Latest / Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals / Stop Starting Over: The Framework That Keeps Entrepreneurs in the Game Long Enough to Win - Ep. 176 w/ Denzell Turner

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Stop Starting Over: The Framework That Keeps Entrepreneurs in the Game Long Enough to Win - Ep. 176 w/ Denzell Turner · Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals

• 0:00
  [SPEAKER_00]: What is the thing that you can do when nobody else is looking?
• 0:03
  [SPEAKER_00]: What is the thing that you can do and push through when times get hard?
• 0:07
  [SPEAKER_00]: That's when you know you have cracked a code when it comes to figuring out where you are going to find your success in business.
• 0:36
  [SPEAKER_00]: work in professionals, creators, entrepreneurs, I need you out of tap the air.
• 0:39
  [SPEAKER_00]: Listen, if you tie out of fighting distractions at home or bouncing around from coffee shop to coffee shop, then Bamboo has exactly what you need to be able to lock in and get your work done.
• 0:49
  [SPEAKER_00]: In addition to having flexible meeting rooms and event space, they if got a community to actually support you.
• 0:55
  [SPEAKER_00]: while you're in the building.
• 0:57
  [SPEAKER_00]: So if you're ready to lock in some space right now, guess what?
• 1:00
  [SPEAKER_00]: I got you head over to bamboocoar.com right now and use the promo code Black Friday 20.
• 1:06
  [SPEAKER_00]: You get 20% off any of your rental bookings.
• 1:09
  [SPEAKER_00]: Don't waste any more time head over to bamboocoar.com and take care of that.
• 1:14
  [SPEAKER_00]: Use that promo code.
• 1:15
  [SPEAKER_00]: I'll be seeing you at a bamboo location sometime soon.
• 1:18
  [SPEAKER_00]: Now let's go ahead and get back into the episode.
• 1:20
  [SPEAKER_00]: put up dope Black Friday's family, welcome back to another installment of the Black Friday's podcast.
• 1:26
  [SPEAKER_00]: Before we get into today's episode, need to hit that like button, subscribe, drop a comment in some videos to family friends and loved ones that we keep this thing going.
• 1:34
  [SPEAKER_00]: Now that we got that business out of the way, I need to talk to you about a topic that has been on my mind for some time and
• 1:42
  [SPEAKER_00]: actually it frustrates me to even think that I had to have failed victim to this and when I'm talking about is all of you out there talking to myself included who have started a business or started an idea a concept
• 2:00
  [SPEAKER_00]: but you never get the proper momentum that you need in order for it to be successful because you stop.
• 2:08
  [SPEAKER_00]: You move on to the next thing.
• 2:10
  [SPEAKER_00]: Things get hard and you don't know where to go next so you just drop it and you and you move on.
• 2:16
  [SPEAKER_00]: But
• 2:16
  [SPEAKER_00]: at Black Friday as we are all about action, persevere and being able to figure it out in body and that true hustlers mentality.
• 2:27
  [SPEAKER_00]: So I'm going to not only tell you what are the reasons that you keep stopping and starting your business, but I'm also going to be able to tell you, how do you fix this and correct it so that it doesn't become
• 2:41
  [SPEAKER_00]: a negative habit in the future, and you can learn how to get it ahead of it.
• 2:46
  [SPEAKER_00]: All right, let's get straight into it.
• 2:47
  [SPEAKER_00]: I mean, listen, when you have that bright idea and you are starting out, everything seems like it is a fantasy world.
• 2:56
  [SPEAKER_00]: You are thinking about the marketing for your project,
• 2:59
  [SPEAKER_00]: Budgeting the people who you can hire who you're going to work with Brand colors logos all the things getting started is not typically the hard part where the challenge comes in is actually being able to Get and remain consistent that consistency is really tough because what do we do nine times out of ten?
• 3:19
  [SPEAKER_00]: Things are going well or at least you feel like they're going well and as soon as you hit a bump in the road Something unforeseen life happens all the things They see you know you're done with it.
• 3:31
  [SPEAKER_00]: You drop it you quit and it's no going back before we go any further I got to tell you the story about a client that I had back in the day
• 3:37
  [SPEAKER_00]: when I was doing web design and I hope the person that may remember that they were doing this doesn't see this episode in Philly and type of way because that's not what it's meant for.
