Latest / The One Small Change Podcast / Say Yes to the Mic and Make It Fun
Transcript
- 0:00Hi, everybody. Welcome to the One Small Change. I am so glad that
- 0:04you're here again this week to go on this journey of exploration and
- 0:08transformation. And I'm your host, Yvonne McCoy. I bring almost 30
- 0:11years of entrepreneurial experience and I have a
- 0:15crazy obsession with discovering growth through the power of
- 0:19seemingly small change. So I want to thank you and I'm hoping that
- 0:22you're going to use this in your business and it
- 0:26doesn't have to be a big change to get a big result. And this week
- 0:30we are going to be talking with one of my favorite people,
- 0:33Kimberly Crow, and she is going to share with you how a small,
- 0:37unexpected or insignificant decision sparked a
- 0:41remarkable transformation and growth in her life, whether personal
- 0:45or professional. Kimberly, thank you for
- 0:48being here. Iman, it is such a pleasure just to be
- 0:52on with a good friend of mine and really enjoy the opportunity
- 0:56to have just a conversation. Oh, well, you know, I tell
- 0:59everybody whenever I get a chance. Kimberly is one of the
- 1:03people who got me speaking and I think not only speak got
- 1:07me back to speaking because I had been speaking before, but you
- 1:11know, when everything kind of changed, I was like, oh, I don't know, I don't
- 1:14know, I don't know. And she, she pushed me out of the nest, literally.
- 1:18So, Kimberly, please tell everybody all the good
- 1:21things. Oh, well, you can't tell them all the things, but tell them the main
- 1:25thing that you do and why it makes you so good at what
- 1:28you do. Well, thank you for that. I actually,
- 1:33funny enough, I asked ChatGPT this the other day. Do you use ChatGPT?
- 1:37Absolutely. Right? So it knows everything about me at this point.
- 1:41And so I just put into it, I was like, hey, tell me, tell me,
- 1:44like, tell me who I am and tell me what I'm good at and tell
- 1:47me all these, like, I was like, tell me all this stuff. Tell if you
- 1:49were to describe me to somebody else who, like, what do I do? Because
- 1:53I have my fingers in a lot of pies and many entrepreneurs do. Right?
- 1:56We're always doing new things and coming up with new creative stuff.
- 2:00And ChatGPT came back and said, you create
- 2:04playgrounds of stages for people to step up and
- 2:07shine. I like that.
- 2:11That is what I do. It's what I love doing.
- 2:16I do not have some sort of year long program that you can join.
- 2:20I just, I love being able to create opportunities for people
- 2:24to step up to the mic, grab the mic and shine
- 2:28because all of the stories that get shared on the mic are
- 2:32so beautiful. And I think one of the things that
- 2:35it didn't say is at this point in
- 2:39time, we are all craving connection.
- 2:43So speaking. So when people can hear you, when they can hear you
- 2:46and see you, it is even more powerful. I
- 2:50mean, you're not alone anymore. There's somebody else out there in the
- 2:54void, that's for sure. With all the AI videos and things
- 2:57that are going out now, I mean, you could spot the face. They're getting better
- 3:01and better, and 10 years from now, it's going to be a whole new world.
- 3:04But I think really what we crave is that human
- 3:08connection, to really be able to meet a real person
- 3:12and connect with them and know that they are a person with feelings
- 3:16and struggles and challenges and they want
- 3:19to do good in the world and they're doing the best they can. And I
- 3:23think that's. That's really why I love being able to create an
- 3:26opportunity for people to share their stories, real life stories of real things that
- 3:30have happened to them. And I know that sometimes that's scary,
- 3:34right, that. That there are studies out there that say that people
- 3:38would rather. That are more afraid of getting on stage than being afraid
- 3:42of death. Right. So that means that you would rather be in the
- 3:46coffin than giving the eulogy. Right? That's a. That's a
- 3:49terrible statement for our world. But it's kind of. It is kind of true that
- 3:53fear is really, really big. And so my goal is
- 3:57to help everybody feel safe and warm and comfortable being able to step
- 4:01up and shine and share their message with the world, because you're the
- 4:04only one who can tell it. And if you hide that or don't take the
- 4:08chance to step up and get on a microphone, then the
- 4:12people who need your message won't be able to hear it. And between you
- 4:16and me, I am an international inspirational public speaker, and
- 4:20I'm proud of that. I've spoken on over 5,000 stages, and
- 4:23that's wonderful. But if you Google that, like, who are the international
- 4:27speakers? Who are the inspirational speakers? Who are the motivational speakers?
