Digging for the Truth: How Great Brands Are Built from the Inside Out EP 142
In this episode of HAYVN Hubcast, Nancy Sheed talks with Jacqueline Lieberman, founder of BrandCrudo and creator of the Velocity Dinners methodology. Jacqueline shares her perspective on modern brand strategy, explaining why the fundamentals haven't changed despite advances in technology and AI. At the heart of her work is a commitment to uncovering the truth that already exists within organizations rather than inventing new narratives.
Jacqueline describes her role as a "truth excavator," helping companies identify the unique qualities that make them different in their marketplace. Through…
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