The Real Cost of Restaurant Menu Design Psychology

Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators · Jun 5, 2026 · 8m · transcript

In this episode of Restaurant Business with Fexingo, Lucas and Luna explore how restaurant menu design directly impacts customer spending and profit margins. Lucas breaks down the psychology behind menu layout—eye-tracking studies, price anchoring, and decoy items—using real-world examples from casual chains to fine dining. He explains why the top-right corner is prime real estate, why removing dollar signs can increase spend by 11%, and how the 'golden triangle' layout guides diners to high-margin items. Luna pushes back on whether this crosses into manipulation, and they discuss…