- 4:31You're going to get a whole bunch of Caucasian men and like, four other people.
- 4:36And that's not a slam on those guys who
- 4:40are doing it. It's actually just an invitation for the
- 4:43rest of us to take our place on the stage and
- 4:47step up to the mic. It's not that they're pushing us off, it's that we're
- 4:51not stepping up. Yeah. And so my passion is to, like,
- 4:54make it possible for loads of people, no matter who you are, what
- 4:58race, color, creed, Religion, lifestyle that you live, that
- 5:02your message is super powerful to share. Because my guess is it's
- 5:06not just the Wayne Dyers and the Tony Robbins and the Brendan
- 5:10Burchards of the world who have the important stuff to share. I bet
- 5:13people like you and me probably have some stuff to share as well. Absolutely.
- 5:17And you know what? The thing that is such a
- 5:21shame is your message doesn't have to be for
- 5:24everybody. True. But for the people who need it,
- 5:29they are looking for you. Yeah. And you are holding.
- 5:32Holding that in. I mean, that is one of the things that, that it's taken
- 5:36me a really long time to figure out. You don't need to be the person
- 5:39for everybody. You just need to be the person for that.
- 5:43Right. Person who needs what you have, who, who's going
- 5:47through what you've gone through. And you can solve their problem in a way that
- 5:51they can go, oh, my God, they get me. I totally agree with that.
- 5:54Yeah. As a matter of fact, I will often teach that even a
- 5:58second grader is a genius to a kindergartner.
- 6:02Right. If you go. If your first day in kindergarten, you don't know where to
- 6:05put your lunchbox or your jacket, you're not going to go to
- 6:09the principal to find that information out. You're not going to even go to the
- 6:12noon duty aid because they're kind of big and scary. But if you
- 6:16have a friend who's a second grader who takes you under their wing and
- 6:20is like, I know how to help you. I can help you find these little
- 6:24things that I know about that you don't know about.
- 6:27It's really the connection, that human connection of people
- 6:31wanting somebody who's just a little bit further ahead, who knows just a little
- 6:35bit more than they do. And it's not even that you have to keep ahead
- 6:38of them. It's just that naturally people are going to learn from people
- 6:42who have a little bit more information than they do, and they're going to
- 6:45connect with those people instead of the big scary people who have all the information
- 6:49sometimes. So you don't have to be all things to all people. And, and
- 6:53here's the thing I think that people forget is when you're
- 6:57not the expert and you're kind of behind, you know, you're not.
- 7:01Sometimes your insight and perspective is
- 7:05so valuable because you're looking at it with really clear eyes.
- 7:09And I think that's why I always, you know, you know, and I
- 7:13wasn't always this way, but encourage people that when they're starting out
- 7:16get into community because, you know, not only
- 7:20will you learn, I mean, I always thought I couldn't join a community until I
- 7:24had something to offer. Do you know what I
- 7:27discovered was what I
- 7:31surprised we all have something to offer. Well, but what I discovered
- 7:35was because I didn't know everything and I didn't know how to do it the
- 7:39traditional way, I had a lot of insights that other people
- 7:42didn't have. Do you know? And they're like, oh, that's interesting. I
- 7:46never thought about it that way. So you bring value
- 7:50to any room that you're in or any stage that you're on,
- 7:55do you know? Even if it's only to one person, Right?
- 7:58Yeah. Right. So get kind of getting back to,
- 8:02you know, because you and I could just go, right.
