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SXSW Changes Hands to Penske Media | Texas News
SXSW just got a major makeover — Penske Media, the powerhouse behind Billboard and Rolling Stone, has fully acquired the festival after buying out last co-founder Nick Barbaro. The iconic Austin event, born in 1987 and a cultural engine for the city, stays put under new ownership. With Penske already running big shows like the Golden Globes, this move expands their media empire even further. Next year’s dates are locked: SXSW 2027 runs March 15–21, with SXSW EDU kicking off March 13–16. Big changes ahead for music, film, and tech’s most influential gathering. Listen in comfort:Get a discount…
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