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E271 - Zaire Williams from Exclusive
On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Zaire Williams, founder of Exclusive, on-the-ground acquisition specialist, and one of the most unique new-age affiliate operators working at the intersection of sports betting, influencer marketing, and experiential events.
Hear them discuss:
01:00 – How Zaire built a “new-age affiliate” using influencer content, live events, and face-to-face education to drive signups and why SEO isn’t part of their playbook.
02:00 – Why operators aren’t getting many new sportsbook users in 2025, and how Exclusive now converts…
The skinny
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