
  away
• 2:11
  from
• 2:11
  a
• 2:11
  mobile
• 2:11
  device.
• 2:12
  I
• 2:12
  mean,
• 2:12
  it's
• 2:12
  just
• 2:12
  like
• 2:12
  wow.
• 2:13
  Okay.
• 2:13
  And
• 2:14
  then
• 2:14
  last
• 2:14
  but
• 2:14
  not
• 2:15
  least,
• 2:15
  and
• 2:15
  I
• 2:16
  think
• 2:16
  I
• 2:16
  might
• 2:16
  surprise
• 2:16
  people
• 2:17
  here,
• 2:17
  and
• 2:17
  I
• 2:18
  think
• 2:18
  I
• 2:18
  might
• 2:18
  even
• 2:18
  surprise
• 2:19
  you
• 2:19
  a
• 2:19
  little
• 2:19
  bit.
• 2:20
  I
• 2:20
  thought
• 2:20
  the
• 2:20
  growth
• 2:21
  in
• 2:21
  AI
• 2:21
  influenced
• 2:22
  shopping
• 2:23
  would
• 2:23
  be
• 2:23
  higher,
• 2:24
  800%
• 2:26
  in
• 2:26
  basically
• 2:27
  what
• 2:27
  is
• 2:27
  year
• 2:27
  two
• 2:27
  to
• 2:28
  me
• 2:28
  seems
• 2:29
  really
• 2:29
  low.
• 2:30
  And
• 2:30
  to
• 2:31
  prove
• 2:31
  that
• 2:31
  out,
• 2:32
  I
• 2:32
  looked
• 2:32
  at
• 2:32
  some
• 2:33
  comparables
• 2:33
  and
• 2:33
  I
• 2:34
  thought
• 2:34
  this
• 2:34
  was
• 2:34
  interesting.
• 2:35
  So
• 2:35
  you
• 2:35
  mentioned
• 2:35
  BNPL
• 2:36
  in
• 2:36
  your
• 2:36
  opening.
• 2:37
  So
• 2:37
  I
• 2:38
  look
• 2:38
  back
• 2:38
  at
• 2:38
  a,
• 2:38
  I
• 2:38
  look
• 2:39
  back
• 2:39
  at
• 2:39
  a
• 2:39
  CFBP
• 2:40
  report,
• 2:41
  PB
• 2:42
  report,
• 2:42
  CFPB
• 2:43
  report,
• 2:43
  I
• 2:43
  should
• 2:43
  say.
• 2:44
  And
• 2:44
  they
• 2:44
  looked
• 2:45
  at
• 2:45
  the
• 2:45
  amount
• 2:45
  of
• 2:45
  loans
• 2:46
  that
• 2:46
  originated
• 2:46
  via
• 2:47
  BMPL
• 2:47
  versus
• 2:48
  from
• 2:48
  2019
• 2:49
  to
• 2:49
  2021,
• 2:51
  and
• 2:51
  they
• 2:51
  saw
• 2:51
  a
• 2:51
  970%
• 2:53
  increase
• 2:53
  over
• 2:54
  those
• 2:54
  three,
• 2:54
  over
• 2:55
  those
• 2:55
  years.
• 2:56
  So,
• 2:56
  like,
• 2:56
  I
• 2:56
  just
• 2:57
  feel
• 2:57
  like,
• 2:57
  I
• 2:58
  feel
• 2:58
  like
• 2:58
  based
• 2:59
  on
• 2:59
  where
• 2:59
  agent
• 3:00
  AI
• 3:00
  is,
• 3:01
  an
• 3:01
  AI
• 3:01
  is
• 3:01
  in
• 3:01
  general
• 3:02
  and
• 3:02
  where
• 3:02
  it
• 3:02
  should
• 3:02
  be
• 3:03
  going,
• 3:03
  it
• 3:04
  feels
• 3:04
  like
• 3:04
  it
• 3:04
  should
• 3:04
  be
• 3:05
  moving
• 3:05
  faster.