- 8:05So getting back to the theme of the podcast, was there one
- 8:09thing that really made a big change for you that was, like, unexpected? How did
- 8:13you start speaking? Well, if you ask my family,
- 8:16they will say that I came out of the womb sharing my opinion. And I
- 8:19haven't stopped since. I've never really been afraid of
- 8:23the stage. In fact, it is something that,
- 8:27as an extrovert, not all extroverts feel this way. But I will say the difference
- 8:31between an introvert and an extrovert on stage is that the introvert and
- 8:34extrovert are both equally powerful and can deliver
- 8:38amazing messages from stage. And just afterwards, the introvert
- 8:41needs to go to a nice quiet room where they can recharge their batteries.
- 8:45That's me. An extrovert wants to go to a cast party and talk about
- 8:49how great they were. Right? Because it fuels
- 8:53them to be us. I am one. Fuels us to
- 8:56be on stage and be able to share and be with a lot of people
- 8:59and be interacting with a million people all at once.
- 9:03And really an introvert is much more powerful, although they don't like that
- 9:07so much. Like, getting up and meeting everybody really quickly is not really
- 9:11your cup of tea. Usually if you're an introvert, you are much more
- 9:14capable and you enjoy much more doing a deep
- 9:18dive with maybe five or 10 people at a
- 9:22networking event. And for me, that would be like, I can't
- 9:25even think of doing, like, getting really deep. If I get really deep with one
- 9:29or two people, that's my fill for the day, right?
- 9:34I'm done. Right. Like, I'm out. And. And so I think
- 9:37it's just that sort of difference in. In where you show up
- 9:41and what your strengths are, but they're both equally powerful in
- 9:45different ways. So it's not that we need to be more like the
- 9:48other one. And I, I will ask an audience oftentimes I'll say, do you identify
- 9:52as an introvert or an extrovert? Put it in the chat and I'll have
- 9:56so many answers like, well, I'm an ambivert or I'm an extrovert
- 10:00that acts like an introvert or I'm an introvert that acts like an extrovert or
- 10:02whatever. And I'm like, you don't have to be anything other than what's natural and
- 10:06comfortable for you. You just need to leverage the
- 10:10strength that you already have. That's much more powerful
- 10:14than trying to pretend to be something that you're not. Well,
- 10:17you know, the other thing is. So you're the extrovert, I'm the
- 10:21introvert. I'm like, when I'm finished, I don't want to talk to you. I
- 10:25mean, I've had it and you know, I realize that that's the reason
- 10:28I don't do all day events most of the time. Yeah, I need like a
- 10:32half a day or if I have to be with you all day, you have
- 10:35to go get lunch on your own. Don't ask me to come have lunch with
- 10:38you because I don't want to see you. Right. And, but I
- 10:41think the more you understand who you are,
- 10:46the better you can deliver your message and who's listening.
- 10:50I mean, it's very interesting to me because I talk to people about their
- 10:54unique power and typically your unique power is the
- 10:58intersection of what you do really well
- 11:02with the people who wouldn't even consider
- 11:07that need those things. So what I find really interesting is
- 11:10I am not really detailed oriented, but I'm finding that right now
- 11:14my clients are incredibly detail oriented and
- 11:18they need my big picture point of view. They need to, they need to
- 11:22get out of the weeds and kind of come up for air.
- 11:25And I'm like, isn't that interesting? Because I absolutely am not
- 11:30at all. Do you know? So, and I actually just
- 11:34worked with a friend. I spent a month in Spain,
- 11:38which is like my life does not suck. Right? Like, I lived in
- 11:42Spain for a month. I do it pretty much every summer now. I've been doing
- 11:45it for four years and it's just a delight. But while I was there, my
- 11:49friend Jennifer and I were actually working on disc profile.
- 11:52She's, she can do the analysis and she's certified. And so
- 11:56we went through the disc profiles and I'm a very high, I, I is
- 12:00influence. And so I'M like, energetic and I can talk
- 12:04everybody into doing stuff and we can be like. Like, that's who I am. Right.