• 3:48
  [SPEAKER_00]: It's just more so meant at the point of emphasis, but anyway, had a client and was super excited to work with them.
• 3:54
  [SPEAKER_00]: They were starting a blog and I was going to develop the website for them.
• 3:59
  [SPEAKER_00]: And so they put down their deposit and everything we're talking about.
• 4:01
  [SPEAKER_00]: how we're going to instruction this thing and what it's going to look like and as we got closer and closer to it, I started to realize that they were spending their time in trying to figure out how to market and get exposure to the blog versus creating the content to actually put on the blog.
• 4:22
  [SPEAKER_00]: We never completed doing the website because we never had any content to actually put
• 4:27
  [SPEAKER_00]: on the website because the person I was working with was too far down the line in terms of how it was going to look, how it was going to feel, but not necessarily the substance and then the soon as things didn't necessarily go their way and it got hard because they weren't committed to the process.
• 4:45
  [SPEAKER_00]: It would be dropping the bucket and they kept it moving.
• 4:48
  [SPEAKER_00]: Thank God for making sure as you get those deposits when you start doing work, but it was not
• 4:56
  [SPEAKER_00]: I'm locked into so therefore that's how we end up in the situation so always tell people about that because it is very important to make sure that you are in tune with what it is that you are are working on.
• 5:14
  [SPEAKER_00]: So, with that example in mind, let's go into the reasons why people truly stop before they can start to see success in the thing that they're building.
• 5:25
  [SPEAKER_00]: No more reason is you don't have any clarity.
• 5:27
  [SPEAKER_00]: You don't have a pathway.
• 5:29
  [SPEAKER_00]: that you're trying to move down.
• 5:31
  [SPEAKER_00]: You don't have any real goals that you're moving towards.
• 5:34
  [SPEAKER_00]: You're just doing it just to do it.
• 5:36
  [SPEAKER_00]: You saw somebody else doing it, you're following a trend.
• 5:39
  [SPEAKER_00]: You think it's going to make you some money real quick.
• 5:41
  [SPEAKER_00]: And you don't have any real focus in so lack of clarity.
• 5:45
  [SPEAKER_00]: It's the number one reason why the thing that you are starting is not going to see in the success.
• 5:51
  [SPEAKER_00]: because you're not marching towards anything.
• 5:53
  [SPEAKER_00]: You just throwing spaghetti at a wall and wondering if it's going to stay.
• 5:57
  [SPEAKER_00]: Number two, now this thing doesn't have to be perfect, but you've got to develop some type of systems.
• 6:04
  [SPEAKER_00]: You don't know when you're going to record your content, how you're going to record it.
• 6:11
  [SPEAKER_00]: You don't know how you're going to package your orders for your T-shirt company, your business.
• 6:17
  [SPEAKER_00]: You just kind of flying by the city of pants and you don't even think to install systems as you go along and you learn new lessons You just kind of winging it.
• 6:26
  [SPEAKER_00]: Number three is very important because you don't have a real audience You do not understand who can benefit from the things that you do the things that you make you put out there in the world Whether that be
• 6:38
  [SPEAKER_00]: a t-shirt, as I mentioned before, or if that is content, you don't know who you're talking to and who you have no real audience and understand people who could really benefit from the things that you do.
• 6:51
  [SPEAKER_00]: And on before, you're chasing one of your clout.
• 6:53
  [SPEAKER_00]: You just want to be seen.
• 6:55
  [SPEAKER_00]: You want to be famous.
• 6:56
  [SPEAKER_00]: You want to be mentioned with XYZ and there's no real game plan here other than
• 7:02
  [SPEAKER_00]: trying to make a quick dollar or trying to get notice.
• 7:05
  [SPEAKER_00]: That's probably the quickest path to burn out and or crash out when it comes to not being successful at building the thing that you set out to do especially in business.
• 7:17
  [SPEAKER_00]: So just to reiterate number one, you don't have any real clarity on what you're doing.
• 7:21
  [SPEAKER_00]: Number two, you haven't built any systems and learned from your lessons.
• 7:25
  [SPEAKER_00]: Number three,
• 7:26
  [SPEAKER_00]: is you don't have a real audience of people who can benefit from what it is that you do.
• 7:32
  [SPEAKER_00]: And number four, you just chasing a quick dollar or some attention.
• 7:36
  [SPEAKER_00]: As I mentioned earlier, I'm not going to leave you hanging.
