Getting to a Winning FP&A Story
A compelling FP&A story is essential. In this second (and final) session from FP&ACon 2024, Glenn hosts Soufyan Hamid, FP&A leader for 16 years who runs the Financial Storytelling Program, and Matthew Herbert, Chewy Director of Finance. First poll: How confident are you in your ability to craft a compelling FP&A Story:? The move from numbers to storytelling Soufyan on why the finance director was always frustrated by my business presentations (when I was even invited to meetings) By contrast Matthew was forced to get to grips with storytelling early in investment banking (but faced a…
The skinny
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