- 12:07And then I have, like, it's. It's 96%
- 12:11I. And then my D is at like 68%,
- 12:15which is driver personality. So you combine those two and. And you've got
- 12:18somebody super enthusiastic with also the push energy.
- 12:22And I think you and I were discussing how you. You were like,
- 12:26I'm. I'm. I'm looking at maybe doing some stages in the future. And I was
- 12:29like, do it. Do it now. It'll be fun. And like, what?
- 12:33And so, like, that's my personality and, and I have an
- 12:37ability to do that where other people would hate doing that. Right.
- 12:41Conversely, I have, on the disc profile, it's D, I, S and C,
- 12:45and the S and the C. I have almost none of like,
- 12:49Like, C is for compliance, which is. Which is like the,
- 12:53you know, the, the like follow all the rules to the letter and, and
- 12:57find the places where people are making mistakes and things like that. And I'm like,
- 13:00I'm out. No, thank you. Right? Because I'm like, if it's not. If
- 13:04it's. If it's. If it's not fun, it's not worth doing is my motto. And
- 13:07then the second one is done is better than perfect. Right? Like, let's just get
- 13:11it out there and see what happens. And so compliance for me
- 13:15is just like a joke. And it's not because
- 13:19compliance keeps us out of jail. Right. It's a good thing. But
- 13:22I need to have people around me that have that so that I can
- 13:26stay out of jail. Right. And I can make sure that my team is making
- 13:29sure that we're compliant with all kinds of things. But, yes, what you're saying is,
- 13:33if you have a strength here, other people need that strength. And you might,
- 13:36sir, you might not be serving your same people that are just like you,
- 13:40serving people that need that supplementation of what you have, and they
- 13:44don't. And I have to tell you that
- 13:47Kimberly's team is amazing. I
- 13:51have worked on different things with Kimberly's team, and they are always
- 13:55amazing. If you go to an. An event that Kimberly's team is.
- 13:58Is running, they are taking care of the details, they are juggling
- 14:02stuff, they are making sure stuff runs. All right, I'm going to try to
- 14:06reign you in just a little bit and see if I can get the question
- 14:10answered, which I may not. Can you think of one small
- 14:13change that makes you better at this than anybody else?
- 14:18Yeah, I think so. I did what
- 14:22maybe when I, when I was like I said when I was
- 14:25born, I was sharing my opinion. I loved being on stages. I was the lead
- 14:29in the school play multiple times. I loved being out there. You
- 14:32know, you could just, you could give me applause and compliments. I didn't need an
- 14:36allowance, I just wanted applause and compliments. Right. That felt
- 14:40fed me up, but then it sort of got trained out of me.
- 14:44So in elementary school, as you would go through, you know, junior high and then
- 14:48high school, it's sort of like, no, you got to follow these rules and these
- 14:50are the things. Like I was the one that they would, the, the teacher would
- 14:54stand right next to your desk and put their hand on your desk and be
- 14:57like, that's just to say you need to be quiet and you need to not
- 15:00be socializing. Which. Yeah, I don't know if any of your people
- 15:04listening were in that, that same vein. Maybe it's just me, but I definitely
- 15:08had that. I was a talker. And so it gets trained out of you over
- 15:11time. And then as I went through college, I did what they told me
- 15:15to do, which is, you know, go to work, get a good job with health
- 15:18insurance. Right. And so I did. And I worked at a corporate job for
- 15:22about 17 years and 15 of them were good.
- 15:26I was climbing the corporate ladder and I really enjoyed it. And the last
- 15:29two, not so much. It was a job that just didn't fit me
- 15:33anymore. I was climbing a ladder I didn't even want to be on. And
- 15:36I was vehemently trying to throw myself off that ladder. And
- 15:40my, my company really enjoyed me and they kept trying to hire me back. So
- 15:44it took me about two years to officially resign and,
- 15:48and my now ex husband was not a big fan of me
- 15:51resigning because I had climbed the corporate ladder and I was in pretty much golden
- 15:55handcuffs where I was making a lot of money, but I just didn't love it
- 15:58anymore. I was really unhappy. And so when I quit,
- 16:02that was actually not the turning point. It wasn't until I
- 16:05decided that I would start a new business. And the business
- 16:09grew to a million dollars. And it was amazing. That was the goal.