• 7:38
  [SPEAKER_00]: Of course, we talked about the pitfalls in terms of why you keep stopping and starting businesses, but I want to be able to help you understand how do you turn these things around?
• 7:53
  [SPEAKER_00]: So number one, this is what we're going to do.
• 7:54
  [SPEAKER_00]: We're going to start to get clear with our goals.
• 7:58
  [SPEAKER_00]: We are actually going to create goals for the thing that it is that we want to do.
• 8:03
  [SPEAKER_00]: And I mentioned a lot of times, starting is not always the issue.
• 8:08
  [SPEAKER_00]: Sometimes it's probably the least friction when it comes to building something up.
• 8:13
  [SPEAKER_00]: It's actually getting started.
• 8:15
  [SPEAKER_00]: Grabbing the LLC, getting the logo, getting the website.
• 8:18
  [SPEAKER_00]: Those things are cool.
• 8:19
  [SPEAKER_00]: But when it comes to the meat and substance of what it is that you're doing,
• 8:22
  [SPEAKER_00]: that's when things start to get tricky.
• 8:24
  [SPEAKER_00]: So if we're going to what we're going to do is going to build goals around being able to develop those things step by step and so now we're able to build a reward system as we go along the journey and we're able to pick up some of those quick wins that's going to keep us in the game and invest it a lot longer down the pathway to success.
• 8:44
  [SPEAKER_00]: Number two, we are going to learn from our mistakes.
• 8:48
  [SPEAKER_00]: Making mistakes means that you are moving in the right direction.
• 8:52
  [SPEAKER_00]: Unless you keep making the same mistakes over and over again, that's no bueno, that's not okay.
• 8:58
  [SPEAKER_00]: However, if you are able to learn from your mistakes overall and being able to take those as applied lessons and then restructure and re-tool as you move forward,
• 9:10
  [SPEAKER_00]: That's what's going to help you continue to build those blocks, so that you can create a much stronger foundation with your business.
• 9:18
  [SPEAKER_00]: In the stronger foundation, you have the better chance you have a creative longevity and ultimately success.
• 9:25
  [SPEAKER_00]: And building on that, we have to always focus on improving.
• 9:30
  [SPEAKER_00]: Don't worry about the likes in the beginning, don't worry about the amount of people.
• 9:35
  [SPEAKER_00]: You have to worry about getting good at what it is that you do.
• 9:39
  [SPEAKER_00]: I can recall the days of doing this podcast right here where I would literally get five downloads from an episode that has been out for months.
• 9:50
  [SPEAKER_00]: And I wasn't worried about the number of downloads that I was giving, getting at that point in time.
• 9:56
  [SPEAKER_00]: And I still do my best not to, of course, it's important.
• 9:59
  [SPEAKER_00]: But I want to get better.
• 10:00
  [SPEAKER_00]: I want to understand how can I conduct a better interview, how can I get better guests, how can I get better equipment.
• 10:07
  [SPEAKER_00]: and then those things over time are going to be able to show my effort and get them better by being able to attract more opportunities.
• 10:15
  [SPEAKER_00]: So we got to focus on getting good and then continue and to get better from there.
• 10:19
  [SPEAKER_00]: And listen up, for all my people that's trying to get their money, listen, I'm from Detroit, the city of hustle.
• 10:24
  [SPEAKER_00]: I understand, but we're got to do this the smart way.
• 10:28
  [SPEAKER_00]: We got to get less out of the hustle and mentality and just trying to grab what we can when we can.
• 10:32
  [SPEAKER_00]: We got to be more strategic about it.
• 10:34
  [SPEAKER_00]: And you can make money plays, of course.
• 10:36
  [SPEAKER_00]: If you're starting the business, the goal is to be able to make money.
• 10:40
  [SPEAKER_00]: I don't care if you're a nonprofit, you need money.
• 10:42
  [SPEAKER_00]: So, how are you going to do that?
• 10:44
  [SPEAKER_00]: You are going to be smart and intentional from the beginning.
• 10:47
  [SPEAKER_00]: you're going to create money goals.
• 10:48
  [SPEAKER_00]: So if there are things that you are able to offer, obviously, if you have a business that's a little bit more straightforward, versus if you are a content creator, then it's a little bit of a different ball game in terms of how you get paid from your creative.
• 11:04
  [SPEAKER_00]: However, if you're starting the business, if you're starting a platform, you get to identify the way it's that you are able to get paid.
