skinny.

Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

The consumer is no longer navigating the map—they are the map.

Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever.

Today’s guest is Ken Hughes, also known as The King of CX—is a consumer behavioralist, futurist, and one of the world’s leading authorities on customer experience. He’s here to break down how digital…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.