Episode 66 - The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough

The Digital Marketeer · Sep 26, 2026 · 51m

In Episode 66 of The Digital Marketer, titled "The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough," I engage in a thought-provoking discussion with Angelina Eng, VP of Measurement at the IAB. We explore the complexities of digital advertising, focusing on the critical challenges of measurement and data fragmentation that marketers face today. Angelina shares her extensive experience and insights into the evolving landscape of addressability and the necessity for robust measurement standards. We also delve into the impact of AI on campaign management and the importance…