• 11:12
  [SPEAKER_00]: So therefore, we're going to make some money targets in terms of, hey, I want to have my first $50 within my first 30 days of doing this business venture.
• 11:22
  [SPEAKER_00]: Okay, so now let's start to understand how we can be able to
• 11:25
  [SPEAKER_00]: make the right move in order to get to that $50 end or surpass it.
• 11:30
  [SPEAKER_00]: But from day one, we're going to start and be intentional about those money goes.
• 11:34
  [SPEAKER_00]: Don't get too crazy, obviously, because and say you're going to make a million dollars in 30 days, because I think you'll be surprised at how I'm not going to say you can't do it.
• 11:44
  [SPEAKER_00]: I think you'll be surprised at how challenging it is to actually do something of that nature.
• 11:50
  [SPEAKER_00]: So you gotta be able to create these small wins so that we can build up from there.
• 11:54
  [SPEAKER_00]: And hey, the reason why I'm talking about this topic at all is because I am not exempt from any of the shortcomings that we see when it comes to doing business.
• 12:03
  [SPEAKER_00]: Black Friday is not my first podcast platform.
• 12:07
  [SPEAKER_00]: It's actually my fourth, which people don't necessarily know or realize.
• 12:11
  [SPEAKER_00]: Also, the services that I have built around and into Black Friday is not my first business, which people may not necessarily know or realize.
• 12:22
  [SPEAKER_00]: And the reason why I'm able to have substance and longevity with the platform that I've built with this is because I've been able to,
• 12:31
  [SPEAKER_00]: find my lane and understand that I can be able to merge my creativity and love and background of marketing with my love and passion for business, journeys, motivations, stories, et cetera, and being able to merge those two worlds together through a podcast platform and media as well.
• 12:52
  [SPEAKER_00]: So, that is why I've been able to do this platform for almost six years.
• 12:58
  [SPEAKER_00]: Creators, podcasts have so many amazing conversations and guests over 200 episodes, almost over 200,000 views in terms of my videos and tens of thousands of downloads.
• 13:10
  [SPEAKER_00]: So, being able to find that lane for myself and understanding what that was, was a true game changer and it gave me
• 13:21
  [SPEAKER_00]: And opportunity to find something I can talk about, it knows him.
• 13:24
  [SPEAKER_00]: I love engaging in certain conversations and talking to people with.
• 13:28
  [SPEAKER_00]: So in the days, do get tough.
• 13:31
  [SPEAKER_00]: And right now, I'm editing this episode.
• 13:34
  [SPEAKER_00]: It's late at night.
• 13:35
  [SPEAKER_00]: And I've had many nights where I'm editing, content, late at night.
• 13:40
  [SPEAKER_00]: Right before it has to come out sometimes on vacation, being dedicated to the process because I truly
• 13:49
  [SPEAKER_00]: The thing that I'm talking about in relaying this information to the people who find value in it, is so being able to get to that point is to true cheat code in content creation and also being able to develop a business.
• 14:06
  [SPEAKER_00]: What is the thing that you can do when nobody else is looking?
• 14:09
  [SPEAKER_00]: What is the thing that you can do and push through when times get hard?
• 14:13
  [SPEAKER_00]: That's when you know
• 14:18
  [SPEAKER_00]: where you are going to find your success in business.
• 14:22
  [SPEAKER_00]: So listen, I wouldn't be me.
• 14:23
  [SPEAKER_00]: If I didn't give you a few cheat codes, I'm just going to give you a quick call to action.
• 14:28
  [SPEAKER_00]: So far, we talked about what are the reasons why you keep starting to stop me your business.
• 14:34
  [SPEAKER_00]: And secondly, we talked about the ways in which you can be able to fix these things so that that does not continue to be an issue and you can continue to march for down the path of success in developing your current business or growing a new business down the line.
• 14:53
  [SPEAKER_00]: Now, I'm going to give you three quick growth hacks on how to be able to better support your business moving forward.
• 15:01
  [SPEAKER_00]: number one, I want you to do some research.
• 15:03
  [SPEAKER_00]: I want you to do some market research to what people need and what they're responding to.
• 15:09
  [SPEAKER_00]: And I'll give you a quick example.
• 15:10
  [SPEAKER_00]: If you are a baker and you're interested in having your own bakery, a breaking mortar, what you should start doing is being able to try out your recipes.
