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Selling the invisible: How to market services, not products (Harry Beckwith)
Marketing a car or a toaster is easy; the customer can see it, touch it, and test it. But how do you sell a consulting package, a software subscription, or your own expertise? In the modern economy, most of us aren't selling things; we are selling the invisible.In today's 5-minute briefing on Harry Beckwith's classic guide, "Selling the Invisible," we explore the fundamental difference between service marketing and product marketing.
Discover why you aren't selling a deliverable, but a relationship, and how to make the invisible feel real.
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The skinny
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