- 16:13Build a million dollar business. But I built the same business that
- 16:17I'd already been doing and I was over it. And so I was really
- 16:20miserable. And even though I had this, this huge business that was
- 16:24super successful, I just wasn't into it.
- 16:28And I went into like sort of a mild depression. And I remember
- 16:31like not going into work one day. It was my own company. And I was
- 16:35like, I'm not going in. I'm just going to go for a walk. And I
- 16:39ended up, we have a mountain nearby called Iron Mountain. And I was like, I'm
- 16:42going to hike to the top of the mountain. Maybe the answer will be up
- 16:44there. And it wasn't.
- 16:47And I came back down and I walked into the house and my 15 year
- 16:51old son said to me, oh, mom, I'm glad you're home. I have a problem.
- 16:56And I thought, great, somebody
- 16:59else's problem to focus on. Have you ever felt that
- 17:03way? Like you're like, I cannot figure out my own problem,
- 17:07but if I have somebody else's problem to figure out, like I'm on it, right?
- 17:10So that's where I was. And I was like, what's the problem? And he said,
- 17:13well, I'm 15 and a half this summer and
- 17:18that's the problem. I'm the wrong age. I thought,
- 17:22how so at 15 and a half? And he said, well, I'm
- 17:26too young to get a summer job because in the US you have to be
- 17:2916 to get a real, you know, part time job in the summer. And I'm
- 17:32too old to go back to summer camp because I'm 15 and a half and
- 17:36I know everything. And that's boring and stupid now, right? Of course
- 17:40it is, because you're 15 and a half. Plus, he was frankly taller than
- 17:43all the camp counselors, so yes, and no more summer camp for him.
- 17:48So I said, well, why don't we just create a business around what you love
- 17:51doing? Because he was a little entrepreneur himself. And I was like, let's just, let's
- 17:54just build a business around something fun for the summer. And he was really
- 17:58excited about it. And so we put in all the things he was good at
- 18:01into Google. We didn't have chatgpt at the time. And out came this
- 18:05idea of being an audiobook narrator. And he was super
- 18:08excited about that because he read books to kids at the library and he was
- 18:12on stage like mom and loved being doing improv and,
- 18:16and, and he's like, I would love that. So we built a business
- 18:20around being an audiobook narrator and you audition for
- 18:23books and we got so much business. Hey, I was doing it too because it
- 18:27was super fun. Like we were having so much fun and we got so much
- 18:31business, we couldn't handle it all. We couldn't deliver on time. And we
- 18:34realized like, oh my gosh, the fun aspect had us like moving forward,
- 18:38but now we're kind of stuck so we, instead of trying to muscle
- 18:42through and do the stuff that wasn't fun, we decided to
- 18:45teach at the local adult school a class on how to
- 18:49be an audiobook narrator so we could offload some of our work.
- 18:53And we started teaching the class and we loved it. And I
- 18:57remember at that class thinking, this is really fun.
- 19:01This is really. It should be fun. Life should be fun.
- 19:04It should light you up, it should give you joy. Because we're all brought here
- 19:08with different loves, things that we love to do. So what is it
- 19:12that, that lights me up? Being able to teach, Getting on stage, sharing with
- 19:16somebody else, being able to hand my son the mic and have him teach, and
- 19:19watching him bloom was so powerful and so exciting. I was like, we're
- 19:23gonna do this. Well, I don't know if you know, but
- 19:26it turns out you don't make a lot of money when you teach at an
- 19:29adult school. It's like, I do know that.