• 15:21
  [SPEAKER_00]: and let people taste test them.
• 15:24
  [SPEAKER_00]: So pull up to different events, have people come over to the house, let people taste test them, get their feedback because in the beginning that's going to be worth so much more than just getting a quick dollar or a promise you.
• 15:36
  [SPEAKER_00]: You get that information and then now you're able to leverage that for when you are ready to officially launch.
• 15:41
  [SPEAKER_00]: You know, it's actually what your customer base or close enough to your customer base is going to want in need or expect out of you.
• 15:48
  [SPEAKER_00]: I want you to develop whatever that thing is that you are able to get to research from so whether it's a service, whether it's resources, whether it.
• 15:57
  [SPEAKER_00]: is content or a certain platform.
• 15:59
  [SPEAKER_00]: I want you to start developing based on what that information that you get in from your market research in order to be able to provide people what they need in a at a time when they actually need it.
• 16:11
  [SPEAKER_00]: And then number three, I need you to start engaging.
• 16:13
  [SPEAKER_00]: I need you to start showing up whether that be you doing pop-ups to be able to get your brand in front of the other people.
• 16:18
  [SPEAKER_00]: or you getting in front of a camera and being able to talk about what it is that you do.
• 16:24
  [SPEAKER_00]: I need you to get started.
• 16:25
  [SPEAKER_00]: So, once again, those three keys that I need to do to accelerate your business today and or that business idea that you've been sitting on forever, that you are afraid of starting and stopping.
• 16:36
  [SPEAKER_00]: I need you to do those three things.
• 16:38
  [SPEAKER_00]: Do some market research, take that market research, start developing your products or your
• 16:43
  [SPEAKER_00]: And once you develop your products, the services, I need you to get in front of the people either in person or digitally.
• 16:50
  [SPEAKER_00]: It's speaking of which, I need all my piecasters.
• 16:52
  [SPEAKER_00]: I need y'all to listen up right now because I am starting something that I myself have made sitting on.
• 16:59
  [SPEAKER_00]: for quite some time.
• 17:00
  [SPEAKER_00]: But now it's the perfect time to do it because I am developing a community of piecasters who are looking to develop businesses and systems within or around their platforms.
• 17:12
  [SPEAKER_00]: Now what you're going to get at the part of this community is that you're going to be able to get real connections and conversations about the piecasst industry, about
• 17:22
  [SPEAKER_00]: developing and growing your show.
• 17:24
  [SPEAKER_00]: You'll get some practical gems to be able to help you elevate in your business that you're developing around the show.
• 17:30
  [SPEAKER_00]: And also, if you need it, and if you don't need it, you're going to get some tough love and you're going to be challenged on the things that you can be doing in order to continue to improve and get better.
• 17:41
  [SPEAKER_00]: So if you want to tap in with that community and that sounds like something that's right up your alley, I need you to go ahead and visit www dot.
• 17:49
  [SPEAKER_00]: Black Friday's pod.com and you'll be able to find the information for the podcast community or you could just hit the link right here, show notes and it'll take you directly to that portion of the Black Friday's website.
• 18:03
  [SPEAKER_00]: So I'm really excited to be able to see you over there if you're a content creator or a podcaster.
• 18:08
  [SPEAKER_00]: You need to make sure that you tap in because we are ready to take action in this time for us to create our own opportunities from our own creativity.
• 18:17
  [SPEAKER_00]: So on closing, what we're going to do moving forward is that we are going to stop starting and stop in these businesses or abruptly before we're able to actually see and reach success.
• 18:28
  [SPEAKER_00]: And what we're going to do is we're going to dig a little bit deeper when implement these things that we talked about here today.
• 18:34
  [SPEAKER_00]: in order to make sure that not only do we get to the bag, but we're creating real opportunities for ourselves in our businesses and truly allowing our gifts to opportunity to be able to flourish and provide opportunities for us.
• 18:49
  [SPEAKER_00]: So with that being said, this has been another great episode, like Friday's podcast, I said, solo episode in a minute.
• 18:56
  [SPEAKER_00]: I'm grateful to be able to continue, keep this platform rolling for you all, and I'm looking forward to seeing you in more episodes and conversations like this.
• 19:06
  [SPEAKER_00]: Alright, everybody watching and listening, I'm gonna tap in with y'all some peace.