Latest / The Retail Podcast / Adidas x ASOS, Experiential Retail & Uber Eats Loyalty Shift | Five Things Friday

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Adidas x ASOS, Experiential Retail & Uber Eats Loyalty Shift | Five Things Friday · The Retail Podcast

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  It's five things Friday. I forgot the press record.
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  I press record now. Welcome to Five Things Friday
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  UK. Welcome to the podcast with The
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  Second Time. The thank you.
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  Bye. And that was not off to a good
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  start. I was doing my whole little
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  spiel. Simone, for those who don't know
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  what you do, please tell us what do you do?
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  Hi, I'm Simone, I'm the Co founder and CEO of Need It for
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  Tonight. Also that is NIFT and we've got
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  the infrastructure that powers instant delivery for retail.
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  We do this in two ways. One is by a marketplace app and
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  the second is a rapid delivery plugin that plugs in at
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  retailers checkouts. I love it.
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  It's five things. Friday 5 things my maybe 5
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  better heart I quick fight. We're going to start with you
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  Simone. Why don't you take us through
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  what you've seen in top of mind? Okay, so yeah, so Adidas and
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  ASOS have dropped their third, third, not women's wear collabs.
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  And on the surface, look, it's very cool.
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  Polka dots are very in, but actually there was quite just a
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  few interesting things going on. So it's the first time that
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  they're taking their collaboration into physical
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  retail. So they're bringing these
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  products into the Adidas flagship in London.
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  Now, as we all know, ASOS is obviously very digital first,
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  you know, they don't have stores.
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  So this is them basically plugging in into Adidas's
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  physical footprint. And I thought, I mean, it's very
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  smart face us, but it's a really smart way of showing up offline
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  without having to actually build it themselves.
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  And I actually think we're seeing this more often.
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  And This is why I found it interesting because we're seeing
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  a lot more of brands, I want to say, borrowing each other's
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  channels instead of trying to own everything.
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  And I think it's a really smart way to do it.
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  I mean, we, we spoke about this last week when we spoke about
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  the self, it just pop up and we're seeing a really, we're
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  seeing it more often. And yeah, I, I think it's very
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  smart. It's the drop as well.
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  So they're now actually expanding into full looks,
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  accessories, more styling. So clearly it's about increasing
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  the basket size and not just selling that one hero piece that
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  they were doing before. But yeah, timing is quite well
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  of this as well. I mean, we we did speak the
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  other week about Adidas and Molly May doing this lab drop.
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  So they're hitting slightly different audiences, one's
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  fashion influencer Gen Z, but doing it in a quite a considered
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  way. So yeah, I really liked it.
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  Yeah, me too. And this is if you want the
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  industry fashion, this article, if you want to read it.
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  So I want to give credit and it's by Camilla ride Zek,
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  hopefully. So go ahead and read it if you
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  want to find out more. Moving on to me, I'm going to
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  try and do this super fast because it's a bit of an opinion
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  piece. And so I don't want to be, you
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  know, talking too much, but it's it's it's centred on what's
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  happening. Easter was great for retail.
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  I'm not great, great, but he was it's anything that's good is
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  great. And that's because people were
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  coming at the house as the weather was good.
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  They were going to shopping centres and they were engaging.
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  And this all beats, it's the narrative of physical retailers
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  dying because so many stores are closing and Simone and I have
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  spoken so many times about what good looks like.
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  And you know, the boring middle is dying.
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  And so even value has to be luxury in a sense.
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  You have to feel great when you go there.
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  And I think this was a coin, a term coined early on called
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  Experience Hub and it was coined in the twenty 20s.
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  And what we're seeing now and the reason why I'm doing this
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  little bit is like everyone's heard about Third Space, which
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  is not home, not work, but we are actually seeing a shift
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  outside of London of big brands opening in local places up and
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  down the UK. And that's what I'm going to
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  talk about. So I just wanted to give us some
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  context. So for example, we'll start with
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  London and then we'll come out Boots.