• 3:06
  Like,
• 3:06
  it
• 3:06
  just
• 3:06
  feels
• 3:07
  like
• 3:07
  it
• 3:07
  should
• 3:07
  be
• 3:07
  moving
• 3:08
  faster
• 3:08
  to
• 3:08
  me.
• 3:08
  So
• 3:09
  makes
• 3:09
  me
• 3:09
  wonder
• 3:09
  if
• 3:09
  we
• 3:10
  need
• 3:10
  to
• 3:10
  start
• 3:10
  slowing
• 3:11
  our
• 3:11
  role
• 3:12
  on
• 3:12
  shopping
• 3:13
  these
• 3:13
  platforms.
• 3:14
  And
• 3:14
  as
• 3:14
  I
• 3:14
  said
• 3:15
  last
• 3:15
  week
• 3:16
  as
• 3:16
  well,
• 3:16
  like,
• 3:17
  maybe
• 3:17
  we
• 3:17
  need
• 3:17
  to
• 3:17
  be
• 3:17
  a
• 3:18
  little
• 3:18
  more
• 3:18
  thoughtful
• 3:18
  and
• 3:18
  pragmatic
• 3:19
  and
• 3:20
  view
• 3:20
  these
• 3:20
  kind
• 3:21
  of
• 3:21
  engines
• 3:21
  as
• 3:21
  search
• 3:22
  amplifiers
• 3:22
  first
• 3:23
  and
• 3:23
  foremost,
• 3:23
  versus
• 3:24
  like
• 3:24
  connecting
• 3:25
  our
• 3:25
  business
• 3:25
  and
• 3:26
  all
• 3:26
  our
• 3:26
  apps
• 3:26
  to
• 3:27
  them,
• 3:27
  as
• 3:27
  we
• 3:27
  discussed
• 3:28
  last
• 3:28
  week.
• 3:28
  That's
• 3:28
  kind
• 3:28
  of
• 3:29
  my,
• 3:29
  that's
• 3:29
  kind
• 3:29
  of
• 3:30
  my
• 3:30
  takeaway
• 3:30
  here
• 3:30
  from
• 3:30
  Black
• 3:31
  Friday.
• 3:32
  I
• 3:32
  think
• 3:33
  it
• 3:33
  makes
• 3:33
  sense
• 3:33
  to
• 3:33
  be
• 3:33
  thoughtful
• 3:34
  and
• 3:34
  pragmatic.
• 3:35
  But
• 3:35
  I
• 3:35
  mean,
• 3:36
  I
• 3:36
  think
• 3:36
  the
• 3:36
  biggest
• 3:37
  headline
• 3:37
  for
• 3:38
  me
• 3:38
  was
• 3:38
  that
• 3:39
  AI
• 3:39
  agents
• 3:40
  were
• 3:40
  involved
• 3:40
  in
• 3:40
  25%
• 3:41
  of
• 3:42
  purchases.
• 3:42
  25%.
• 3:43
  That
• 3:43
  means
• 3:44
  like
• 3:44
  one
• 3:44
  in
• 3:44
  four
• 3:45
  people
• 3:45
  as
• 3:45
  they're
• 3:46
  shopping,
• 3:46
  whether
• 3:46
  they're
• 3:47
  on
• 3:47
  their
• 3:47
  desktop,
• 3:47
  on
• 3:47
  their
• 3:48
  mobile,
• 3:48
  like
• 3:48
  they
• 3:48
  were
• 3:49
  using
• 3:49
  an
• 3:49
  agent
• 3:50
  in
• 3:50
  some
• 3:50
  way,
• 3:50
  shape
• 3:51
  or
• 3:51
  form.
• 3:51
  And
• 3:52
  I
• 3:52
  think
• 3:52
  that
• 3:52
  shows
• 3:53
  tremendous
• 3:53
  room
• 3:54
  to
• 3:54
  grow.
• 3:54
  I
• 3:54
  mean,
• 3:54
  I
• 3:55
  looked
• 3:55
  back,
• 3:55
  I
• 3:55
  was
• 3:56
  curious
• 3:56
  because
• 3:56
  in
• 3:57
  my
• 3:57
  mind
• 3:57
  it's
• 3:57
  really,
• 3:58
  this
• 3:58
  is
• 3:58
  like
• 3:58
  e
• 3:58
  commerce
• 3:59
  shopping
• 3:59
  to
• 3:59
  me.