- 19:32$16 an hour for the three hour class that we taught. And then we
- 19:36split it and it was like, okay, well, that wasn't, you know, highly
- 19:39lucrative. So we started teaching classes online and then
- 19:43charging, you know, $50 and then $100
- 19:46and then $197 per seat. And then we were
- 19:50like, then we were cooking with gas. So it was super fun. And we did
- 19:53that for a while until the joy ran off of that one. And I
- 19:57realized, you know, that's the key, like, if you're doing what
- 20:00you love. I was, I was loving it for the first 17. For the first
- 20:0415 of those 17 years, I really enjoyed climbing the corporate ladder.
- 20:08Until I didn't. Yeah. And when I kept doing it, it was like,
- 20:12something's wrong, something's broken. And it did kick in, like a mild
- 20:16depression for me. And thank goodness it wasn't a very serious one. It
- 20:19wasn't, you know, medically treated or anything like that, but it was like this
- 20:23icky feeling of getting up and not wanting to do anything, not wanting
- 20:27to go in. I remember being at my, my corporate job at 10 o'
- 20:30clock at night, just crying because my kids were already in bed and I was
- 20:34gonna go home and not even see them until the morning. Like, I was just
- 20:37so unhappy. And I think that if you
- 20:41hit that spot, you really need to step back and
- 20:44think, what is it that I love doing? And it could be stuff
- 20:48in your current job, or it could be stuff in your personal life, or
- 20:52it could be stuff with your church or your religious organization,
- 20:56but you have to embrace the things that you Love doing.
- 21:00To light that fire again. So I just want to say this because I
- 21:04think this is so important. And, you know, as you're.
- 21:08Whether it's your entrepreneurial journey or any point in your life, I think
- 21:11you have to say, what is it? You know, this is the cliche, what would
- 21:15I do for nothing? You know that I love it so much.
- 21:18Right. And you're absolutely right about what you said.
- 21:22Certain things are educated out of us, and part of the reason for that is
- 21:26because, you know, our educational system
- 21:30was meant to. To educate drones. I
- 21:33mean, so you, you know, you follow the steps, you follow the instructions. You
- 21:37have a manager, and you follow not. Not to lead or be creative
- 21:41or innovative. And I was teaching. I was
- 21:44teaching workforce development in a nonprofit, and I was having
- 21:48a blast. I was having the best time of my life. And I
- 21:52went to a graduation for one of the companies, and the guy
- 21:56that was like, the president was like, dude, this is fabulous.
- 22:00When are you starting your own business? Right? And my new boss
- 22:03was there, and when I got in on Monday morning, it was like, we want
- 22:06to know who you talk to, where you're going, where you're putting your hours, all
- 22:10the contacts you have, blah, blah, blah. And I, like, I'm out of
- 22:14here. I mean, if you're going to sit on top of me like that. If
- 22:17they just left me alone, I didn't even have a desire to go out and
- 22:21have my own business. You know, I would have been just the happiest person
- 22:25piddling around, doing what I. Doing what I do.
- 22:28And so, you know, that's part of, I think,
- 22:33discovering your unique power. Yeah. What is it that
- 22:37you do naturally that you like to do? Do, you know,
- 22:41and. And it's interesting to me because I took an assessment. We were talking
- 22:44about assessments. I took an assessment. And one of mine is that
- 22:48I like to customize and individualize things for people, which
- 22:52I do, because that's cool. Yeah. Because
- 22:56we're not, you know, we are not the same.
- 22:59I mean, we see, you know, you know, we can all do the
- 23:03same thing. You know, we can all follow, theoretically, the same
- 23:07instructions that come out with different results. And so you.
- 23:11So you have to, you know, the thing that makes you. You makes you put
- 23:14your little, you know, your little oomph to it or whatever, you know,
- 23:18that makes it, you know, absolutely yours. I
- 23:22can't believe this, but we've run out of time. I. I just want to throw
- 23:25in one other thing. My husband took your. Your.
- 23:29Your course. He loves Kimberly, the The audio.