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  Boots have launched a new upmarket opticians and they
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  reframed it for an experience or so you can go in and, you know,
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  sit there be we looked after. You can see they've got some
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  drinks and stuff, which I'm not going to get into the drinks
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  part, but it's on Whitmore St in London and go and have a look at
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  it. I do want to put this into
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  context quickly. If you were in Korea or ice
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  eating feather in there were in Selfridges.
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  So they have a pop up gentle monsters approach to selling you
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  glasses is about making an Instagrammable emotional
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  engagement art gallery. And I'm not going to get into
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  this, but it's just an interesting contrast on what 2
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  factions and people, you know in the comments can probably say,
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  oh, but you know, they're two different brands, but they're
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  both selling the same products on taking a different element.
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  So going back to the fantastic news for Region Arcade at
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  Chowna, because this is a big Spanish brand expanding into
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  regions and I expect to see more of this as the year continues as
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  we keep moving on Fat Face, obviously copying Simone in new
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  personal sites. It's that they launched that on
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  the 15th of March and they are doing it in Belfast, Chester,
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  Derby, Ocean, Norwich and Wimble again, not London, all of the
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  outer places. So this is fantastic.
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  Obviously Fat Face are owned by Next Next, you know, they
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  continue keep doing cool things and growing from strength to
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  strength and the final one actually so in final 2, go back
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  to you for these two. Yeah, So, yeah, this is just a
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  quick one that Rafi, who have obviously been so many people's
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  favourite makeup brand, are doing a pop up in Soho this
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  weekend. They're calling it a call
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  centre. Yeah, very clever.
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  It's not common shop, it's come down talk with someone, but
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  they're basically turning their customer service into an
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  experience which I love. Where you can, I think, get a
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  matcher and get man. Fit match.
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  Yeah, I got it. She's very cool.
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  So yeah, I think that's in Soho. I think if you just click if you
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  just click on the arrow one. Saturday.
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  And then just click over again and it should say the location
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  59 Greek St for anybody that wants to get matched.
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  Love it. Quickly moving on final Uber
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  Eats. So yeah, this is an interesting
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  one. It's one of those topics that's
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  like, is this really that? Is this a bit of a boring one?
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  But I found it really interesting.
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  And it's that nectar points can now be used on Uber and Uber
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  Eats, which at first sounds either boring or like a nice
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  little perk. But actually this is actually
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  quite a big shift because loyalty points, you know, we're
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  used to them being very, I want to say closed.
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  You know, you'd earn them in one place and then you'd spend them
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  in that same ecosystem, whether it's a supermarket or, I don't
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  know, an airline where it is. But now this is it being a bit
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  more like currency. You know, you're earning points,
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  but you're buying a groceries in Sainsbury's and then spending
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  them on a take away or an Uber. It's a completely different
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  behaviour loop, but it makes loyalty programmes way more
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  interesting and relevant because they're fitting into your
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  everyday life. You know, it's not just sitting
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  there waiting to be redeemed on that same thing or something
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  random. It's also very smart from Uber
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  side as well. So yeah, they're basically
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  tapping into an existing pool of value.
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  You know, people already have these points, they already feel
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  like they have free money, so it lowers the barrier to ordering.
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  So yeah, I, I really liked it and I think we'll see a like.
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  So and yeah, I think super smart as you mentioned on both parts
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  and and just coincidentally, Sainsbury's is the only retailer
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  that's taking margin and growth from its competitors right now.
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  I saw that in the grocer. I think it was the way they were
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  talking about our Sainsbury and I think it's get get people
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  coming in, get them taking your product, using the points that
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  they've got spent with you. Obviously next to being owned by
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  Sainsbury's. I think it's a smart movement
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  and and good call that they're they're expanding their reach.
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  They'll get, you know, a whole bunch of things about what
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  people are using their loyalty points on what habits they have
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  for fast food and delivery. So smart move, OK until you got
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  anything happening Exciting next week.
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  God, I know. I was like, there's so much
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  going on that I was like, where do I start?
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  I'm at the event next week, which is a really good retailer
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  event, which. I'm very excited for the
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  Richmond event. Yeah, which?
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  But fantastic. Yeah, I'll.
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  I'm very fabulous. Interesting.
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  OK, well listen, we did it underneath 10 minutes so and we
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  have both. Thank you so much for the row.
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  Until next week. See you later.