• 4:00
  Like,
• 4:00
  how
• 4:00
  do
• 4:00
  we
• 4:01
  start
• 4:01
  to
• 4:01
  see
• 4:01
  E
• 4:01
  commerce
• 4:02
  develop
• 4:02
  e
• 4:02
  commerce
• 4:03
  shopping?
• 4:03
  When
• 4:03
  it
• 4:04
  started
• 4:04
  back
• 4:04
  in
• 4:04
  1998,
• 4:05
  that
• 4:05
  was
• 4:05
  like
• 4:06
  the
• 4:06
  first
• 4:06
  big
• 4:06
  year
• 4:07
  that
• 4:07
  e
• 4:07
  commerce
• 4:08
  shopping
• 4:08
  had
• 4:09
  for
• 4:09
  Black
• 4:10
  Friday
• 4:10
  for
• 4:10
  holiday
• 4:11
  sales.
• 4:11
  They
• 4:12
  only
• 4:12
  saw
• 4:12
  a
• 4:12
  doubling
• 4:13
  in
• 4:13
  the
• 4:14
  amount
• 4:14
  of
• 4:14
  e
• 4:14
  Commerce
• 4:15
  shopping
• 4:15
  from
• 4:15
  1998
• 4:16
  to
• 4:16
  1999.
• 4:17
  That
• 4:18
  was
• 4:18
  all
• 4:18
  that
• 4:18
  they
• 4:18
  saw.
• 4:18
  And
• 4:19
  I
• 4:19
  think
• 4:19
  that
• 4:19
  we
• 4:20
  still
• 4:20
  can't
• 4:20
  even
• 4:21
  check
• 4:21
  out
• 4:21
  in
• 4:21
  these
• 4:22
  platforms
• 4:22
  yet.
• 4:22
  So
• 4:23
  I
• 4:23
  would
• 4:23
  say,
• 4:23
  like,
• 4:24
  what
• 4:24
  we
• 4:24
  really
• 4:25
  should
• 4:25
  be
• 4:25
  looking
• 4:25
  at
• 4:25
  is
• 4:26
  the
• 4:26
  difference
• 4:26
  from
• 4:27
  this
• 4:27
  year
• 4:27
  to
• 4:27
  next
• 4:28
  year.
• 4:28
  I
• 4:28
  think
• 4:28
  this
• 4:29
  was
• 4:29
  the
• 4:29
  first
• 4:29
  year,
• 4:29
  this
• 4:30
  was
• 4:30
  our
• 4:30
  1998.
• 4:31
  I,
• 4:31
  I
• 4:31
  think
• 4:31
  what
• 4:32
  we
• 4:32
  should
• 4:32
  be
• 4:32
  looking
• 4:32
  at
• 4:32
  is
• 4:32
  what
• 4:33
  we
• 4:33
  see
• 4:33
  in
• 4:34
  next
• 4:34
  year's
• 4:35
  growth.
• 4:35
  Once
• 4:35
  you
• 4:35
  can
• 4:35
  start
• 4:36
  transacting.
• 4:37
  Once
• 4:37
  ads
• 4:38
  are
• 4:38
  starting
• 4:38
  to
• 4:38
  be
• 4:39
  placed
• 4:39
  in
• 4:39
  here,
• 4:39
  special
• 4:40
  offers
• 4:40
  are
• 4:40
  starting
• 4:41
  to
• 4:41
  be
• 4:41
  placed
• 4:41
  in
• 4:41
  here.
• 4:42
  Because
• 4:42
  the
• 4:42
  number
• 4:43
  one
• 4:43
  thing
• 4:43
  that
• 4:43
  this
• 4:44
  services
• 4:44
  and
• 4:45
  why
• 4:45
  I
• 4:45
  think
• 4:45
  so
• 4:46
  even
• 4:46
  25%
• 4:47
  of
• 4:47
  people
• 4:47
  were
• 4:47
  using
• 4:48
  this
• 4:48
  is
• 4:48
  that
• 4:48
  it
• 4:49
  gives
• 4:49
  you
• 4:49
  price
• 4:50
  transparency.