- 23:33He took the audiobook course. Yeah, he did. And he went
- 23:37down the. He went down the technical hole. I. I need this, you know,
- 23:40that kind of thing. But he has found his passion now, so
- 23:44he's. He's good. He's doing something that he loves doing, so that's good.
- 23:48But he does have a great voice. I would love him to do a podcast.
- 23:51I, you know, but I can't convince him, so maybe I should have you talk
- 23:54to him. You know.
- 23:58Okay, I got to give you the commercial. No, I. Before that,
- 24:02before I forget, what would be three things that you pieces
- 24:06of advice that you would give an entrepreneur to move their
- 24:10business forward with speaking. Speak and speak for those would
- 24:13be the three pieces. It would be like, you know, if.
- 24:17Here's the first thing. Make yourself a new rule.
- 24:20If someone hands you a mic, you say yes. And you wouldn't
- 24:24believe how often that happens once you shift that
- 24:28mindset. I met so many people that are like, where
- 24:32do I find? How can I get on a podcast?
- 24:36And when you get into my world at Speakers playhouse,
- 24:40we drop 17 to 100 stages a week
- 24:43every single week that are opportunities to get on podcasts,
- 24:47radio shows, TV shows, web summits, webinars, all kinds of different
- 24:50opportunities in person stages. Some of them are pay to play,
- 24:54some of them are free, some of them are paid stages. But being able to
- 24:58get on a stage, super easy to find them at Speakers Playhouse. But
- 25:02once you change your mentality from I want to get on one
- 25:05stage to if somebody
- 25:09hands me a mic, I will say yes. You would not believe how
- 25:13many people are actually trying to hand you a microphone and you've
- 25:17just been like, I'm not ready. I'm not doing it yet. I didn't really even
- 25:20understand. I couldn't possibly. Those kinds of
- 25:23phrases are what you're saying that actually push that opportunity away.
- 25:27And speaking is a great way to build your know, like and
- 25:31trust with an audience. There's a. I'll get, I'll get. I'll do
- 25:35this quick. There is a 7411 principle which was
- 25:38discovered by Google when they did some research on what it takes to make a
- 25:42buying decision. So if you're a coach and you're trying to sell something and you
- 25:45approach somebody and they don't buy, the reason may not be you or your
- 25:49offer. It's 74 11. So it takes an average of
- 25:53seven hours for someone of research for someone to make
- 25:57a buying decision. I mean, think the last time you bought a car, you didn't
- 26:00Just go to the lot and just buy one. Right. You did a lot of
- 26:02research. First, it takes an average of four different locations to
- 26:06find that. Like, I don't want to just buy it from this lot. I want
- 26:09to, I want to check the references. I want to say what my friends say.
- 26:13I want to look on the website. I might add an app to my phone.
- 26:16And then it takes 11 different touches, meaning you see
- 26:20the car or you want the car, you find out about the car 11 different
- 26:24times, statistically speaking, before you'll make that buying decision
- 26:27commitment. So speaking is this great
- 26:31way to be able to get content out there where people can get
- 26:35you speaking on something like this for 30 minutes of that seven hours,
- 26:39that's one different touch. But then if they grab your gift afterwards, that's two different
- 26:43touches. If they find you in this podcast and other
- 26:47podcasts, that's another different location. So speaking on podcasts
- 26:51is just having a conversation with another wonderful human like Yvonne and
- 26:54then moving forward into other speaking opportunities. So
- 26:58my, my methodology would be to speak, speak and speak.
- 27:03And I have to add something to that. Even though we're
- 27:06talking about stages, I have to tell you, you
- 27:10are missing opportunities. If you're at a workshop or
- 27:13you're just on a call and you do not speak up.
- 27:17If you do not, if you do not show up on Zoom. I say this
- 27:21all the time at my workshop. If you want to grow your business
- 27:25and you're afraid to show up, be on Zoom.
- 27:28Be on camera in front of people like, you know, that are, are
- 27:32like minded people. How are you going to talk to somebody about buying
- 27:36your product? I mean, I, I understand if you're driving or something
- 27:39like that, you know, because I said this at one of my workshops. I'm like,
- 27:43get on, you know, get on the camera. And somebody's like, I,
- 27:47I didn't appreciate you bullying me.
