Latest / Seller Performance Solutions
What You Need To Know About Rufus and PPC with Vincenzo Toscano
AI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional.
In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenzo shares insider tips to help sellers navigate this new landscape.
They also dive into strategies for cutting rising ad costs, including creative approaches with TikTok and DSP, and discuss why 2025…
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