• 4:51
  You
• 4:51
  can
• 4:51
  very
• 4:51
  quickly
• 4:52
  look
• 4:53
  at,
• 4:53
  I
• 4:53
  want,
• 4:53
  I
• 4:54
  know
• 4:54
  I
• 4:54
  want
• 4:54
  to
• 4:54
  buy
• 4:55
  this
• 4:55
  toy
• 4:56
  for
• 4:56
  my
• 4:56
  kid
• 4:56
  or
• 4:57
  this
• 4:57
  gaming
• 4:57
  system.
• 4:58
  Here's
• 4:59
  all
• 4:59
  the
• 4:59
  places
• 4:59
  that
• 4:59
  it
• 5:00
  is
• 5:00
  here.
• 5:00
  Like
• 5:01
  we've
• 5:01
  never
• 5:01
  been
• 5:01
  able
• 5:02
  to
• 5:02
  do
• 5:02
  that
• 5:02
  independently
• 5:03
  outside
• 5:04
  of
• 5:04
  a
• 5:04
  retailer's
• 5:05
  website
• 5:05
  before
• 5:06
  as
• 5:06
  a
• 5:06
  consumer.
• 5:07
  And
• 5:07
  so
• 5:07
  I
• 5:07
  think
• 5:07
  that
• 5:08
  to
• 5:08
  me
• 5:08
  is
• 5:08
  where
• 5:09
  the
• 5:09
  real
• 5:09
  growth
• 5:09
  opportunity
• 5:10
  is
• 5:10
  going
• 5:10
  to
• 5:10
  be.
• 5:11
  So
• 5:11
  I'll
• 5:11
  hold
• 5:12
  my
• 5:12
  judgment
• 5:12
  on
• 5:12
  that.
• 5:13
  But
• 5:13
  that
• 5:13
  was
• 5:13
  the
• 5:13
  stat
• 5:13
  that
• 5:14
  really
• 5:14
  stood
• 5:14
  out
• 5:14
  to
• 5:14
  me
• 5:15
  was
• 5:15
  that
• 5:15
  the
• 5:15
  agents
• 5:16
  were
• 5:16
  already
• 5:16
  involved
• 5:16
  in
• 5:17
  25%
• 5:17
  and
• 5:18
  where
• 5:18
  is
• 5:18
  that
• 5:18
  going
• 5:18
  to
• 5:18
  go
• 5:19
  next
• 5:19
  year?
• 5:20
  Yeah,
• 5:20
  and
• 5:20
  I,
• 5:21
  I
• 5:21
  question
• 5:21
  how
• 5:21
  they're
• 5:22
  using
• 5:22
  agents
• 5:22
  in
• 5:23
  the
• 5:23
  definition
• 5:23
  of
• 5:23
  that
• 5:24
  too.
• 5:24
  But
• 5:24
  you
• 5:25
  know,
• 5:25
  without
• 5:25
  knowing
• 5:25
  for
• 5:25
  sure,
• 5:26
  it's
• 5:26
  always
• 5:26
  tricky
• 5:26
  but,
• 5:27
  but
• 5:27
  you
• 5:27
  know,
• 5:27
  at
• 5:27
  the
• 5:27
  end
• 5:28
  of
• 5:28
  the
• 5:28
  day
• 5:28
  too,
• 5:28
  like
• 5:28
  I'd
• 5:29
  say
• 5:29
  like
• 5:29
  most,
• 5:30
  most
• 5:30
  e
• 5:30
  commerce
• 5:31
  happens
• 5:31
  via
• 5:31
  search
• 5:32
  platform
• 5:32
  anyway.
• 5:33
  So
• 5:33
  is
• 5:34
  that
• 5:34
  why
• 5:34
  we're
• 5:34
  seeing
• 5:34
  that
• 5:35
  is
• 5:35
  the
• 5:35
  question
• 5:35
  I
• 5:35
  would
• 5:35
  ask.