- 27:51And I was like, this is probably not my right client. Not your person.
- 27:55Yeah. Yeah. But the thing is, it doesn't, you know, you.
- 27:58Yes. A stage where you're going to, you know, lots of people are going to
- 28:02see you, but you, your life is a stage. People
- 28:06see you all the time, whether you know it
- 28:09or not. Yeah. When I walk into, when I
- 28:13would walk into an event, I just recently went to an event in Orlando
- 28:17and I knew the person on stage, but I really didn't know anybody in the
- 28:20audience and I didn't really have anybody to sit with and I was coming in
- 28:23late and so I stood in the back of the room and A person came
- 28:26up to me, and he goes, oh, you're Kimberly Crow.
- 28:30And I was like, yes, I am. And they're like. He goes, I've seen you
- 28:33everywhere. And so then we're in the back kind of talking quietly, and somebody
- 28:37else comes in from the back of the room, and he reaches over and he
- 28:40goes, do you know Kimberly Crow? And they're like, you're Kimberly Crow? And
- 28:44they're like, oh, my gosh, we've seen you everywhere. And so it's just a matter
- 28:48of showing up regularly so you're known by before you're
- 28:51needed. Yeah, you have to be known before you're needed. That is great. I
- 28:55love that. Known before you're needed. And the thing that, you know, I find
- 28:59amazing is. And then we got. We got in.
- 29:03The thing that I find amazing is I'll go into a networking group, which maybe
- 29:06is a new networking group, and somebody will go, oh, you guys
- 29:10need to meet Eva, you know, but if.
- 29:14You know. But you have to let people know that you're there and
- 29:18that you, you know, what you stand for. Yada, yada, yada.
- 29:21Okay, gu. I gotta throw in the commercial.
- 29:25So as a first step, be sure you subscribe, share, and engage
- 29:29on social media about the podcast, because one of the reasons that I do
- 29:33this is to give you really useful information so
- 29:37that you can supercharge your. Your. Your business and
- 29:40hopefully connect you with people that maybe you haven't met before. And this is
- 29:44my way of giving back and helping you to, you know,
- 29:47expand your world and your community and, you know, the input
- 29:51that you have. So I hope you will continue to jo on
- 29:55the one small change and realize that just the smallest shift can make
- 29:58the biggest change in your business. So, Kimberly, what are your last words
- 30:02of wisdom? If somebody hands you a mic, you say
- 30:06yes, and if it's not fun, it's not worth doing.
- 30:11I love this woman. She.
- 30:15I don't normally add extra stuff, but the first time I
- 30:19went to Speakers Playhouse because I'm an introvert, I couldn't
- 30:23handle it. I. I couldn't stay and I recorded
- 30:26it, and I still couldn't do it. And now I
- 30:30can. I understand the process. I can do it. So
- 30:34I'm gonna tell you. She. Aside from the gift that she has,
- 30:38we are definitely going to put in the link Speakers
- 30:41Playhouse. And you need to get on her mailing list,
- 30:44because this woman knows everybody and everything
- 30:48that's going on in the world. Okay. Having said all that and
- 30:52catching my breath, I want you to remember that change can
- 30:56be simple, but it's not always easy. And it requires courage,
- 30:59resilience, and a willingness to step out of your comfort zone. And this is
- 31:03what I'm going to say. If you're comfortable, then you are
- 31:06probably stagnating and falling behind because the rest of the world is
- 31:10changing whether you want to or not. So I hope you
- 31:14will continue to join me on the one small change. And until the next time,
- 31:18stay very, very curious. Kimberly, thank you so much.
- 31:22I had a blast. I don't know if everybody else will have as much fun,
- 31:26but I always have fun with you. Ditto. I love it.
- 31:29Thanks so much for having me. I have really
- 31:33enjoyed every minute. Thanks. Bye, everybody.